{"id":1095,"date":"2021-09-10T09:46:28","date_gmt":"2021-09-10T09:46:28","guid":{"rendered":"https:\/\/selectednews.info\/cn\/%e4%b8%80%e5%ae%b6%e8%87%b4%e5%8a%9b%e4%ba%8e%e7%83%9f%e8%8d%89%e5%92%8c%e8%b5%8c%e5%8d%9a%e5%93%81%e7%89%8c%e7%9a%84%e6%9c%ba%e6%9e%84%e8%83%bd%e5%90%a6%e8%b5%a2%e5%be%97%e5%bd%93%e4%bb%8a%e7%9a%84\/"},"modified":"2021-09-10T09:46:42","modified_gmt":"2021-09-10T09:46:42","slug":"%e4%b8%80%e5%ae%b6%e8%87%b4%e5%8a%9b%e4%ba%8e%e7%83%9f%e8%8d%89%e5%92%8c%e8%b5%8c%e5%8d%9a%e5%93%81%e7%89%8c%e7%9a%84%e6%9c%ba%e6%9e%84%e8%83%bd%e5%90%a6%e8%b5%a2%e5%be%97%e5%bd%93%e4%bb%8a%e7%9a%84","status":"publish","type":"post","link":"https:\/\/selectednews.info\/cn\/%e4%b8%80%e5%ae%b6%e8%87%b4%e5%8a%9b%e4%ba%8e%e7%83%9f%e8%8d%89%e5%92%8c%e8%b5%8c%e5%8d%9a%e5%93%81%e7%89%8c%e7%9a%84%e6%9c%ba%e6%9e%84%e8%83%bd%e5%90%a6%e8%b5%a2%e5%be%97%e5%bd%93%e4%bb%8a%e7%9a%84\/","title":{"rendered":"\u4e00\u5bb6\u81f4\u529b\u4e8e\u70df\u8349\u548c\u8d4c\u535a\u54c1\u724c\u7684\u673a\u6784\u80fd\u5426\u8d62\u5f97\u5f53\u4eca\u7684\u4eba\u624d\uff1f"},"content":{"rendered":"<p>Mach9 \u662f\u7531\u4e24\u4f4d\u524d\u83f2\u5229\u666e\u83ab\u91cc\u65af\u9ad8\u7ba1\u65b0\u6210\u7acb\u7684\u673a\u6784\uff0c\u62e5\u6709\u96c4\u5fc3\u52c3\u52c3\u7684\u589e\u957f\u8ba1\u5212\u3002 \u4f46\u5728\u7ade\u4e89\u6fc0\u70c8\u7684\u4eba\u624d\u5e02\u573a\uff0c\u80fd\u5426\u8bf4\u670d\u4e0b\u4e00\u4ee3\u4eba\u624d\u4e13\u95e8\u4e3a\u9152\u7c7b\u3001\u70df\u8349\u548c\u8d4c\u535a\u5ba2\u6237\u5de5\u4f5c\uff1f\u4eca\u5e74\u65e9\u4e9b\u65f6\u5019\uff0cJaime Suarez \u548c Albert Moufarrij \u63a8\u51fa\u4e86 Mach9\u3002 \u4e24\u4eba\u90fd\u662f\u524d\u83f2\u5229\u666e\u83ab\u91cc\u65af\u56fd\u9645 (PMI) \u9ad8\u7ba1\uff1b \u82cf\u4e9a\u96f7\u65af\u5728\u8fd9\u5bb6\u70df\u8349\u5de8\u5934\u5de5\u4f5c\u4e86 13 \u5e74\uff0c\u7ba1\u7406\u4ece\u9500\u552e\u548c\u8425\u9500\u7b56\u7565\u5230\u6570\u5b57\u8fd0\u8425\u7684\u65b9\u65b9\u9762\u9762\uff0c\u800c\u7a46\u6cd5\u745e\u5409\u5728\u5404\u79cd\u8425\u9500\u804c\u4f4d\u4e0a\u5de5\u4f5c\u4e86 6 \u5e74\u3002 \u4f46\u4ed6\u4eec\u5728\u4efb\u804c\u671f\u95f4\u9762\u4e34\u7684\u4e00\u4e2a\u5e38\u89c1\u95ee\u9898\u662f\uff0c\u4e0e\u771f\u6b63\u4e86\u89e3\u9ad8\u5ea6\u76d1\u7ba1\u73af\u5883\u4e2d\u6570\u5b57\u8425\u9500\u7684\u5e7f\u544a\u5546\u5e97\u5efa\u7acb\u5408\u4f5c\u4f19\u4f34\u5173\u7cfb\u9700\u8981\u82b1\u8d39\u65f6\u95f4\u548c\u7cbe\u529b\u3002 \u56e0\u6b64\uff0c\u4ed6\u4eec\u51b3\u5b9a\u4ece\u5ba2\u6237\u65b9\u5411\u4ee3\u7406\u65b9\u8fc8\u8fdb\u3002  \u201c\u8fd9\u5c31\u50cf\u5b66\u4e60\u4e00\u95e8\u65b0\u8bed\u8a00\uff0c\u201dMoufarrij \u6216\u4e0e\u53d7\u9650\u54c1\u724c\u5408\u4f5c\u8bf4\u3002  \u201c\u8fd9\u4e9b\u673a\u6784\u4e0d\u4e86\u89e3\u8fd9\u4e9b\u9879\u76ee\u4e2d\u5b58\u5728\u7684\u4e0d\u540c\u5229\u76ca\u76f8\u5173\u8005 [highly-regulated] \u884c\u4e1a\u3002 \u653f\u5e9c\u3001\u53cd\u6d3e\u548c\u5021\u5bfc\u8005\uff1b \u5982\u6b64\u591a\u7684\u5229\u76ca\u76f8\u5173\u8005\u9700\u8981\u4f7f\u7528\u76f8\u540c\u7684\u8bed\u8a00\u3002 \u6211\u4eec\u9047\u5230\u7684\u4e00\u4e2a\u95ee\u9898\u662f\u767b\u673a\u9700\u8981\u591a\u957f\u65f6\u95f4 [ad agencies].\u201d\u4ed6\u4eec\u5728 PMI \u9762\u4e34\u7684\u53e6\u4e00\u4e2a\u95ee\u9898\u662f\uff0c\u5927\u591a\u6570\u5a92\u4f53\u548c\u6570\u5b57\u673a\u6784\u7528\u6765\u786e\u4fdd\u4ed6\u4eec\u5728\u7f51\u4e0a\u7784\u51c6\u5408\u9002\u7684\u4eba\u800c\u4e0d\u662f\u672a\u6210\u5e74\u4eba\u7684\u6280\u672f\u6ca1\u6709\u8fbe\u5230\u6807\u51c6\u3002  \u201c\u5f53\u65f6\u53ef\u7528\u7684\u89e3\u51b3\u65b9\u6848\u4e0d\u9002\u7528\u4e8e\u9ad8\u5ea6\u76d1\u7ba1\u7684\u884c\u4e1a\u3002 \u5982\u679c\u60a8\u60f3\u5728\u6570\u5b57\u6e20\u9053\u4e2d\u5f00\u5c55\u4ed8\u8d39\u5a92\u4f53\u6d3b\u52a8\uff0c\u5219\u6ca1\u6709 [single-agency] Suarez \u8865\u5145\u9053\uff0c\u201c\u6ca1\u6709\u4efb\u4f55\u6280\u672f\u89e3\u51b3\u65b9\u6848\u53ef\u4ee5\u8ba9\u9ad8\u5ea6\u76d1\u7ba1\u7684\u516c\u53f8\u611f\u5230\u653e\u5fc3\uff0c\u56e0\u4e3a\u8be5\u516c\u53f8\u53ea\u5411\u6b63\u786e\u7684\u53d7\u4f17\u5c55\u793a\u4e86\u6d3b\u52a8\u3002\u201d\u5f53\u7136\uff0cFacebook\u3001Instagram \u548c Twitter \u7b49\u6280\u672f\u5e73\u53f0\u90fd\u6709\u8981\u6c42\u4eba\u4eec\u786e\u8ba4\u5e74\u9f84\u7684\u6ce8\u518c\u6d41\u7a0b\u3002 \u4f46\u4eba\u4eec\u4f1a\u8bf4\u8c0e\u3002 \u56e0\u6b64\uff0c\u4e3a\u4e86\u201c\u52a0\u500d\u52aa\u529b\u201d\uff0cMoufarrij \u548c Suarez \u5728 PMI \u5f00\u53d1\u4e86\u4e00\u79cd\u89e3\u51b3\u65b9\u6848\uff0c\u4f7f\u4ed6\u4eec\u80fd\u591f\u6839\u636e\u4eba\u4eec\u7684\u5728\u7ebf\u884c\u4e3a\u6765\u9884\u6d4b\u4eba\u4eec\u7684\u5e74\u9f84\uff0c\u800c\u4e0d\u662f\u7b80\u5355\u5730\u4f9d\u8d56\u4e8e\u539f\u751f\u8fc7\u6ee4\u5668\u3002\u201c\u8fd9\u4e9b\u89e3\u51b3\u65b9\u6848\u975e\u5e38\u6709\u4ef7\u503c\uff0c\u4e0d\u4ec5\u4ec5\u662f\u4e3a\u4e86 [tobacco brands] \u4f46\u5176\u4ed6\u53d7\u76d1\u7ba1\u884c\u4e1a\u7684\u4eba\uff0c\u201d\u82cf\u4e9a\u96f7\u65af\u89e3\u91ca\u8bf4\u3002 \u4ed6\u4eec\u73b0\u5728\u590d\u5236\u4e86\u524d\u96c7\u4e3b\u5f00\u53d1\u7684\u8fd9\u4e9b\u5e74\u9f84\u9650\u5236\u6280\u672f\u89e3\u51b3\u65b9\u6848\uff0c\u5e76\u4e3a Mach9 \u5ba2\u6237\u5728 SEO\u3001\u4ed8\u8d39\u5a92\u4f53\u548c\u793e\u4ea4\u9886\u57df\u8fdb\u884c\u6253\u5305\u3002 \u5bf9\u54c1\u724c\u7684\u5ba3\u4f20\u662f\uff0cMach9 \u5c06\u5e2e\u52a9\u201c\u4ee5\u7b26\u5408\u6240\u6709\u76d1\u7ba1\u8981\u6c42\u7684\u65b9\u5f0f\u5728\u7ebf\u9500\u552e\u4ed6\u4eec\u7684\u4ea7\u54c1\uff0c\u540c\u65f6\u6709\u6548\u5730\u4e0e\u4ed6\u4eec\u7684\u53d7\u4f17\u4e92\u52a8\u3002\u201d\u521b\u59cb\u4eba\u62d2\u7edd\u900f\u9732\u4e0e\u8c01\u5408\u4f5c\uff0c\u4f46\u8868\u793a\u5176\u540d\u518c\u6db5\u76d6\u70df\u8349\u3001\u5236\u836f\u3001\u8d4c\u535a\u3001\u9152\u7cbe\u548c\u5927\u9ebb\u884c\u4e1a\uff0c\u8bb8\u591a\u54c1\u724c\u51fa\u73b0\u5728\u8d22\u5bcc 500 \u5f3a\u540d\u5355\u4e2d\u3002  Moufarrij \u8bf4\uff1a\u201c\u6211\u4eec\u770b\u5230\u4e86\u4e00\u4e2a\u673a\u4f1a\uff0c\u53ef\u4ee5\u5c06\u53d7\u5230\u4e25\u683c\u76d1\u7ba1\u7684\u54c1\u724c\u5728\u4e00\u7ad9\u5f0f\u5546\u5e97\u4e2d\u5fc5\u987b\u6ee1\u8db3\u7684\u6311\u6218\u548c\u4e25\u683c\u6807\u51c6\u7ed3\u5408\u8d77\u6765\u3002\u201d\u4ed6\u4eec\u5bf9\u8fd9\u5bb6\u516c\u53f8\u5c06\u5b9e\u73b0\u7684\u76ee\u6807\u62b1\u6709\u96c4\u5fc3\u3002\u4ed6\u4eec\u5728\u7ebd\u7ea6\u9ea6\u8fea\u900a\u5927\u9053\uff0c\u76ee\u524d\u6709 50 \u540d\u5458\u5de5\uff0c\u5176\u4e2d\u8bb8\u591a\u662f\u524d PMI \u540c\u4e8b\uff0c\u5305\u62ec\u51ef\u745f\u7433\u00b7\u5e15\u68ee\u65af\uff08Kathryn Parsons\uff09\u2014\u2014PMI \u7684\u5168\u7403\u6570\u5b57\u8425\u9500\u4e3b\u7ba1\uff0c\u73b0\u5728\u662f Mach9 \u7684\u9996\u5e2d\u6570\u5b57\u5b98\u2014\u2014\u4ee5\u53ca\u9886\u5bfc PMI \u7f51\u7edc\u548c\u7528\u6237\u7684 Sergi Garcia Calaf\u4f53\u9a8c\u90e8\u95e8\uff0c\u4f46\u7559\u4e0b\u6765\u6210\u4e3a\u8be5\u673a\u6784\u7684\u5ba2\u6237\u670d\u52a1\u4e3b\u7ba1\u3002\u4ed6\u4eec\u6b63\u5728\u5168\u9762\u62db\u8058\uff0c\u8bd5\u56fe\u5438\u5f15\u5c3d\u53ef\u80fd\u591a\u7684\u4e13\u95e8\u4ece\u4e8b\u6570\u5b57\u8425\u9500\u3001\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u3001\u5ba2\u6237\u5173\u7cfb\u7ba1\u7406\u3001\u7f51\u7edc\u548c\u4f53\u9a8c\u3001\u6570\u636e\u548c\u5206\u6790\u7684\u4eba\u3002\u8fd9\u5f88\u96be\u4efb\u4f55\u673a\u6784\u73b0\u5728\u90fd\u53ef\u4ee5\u627e\u5230\u8fd9\u6837\u7684\u4eba\u624d\u3002\u4f46\u53ef\u4ee5\u8bf4\uff0cMach9 \u66f4\u96be\u5438\u5f15\u6700\u4f18\u79c0\u548c\u6700\u806a\u660e\u7684\u4eba\uff0c\u5728\u76ee\u524d\u75f4\u8ff7\u4e8e\u201c\u54c1\u724c\u76ee\u6807\u201d\u5e76\u5728\u4e16\u754c\u4e0a\u505a\u597d\u4e8b\u7684\u884c\u4e1a\u4e2d\uff0c\u4e0d\u5305\u62ec\u5de5\u4f5c\u4e0e\u54c1\u724c\u4e00\u8d77\u9500\u552e\u66f4\u591a\u7684\u9999\u70df\u548c\u9152\u7cbe\u3002 \u6211\u4eec\u5df2\u7ecf\u770b\u5230\u4e86\u4f20\u7edf\u5e7f\u544a\u516c\u53f8\u5728\u4e0e\u6709\u4e89\u8bae\u7684\u5ba2\u6237\u5408\u4f5c\u65f6\u6240\u9762\u4e34\u7684\u6311\u6218\u3002  2019 \u5e74\uff0c\u5e7f\u544a\u5de8\u5934 Ogilvy and Mather \u7684\u7ebd\u7ea6\u5206\u90e8\u56e0\u4e0d\u613f\u79bb\u5f00\u7f8e\u56fd\u6d77\u5173\u548c\u8fb9\u5883\u4fdd\u62a4\u5c40 (CBP) 1200 \u4e07\u7f8e\u5143\u7684\u8d26\u6237\u800c\u9762\u4e34\u5458\u5de5\u53cd\u6297\u3002 \u5176\u4ed6\u673a\u6784\u51fa\u53f0\u4e86\u62d2\u7edd\u67d0\u4e9b\u5ba2\u6237\u7684\u653f\u7b56\uff0c\u5305\u62ec\u62d2\u7edd\u4e3a\u4efb\u4f55\u70df\u8349\u516c\u53f8\u5de5\u4f5c\u7684 AMV BBDO\uff0c\u800c Interpublic Group \u5219\u8868\u793a\u4e0d\u4f1a\u4e3a\u5168\u56fd\u6b65\u67aa\u534f\u4f1a\u5de5\u4f5c\u3002 \u62db\u8058\u516c\u53f8 AssessFirst \u7684\u9996\u5e2d\u6267\u884c\u5b98\u6234\u7ef4\u00b7\u4f2f\u7eb3\u5fb7 (David Bernard) \u8868\u793a\uff0c\u968f\u7740 Z \u4e16\u4ee3\u2014\u2014\u4e00\u4e2a\u6bd4\u524d\u51e0\u4ee3\u4eba\u66f4\u5177\u793e\u4f1a\u53c2\u4e0e\u5ea6\u548c\u653f\u6cbb\u6d3b\u8dc3\u5ea6\u7684\u5e74\u9f84\u7ec4\u2014\u2014\u8fdb\u5165\u52b3\u52a8\u529b\u5e02\u573a\uff0c\u4ed6\u5f00\u59cb\u770b\u5230\u4eba\u624d\u5728\u5bfb\u627e\u4eba\u624d\u65f6\u5c06\u9053\u5fb7\u548c\u4f26\u7406\u653e\u5728\u9996\u8981\u4f4d\u7f6e\u3002\u6b63\u786e\u7684\u89d2\u8272\u3002\u201c\u6d89\u53ca\u70df\u8349\u3001\u8d4c\u535a\u548c\u5927\u9ebb\u7684\u516c\u53f8\u5fc5\u987b\u66f4\u52a0\u91cd\u89c6\u901a\u8fc7\u4e2a\u6027\u4e3b\u5bfc\u7684\u6280\u80fd\u800c\u4e0d\u662f\u901a\u8fc7\u8d44\u683c\u548c\u7ecf\u9a8c\u8fdb\u884c\u62db\u8058\uff0c\u201d\u4ed6\u8865\u5145\u9053\u3002  \u201c\u901a\u8fc7\u8fd9\u79cd\u65b9\u5f0f\uff0c\u96c7\u4e3b\u53ef\u4ee5\u627e\u5230\u4e86\u89e3\u5e76\u613f\u610f\u63a5\u53d7\u4ed6\u4eec\u6240\u4ece\u4e8b\u884c\u4e1a\u5e76\u4e86\u89e3\u4ed6\u4eec\u6240\u8ffd\u6c42\u7684\u6d88\u8d39\u8005\u7fa4\u7684\u5019\u9009\u4eba\u3002\u201d \u5728\u5927\u591a\u6570\u673a\u6784\u4e2d\uff0c\u5de5\u4f5c\u4eba\u5458\u4f1a\u63a5\u53d7\u4ea4\u6362\u6761\u4ef6\u3002 \u5bf9\u4e8e\u6bcf\u4e2a\u652f\u4ed8\u8d26\u5355\u7684\u5927\u70df\u8349\u5ba2\u6237\uff0c\u53ef\u80fd\u90fd\u6709\u4e00\u4e2a\u5df4\u5854\u54e5\u5c3c\u4e9a\u3001TomToms \u6216 Lush \u9700\u8981\u5de5\u4f5c\u3002 \u82cf\u4e9a\u96f7\u65af\u4fdd\u8bc1\uff0c\u5b83\u201c\u8fd8\u6ca1\u6709\u201d\u5728\u5438\u5f15\u6f5c\u5728\u5458\u5de5\u52a0\u5165\u516c\u53f8\u65b9\u9762\u201c\u8fd8\u6ca1\u6709\u201d\u9762\u4e34\u4efb\u4f55\u6311\u6218\uff0c\u8be5\u516c\u53f8\u53ea\u6709\u4e00\u4e2a\u9ad8\u5ea6\u76d1\u7ba1\u7684\u54c1\u724c\u82b1\u540d\u518c\u3002  \u201c\u6211\u4eec\u9762\u4e34\u7740\u52b3\u52a8\u529b\u5e02\u573a\u975e\u5e38\u706b\u7206\u7684\u95ee\u9898\u3002 \u7279\u522b\u662f\u5bf9\u4e8e\u6280\u672f\u9886\u57df\u7684\u8be6\u7ec6\u5de5\u4f5c\u3002 \u6709\u4e86 Covid\uff0c\u6211\u4eec\u5728\u5e02\u573a\u4e0a\u7ecf\u5386\u4e86\u5f88\u591a\u53d8\u5316\uff0c\u5305\u62ec\u6700\u540e\u4e00\u82f1\u91cc\u4ea4\u4ed8\u7684\u5174\u8d77\u548c\u6d88\u8d39\u8005\u884c\u4e3a\u7684\u91cd\u5927\u8f6c\u53d8\uff0c\u201d\u4ed6\u7ee7\u7eed\u8bf4\u9053\u3002\u201c\u516c\u53f8\u6709\u5174\u8da3\u52a0\u901f\u6570\u5b57\u5316\u8f6c\u578b\uff0c\u5e76\u4e14\u6709\u5f88\u591a\u9700\u6c42\u6b64\u914d\u7f6e\u6587\u4ef6 [of digital-savvy recruits]. \u8fd9\u662f\u6211\u4eec\u9762\u4e34\u7684\u6311\u6218\u3002 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\/>\n<a href=\"https:\/\/www.thedrum.com\/news\/2021\/09\/10\/can-agency-dedicated-tobacco-and-gambling-brands-win-over-today-s-talent\" rel=\"nofollow\">Source link <\/a><br \/>\n<!--\/noindex--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mach9 \u662f\u7531\u4e24\u4f4d\u524d\u83f2\u5229\u666e\u83ab\u91cc\u65af\u9ad8\u7ba1\u65b0\u6210\u7acb\u7684\u673a\u6784\uff0c\u62e5\u6709\u96c4\u5fc3\u52c3\u52c3\u7684\u589e\u957f\u8ba1\u5212\u3002 \u4f46\u5728\u7ade\u4e89\u6fc0\u70c8\u7684\u4eba\u624d\u5e02\u573a\uff0c\u80fd\u5426\u8bf4\u670d [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1096,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-1095","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-5"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - 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