ONLINE MARKETING TRENDS

Reduced Plastic Cookie Packaging : Border Biscuits

Border Biscuits Has Removed 90% of the Plastic from its Packaging Concerns surrounding plastic waste are pushing brands to create more sustainable packaging, which is being observed through new initiatives as seen with Border Biscuits. The brand as removed 90%… Continue Reading →

Low-Calorie Biscuit Bars : Maryland Chocolate Cookie Bars

The New Maryland Chocolate Cookie Bars Contain Less Than 100 Calories The Maryland Chocolate Cookie Bars have been announced by the brand as part of its first foray into the chocolate biscuit bar market and are sure to come as… Continue Reading →

Branded Bakery Tin Promotions : New York Bakery Co.

New York Bakery Co. is Offering Special Containers for Lucky Winners The New York Bakery Co. has launched a summer promotion across its range of bagel products that will offer consumers in the UK and Ireland the chance to win… Continue Reading →

Spring Water Cocktail Mixers : Troughton’s ‘Raising Spirits’

The Troughton’s ‘Raising Spirits’ Mixers Come in Four Flavors The Troughton’s ‘Raising Spirits’ mixers have been unveiled by the Armagh Cider Company as a lineup of refreshments for consumers that are perfect for pairing with alcohol for a flavorful cocktail…. Continue Reading →

Split-Screen Makeup Try-Ons : augmented reality makeup

YouTube Now Lets Viewers Play with Augmented Reality Makeup Thousands of people tune into beauty product reviews and tutorials with trusted influencers to decide whether or not they might like to purchase a product—but now, YouTube is introducing a feature… Continue Reading →

Collaborative Designer Installations : TWENTYTHIRTYFIVE

TWENTYTHIRTYFIVE is an Installation by Virgil Abloh & Vitra TWENTYTHIRTYFIVE is the latest designer-led installation in Vitra’s “sequence of experimental projects.” With this initative, the Swiss family-owned company seeks to destabilize traditional understanding of design by pushing boundaries into the… Continue Reading →

Calmly Immersive Sound Experiences : Immersive Sound Experience

Sonos and Google Bring Consumers a Multi-Room Experience An immersive sound experience was arranged through a partnership between Sonos and Google Assistant. The event was held in New York City and visitors had the opportunity to attend the sensation for… Continue Reading →

Virtual Restaurant Campaigns : Virtual Restaurant

The Martell Curious Restaurant Shares Three Unique Storylines To position itself as a cognac brand that pairs especially well with Chinese-style meals, Martell created a virtual restaurant campaign that invites consumers to use a smartphone to access three unique stories…. Continue Reading →

Iconic Blue-Accented Boot Designs : White Timberlands

SANKUANZ Collaborates on a Pair of White Timberlands for SS20 A pair of subtly accented white Timberlands was observed during SANKUANZ’ Spring/Summer 2020 presentation for Paris Fashion Week. Taking on the silhouette of the footwear company’s classic six-inch boot, the… Continue Reading →

Fast Food Gaming Campaigns : Keeping Fortnite Fresh

Wendy’s ‘Keeping Fortnite Fresh’ Promotes Its Never Frozen Hamburgers Wendy’s, the iconic fast food restaurant renowned for never freezing its hamburgers, recently launched an in-game demonstration to promote its freshness titled ‘Keeping Fortnite Fresh.’ Keeping Fortnite Fresh won the social… Continue Reading →

Social Media Marketing News 2019: Popular Trends

Numerous digital marketing news shows a huge number of possible solutions for business. Discovering internet marketing news makes possible to get rid of useless advertising and clumsy SMM, creating useful and interesting content instead. What is important to do before creating a selling strategy is looking for top digital marketing trends 2019.

What is new in digital marketing can show Google SEO news. For example, articles on how to prioritize SEO tasks by impact, or about recent Google updates. Such trending SEO news could show how to improve company promotional strategy.

How could we make digital marketing news impact our business?

First of all, we have to clearly detect the advertising sphere we need to use. For example:

  • Brand marketing news – types of articles, which are built around relevant companies brands;
  • Social media news – mainly reflect the current events in social, economic, political, spheres;
  • Digital advertising news – those ones that promote or sell specific products on the Internet, etc.

Having detected the advertising type that best suits your purposes, you will be able to establish completely new online marketing trends in a specific business sphere.

Here are several SEO trends 2019 you should put attention to:

1)    Understand your audience – which information type prefers your client.

2)  Go beyond Google search – rank where people could seek for services, that offers enterprise: video blogs, applications, specific websites;

3)    Use structured data – structured data is becoming more important in marketing;

4)    Create exceptional content – put attention to evaluating content quality;

5)  Increase expertise – growing trustworthiness brings considerable competitive advantage.

People are interested in content with stories and details. Content that reveals details of the business to customers, attracts their attention, keeps it and encourages them making a purchase.

Infographics is the ideal way to simplify perception of complex information. It is necessary to concentrate attention on such details as of numbers, facts, and forecasts, or graphs. Their reading will take a couple of minutes. Therefore, many digital marketing news articles show the increasing amount of info visualization.

Despite SEO trends 2019 could bring some fresh ideas of promoting products, it also helps to evaluate existing selling strategies of the brand. With proper use of Internet marketing tools, you can attract even the most conservative and biased audience. When a high-quality product or service already exists, the task of the Internet is to make its purchase desirable and widely available. Finally, good content is a serious weapon in the struggle for customers.

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