{"id":193,"date":"2020-09-03T07:39:08","date_gmt":"2020-09-03T07:39:08","guid":{"rendered":"https:\/\/selectednews.info\/cn\/%e4%bb%8emrm%e5%88%b0wunderman-thompson%ef%bc%9a%e8%8d%a3%e8%8e%b72020%e5%b9%b4%e5%ba%a6drum-awards%e4%bb%a3%e7%90%86%e5%95%86%e5%95%86%e4%b8%9a%e8%af%84%e5%ae%a1%e5%9b%a2%e5%a5%96\/"},"modified":"2020-09-03T07:39:11","modified_gmt":"2020-09-03T07:39:11","slug":"%e4%bb%8emrm%e5%88%b0wunderman-thompson%ef%bc%9a%e8%8d%a3%e8%8e%b72020%e5%b9%b4%e5%ba%a6drum-awards%e4%bb%a3%e7%90%86%e5%95%86%e5%95%86%e4%b8%9a%e8%af%84%e5%ae%a1%e5%9b%a2%e5%a5%96","status":"publish","type":"post","link":"https:\/\/selectednews.info\/cn\/%e4%bb%8emrm%e5%88%b0wunderman-thompson%ef%bc%9a%e8%8d%a3%e8%8e%b72020%e5%b9%b4%e5%ba%a6drum-awards%e4%bb%a3%e7%90%86%e5%95%86%e5%95%86%e4%b8%9a%e8%af%84%e5%ae%a1%e5%9b%a2%e5%a5%96\/","title":{"rendered":"\u4eceMRM\u5230Wunderman Thompson\uff1a\u8363\u83b72020\u5e74\u5ea6Drum Awards\u4ee3\u7406\u5546\u5546\u4e1a\u8bc4\u5ba1\u56e2\u5956"},"content":{"rendered":"

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\u4e3a\u5e86\u795d\u53bb\u5e74\u7684\u521b\u9020\u529b\uff0c\u97e7\u6027\u548c\u7cbe\u795e\uff0c\u9f13\u624b\u516c\u53f8\u4e1a\u52a1\u5956\u8bc4\u59d4\u4f1a\u5df2\u63ed\u6653\u3002<\/strong><\/p>\n

\u5728\u8fc7\u53bb\u7684\u516d\u4e2a\u6708\u4e2d\uff0c\u4e2d\u4ecb\u673a\u6784\u88ab\u8feb\u8fc5\u901f\u9002\u5e94\u65b0\u7684\u7ecf\u5546\u65b9\u5f0f\u548c\u65b0\u7684\u5e38\u6001\u3002\u4f46\u662f\uff0c\u8fd9\u5e76\u6ca1\u6709\u963b\u788d\u884c\u4e1a\u7684\u521b\u65b0\u7cbe\u795e\uff0c\u5728\u90a3\u6bb5\u65f6\u95f4\u91cc\u4ea7\u751f\u4e86\u4e00\u4e9b\u51fa\u8272\u7684\u4f5c\u54c1-\u8865\u5145\u4e862019\u5e74\u5e95\u5b8c\u6210\u7684\u51fa\u8272\u4f5c\u54c1\uff0c\u300a\u9f13\u5956\u300b\u662f\u6839\u636e\u81ea\u5df1\u7684\u610f\u613f\u6765\u7eaa\u5ff5\u7684\u3002<\/p>\n

\u8fd9\u5c31\u662f\u4e3a\u4ec0\u4e48\u518d\u6b21\u83b7\u5f97\u9f13\u5956\u4ee3\u7406\u5546\u4e1a\u52a1\u5956\u7684\u539f\u56e0\uff0c\u5411\u4e16\u754c\u5c55\u793a\u8fc7\u53bb12\u4e2a\u6708\u4e2d\u6770\u51fa\u7684\u5de5\u4f5c\u548c\u56e2\u961f\u3002 <\/p>\n

\u6bcf\u5e74\uff0c\u6211\u4eec\u90fd\u4f1a\u53ec\u96c6\u7531\u5e7f\u544a\u548c\u5e02\u573a\u8425\u9500\u9886\u57df\u7684\u4e13\u5bb6\u7ec4\u6210\u7684\u8bc4\u5ba1\u56e2\u6765\u8bc4\u5224\u5956\u9879\u3002 <\/p>\n

\u6765\u81ea\u82f1\u56fd\uff0c\u7f8e\u56fd\uff0c\u65b0\u52a0\u5761\uff0c\u6cd5\u56fd\u548c\u5370\u5ea6\u7684\u8bc4\u5ba1\u56e2\u5305\u62ec\u6765\u81eaMRM\uff0cWunderman Thompson\uff0cRothco\uff0cSpark Foundry\uff0cLucky Generals\uff0c\u5e03\u9c81\u514b\u6797\u5144\u5f1f\uff0cMediaCom UK\uff0cOgilvy\uff0cThe Unmistakables\uff0cSpotify\uff0cBrown\u7b49\u884c\u4e1a\u9886\u5bfc\u8005\u4ee5\u53caBrowner\uff0cMacomm \/ Dentsu\u548cMediaAxis \/ Carat\uff0cMedia Monks\uff0cRebel Owl\uff0cKWT Global\uff0cBBDO Asia\u7b49\u3002 <\/p>\n

\u5956\u9879\u7684\u622a\u6b62\u65e5\u671f\u662f9\u67084\u65e5\u661f\u671f\u4e94\u3002\u786e\u4fdd\u63d0\u4ea4\u4f5c\u54c1\uff0c\u4ee5\u4fbf\u6709\u673a\u4f1a\u5728\u5168\u7403\u821e\u53f0\u4e0a\u83b7\u5f97\u8ba4\u53ef\u3002<\/p>\n

\u5728\u4e0b\u9762\u67e5\u770b\u6211\u4eec\u768414\u540d\u6cd5\u5b98\u7684\u6458\u8981\uff1a<\/strong><\/h2>\n
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\"\u9999\u59ae\u00b7\u7c73\u5c14\u65af\"<\/div>\n<\/div>\n
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\u5927\u8c61\u623f<\/p>\n

\u9999\u59ae\u00b7\u7c73\u5c14\u65af<\/p>\n

\u8054\u5408\u521b\u59cb\u4eba\u517c\u4eba\u624d\u4e3b\u7ba1<\/p>\n<\/div>\n

\n

Mears\u6765\u81ea\u4f2f\u660e\u7ff0\uff0c\u662fThe Elephant Room\u7684\u5171\u540c\u521b\u59cb\u4eba\u3002\u5979\u5728\u804c\u4e1a\u751f\u6daf\u7684\u65e9\u671f\u5c31\u66fe\u534f\u52a9\u8fc7\u652f\u6301\u963f\u8fea\u8fbe\u65af\uff08Adidas\uff09\u548c\u5e03\u91cc\u5947\u7ef4\uff08Britvic\uff09\u7b49\u54c1\u724c\u5bfb\u627e\u5168\u7403\u5e7f\u544a\u4eba\u624d\u3002\u7c73\u5c14\u65af\uff08Mears\uff09\u662fLinkedIn\u4e8e2018\u5e74\u5728\u82f1\u56fd\u53d1\u8d77\u7684\u6b63\u5f0f\u7ade\u9009\u6d3b\u52a8\u7684\u4ee3\u8a00\u4eba\u3002\u5979\u975e\u5e38\u70ed\u8877\u4e8e\u8868\u8fbe\u81ea\u5df1\u7684\u770b\u6cd5\uff0c\u5e76\u5bf9\u5979\u5e0c\u671b\u8be5\u884c\u4e1a\u5728\u4e0d\u4e45\u7684\u5c06\u6765\u80fd\u6210\u4e3a\u73b0\u5b9e\u6709\u4e00\u4e2a\u76f8\u5173\u7684\u8868\u8ff0\u3002\u5979\u662fGUAP\u6742\u5fd7\u7684\u524d\u54c1\u724c\u7ecf\u7406\uff0c\u5e76\u8fd0\u8425\u4e00\u4e2a\u540d\u4e3aGirls\uff0cLets talk\u7684\u793e\u533a\u5e73\u53f0\u3002<\/p>\n<\/div>\n

