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\u8fd9\u4e0d\u4ec5\u4e0e\u8d2d\u4e70\u6709\u5173 &#8211; \u8fd8\u4e0e\u5a31\u4e50\u548c\u6559\u80b2\u56e0\u7d20\u6709\u5173\u3002 \u5728\u6c83\u5c14\u739b\u7684\u4f8b\u5b50\u4e2d\uff0c\u9664\u4e86\u8d2d\u4e70\u673a\u4f1a\u5916\uff0c\u89c2\u4f17\u8fd8\u64ad\u653e\u4e86 60 \u5206\u949f\u7684\u4e92\u52a8\u6559\u7a0b\uff0c\u5176\u4e2d\u4ecb\u7ecd\u4e86\u6765\u81ea Gabby Morrison \u7b49\u7f8e\u5bb9\u548c\u5316\u5986\u5f71\u54cd\u8005\u7684\u6280\u5de7\u3002  Gucci Live \u4e5f\u5c1d\u8bd5\u8fc7\u8fd9\u4e2a\u6982\u5ff5\u3002 \u5728\u9501\u5b9a\u671f\u95f4\uff0c\u5b83\u4f7f\u5ba2\u6237\u80fd\u591f\u901a\u8fc7\u624b\u673a\u548c\u7b14\u8bb0\u672c\u7535\u8111\u4e0a\u7684\u89c6\u9891\u901a\u8bdd\u4e0e\u5ba2\u6237\u987e\u95ee\u8fdb\u884c\u5b9e\u65f6\u6c9f\u901a\u3002 \u5bf9\u4e8e\u5962\u4f88\u54c1\u724c\u6765\u8bf4\uff0c\u5b83\u662f\u5173\u4e8e\u8fdc\u7a0b\u590d\u5236\u6709\u4ef7\u503c\u7684\u5e97\u5185\u4f53\u9a8c\uff0c\u5e76\u4e3a\u5ba2\u6237\u63d0\u4f9b\u4ece\u5e97\u5458\u7684\u4e13\u4e1a\u77e5\u8bc6\u4e2d\u53d7\u76ca\u7684\u673a\u4f1a\u3002  H&#038;M \u96c6\u56e2\u65d7\u4e0b\u7684\u745e\u5178\u670d\u88c5\u54c1\u724c Monki \u81ea 2019 \u5e74\u4ee5\u6765\u4e00\u76f4\u901a\u8fc7\u745e\u5178\u76f4\u64ad\u5e73\u53f0 Bambuser \u63d0\u4f9b\u76f4\u64ad\u8d2d\u7269\u3002 \u636e\u8be5\u54c1\u724c\u79f0\uff0c\u5b83\u5c06\u76f4\u64ad\u89c6\u4e3a\u4e00\u79cd\u6e20\u9053\uff0c\u4f7f\u5176\u80fd\u591f\u66f4\u8fdb\u4e00\u6b65\u5730\u201c\u793e\u533a\u5171\u521b\u201d\u3002 \u57fa\u4e8e\u65f6\u95f4\u7684 FOMO \u89e6\u53d1\u89c2\u4f17\u65f6\u95f4\u56e0\u7d20\u4e5f\u5f88\u91cd\u8981\uff0c\u76f4\u64ad\u8ba9\u4eba\u4eec\u5bb3\u6015\u9519\u8fc7\uff0c\u4fc3\u4f7f\u90a3\u4e9b\u975e\u5e38\u91cd\u8981\u7684\u5237\u5361\u548c\u88ab\u4fd8\u864f\u7684\u89c2\u4f17\u8d2d\u4e70\u3002  Tommy Hilfiger \u53bb\u5e74 8 \u6708\u5728\u4e2d\u56fd\u7684\u76f4\u64ad\u5438\u5f15\u4e86 1400 \u4e07\u89c2\u4f17\uff0c\u5bfc\u81f4 1300 \u4ef6\u8fde\u5e3d\u886b\u5728\u77ed\u77ed\u4e24\u5206\u949f\u5185\u552e\u7f44\u3002 \u6b27\u83b1\u96c5\u548c\u7f8e\u56fd\u767e\u8d27\u8fde\u9501\u5e97 Nordstrom \u662f\u6700\u65b0\u62bc\u6ce8\u76f4\u64ad\u8d2d\u7269\u7684\u54c1\u724c\u3002 \u4eca\u5e74 6 \u6708\uff0c\u8fd9\u5bb6\u62a4\u80a4\u54c1\u516c\u53f8\u4e0e Livescale \u5e73\u53f0\u5408\u4f5c\u4e3e\u529e\u4e86\u4e3a\u671f\u4e09\u5929\u7684\u7f8e\u5bb9\u8282\uff0c\u800c Nordstrom \u5728\u4eca\u5e74\u65e9\u4e9b\u65f6\u5019\u521b\u5efa\u4e86\u81ea\u5df1\u7684\u76f4\u64ad\u9891\u9053\uff0c\u4e3b\u6253 Burberry \u7b49\u54c1\u724c\u3002  Nordstrom \u7684\u65b9\u6cd5\u662f\u8ba9\u5ba2\u6237\u5b9e\u65f6\u63a5\u89e6\u96f6\u552e\u4e13\u5bb6\uff0c\u5c31\u50cf\u8d2d\u4e70\u6700\u65b0\u6b3e\u5f0f\u4e00\u6837\u3002 \u5230\u76ee\u524d\u4e3a\u6b62\uff0c\u5df2\u7ecf\u6709\u5173\u4e8e\u5982\u4f55\u901a\u8fc7\u95ee\u7b54\u73af\u8282\u548c\u865a\u62df\u9020\u578b\u4f53\u9a8c\u7a7f\u7740 Burberry \u79c0\u573a\u9020\u578b\u7684\u65f6\u5c1a\u6280\u5de7\u3002 \u672a\u6765\u5728\u6210\u957f \u4e0e\u4e2d\u56fd\u76f8\u6bd4\uff0c\u897f\u65b9\u4e16\u754c\u7684\u76f4\u64ad\u8d2d\u7269\u4ecd\u5904\u4e8e\u65e9\u671f\u9636\u6bb5\uff0c\u4f46\u8fd9\u662f\u4e00\u4e2a\u4ee4\u4eba\u5174\u594b\u7684\u524d\u666f\uff0c\u5e76\u4e14\u6b63\u5728\u6311\u6218\u54c1\u724c\u52aa\u529b\u4e89\u53d6\u76f8\u5173\u3001\u76f8\u5173\u548c\u503c\u5f97\u4fe1\u8d56\u7684\u5185\u5bb9\u3002 \u968f\u7740 VR \u548c AI \u4e2d\u7684\u76f4\u64ad\u548c\u6c89\u6d78\u5f0f\u6280\u672f\u7684\u53d1\u5c55\uff0c\u54c1\u724c\u4e0e\u53d7\u4f17\u5efa\u7acb\u8054\u7cfb\u7684\u6570\u5b57\u673a\u4f1a\u5c06\u4f1a\u6269\u5927\u3002 \u4ece\u5750\u5728 VR \u65f6\u88c5\u79c0\u7684\u524d\u6392\u5230\u5c1d\u8bd5\u6e38\u620f\u4e2d\u7684\u6570\u5b57\u670d\u88c5 &#8211; \u5bf9\u65b0\u7684\u3001\u8eab\u4e34\u5176\u5883\u7684\u6570\u5b57\u4f53\u9a8c\u7684\u9700\u6c42\u5c06\u7ee7\u7eed\u589e\u957f\u3002Lively Agency \u9996\u5e2d\u521b\u65b0\u5b98\u517c\u8054\u5408\u521b\u59cb\u4eba Mark Mitchell\u3002<br \/>\n<br \/>\n<!--noindex--><br \/>\n<a href=\"https:\/\/www.thedrum.com\/opinion\/2021\/08\/20\/the-digital-opportunities-brands-and-the-importance-connecting-with-audiences\" rel=\"nofollow\">Source link <\/a><br \/>\n<!--\/noindex--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u7535\u5b50\u5546\u52a1\u901a\u8fc7\u63d0\u4f9b\u4fbf\u5229\u548c 24\/7 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