ONLINE MARKETING TRENDS

Canned Cold Brew Coffees : Station Cold Brew

Station Cold Brew has an extensive range of products. While some come in extra-convenient package designs that render them drinkable on-the-go, others — like the Brew-It-Yourself Bags and the Keg, are more catered for at-home or in-office enjoyment. Station Cold… Continue Reading →

Goth-Inspired Brand Launches : online fashion culture

Online fashion cultures, punk revival, and “dangerous-looking footwear” are some of the aesthetics that newly launched brand Goth des Garçons is embracing as its ethos and artistic direction. Although the company boasts a very similar name to a certain celebrated… Continue Reading →

QSR Navigational Campaigns : Navigate Cities Using McDonald’

A clever new campaign by McDonald’s underscores how people around the world navigate cities using McDonald’s locations. The out-of-home ads feature a variety of items including a coffee cup, a receipt, Google translate, a napkin, and a flyer that have… Continue Reading →

FitJoy Grain Free Protein Puffs

The FitJoy Grain Free Protein Puffs have been launched by the brand as a new light, airy snack option for consumers who are looking for a free-from indulgence to enjoy. The Keto-friendly snack has a grain-free profile and is also… Continue Reading →

Seasonal Cold Weather Gins : ​Lyme Bay Winter Gin

The Lyme Bay Winter Gin has been unveiled by Lyme Bay Winery as a new cold weather spirit that will offer consumers a way to extend their penchant for gin into the holiday season. The gin features flavors of black… Continue Reading →

Special Edition Seasonal Chocolates : Galaxy Truffles

The Galaxy Truffles are being brought back by Mars Wrigley UK to offer consumers the perfect gift for giving to friends and loved ones this holiday season. Packaged in a standalone box, the chocolates feature a contemporary branding aesthetic that… Continue Reading →

Citrusy Floral-Infused Gins : Lemon & Jasmine Gin

The Edinburgh Gin Lemon & Jasmine Gin has been unveiled by the brand as a new summery spirit option that seeks to offer consumers a full-strength drink that’s crafted with premium flavors in the mix. The gin features a 40%… Continue Reading →

Coffee Extract-Infused Libations : Riga Black Balsam Espresso

The Riga Black Balsam Espresso herbal liqueur has been unveiled by the brand as a new libation that taps into the popularity of coffee-flavored and infused drinks. The drink is made with the same balsam extract in the original product… Continue Reading →

Celebrity Father’s Day Promotions : Mike Hosking

New Zealand television and radio broadcaster, Mike Hosking has partnered with Kärcher to celebrate Father’s Day with a new campaign. Kärcher is a German company founded in 1935 that specializes in high-quality cleaning equipment and full cleaning systems. The Father’s… Continue Reading →

Whiskey-Infused Scottish Gins : Tobermory Gin

The Tobermory Gin has been created by the brand on the Isle of Mull in Scotland as a premium spirit that takes the heritage of the surrounding area into account for the recipe. The spirit is made with a total… Continue Reading →

Social Media Marketing News 2019: Popular Trends

Numerous digital marketing news shows a huge number of possible solutions for business. Discovering internet marketing news makes possible to get rid of useless advertising and clumsy SMM, creating useful and interesting content instead. What is important to do before creating a selling strategy is looking for top digital marketing trends 2019.

What is new in digital marketing can show Google SEO news. For example, articles on how to prioritize SEO tasks by impact, or about recent Google updates. Such trending SEO news could show how to improve company promotional strategy.

How could we make digital marketing news impact our business?

First of all, we have to clearly detect the advertising sphere we need to use. For example:

  • Brand marketing news – types of articles, which are built around relevant companies brands;
  • Social media news – mainly reflect the current events in social, economic, political, spheres;
  • Digital advertising news – those ones that promote or sell specific products on the Internet, etc.

Having detected the advertising type that best suits your purposes, you will be able to establish completely new online marketing trends in a specific business sphere.

Here are several SEO trends 2019 you should put attention to:

1)    Understand your audience – which information type prefers your client.

2)  Go beyond Google search – rank where people could seek for services, that offers enterprise: video blogs, applications, specific websites;

3)    Use structured data – structured data is becoming more important in marketing;

4)    Create exceptional content – put attention to evaluating content quality;

5)  Increase expertise – growing trustworthiness brings considerable competitive advantage.

People are interested in content with stories and details. Content that reveals details of the business to customers, attracts their attention, keeps it and encourages them making a purchase.

Infographics is the ideal way to simplify perception of complex information. It is necessary to concentrate attention on such details as of numbers, facts, and forecasts, or graphs. Their reading will take a couple of minutes. Therefore, many digital marketing news articles show the increasing amount of info visualization.

Despite SEO trends 2019 could bring some fresh ideas of promoting products, it also helps to evaluate existing selling strategies of the brand. With proper use of Internet marketing tools, you can attract even the most conservative and biased audience. When a high-quality product or service already exists, the task of the Internet is to make its purchase desirable and widely available. Finally, good content is a serious weapon in the struggle for customers.

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