\n

\u6211\u662f\u4e00\u4f4d\u771f\u6b63\u7684\u4fe1\u5f92\uff0c\u5f53\u60a8\u5efa\u7acb\u4f01\u4e1a\u65f6\uff0c\u6b63\u5728\u5efa\u7acb\u4e00\u79cd\u6587\u5316\u3002\u60a8\u76f8\u4fe1\u5e76\u6709\u4ef7\u503c\u7684\u4e1c\u897f\u3002\u5b83\u5bf9\u60a8\u548c\u5176\u4e2d\u5b58\u5728\u7684\u4eba\u5fc5\u987b\u662f\u771f\u5b9e\u7684\u3002\u4eca\u5e74\u7684\u5956\u9879\u6211\u5e0c\u671b\u770b\u5230\u8bda\u5b9e\u548c\u5f00\u653e\uff0c\u4f46\u4e5f\u8981\u597d\u5947\u3002\u6211\u4e4b\u6240\u4ee5\u51b3\u5b9a\u53c2\u52a0\uff0c\u662f\u56e0\u4e3a\u6211\u8ba4\u4e3aDrum\u53ef\u4ee5\u8ba9\u6211\u8fdb\u5165\u4e00\u4e2a\u65b0\u7684\u63a2\u7d22\u9886\u57df\uff0c\u5e76\u7ed3\u8bc6\u5fd7\u8da3\u76f8\u6295\u7684\u4eba\uff0c\u4ed6\u4eec\u5e0c\u671b\u53d1\u73b0\u540c\u4e00\u4ef6\u4e8b\u3002<\/p>\n<\/div>\n<\/div>\n<\/div>\n

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\"\u9686\u9686Romagnoli\"<\/div>\n<\/div>\n
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\u5173\u8054<\/p>\n

\u9686\u9686Romagnoli<\/p>\n

\u521b\u59cb\u4eba\u517c\u9996\u5e2d\u6267\u884c\u5b98<\/p>\n<\/div>\n

\n

Romagnoli\u62e5\u6709\u8d85\u8fc725\u5e74\u7684\u6570\u5b57\u5316\u5de5\u4f5c\u7ecf\u9a8c\uff0c\u5e76\u5df2\u5e2e\u52a9200\u591a\u5bb6\u4f01\u4e1a\uff08\u4ece\u56fd\u9645\u516c\u53f8\u5230\u521d\u521b\u4f01\u4e1a\uff09\u5bfc\u822a\u5176\u8425\u9500\u65b9\u5f0f\u3002\u4ed6\u64c5\u957f\u901a\u8fc7\u6570\u5b57\u8425\u9500\u4e3a\u72ec\u5bb6\u54c1\u724c\u548c\u8c6a\u534e\u54c1\u724c\u5b9a\u4e49\u5728\u7ebf\u7b56\u7565\u548c\u6982\u5ff5\uff0c\u5c24\u5176\u662f\u9488\u5bf9\u8d85\u7ea7\u6e38\u8247\uff0c\u822a\u7a7a\uff0c\u623f\u5730\u4ea7\uff0c\u8c6a\u534e\u65c5\u884c\uff0c\u9152\u5e97\uff0c\u7f8e\u5bb9\u548c\u65f6\u5c1a\u3002\u6b64\u5916\uff0cRomagnoli\u7ecf\u5e38\u5728BrightonSEO\u548c\u6570\u5b57\u8425\u9500\u4e16\u754c\u8bba\u575b\u7b49\u4f1a\u8bae\u4e0a\u8fdb\u884c\u6f14\u8bb2\uff0c\u5e76\u4e3aThe Drum\u548cForbes Monaco\u7b49\u5e73\u53f0\u505a\u51fa\u8d21\u732e\u3002\u4ed6\u8fd8\u662f\u6469\u7eb3\u54e5\u56fd\u9645\u5927\u5b66\u6570\u5b57\u8425\u9500\u7684\u517c\u804c\u6559\u6388\u3002<\/p>\n<\/div>\n

\n

\u8363\u5e78\u5730\u6210\u4e3a\u4eca\u5e74\u7684\u4ee3\u7406\u5546\u4e1a\u52a1\u5956\u7684\u8bc4\u59d4\u3002\u5728\u8fc7\u53bb\u768420\u5e74\u4e2d\uff0c\u6211\u7ecf\u8425\u7740\u81ea\u5df1\u7684\u4ee3\u7406\u673a\u6784-\u4ece\u5934\u5f00\u59cb\u9010\u6e10\u53d1\u5c55\u6210\u6210\u529f\u7684\u4e1a\u52a1\u3002\u6211\u5b66\u5230\u7684\u4e3b\u8981\u5185\u5bb9\u662f\u6295\u8d44\u4e8e\u4eba\uff0c\u826f\u597d\u7684\u5de5\u4f5c\u573a\u6240\u6587\u5316\u548c\u521b\u9020\u6027\u7684\u8de8\u56e2\u961f\u5de5\u4f5c\u7684\u91cd\u8981\u6027\u3002\u8fd9\u6837\u53ef\u4ee5\u5b9e\u73b0\u66f4\u597d\u7684\u6027\u80fd\uff0c\u521b\u65b0\u548c\u5f71\u54cd\u3002\u8fd9\u662f\u6211\u5728\u5224\u65ad\u65f6\u8981\u6ce8\u610f\u7684\u3002<\/p>\n<\/div>\n<\/div>\n<\/div>\n

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\"\u51ef\u8482\u00b7\u674e\uff08Katie<\/div>\n<\/div>\n
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\u5e78\u8fd0\u5c06\u519b<\/p>\n

\u51ef\u8482\u00b7\u674e\uff08Katie Lee\uff09<\/p>\n

\u9996\u5e2d\u6267\u884c\u5b98<\/p>\n<\/div>\n

\n

Lee\u66fe\u5728Saatchi\uff06Saatchi\u548cBBH\u4efb\u804c\uff0c\u7136\u540e\u5230\u8fbeLeo Burnett\uff0c\u5728\u9ea6\u5f53\u52b3\uff0cHomebase\u548cCOI\u4efb\u804c\uff0c\u4e4b\u540e\u6210\u4e3a\u5e02\u573a\u603b\u76d1\u548c\u540e\u4efb\u603b\u7ecf\u7406\u3002\u5979\u79bb\u5f00\u4e86\u5bf9\u5927\u578b\uff0c\u6709\u96c4\u5fc3\u7684\u5c0f\u578b\u521d\u521b\u4f01\u4e1a\u4e16\u754c\u7740\u8ff7\u7684\u5927\u578b\u4ee3\u7406\u673a\u6784\u4e16\u754c\uff0c\u5bf9\u4e16\u754c\u7684\u770b\u6cd5\u4e0e\u89c2\u70b9\u4e0d\u540c\u3002 Lee\u662fGravity Road\u7684\u7b2c\u4e00\u4efb\u8463\u4e8b\u603b\u7ecf\u7406\uff0c\u5728\u8be5\u516c\u53f8\u6210\u4e3a\u5907\u53d7\u5c0a\u656c\u7684\u72ec\u7acb\u4ee3\u7406\u673a\u6784\u540e\uff0c\u5e2e\u52a9\u5176\u53d1\u5c55\u548c\u7ec4\u7ec7\u3002\u7136\u540e\uff0c\u5979\u5728\u9633\u5149\u516c\u53f8\u5de5\u4f5c\u3002\u5728\u4e0eVML\u5408\u5e76\u4e4b\u524d\uff0cMears\u5728Y\uff06R\u7ecf\u5386\u4e86\u707e\u96be\u6027\u768421\u5929\uff0c\u4f46\u540e\u6765\u6210\u4e3aLucky Generals\u7684\u9996\u5e2d\u6267\u884c\u5b98\u3002<\/p>\n<\/div>\n

