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\u8fd9\u4e9b\u53ef\u4ee5\u63a8\u52a8\u6d88\u8d39\u8005\u8fdb\u884c\u4ea7\u54c1\u6f14\u793a\u3001\u865a\u62df\u54a8\u8be2\u3001AR \u8bd5\u7a7f\uff0c\u751a\u81f3\u662f\u8eab\u4e34\u5176\u5883\u7684\u54c1\u724c\u4e16\u754c\u3002 AdWeek \u7684 Morning Consult \u8c03\u67e5\u53d1\u73b0\uff0c\u8d85\u8fc7 50% \u7684\u6d88\u8d39\u8005\u6b63\u5728\u8f6c\u6362\u4e3a\u901a\u8fc7\u793e\u4ea4\u6e20\u9053\u8d2d\u4e70\uff0c\u56e0\u6b64\u5c06\u5305\u88c5\u4e0e\u6570\u5b57\u6218\u7565\u8054\u7cfb\u8d77\u6765\u5e76\u4e0d\u9065\u8fdc\u6210\u4e3a\u4f01\u4e1a\u7684\u5f53\u52a1\u4e4b\u6025\u3002 \u968f\u7740 TikTok \u6210\u4e3a\u7279\u522b\u662f\u7f8e\u5bb9\u8d2d\u7269\u8005\u7684\u9996\u9009\u76ee\u7684\u5730\uff0cTikCodes \u5bf9\u8425\u9500\u4eba\u5458\u6765\u8bf4\u4ecd\u7136\u662f\u4e00\u4e2a\u76f8\u5bf9\u672a\u5f00\u53d1\u7684\u5305\u88c5\u673a\u4f1a\u3002\u5230 2025 \u5e74\uff0c\u8fde\u63a5\u5305\u88c5\u5e02\u573a\u7684\u4ef7\u503c\u4f30\u8ba1\u5c06\u8fbe\u5230 200 \u4ebf\u7f8e\u5143\uff0c\u5305\u88c5\u4e13\u5bb6\u9884\u6d4b\uff0c\u5c4a\u65f6\u5c06\u4e0d\u5b58\u5728\u201c\u672a\u8fde\u63a5\u201d\u7684\u5305\u88c5\uff08\u7ecf\u9a8c\u5c31\u662f\u4e00\u5207\uff0c\u8fde\u63a5\u5305\u88c5\u62a5\u544a\uff09\u3002 \u4f46\u9664\u4e86\u65c5\u884c\u65b9\u5411\u4e4b\u5916\uff0c\u91cd\u65b0\u8003\u8651\u4e0d\u8d77\u773c\u7684\u4ea7\u54c1\u76d2\u5df2\u7ecf\u5e26\u6765\u4e86\u5207\u5b9e\u7684\u9500\u552e\u6536\u76ca\u3002  Shopify \u7814\u7a76\u8868\u660e\uff0c\u4e0e\u5177\u6709 3D\/AR \u5185\u5bb9\u7684\u4ea7\u54c1\u4ea4\u4e92\u7684\u8f6c\u5316\u7387\u6bd4\u6ca1\u6709 AR\/3D \u7684\u4ea7\u54c1\u9ad8 94%\u3002\u56de\u5230\u53ef\u6301\u7eed\u6027\u95ee\u9898\uff0c\u6d88\u8d39\u8005\u7684\u9700\u6c42\u5f00\u59cb\u4e0e\u884c\u52a8\u8054\u7cfb\u8d77\u6765\u3002 \u6211\u4eec\u6700\u8fd1\u4e0e Diversity Standards Collective \u8fdb\u884c\u4e86\u4e00\u9879\u7814\u7a76\uff0c\u8be5\u7814\u7a76\u4fa7\u91cd\u4e8e\u6709\u610f\u8bc6\u7684\u6d88\u8d39\uff0c\u8c03\u67e5\u4e86\u5728\u5f88\u5927\u7a0b\u5ea6\u4e0a\u88ab\u5ffd\u89c6\u7684\u6d88\u8d39\u8005\u7fa4\u4f53\u7684\u89c2\u70b9\u3002 \u54c1\u724c\u901a\u5e38\u6839\u636e\u5bf9\u201c\u6709\u610f\u8bc6\u7684\u6d88\u8d39\u8005\u201d\u7684\u5047\u8bbe\uff08\u4e14\u4e0d\u51c6\u786e\uff09\u5b9a\u4e49\u6765\u8fd0\u4f5c\u3002 \u5f53\u88ab\u95ee\u53ca\u56f4\u7ed5\u6709\u610f\u8bc6\u6d88\u8d39\u7684\u54ea\u4e9b\u54c1\u724c\u884c\u4e3a\u6700\u6709\u5438\u5f15\u529b\u65f6\uff0c\u7126\u70b9\u5c0f\u7ec4\u8ba4\u4e3a\u201c\u4ea7\u54c1\u548c\u5305\u88c5\u6539\u9020\u201d\u662f\u8fc4\u4eca\u4e3a\u6b62\u6700\u91cd\u8981\u7684\u2014\u2014\u5728\u6148\u5584\u6350\u8d60\u3001\u516c\u4f17\u627f\u8bfa\u548c\u54c1\u724c\u4e3b\u5bfc\u7684\u4e3e\u63aa\u4e4b\u524d\u3002 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\u7684\u53c2\u4e0e\u8005\u8868\u793a\uff0c\u5982\u679c\u54c1\u724c\u80fd\u591f\u5c55\u793a\u53ef\u6301\u7eed\u7684\u91c7\u8d2d\u548c\u4f9b\u5e94\u94fe\uff0c\u4ed6\u4eec\u4f1a\u652f\u4ed8\u6ea2\u4ef7\u3002 \u901a\u8fc7\u5305\u88c5\u4e0a\u7684\u667a\u80fd\u4ee3\u7801\u8ba9\u6d88\u8d39\u8005\u53ef\u4ee5\u8bbf\u95ee\u8fd9\u4e9b\u4fe1\u606f\uff0c\u4ece\u800c\u5b9e\u73b0\u66f4\u5927\u7a0b\u5ea6\u7684\u900f\u660e\u5ea6\u548c\u4fe1\u606f\u5171\u4eab\uff0c\u800c\u4e0d\u53d7\u5305\u88c5\u5c3a\u5bf8\u7684\u9650\u5236\u3002\u9886\u8dd1\u8005\u54c1\u724c\u5df2\u7ecf\u5728\u8fd9\u91cc\u9065\u9065\u9886\u5148\u3002  CBD \u5065\u5eb7\u54c1\u724c Tonic \u5728\u5176\u5305\u88c5\u4e2d\u5d4c\u5165\u4e86 NFC \u6807\u7b7e\uff0c\u4f7f\u4eba\u4eec\u80fd\u591f\u8bbf\u95ee\u6570\u5b57\u5185\u5bb9\uff0c\u8fd9\u4e9b\u5185\u5bb9\u5206\u4eab\u54c1\u724c\u51fa\u5904\u7684\u6545\u4e8b\u5185\u5bb9\u4ee5\u53ca\u5b9e\u7528\u7684\u4ea7\u54c1\u4fe1\u606f\u3002  2020 \u5e74\uff0cLevi&#8217;s \u548c Ganni \u63a8\u51fa\u4e86\u53ef\u51fa\u79df\u7684\u751f\u6001\u65f6\u5c1a\u5408\u4f5c\u4f19\u4f34\u5173\u7cfb\uff0c\u5176\u4e2d\u5305\u542b\u4e00\u4e2a\u667a\u80fd\u4ee3\u7801\uff0c\u53ef\u4ee5\u89e3\u9501\u98ce\u683c\u63d0\u793a\u3001\u4ea7\u54c1\u4fe1\u606f\u3001\u5bf9\u7cfb\u5217\u548c\u54c1\u724c\u6545\u4e8b\u7684\u5e55\u540e\u6d1e\u5bdf\u3002 \u8fd9\u4e0e\u56f4\u7ed5\u201c\u8d37\u6b3e\u4e0d\u62e5\u6709\u201d\u7684\u53ef\u6301\u7eed\u53d1\u5c55\u4fe1\u606f\u76f8\u5173\u8054\uff0c\u5e76\u5b8c\u7f8e\u5730\u878d\u5165\u4e86\u8be5\u7cfb\u5217\u7684\u5faa\u73af\u7ecf\u6d4e\u7cbe\u795e\u3002\u5728\u8be5\u9886\u57df\u5904\u4e8e\u9886\u5148\u5730\u4f4d\u7684\u54c1\u724c\u8ba4\u8bc6\u5230\u4e92\u8054\u5305\u88c5\u7684\u4ef7\u503c\u662f\u5e94\u8be5\u5b8c\u5168\u6574\u5408\u7684\u5173\u952e\u54c1\u724c\u63a5\u89e6\u70b9\u8fdb\u5165\u4ed6\u4eec\u7684\u5168\u6e20\u9053\u6218\u7565\u3002 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