\n

\u4f5c\u4e3a\u4e00\u4e2a\u884c\u4e1a\uff0c\u6211\u4eec\u5f88\u6b63\u786e\u5730\u82b1\u8d39\u5927\u91cf\u65f6\u95f4\u6765\u5e86\u795d\u4ea7\u51fa\uff0c\u4f46\u662f\u901a\u5e38\u662f\u4f01\u4e1a\u53d8\u9769\u7684\u4f01\u4e1a\u5bb6\u65b9\u6cd5\u5bfc\u81f4\u4e86\u6211\u4eec\u6240\u5e86\u795d\u7684\u521b\u65b0\u5de5\u4f5c\u3002\u6211\u771f\u7684\u5f88\u671f\u5f85\u5728\u5f15\u64ce\u76d6\u4e0b\u770b\u5230\u90a3\u4e9b\u5df2\u7ecf\u6539\u53d8\u4e86\u4ea7\u54c1\u7ebf\uff0c\u6539\u53d8\u4e86\u5de5\u4f5c\u65b9\u5f0f\u5e76\u4ea7\u751f\u4e86\u771f\u6b63\u5f71\u54cd\u7684\u4f01\u4e1a\uff0c\u800c\u4e0d\u4ec5\u4ec5\u662f\u6539\u53d8\u8868\u9762\u5c42\u3002<\/p>\n<\/div>\n<\/div>\n<\/div>\n

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\"\u514b\u91cc\u65af\u6258\u5f17\u00b7\u80af\u7eb3\uff08Christopher<\/div>\n<\/div>\n
\n

\u54c1\u724c\u8fdb\u9636<\/p>\n

\u514b\u91cc\u65af\u6258\u5f17\u00b7\u80af\u7eb3\uff08Christopher Kenna\uff09<\/p>\n

\u9996\u5e2d\u6267\u884c\u5b98\u517c\u521b\u59cb\u4eba<\/p>\n<\/div>\n

\n

Kenna\u662f\u9996\u5e2d\u6267\u884c\u5b98\u517cBrand Advance\u7684\u521b\u59cb\u4eba\u3002\u4ed6\u8fd8\u662f\u5e7f\u544a\u4e1a\u6e38\u8bf4\u56e2\u4f53Outvertising\u7684\u591a\u6837\u6027\u548c\u5305\u5bb9\u6027\u603b\u76d1\uff0c\u4e5f\u662f\u6df7\u8840\u513f\uff0c\u662f\u540c\u6027\u604b\u7236\u4eb2\u3002\u4ed6\u662fWFA\u591a\u6837\u6027\u987e\u95ee\u59d4\u5458\u4f1a\u7684\u6210\u5458\uff0c\u5927\u529b\u5021\u5bfc\u5a92\u4f53\u548c\u5e7f\u544a\u4e1a\u4e2d\u7684\u591a\u6837\u6027\u548c\u4ee3\u8868\u6027\u3002\u4e5f\u662fV\uff06A\u535a\u7269\u9986\u7684\u987e\u95ee\u59d4\u5458\u4f1a\u6210\u5458\u3002\u8fd9\u4f4d\u5c61\u83b7\u6b8a\u8363\u7684\u4f01\u4e1a\u5bb6\u5728\u7b2c\u4e8c\u5c4a\u5e74\u5ea6\u4f01\u4e1a\u6700\u4f73\u6267\u6cd5\u5956\u4e2d\u83b7\u5f97\u4e86\u5e74\u5ea6\u521b\u65b0\u8005\u5956\uff0c\u5e76\u4e8eEMPower\u76842020\u5e74\u5c11\u6570\u65cf\u88d4\u9ad8\u7ba1\u699c\u4e0a\u540d\u5217\u524d\u8305\u3002<\/p>\n<\/div>\n

\n

\u4eca\u5e74\u53d1\u751f\u4e86\u8bb8\u591a\u53d8\u5316\uff0c\u65e0\u8bba\u662f\u5728\u5168\u7403\u8303\u56f4\u5185\uff08\u4ece\u5b57\u9762\u4e0a\u770b\uff09\u8fd8\u662f\u5728BLM\u7b49\u771f\u6b63\u7684\u5168\u7403\u8fd0\u52a8\u65b9\u9762\uff0c\u5728\u5168\u7403\u8303\u56f4\u5185\uff0c\u5728\u901a\u8fc7\u6240\u6709\u8fd9\u4e9b\u6d88\u8d39\u8005\u548c\u54c1\u724c\u5bf9\u6574\u4e2a\u793e\u533a\u8fdb\u884c\u653f\u6cbb\u975e\u4eba\u6027\u5316\uff08\u6ce2\u5170\uff1aLGBT\u81ea\u7531\u533a\uff09\u65b9\u9762\uff0c\u53d8\u5316\u90fd\u8d8a\u6765\u8d8a\u5927\u5e76\u6df1\u5165\u4e86\u89e3\u81ea\u5df1\u7684\u7cbe\u795e\u548c\u5b97\u65e8\u3002\u8fd9\u4e9b\u6807\u51c6\u5c06\u6210\u4e3a\u6211\u7684\u5224\u65ad\u529b-\u54c1\u724c\u5b97\u65e8\u662f\u4ec0\u4e48\uff1f\u6b64\u6d3b\u52a8\u662f\u5426\u5305\u62ec\u5728\u5185\uff1f\u8fd8\u662f\u5b9a\u578b\u89c2\u5ff5\uff1f\u6211\u4f1a\u95ee\u6bcf\u4e2a\u63d0\u4ea4\u7684\u6700\u5927\u95ee\u9898\u662f\uff1a\u201c\u4e3a\u4ec0\u4e48\uff1f\u201d<\/p>\n<\/div>\n<\/div>\n<\/div>\n

\n
\n
\n
\"\u739b\u683c\u4e3d\u7279\u00b7\u7ea6\u7ff0\u900a\"<\/div>\n<\/div>\n
\n

\u5229\u52a0\u65af\u00b7\u5fb7\u83b1\u5c3c\uff08Leagas Delaney\uff09<\/p>\n

\u739b\u683c\u4e3d\u7279\u00b7\u7ea6\u7ff0\u900a<\/p>\n

\u96c6\u56e2\u9996\u5e2d\u6267\u884c\u5b98<\/p>\n<\/div>\n

\n

\u591a\u5e74\u6765\uff0c\u7ea6\u7ff0\u900a\u4e00\u76f4\u5728\u521b\u610f\u4f20\u64ad\u673a\u6784Leagas Delaney\u5efa\u7acb\u6210\u529f\u7684\u5168\u7403\u4e1a\u52a1\u4e2d\u53d1\u6325\u4f5c\u7528\uff0c\u81ea2007\u5e74\u4ee5\u6765\uff0c\u5979\u4e00\u76f4\u62c5\u4efb\u8be5\u96c6\u56e2\u9996\u5e2d\u6267\u884c\u5b98\u517c\u5408\u4f19\u4eba\u30022006\u5e74\uff0c\u5979\u88ab\u4efb\u547d\u4e3aAdmiral Group\u7684\u975e\u6267\u884c\u8463\u4e8b\u5bcc\u65f6100\u5f3a\u516c\u53f8\u3002\u7ea6\u7ff0\u900a\u4e8e2016\u5e74\u4ece\u96c6\u56e2\u8463\u4e8b\u4f1a\u9000\u4f11\u540e\uff0c\u62c5\u4efbConfused\u548cAdmiral Group\u56fd\u9645\u4ef7\u683c\u6bd4\u8f83\u59d4\u5458\u4f1a\u7684\u975e\u6267\u884c\u8463\u4e8b\u3002\u5979\u56e0\u5176\u5bf9\u521b\u610f\u4ea7\u4e1a\u7684\u670d\u52a1\u548c\u5fd7\u613f\u670d\u52a1\u800c\u57282013\u5e74\u88ab\u6388\u4e88OBE\u3002\u5979\u662fNow Teach\u7684\u53d7\u6258\u4eba\uff0c\u8be5\u7ec4\u7ec7\u81f4\u529b\u4e8e\u5e2e\u52a9\u6210\u529f\u7684\u540e\u671f\u804c\u4e1a\u8f6c\u53d8\u8005\u6210\u4e3a\u6559\u5e08\u3002\u5728\u6b64\u4e4b\u524d\uff0c\u7ea6\u7ff0\u900a\u66fe\u5e2e\u52a9\u521b\u7acb\u5e76\u62c5\u4efb\u82f1\u56fd\u7ea2\u5341\u5b57\u4f1a\u5987\u5973\u6148\u5584\u56e2\u4f53\u201c\u8482\u6cd5\u5c3c\u5708\u5b50\u201d\u7684\u8054\u5e2d\u4e3b\u5e2d\u3002<\/p>\n<\/div>\n

\n

2020\u5e74\u5df2\u5bf9\u5b9a\u4e49\u6240\u6709\u4f18\u79c0\u4ee3\u7406\u5546\u4e1a\u52a1\u7684\u8d28\u91cf\u548c\u6307\u6807\u8fdb\u884c\u4e86\u538b\u529b\u6d4b\u8bd5\uff1a\u4ece\u9006\u5883\u4e2d\u7684\u9886\u5bfc\u529b\u5230\u5de5\u4f5c\u6587\u5316\u7684\u529b\u91cf\uff0c\u4ee5\u6fc0\u52b1\u56e2\u961f\u5728\u6311\u6218\u65f6\u671f\u8868\u73b0\u51fa\u8272\u3002\u6240\u6709\u4ee3\u7406\u673a\u6784\uff0c\u65e0\u8bba\u89c4\u6a21\u5927\u5c0f\uff0c\u90fd\u5fc5\u987b\u5728\u672a\u77e5\u7684\u9886\u57df\u4e2d\u5f00\u5c55\u4e1a\u52a1\uff0c\u624d\u80fd\u53d6\u5f97\u6210\u529f\u3002\u6211\u5f88\u8363\u5e78\u6210\u4e3a\u4eca\u5e74\u7684\u6cd5\u5b98\uff0c\u6211\u5c06\u5bfb\u627e\u53ef\u4ee5\u5206\u4eab\u7684\u9f13\u821e\u4eba\u5fc3\u7684\u6545\u4e8b\uff0c\u89c1\u89e3\u548c\u884c\u52a8\u3002<\/p>\n<\/div>\n<\/div>\n<\/div>\n

\n
\n
\n
\"\u62c9\u8d1d\u65af\u00b7\u6c57\uff08Rabeth<\/div>\n<\/div>\n
\n

MACOMM \/ Dentsu<\/p>\n

\u62c9\u8d1d\u65af\u00b7\u6c57\uff08Rabeth Khan\uff09<\/p>\n

\u9996\u5e2d\u6267\u884c\u5b98<\/p>\n<\/div>\n

\n

Khan\u662f\u5b5f\u52a0\u62c9\u56fd\u5343\u79a7\u540e\u8425\u9500\u4f20\u64ad\u9886\u5bfc\u8005\u4e4b\u4e00\u3002\u5982\u4eca\uff0c\u4ed6\u4ee5\u4ee4\u4eba\u81ea\u8c6a\u7684\u65b9\u5f0f\u9886\u5bfc\u7740\u4e00\u652f\u7531\u56db\u4e2a\u7ec4\u7ec7\uff08MACOMM\uff0cMediaAxis\uff0cD'reach\u548cCreinse\uff09\u7ec4\u6210\u768470\u591a\u4e2a\u56e2\u961f\uff0c\u4ece2005\u5e74\u6210\u7acb\u4e86\u62e5\u6709\u4e09\u4e2a\u6210\u5458\u7684\u5355\u4e00\u7cbe\u54c1\u5e97\u4ee3\u7406\u3002Khan\u5e26\u9886\u516c\u53f8\u8dfb\u8eab\u524d\u4e94\u540d\u8be5\u56fd\u7684\u5a92\u4f53\uff0c\u521b\u610f\u548c\u6570\u5b57\u573a\u666f\u3002\u76ee\u524d\uff0c\u4ed6\u6b63\u5728\u9886\u5bfc\u8be5\u7ec4\u7ec7\u901a\u8fc7\u6570\u5b57\u5e7f\u544a\u6253\u5165\u975e\u6d32\u7684\u52aa\u529b\uff0c\u5e76\u5728\u5927\u6d41\u884c\u540e\u7684\u672a\u6765\u63a2\u7d22\u8fdb\u5165\u5357\u4e9a\u548c\u4e1c\u5357\u4e9a\u5730\u533a\u3002 Khan\u8fd8\u81f4\u529b\u4e8e\u5c06\u4e1a\u52a1\u6269\u5c55\u5230\u6280\u672f\u548c\u6570\u5b57\u521d\u521b\u516c\u53f8\u3002\u4ed6\u7684\u4e2a\u4eba\u7ecf\u9a8c\u975e\u5e38\u4e30\u5bcc\u2013\u4ed6\u66fe\u4e0eIFPI\uff0c\u7d22\u5c3c\u97f3\u4e50\uff0cESPN\u661f\u9645\u4f53\u80b2\uff0c\u56fd\u9645\u677f\u7403\u59d4\u5458\u4f1a\uff0c\u4e9a\u6d32MTV\u5408\u4f5c\uff0c\u5e76\u4f5c\u4e3a\u987e\u95ee\u7387\u5148\u5728\u5b5f\u52a0\u62c9\u56fd\u6210\u7acb\u4e86\u4e24\u5bb6\u6700\u5927\u7684\u591a\u5143\u7535\u5f71\u9662\u3002<\/p>\n<\/div>\n

\n

\u6211\u5f88\u81ea\u8c6a\u80fd\u4e0e\u4eca\u5e74\u5e7f\u544a\u754c\u7684\u4e00\u4e9b\u6770\u51fa\u4eba\u7269\u4e00\u8d77\u6234\u4e0a\u4eca\u5e74\u5927\u5956\u7684\u8bc4\u5224\u5e3d\u3002\u5728\u63a5\u4e0b\u6765\u7684\u51e0\u5468\u4e2d\uff0c\u6211\u975e\u5e38\u6e34\u671b\u53d1\u73b0\u5927\u5c0f\u5e7f\u544a\u516c\u53f8\u53ca\u5176\u5168\u7403\u56e2\u961f\u5982\u4f55\u52aa\u529b\u5728\u8fd9\u4e9b\u6d41\u884c\u7684\u6d41\u884c\u65f6\u671f\u901a\u8fc7\u6548\u7387\u548c\u8f6c\u578b\u6765\u91cd\u5851\u81ea\u5df1\uff0c\u4ee5\u4e0d\u65ad\u53d6\u5f97\u6210\u679c\u3002\u6301\u7eed\u7684\u5353\u8d8a\u9700\u8981\u5f97\u5230\u8ba4\u53ef\u3002\u6211\u5e0c\u671b\u770b\u5230\u4e00\u4e9b\u6709\u4ef7\u503c\u7684\u6210\u5c31\u8005\u3002<\/p>\n<\/div>\n<\/div>\n<\/div>\n

\n
\n
\n
\"Esther\uff08E.T\uff09\u5bcc\u5170\u514b\u6797\"<\/div>\n<\/div>\n
\n

\u706b\u82b1\u94f8\u9020\u5382<\/p>\n

\u4ee5\u65af\u5e16\uff08ET\uff09\u5bcc\u5170\u514b\u6797<\/p>\n

\u5168\u7403\u6218\u7565\u603b\u88c1<\/p>\n<\/div>\n

\n

\u5bcc\u5170\u514b\u6797\uff08Franklin\uff09\u4e3aSpark Foundry\u53ca\u5176\u5ba2\u6237\uff08\u5168\u7403\u6218\u7565\u548c\u6587\u5316\u6d41\u7545\u5ea6\u603b\u88c1\uff09\u5236\u5b9a\u5e76\u63a8\u52a8\u4e86\u5168\u7403\u6218\u7565\u613f\u666f\u3002\u5979\u662f\u5e7f\u544a\u754c\u4e0d\u53ef\u6216\u7f3a\u7684\u9886\u5bfc\u8005\uff0c\u4e8e2018\u5e74\u88ab\u829d\u52a0\u54e5\u5e7f\u544a\u8054\u5408\u4f1a\uff08Chicago Advertising Federation\uff09\u8bc4\u4e3a\u5e74\u5ea6\u6700\u4f73\u5e7f\u544a\u5973\u200b\u200b\u6027\u3002\u5728\u62c5\u4efb\u73b0\u4efb\u804c\u52a1\u671f\u95f4\uff0c\u5bcc\u5170\u514b\u6797\uff08Franklin\uff09\u51ed\u501f\u57fa\u4e8e\u6587\u5316\u6d41\u5229\u6027\u7684\u6982\u5ff5\uff0c\u5728\u5f00\u62d3Spark\u7684\u6218\u7565\u70ed\u529b\u65b9\u6cd5\u65b9\u9762\u53d1\u6325\u4e86\u91cd\u8981\u4f5c\u7528\u3002\u901a\u8fc7\u9f13\u52b1\u8425\u9500\u4eba\u5458\u63a5\u53d7\u201c\u7531\u5185\u800c\u5916\u201d\u7684\u89c2\u70b9\uff0c\u5979\u5e2e\u52a9\u6807\u5fd7\u6027\u54c1\u724c\u4ee5\u53ca\u6574\u4e2a\u884c\u4e1a\u4e86\u89e3\u4e86\u672c\u5730\u548c\u5168\u7403\u53d7\u4f17\u7684\u6587\u5316\u7279\u5f81\uff0c\u9700\u6c42\uff0c\u52a8\u673a\u548c\u5a92\u4f53\u6d88\u8d39\u4e60\u60ef\u3002\u51ed\u501f\u4e30\u5bcc\u7684\u884c\u4e1a\u7ecf\u9a8c\uff0c\u5bcc\u5170\u514b\u6797\u5728\u4efb\u4f55\u60c5\u51b5\u4e0b\u5747\u53ef\u63d0\u4f9b\u72ec\u7279\u7684\u89c1\u89e3\uff0c\u56e0\u6b64\uff0c\u5b83\u5728\u6218\u7565\u4e0a\u63a8\u52a8\u5e76\u4e30\u5bcc\u4e86\u6885\u897f\u767e\u8d27\uff0c\u4e07\u8c6a\u56fd\u9645\u96c6\u56e2\uff0c\u897f\u5357\u822a\u7a7a\uff0c\u7f8e\u6cf0\u7b49\u4e3b\u8981\u5ba2\u6237\u7684\u6210\u529f\u63a8\u9500\u6d3b\u52a8\u3002<\/p>\n<\/div>\n

\n

\u4ece\u6765\u6ca1\u6709\u6bd4\u73b0\u5728\u66f4\u91cd\u8981\u7684\u65f6\u95f4\u6765\u6279\u5224\u6027\u5730\u548c\u6574\u4f53\u5730\u8bc4\u4f30\u63a8\u52a8\u673a\u6784\u5353\u8d8a\u53d1\u5c55\u7684\u56e0\u7d20\u3002\u4e3a\u4e86\u5728\u906d\u53d7\u5de8\u5927\u7834\u574f\u7684\u60c5\u51b5\u4e0b\u84ec\u52c3\u53d1\u5c55\uff0c\u4ee3\u7406\u6751\u7684\u6982\u5ff5\u81f3\u5173\u91cd\u8981\u3002\u6bcf\u4e2a\u4ee3\u7406\u673a\u6784\u7684\u751f\u6001\u7cfb\u7edf\u90fd\u7531\u77e5\u540d\u5ea6\u8f83\u9ad8\u7684\u524d\u7ebf\u548c\u91cd\u70b9\u8f83\u5c11\u7684\u524d\u7ebf\u7ec4\u6210\u3002\u5728\u4e0d\u65ad\u589e\u52a0\u7684\u804c\u80fd\/\u4e13\u4e1a\/\u5b9e\u8df5\u4e2d\u4e0d\u65ad\u534f\u8c03\u7edf\u4e00\uff0c\u540c\u65f6\u6fc0\u53d1\u5176\u4ea4\u4ed8\u624d\u80fd\u7684\u673a\u6784\uff0c\u8fd9\u662f\u4ee4\u4eba\u9f13\u821e\u7684\uff01<\/p>\n<\/div>\n<\/div>\n<\/div>\n

\n
\n
\n
\"\u8ba9\u00b7\u4fdd\u7f57\u00b7\u5e03\u5c14\u683c\"<\/div>\n<\/div>\n
\n

BBDO\u4e9a\u6d32<\/p>\n

\u8ba9\u00b7\u4fdd\u7f57\u00b7\u5e03\u5c14\u683c<\/p>\n

\u8463\u4e8b\u957f\u517c\u9996\u5e2d\u6267\u884c\u5b98<\/p>\n<\/div>\n

\n

Burge\u603b\u90e8\u4f4d\u4e8e\u65b0\u52a0\u5761\uff0c\u5bf9BBDO\u5728\u4e9a\u6d32\u5730\u533a\u7684\u4e1a\u7ee9\u548c\u6210\u529f\u8d1f\u8d23\u3002\u4ed6\u4e8e1998\u5e74\u5728JWT\u4f26\u6566\u5f00\u59cb\u5176\u804c\u4e1a\u751f\u6daf\uff0c\u5e76\u4e8e2004\u5e74\u52a0\u5165BBDO\uff0c\u4ece\u5ba2\u6237\u7ba1\u7406\u4e0a\u5347\u5230\u529e\u516c\u5ba4\u7ba1\u7406\uff0c\u81ea2015\u5e74\u4ee5\u6765\u4e00\u76f4\u9886\u5bfc\u533a\u57df\u7f51\u7edc\u3002\u5728\u8fc7\u53bb\u7684\u5341\u5e74\u4e2d\uff0cBBDO Asia\u662f\u8be5\u5730\u533a\u6700\u53d7\u597d\u8bc4\u7684\u521b\u9020\u529b\u548c\u6548\u7387\u7f51\u7edc\u3002\u8be5\u7f51\u7edc\u572816\u4e2a\u4ee5\u4e0a\u56fd\u5bb6\/\u5730\u533a\u8bbe\u6709\u4ee3\u8868\u5904\uff0c\u4ee5\u4e3a\u5ba2\u6237\u521b\u9020\u5c61\u83b7\u6b8a\u8363\u7684\u5e7f\u544a\u548c\u54c1\u724c\u4f20\u64ad\u89e3\u51b3\u65b9\u6848\u800c\u95fb\u540d\uff0c\u8fd9\u4e9b\u89e3\u51b3\u65b9\u6848\u5305\u62ec\u60e0\u666e\uff0c\u7ef4\u8428\uff0c\u57c3\u514b\u68ee\u7f8e\u5b5a\uff0c\u8054\u90a6\u5feb\u9012\uff0c\u5409\u5c3c\u65af\uff0c\u706b\u661f\uff0c\u767e\u4e8b\u53ef\u4e50\uff0c\u5f3a\u751f\uff0c\u53cb\u90a6\u4fdd\u9669\uff0c\u7f8e\u6cf0\uff0c\u5954\u9a70-\u5954\u9a70\u548c\u6052\u5929\u7136\u3002<\/p>\n<\/div>\n

\n

\u5728\u5f53\u524d\u7684\u73af\u5883\u4e2d\uff0c\u6bd4\u4ee5\u5f80\u4efb\u4f55\u65f6\u5019\u90fd\u66f4\u91cd\u8981\u7684\u662f\uff0c\u6211\u4eec\u5021\u5bfc\u51fa\u8272\u7684\u5de5\u4f5c\uff0c\u57f9\u517b\u4ea7\u751f\u51fa\u8272\u5de5\u4f5c\u7684\u6587\u5316\u5e76\u5411\u5176\u80cc\u540e\u7684\u4eba\u4eec\u8868\u793a\u795d\u8d3a\u3002\u6211\u5f88\u6b23\u8d4f\u4f1f\u5927\u7684\u521b\u610f\uff0c\u4f46\u662f\u6211\u771f\u6b63\u5173\u5fc3\u7684\u662f\u5b83\u662f\u5426\u6709\u6548\u3002\u6211\u671f\u5f85\u770b\u5230\u76f8\u5173\u7684\uff0c\u521b\u9020\u6027\u7684\uff0c\u6700\u91cd\u8981\u7684\u662f\u6709\u6548\u7684\u5de5\u4f5c\uff0c\u5bf9\u5ba2\u6237\uff0c\u6211\u4eec\u7684\u884c\u4e1a\u548c\u6574\u4e2a\u793e\u4f1a\u4ea7\u751f\u79ef\u6781\u7684\u5f71\u54cd\u3002<\/p>\n<\/div>\n<\/div>\n<\/div>\n

\n
\n
\n
\"\u5965\u5229\u7ef4\u4e9a\u00b7\u514b\u62c9\u514b\u68ee\uff08Olivia<\/div>\n<\/div>\n
\n

\u91ce\u706b<\/p>\n

\u5965\u5229\u7ef4\u4e9a\u00b7\u514b\u62c9\u514b\u68ee\uff08Olivia Clarkson\uff09<\/p>\n

\u5e38\u52a1\u8463\u4e8b<\/p>\n<\/div>\n

\n

\u514b\u62c9\u514b\u68ee\uff08Clarkson\uff09\u662f\u4e00\u4f4d\u4e16\u754c\u7ea7\u7684\u5546\u4e1a\u9886\u8896\uff0c\u5df2\u5c06\u81ea\u5df1\u6253\u9020\u4e3a\u5ba2\u6237\u53ef\u4fe1\u8d56\u7684\u5408\u4f5c\u4f19\u4f34\uff0c\u4e3a\u5ba2\u6237\u63d0\u4f9b\u5177\u6709\u524d\u77bb\u6027\u7684\u89e3\u51b3\u65b9\u6848\u5efa\u8bae\uff0c\u8be5\u89e3\u51b3\u65b9\u6848\u53ef\u89e3\u51b3\u6570\u5b57\u548c\u793e\u4ea4\u9886\u57df\u7684\u54c1\u724c\u548c\u6587\u5316\u95ee\u9898\u3002\u5979\u4e0eMicrosoft\uff0cAviva\uff0cVodafone\uff0cHovis\uff0cDreams\uff0cPringles\uff0cVery\u548c\u8bb8\u591a\u82f1\u56fd\u653f\u5e9c\u90e8\u95e8\u5408\u4f5c\uff0c\u4ee5\u521b\u65b0\u7684\u601d\u7ef4\u548c\u5bcc\u6709\u540c\u60c5\u5fc3\u7684\u98ce\u683c\u9886\u5bfc\u56e2\u961f\u3002\u5979\u4ee5\u6307\u5bfc\u81ea\u5df1\u7684\u56e2\u961f\u5e76\u4e3a\u534f\u4f5c\u601d\u7ef4\u548c\u66ff\u4ee3\u89e3\u51b3\u65b9\u6848\u521b\u9020\u7a7a\u95f4\u800c\u611f\u5230\u81ea\u8c6a\u3002\u5979\u7ecf\u8425\u7740\u4e00\u5bb6\u8fdb\u53d6\u7684\u4f01\u4e1a\uff0c\u4e0e\u8bb8\u591a\u4f20\u7edf\u7684\u963f\u5fb7\u5170\u5fb7\u884c\u4e3a\u80cc\u9053\u800c\u9a70\u3002<\/p>\n<\/div>\n

\n

\u8fd9\u662f\u6211\u53c2\u52a0\u4ee3\u7406\u5546\u4e1a\u52a1\u5956\u7684\u7b2c\u4e00\u5e74\uff0c\u6211\u975e\u5e38\u5174\u594b\u3002\u6211\u975e\u5e38\u70ed\u8877\u4e8e\u521b\u65b0\u7684\u4ee3\u7406\u6587\u5316\uff0c\u5bcc\u6709\u8fdc\u89c1\u7684\u9886\u5bfc\u624d\u80fd\u548c\u6709\u6548\u7684\u7ed3\u679c\u3002\u6211\u76f8\u4fe1\u8fd9\u4e0e\u4eba\u7684\u6d3b\u529b\u606f\u606f\u76f8\u5173\uff0c\u5f53\u60a8\u4e3a\u5b9e\u73b0\u5171\u540c\u76ee\u6807\u800c\u5171\u540c\u52aa\u529b\u65f6\uff0c\u5b83\u4f1a\u4ea7\u751f\u5f88\u5927\u7684\u5f71\u54cd\u3002\u771f\u6b63\u671f\u5f85\u4e0e\u5fd7\u540c\u9053\u5408\u7684\u9886\u5bfc\u8005\u5750\u5728\u4e00\u8d77\u3002<\/p>\n<\/div>\n<\/div>\n<\/div>\n

\n
\n
\n
\"\u4e9a\u4f26\u00b7\u514b\u5a01\u7279\u80af\"<\/div>\n<\/div>\n
\n

\u51ef\u5a01\u73af\u7403<\/p>\n

\u4e9a\u4f26\u00b7\u514b\u5a01\u7279\u80af<\/p>\n

\u521b\u59cb\u4eba\u517c\u9996\u5e2d\u6267\u884c\u5b98<\/p>\n<\/div>\n

\n

Kwittken\u662f\u5168\u7403\u54c1\u724c\u6218\u7565\u548c\u516c\u5171\u5173\u7cfb\u673a\u6784KWT Global\u7684\u521b\u59cb\u4eba\uff0c\u5168\u7403\u8463\u4e8b\u957f\u517c\u9996\u5e2d\u6267\u884c\u5b98\u3002\u4ed6\u8d1f\u8d23\u516c\u53f8\u7684\u5168\u7403\u589e\u957f\u6218\u7565\uff0c\u54c1\u724c\u5b97\u65e8\u4e13\u4e1a\u5c0f\u7ec4\u548c\u8425\u9500\u6280\u672f\u4ea7\u54c1\u5f00\u53d1\u90e8\u95e8\uff0c\u5176\u4e2a\u4eba\u4e13\u957f\u6db5\u76d6\u516c\u53f8\u58f0\u8a89\u548c\u54c1\u724c\u7ba1\u7406\uff0c\u5371\u673a\u548c\u95ee\u9898\u7ba1\u7406\u4ee5\u53ca\u7efc\u5408\u6c9f\u901a\u7684\u5404\u4e2a\u65b9\u9762\u3002 Aaron\u5b5c\u5b5c\u4e0d\u5026\u5730\u5021\u5bfc\u5185\u5728\u4ef7\u503c\u6c9f\u901a\uff0c\u4e3a\u54c1\u724c\u7684\u4e3b\u8981\u5229\u76ca\u76f8\u5173\u8005\u5e26\u6765\u4e86\u597d\u5904\uff0c\u4ed6\u8fd8\u4e3a\u300a\u798f\u5e03\u65af\u300b CMO\u7f51\u7edc\u64b0\u5199\u4e86\u5b9a\u671f\u4e13\u680f\uff0c\u5728CNBC\uff0cFOX Business Network\u548cBloomberg TV\u4e0a\u9732\u9762\uff0c\u5e76\u4e14\u662f\u53d7\u6b22\u8fce\u7684\u54c1\u724c\u7684\u521b\u5efa\u8005\u548c\u4e3b\u6301\u4eba\u76ee\u7684\u64ad\u5ba2\u3002<\/p>\n<\/div>\n

\n

\u5b9e\u9645\u4e0a\uff0c\u8fd9\u5b9e\u9645\u4e0a\u53ef\u80fd\u662f\u73b0\u4ee3\u5386\u53f2\u4e0a\u5bf9\u4eba\u7c7b\u548c\u6211\u4eec\u7684\u4ea7\u4e1a\u6700\u5177\u51b3\u5b9a\u6027\u7684\u65f6\u523b\u3002\u6211\u5f88\u60f3\u770b\u5230\u4ee3\u7406\u5546\u5c55\u793a\u4ed6\u4eec\u5982\u4f55\u5728\u5c06\u6765\u8bc1\u660e\u81ea\u5df1\u7684\u4e1a\u52a1\uff0c\u6210\u4e3a\u6709\u76ee\u7684\u7684\u673a\u6784\u5e76\u5728\u8a00\u884c\u4e0a\u66f4\u5177\u5305\u5bb9\u6027\u3002<\/p>\n<\/div>\n<\/div>\n<\/div>\n

\n
\n
\n
\"\u4f0a\u6069\u00b7\u963f\u59c6\u65af\u7279\u6717\uff08Ian<\/div>\n<\/div>\n
\n

\u9ec4\u7389\u4e00\u53f7<\/p>\n

\u4f0a\u6069\u00b7\u963f\u59c6\u65af\u7279\u6717\uff08Ian Armstrong\uff09<\/p>\n

\u5bfc\u5411\u5668<\/p>\n<\/div>\n

\n

\u963f\u59c6\u65af\u7279\u6717\uff08Armstrong\uff09\u4ee5\u672c\u7530\u6c7d\u8f66\u5ba2\u6237\u800c\u95fb\u540d\uff0c\u4ed6\u901a\u8fc7\u521b\u65b0\u548c\u5927\u80c6\u7684\u6d3b\u52a8\u5e2e\u52a9\u91cd\u65b0\u6811\u7acb\u4e86\u54c1\u724c\u5f62\u8c61\u3002\u4ed6\u8f6c\u4efb\u6c7d\u8f66\uff0c\u6469\u6258\u8f66\u548c\u52a8\u529b\u8bbe\u5907\u6b27\u6d32\u5e02\u573a\u603b\u76d1\uff0c\u8d1f\u8d23\u5176\u6b27\u6d32\u5e02\u573a\u8425\u9500\u4e1a\u52a1\u3002 2012\u5e74\uff0c\u963f\u59c6\u65af\u7279\u6717\uff08Armstrong\uff09\u52a0\u5165\u6377\u8c79\u8def\u864e\uff08Jaguar Land Rover\uff09\u62c5\u4efb\u5176\u5168\u7403\u8425\u9500\u4f20\u64ad\u603b\u76d1\uff0c\u5e76\u4e14\u662f\u82f1\u56fd\u6076\u68cd\u6218\u7565\u80cc\u540e\u7684\u7b80\u62a5\u5ba2\u6237\uff0c\u901a\u8fc7\u9b45\u529b\uff0c\u673a\u667a\u548c\u72ec\u7279\u7684\u5b9a\u4f4d\u91ca\u653e\u4e86\u54c1\u724c\u7684\u529b\u91cf\u3002\u4ed6\u4e8e2018\u5e74\u79bb\u5f00\u6377\u8c79\u8def\u864e\uff0c\u5f00\u529e\u4e86\u81ea\u5df1\u7684\u516c\u53f8Topaz One\uff0c\u63d0\u4f9b\u8425\u9500\u54a8\u8be2\u670d\u52a1\u3002\u4ed6\u8fd8\u662f\u4f53\u9a8c\u673a\u6784Kinetics Group\u7684\u4e3b\u5e2d\uff0c\u5185\u5bb9\u53c2\u4e0e\u5e73\u53f0StoryStream\u7684\u987e\u95ee\u59d4\u5458\u4f1a\u6210\u5458\u3002<\/p>\n<\/div>\n

\n

\u5728\u4e00\u4e2a\u4e0d\u786e\u5b9a\u7684\u4e16\u754c\u4e2d\uff0c\u6211\u60f3\u8981\u6e05\u6670\uff0c\u8fdc\u89c1\u548c\u9886\u5bfc\u624d\u80fd\u3002\u6211\u5e0c\u671b\u56e2\u961f\u80fd\u591f\u6e05\u695a\u5730\u5c55\u73b0\u51fa\u514b\u670d\u6311\u6218\u7684\u6b32\u671b\uff0c\u4ee5\u53ca\u4e00\u79cd\u4f1a\u8017\u5c3d\u56e2\u961f\u6bcf\u4e00\u5206\u94b1\u4ef7\u503c\u7684\u6587\u5316\u3002\u5982\u679c\u6211\u4eec\u65e0\u6cd5\u505a\u5230\u8fd9\u4e00\u70b9\uff0c\u90a3\u4e48\u5728\u5f53\u4eca\u4e16\u754c\uff0c\u60a8\u4e0d\u59a8\u5367\u5e8a\u4e0d\u8d77\uff01\u4e0d\u8981\u7ed9\u6211\u53bb\u5e74\u8d62\u5f97\u7684\u53c2\u8d5b\u4f5c\u54c1\uff0c\u4e0d\u8981\u7ed9\u6211\u4eca\u5e74\u8d62\u5f97\u7684\u53c2\u8d5b\u4f5c\u54c1\uff01\u5f53\u60a8\u770b\u5230\u5b83\u65f6\u4fbf\u4f1a\u77e5\u9053\uff0c\u8fd9\u5c31\u662f\u6211\u4eca\u5e74\u53c2\u4e0e\u7684\u539f\u56e0\u3002<\/p>\n<\/div>\n<\/div>\n<\/div>\n

\n
\n
\n
\"\u5965\u91cc\u5c14\u00b7\u6234\u7ef4\u65af\u00b7\u91cc\u6602\u65af\"<\/div>\n<\/div>\n
\n

Spotify<\/p>\n

\u5965\u91cc\u5c14\u00b7\u6234\u7ef4\u65af\u00b7\u91cc\u6602\u65af<\/p>\n

\u521b\u610f\u603b\u76d1<\/p>\n<\/div>\n

\n

Oriel Davis-Lyons\u66fe\u7ecf\u662f\u53a8\u5e08\u3002\u4f46\u662f\uff0c\u5728\u538c\u5026\u4e86\u957f\u65f6\u95f4\u7684\u5de5\u4f5c\u548c\u5de8\u5927\u7684\u538b\u529b\u4e4b\u540e\uff0c\u4ed6\u51b3\u5b9a\u8fdb\u5165\u5e7f\u544a\u884c\u4e1a\u3002\u4ed6\u5728Colenso BBDO\u7684\u65b0\u897f\u5170\u5f00\u59cb\u4e86\u4ed6\u7684\u804c\u4e1a\u751f\u6daf\uff0c\u5e76\u4e8e2015\u5e74\u642c\u5230\u7ebd\u7ea6\uff0c\u5728R \/ GA\u548cDroga5\u5de5\u4f5c\uff0c\u7136\u540e\u52a0\u5165Spotify\u3002\u4ed6\u5728\u6bcf\u4e2a\u5927\u578b\u5c55\u89c8\u4e2d\u90fd\u83b7\u5f97\u4e86100\u591a\u4e2a\u5956\u9879\uff0c\u5e76\u4e14\u4ed6\u7684\u4f5c\u54c1\u7ecf\u5e38\u4f7f\u7528\u975e\u4f20\u7edf\u65b9\u6cd5\u6765\u7a81\u51fa\u793e\u4f1a\u95ee\u9898\uff0c\u4f8b\u5982\u5728\u56fd\u9645\u7279\u8d66\u7ec4\u7ec7\u548cAdBlock\u4e4b\u95f4\u5efa\u7acb\u5408\u4f5c\u5173\u7cfb\u4ee5\u6297\u8bae\u5728\u7ebf\u5ba1\u67e5\uff0c\u6216\u8005\u5f00\u5c55\u5c06\u56fe\u5f62\u8b66\u544a\u6807\u7b7e\u8d34\u5728\u5f39\u836f\u76d2\u4e0a\u7684\u8fd0\u52a8\u3002\u4ed6\u8fd8\u662fONE School\u7684\u521b\u59cb\u4eba\uff0cONE School\u662f\u4e00\u4e2a\u9488\u5bf9\u9ed1\u4eba\u521b\u610f\u8005\u7684\u514d\u8d39\u5728\u7ebf\u6295\u8d44\u9879\u76ee\uff0c\u65e8\u5728\u89e3\u51b3\u5e7f\u544a\u4e1a\u8fdb\u5165\u5e02\u573a\u7684\u7cfb\u7edf\u6027\u969c\u788d\u3002\u4ed6\u548c\u5bb6\u4eba\u4f4f\u5728\u5e03\u9c81\u514b\u6797\uff0c\u516c\u5bd3\u6bcf\u5929\u90fd\u5728\u53d8\u5c0f\u3002<\/p>\n<\/div>\n

\n

\u6211\u5f88\u9ad8\u5174\u80fd\u8bc4\u51fa\u8fd9\u4e2a\u5956\u9879\uff0c\u56e0\u4e3a\u5b83\u4e0d\u4ec5\u8003\u8651\u4e86\u6211\u4eec\u4f5c\u4e3a\u4e00\u4e2a\u884c\u4e1a\u6240\u505a\u7684\u5de5\u4f5c\uff0c\u800c\u4e14\u8fd8\u8003\u8651\u4e86\u5176\u200b\u200b\u5236\u4f5c\u65b9\u5f0f\u3002\u5b83\u5bf9\u6295\u8d44\u4e8e\u5176\u6587\u5316\u7684\u673a\u6784\u548c\u5176\u4ea7\u51fa\u7ed9\u4e88\u4e86\u6781\u5927\u7684\u56de\u62a5\u3002\u4eca\u5e74\uff0c\u201c\u65b9\u6cd5\u201d\u66f4\u4e3a\u91cd\u8981\uff0c\u56e0\u4e3a\u5b83\u4e3a\u6211\u4eec\u90fd\u63d0\u51fa\u7684\u95ee\u9898\u63d0\u4f9b\u4e86\u7b54\u6848\u3002\u60a8\u5982\u4f55\u9002\u5e94\u65b0\u5e38\u6001\uff1f\u60a8\u662f\u5982\u4f55\u7167\u987e\u597d\u60a8\u7684\u5458\u5de5\u7684\uff1f\u8fd9\u4e9b\u5956\u9879\u662f\u4e00\u4e2a\u5f88\u597d\u7684\u673a\u4f1a\uff0c\u7a81\u51fa\u4e86\u6700\u4f73\u5b9e\u8df5\u7684\u53d1\u5c55\u8d8b\u52bf\u3002<\/p>\n<\/div>\n<\/div>\n<\/div>\n

\n
\n
\n
\"\u80af\u5c3c\u00b7\u9c8d\u74e6\u5c14\uff08Kenny<\/div>\n<\/div>\n
\n

\u53cd\u53db\u7684\u732b\u5934\u9e70<\/p>\n

\u80af\u5c3c\u00b7\u9c8d\u74e6\u5c14\uff08Kenny Powar\uff09<\/p>\n

\u8054\u5408\u521b\u59cb\u4eba\u517c\u9996\u5e2d\u6267\u884c\u5b98<\/p>\n<\/div>\n

\n

Powar\u662f\u72ec\u7acb\u6570\u5b57\u4ee3\u7406\u5546Rebel Owl\u7684\u8054\u5408\u521b\u59cb\u4eba\u517c\u9996\u5e2d\u6267\u884c\u5b98\u3002 Rebel Owl\u603b\u90e8\u4f4d\u4e8e\u65b0\u52a0\u5761\uff0c\u4e0e\u5168\u7403\u9886\u5148\u54c1\u724c\u5408\u4f5c\u8bbe\u8ba1\u548c\u6269\u5c55\u6570\u5b57\u89e3\u51b3\u65b9\u6848\uff0c\u4ee5\u5e2e\u52a9\u54c1\u724c\u4ee5\u66f4\u667a\u80fd\uff0c\u66f4\u9ad8\u6548\u7684\u65b9\u5f0f\u4e0e\u5ba2\u6237\u5efa\u7acb\u8054\u7cfb\u3002\u80af\u5c3c\uff08Kenny\uff09\u66fe\u662f\u5c61\u83b7\u6b8a\u8363\u7684\u521d\u521b\u6570\u5b57\u4ee3\u7406\u5546BLUE\u7684\u9996\u5e2d\u6267\u884c\u5b98\uff0c\u8be5\u516c\u53f8\u88abWPP\u6536\u8d2d\u3002\u6536\u8d2d\u4e4b\u540e\uff0c\u4ed6\u534f\u52a9\u521b\u5efa\u4e86\u5168\u7403WPP\u6570\u5b57\u4ee3\u7406\u5546\u201c\u53ef\u80fd\u201d\uff0c\u5e76\u62c5\u4efb\u4e86\u4e9a\u592a\u5730\u533a\u9996\u5e2d\u6267\u884c\u5b98\u3002\u80af\u5c3c\u76ee\u524d\u8fd8\u4e3a\u5feb\u901f\u53d1\u5c55\u7684\u91d1\u878d\u79d1\u6280\u548cB2B\u521d\u521b\u6280\u672f\u516c\u53f8\u63d0\u4f9b\u54a8\u8be2\uff0c\u6307\u5bfc\u548c\u6295\u8d44\uff0c\u5e76\u4e14\u8fd8\u662f\u65b0\u52a0\u5761\u56fd\u5bb6\u8868\u6f14\u827a\u672f\u4e2d\u5fc3\u6ee8\u6d77\u827a\u672f\u4e2d\u5fc3\u7684\u8463\u4e8b\u4f1a\u6210\u5458\u3002<\/p>\n<\/div>\n

\n

\u5373\u4f7f\u5728\u5927\u6d41\u884c\u4f7f\u4e8b\u60c5\u53d8\u5f97\u66f4\u52a0\u590d\u6742\u4e4b\u524d\uff0c\u5404\u673a\u6784\u4e5f\u627f\u53d7\u7740\u5de8\u5927\u7684\u538b\u529b\u6765\u91cd\u65b0\u8003\u8651\u548c\u91cd\u65b0\u8bbe\u8ba1\u5176\u5de5\u4f5c\u65b9\u5f0f\u3002\u6211\u671f\u5f85\u4e86\u89e3\u6700\u597d\u7684\u4ee3\u7406\u5546\u5982\u4f55\u5728\u8c03\u6574\u5176\u4e1a\u52a1\u6a21\u5f0f\u7684\u540c\u65f6\uff0c\u4fdd\u6301\u5458\u5de5\u7684\u79ef\u6781\u6027\u5e76\u5f00\u5c55\u9ad8\u8d28\u91cf\uff0c\u6709\u5f71\u54cd\u529b\u7684\u5de5\u4f5c\u3002\u6211\u4e5f\u5f88\u9ad8\u5174\u53d1\u73b0\u90a3\u4e9b\u901a\u5e38\u4e0d\u4f1a\u6210\u4e3a\u4f17\u4eba\u77a9\u76ee\u7684\u5b9d\u77f3\uff0c\u4f46\u5b83\u4eec\u4e3a\u521b\u9020\u826f\u597d\u7684\u5de5\u4f5c\u573a\u6240\u548c\u6210\u4e3a\u5ba2\u6237\u7684\u7406\u60f3\u5408\u4f5c\u4f19\u4f34\u800c\u53d7\u5230\u8ba4\u53ef\u3002<\/p>\n<\/div>\n<\/div>\n<\/div>\n

\n
\n
\n
\"\u5c3c\u57fa\u00b7\u5e03\u62c9\u5fb7\uff08Nicky<\/div>\n<\/div>\n
\n

MRM<\/p>\n

\u5c3c\u57fa\u00b7\u5e03\u62c9\u5fb7\uff08Nicky Bullard\uff09<\/p>\n

\u8463\u4e8b\u957f\u517c\u9996\u5e2d\u521b\u610f\u5b98<\/p>\n<\/div>\n

\n

Bullard\u662f\u6210\u4e3a\u82f1\u56fd\u8425\u9500\u673a\u6784\u4e3b\u5e2d\u7684\u7b2c\u4e00\u4f4d\u5bcc\u6709\u521b\u9020\u529b\u7684\u5973\u4eba\uff0c\u5979\u662f\u4f26\u6566\u5c61\u83b7\u6b8a\u8363\u7684MRM\u3002\u5e03\u52d2\u5fb7\uff08Bullard\uff09\u8ba4\u4e3a\u5979\u5728\u51e0\u4e4e\u6240\u6709\u4e3b\u8981\u5c55\u89c8\u4e2d\u90fd\u83b7\u5f97\u4e86\u521b\u9020\u6027\u7684\u8ba4\u53ef\uff0c\u5979\u53ef\u80fd\u5728\u5404\u4e2a\u5a92\u4f53\u548c\u884c\u4e1a\u5de5\u4f5c\u8fc7-\u4f46\u76f4\u63a5\u548c\u6570\u5b57\u5316\u624d\u662f\u5979\u7684\u5fc3\u810f\u3002\u5979\u4ece\u4e8b\u4e13\u4e1a\u5199\u4f5c\u5df2\u670930\u5e74\uff0c\u5c3d\u7ba1\u8fdb\u884c\u4e86\u5927\u91cf\u5de5\u4f5c\uff0c\u4f46\u5979\u4ecd\u4f1a\u5c3d\u53ef\u80fd\u591a\u5730\u53c2\u4e0e\u5199\u4f5c\u548c\u6784\u601d\u3002\u5979\u662f\u5ba2\u6237\u7684\u6fc0\u70c8\u62e5\u62a4\u8005\uff0c\u5e76\u4e14\u76f8\u4fe1\u6d1e\u5bdf\u529b\u5c31\u662f\u5168\u90e8\u3002\u5979\u8fd8\u5bf9\u6548\u7387\u5145\u6ee1\u70ed\u60c5-\u53ea\u6709\u884c\u4e4b\u6709\u6548\uff0c\u8fd9\u624d\u662f\u4f1f\u5927\u7684\u5de5\u4f5c\u3002<\/p>\n<\/div>\n<\/div>\n<\/div>\n

2020\u5e74\u8bc4\u5ba1\u56e2\u7684\u5b8c\u6574\u5217\u8868\u53ef\u4ee5\u5728\u8fd9\u91cc\u627e\u5230\u3002 <\/strong><\/p>\n<\/div>\n<\/pre>\n

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Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

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