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\u867d\u7136\u603b\u662f\u6709\u5e84\u91cd\u7684\u65f6\u95f4\u548c\u5730\u70b9\uff0c\u4f46\u5c06\u5e7d\u9ed8\u5e26\u5165\u7ade\u9009\u6d3b\u52a8\u5e76\u4e0d\u4e00\u5b9a\u4f1a\u4f7f\u5b83\u53d8\u5f97\u4e0d\u656c\uff08\u5c3d\u7ba1\u4e8b\u5148\u9605\u8bfb\u623f\u95f4\uff09\uff0c\u4f46\u5b83\u786e\u5b9e\u4f7f\u4e25\u8083\u7684\u4fe1\u606f\u66f4\u53ef\u53e3\uff0c\u66f4\u4ee4\u4eba\u96be\u5fd8\u3002\u5982\u679c\u7b80\u77ed\u5c31\u50cf\u5bfc\u81f4#SaveSalla \u7684\u6d3b\u52a8\u4e0e\u4efb\u4f55\u5176\u4ed6\u6c14\u5019\u53d8\u5316\u6d3b\u52a8\u4e00\u6837\u53d7\u5230\u540c\u6837\u4e25\u8083\u7684\u5bf9\u5f85\uff0c\u5b83\u4e0d\u4f1a\u4ea7\u751f\u540c\u6837\u7684\u5f71\u54cd\u6216\u5438\u5f15\u90a3\u4e48\u591a\u72ee\u5b50\u4f1a\u3002  Sean Thompson\uff0c\u521b\u59cb\u4eba\u517c\u521b\u610f\u5408\u4f19\u4eba\uff0cWho Wot Why \u8bb2\u7b11\u8bdd\u5f88\u96be\u3002 \u5982\u679c\u4f60\u4e0d\u7b11\uff0c\u4f60\u5c31\u5931\u8d25\u4e86\u3002 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\u5e76\u8ba9\u4ed6\u4eec\u559d\u9189\u3002  Becky McOwen-Banks\uff0cVaynerMedia London \u6267\u884c\u521b\u610f\u603b\u76d1\u73b0\u5728\u8c01\u4e0d\u9700\u8981\u641e\u7b11\uff1f \u5982\u679c\u53bb\u5e74\u6ca1\u6709\u8ba9\u6211\u4eec\u5206\u5fc3\uff0c\u6211\u4eec\u5f53\u7136\u9700\u8981\u6ce8\u5165\u5e7d\u9ed8\u611f\u6765\u5ea6\u8fc7\u96be\u5173\u3002 \u5f53\u7136\uff0c\u4f5c\u4e3a\u82f1\u56fd\u4eba\uff0c\u5e7d\u9ed8\u662f\u6211\u4eec\u6700\u597d\u7684\u6587\u5316\u6b66\u5668\u2014\u2014\u65e0\u8bba\u662f\u5728\u6211\u4eec\u81ea\u5df1\u8fd8\u662f\u4f5c\u4e3a\u4e00\u4e2a\u66f4\u5e7f\u6cdb\u7684\u56fd\u5bb6\u65f6\u523b\uff08\u5b83\u80af\u5b9a\u4f1a\u8ba9\u4f60\u5ea6\u8fc7\u805a\u4f1a\u4e0a\u5c34\u5c2c\u7684\u95f2\u804a\u9636\u6bb5\uff09\u3002 \u5e7f\u544a\u4e5f\u4e0d\u4f8b\u5916\u3002 \u5e7f\u544a\u5e94\u53cd\u6620\u751f\u6d3b\u5e76\u9a7e\u9a6d\u6587\u5316\u3002 \u5e7d\u9ed8\u662f\uff08\u5e76\u4e14\u4e00\u76f4\u662f\uff09\u4e00\u79cd\u5207\u5165\u548c\u8054\u7cfb\u7684\u589e\u538b\u65b9\u5f0f\u3002 \u8fc7\u53bb\uff0c\u8fd9\u53d6\u51b3\u4e8e\u90e8\u5206\u827a\u672f\u3001\u90e8\u5206\u8fd0\u6c14\u548c\u90e8\u5206\u65f6\u673a\uff0c\u4f46\u73b0\u5728\u54c1\u724c\u5982\u679c\u60f3\u8d62\u5f97\u5927\u5956\uff0c\u5c31\u9700\u8981\u66f4\u52a0\u521b\u65b0\u548c\u5e78\u8fd0\u3002 \u5f53\u4eca\u6210\u529f\u7684\u54c1\u724c\u4f7f\u7528\u793e\u4ea4\u6e20\u9053\u52a0\u5165\u5bf9\u8bdd\uff0c\u8bc6\u522b\u5df2\u7ecf\u5c06\u7b11\u58f0\u53d8\u6210\u72c2\u7b11\u7684\u4e1c\u897f\uff0c\u5e76\u4e86\u89e3\u4ed6\u4eec\u5982\u4f55\u7ee7\u7eed\u559c\u5267\u2014\u2014\u521b\u9020\u4e00\u4e2a\u6587\u5316\u65f6\u523b\uff0c\u589e\u5f3a\u6709\u8da3\u7684\u56e0\u7d20\u3002\u4e9a\u5f53\u00b7\u67e5\u65af\u8bfa\uff0cFortnight Collective Good \u559c\u5267\u9996\u5e2d\u521b\u610f\u5b98\u4e0d\u9700\u8981\u50cf\u54c1\u724c\u56fd\u6b4c\u90a3\u6837\u7406\u89e3\u3002 \u5956\u52b1\u662f\u5185\u5561\u80bd\uff0c\u800c\u4e0d\u662f\u5173\u4e8e\u54c1\u724c\u76ee\u7684\u6216\u4e0e\u6d88\u8d39\u8005\u5171\u4eab\u4ef7\u503c\u89c2\u7684\u6559\u80b2\u3002 \u901a\u5e38\uff0c\u597d\u7684\u559c\u5267\u4e0d\u4ec5\u4ec5\u662f\u4e00\u4e2a\u7b11\u8bdd\u2014\u2014\u5b83\u4f1a\u5f88\u91cd\u8981\uff0c\u56e0\u4e3a\u5b83\u57fa\u4e8e\u793e\u4f1a\u7684\u771f\u76f8\u3002\u5c31\u5927\u6d41\u884c\u800c\u8a00\uff0c\u5236\u4f5c\u6709\u8da3\u5e7f\u544a\u7684\u95f8\u95e8\u518d\u6b21\u4e0e\u53bb\u5e74\u7684\u8d85\u7ea7\u7897\u5e7f\u544a\u6253\u7834\u4e86\uff0c\u5305\u62ec\u4f1f\u5927\u7684\u540d\u4eba\u8bf8\u5982 Will Ferrell \u7684 GM \u7535\u52a8\u6c7d\u8f66\u4ea7\u54c1\u3001Uber Eats \u7684 Wayne&#8217;s World \u548c\u4e9a\u9a6c\u900a\u7684 Michael B Jordan \u7684\u65b0\u6b3e Echo \u5e7f\u544a\u3002 \u5f53\u7136\uff0c\u8d85\u7ea7\u7897\u662f\u6700\u597d\u7684\u76f4\u64ad\u7535\u89c6\u8282\u76ee\u3002 \u4f46\u662f\u7531\u4e8e\u524d\u8d34\u7247\u548c\u4e2d\u8d34\u7247\u4e0d\u5141\u8bb8\u526a\u7ebf\u94b3\u8f7b\u6613\u8df3\u8fc7\u5e7f\u544a\uff0c\u6211\u4eec\u53d1\u73b0\u81ea\u5df1\u53c8\u56de\u5230\u4e86\u7ebf\u6027\u7535\u89c6\u7684\u9f0e\u76db\u65f6\u671f\uff0c\u5438\u5f15\u6d88\u8d39\u8005\uff08\u548c\u7b11\u58f0\uff09\u7684\u8d23\u4efb\u518d\u6b21\u843d\u5728\u6211\u4eec\u8eab\u4e0a\u3002Jeff Hornung\uff0c\u521b\u610f\u603b\u76d1 Butler Shine Stern &#038; Partners (BSSP) \u6bcf\u4e2a\u4eba\u90fd\u77e5\u9053\u6700\u597d\u7684\u7b11\u8bdd\u662f\u9700\u8981\u89e3\u91ca\u7684\u3002 \u6240\u4ee5\u8ba9\u6211\u5e26\u4f60\u5b8c\u6210\u5b83\u3002 \u8ba9\u4eba\u53d1\u7b11\u5f88\u96be\u3002 \u5982\u679c\u4f60\u7684\u76ee\u6807\u662f\u8fd9\u6837\u505a\uff0c\u800c\u4ed6\u4eec\u6ca1\u6709\uff0c\u90a3\u4e48\u5e7f\u544a\u5c31\u5931\u8d25\u4e86\u3002 \u8ba9\u6211\u7ee7\u7eed\u5e26\u4f60\u4e86\u89e3\u5b83\u2014\u2014\u5409\u59c6\u6c49\u68ee\uff0c\u6728\u5076\u4eba\uff0c\u4ece\u5e7f\u544a\u5f00\u59cb\uff08\u5c31\u50cf\u6bcf\u4e2a\u5929\u624d\u4e00\u6837\uff09\uff0c\u4ed6\u7684\u5e7f\u544a\u516c\u5f0f\u662f\u5728\u6700\u540e\u6740\u6b7b\u4e00\u4e2a\u89d2\u8272\u3002 \u771f\u597d\u7b11\u3002 \u5982\u4eca\uff0c\u4e3a\u4e86\u66f4\u591a\u7684\u4ea7\u54c1\uff0c\u6709\u8da3\u7684\u4e1c\u897f\u88ab\u627c\u6740\u4e86\uff0c\u8fd9\u4e0d\u90a3\u4e48\u6709\u8da3\u4e86\u3002 \u770b\uff0c\u544a\u8bc9\u4f60\u5982\u679c\u6211\u89e3\u91ca\u4e00\u4e0b\u4f1a\u66f4\u6709\u8da3\u3002Nicole Brandell\uff0c\u9996\u5e2d\u6218\u7565\u5b98\uff0cFCB Chicago \u4e00\u4e2a\u54c1\u724c\u73b0\u5728\u53ef\u4ee5\u4e3a\u5ba2\u6237\u505a\u7684\u6700\u597d\u7684\u4e8b\u60c5\u5c31\u662f\u8ba9\u4ed6\u4eec\u5f00\u6000\u5927\u7b11\u3002 \u751f\u6d3b\u5df2\u7ecf\u591f\u6c89\u91cd\u4e86\uff0c\u6211\u4eec\u7684\u751f\u6d3b\u5145\u6ee1\u4e86\u6d88\u6781\u548c\u4e0d\u516c\u6b63\u3002 \u6765\u81ea\u60a8\u559c\u7231\u7684\u54c1\u724c\u7684\u5e7d\u9ed8\u65f6\u523b\u662f\u4e00\u79cd\u53d7\u6b22\u8fce\u7684\u7f13\u5211\u3002 \u4e5f\u5c31\u662f\u8bf4\uff0c\u53d6\u6d88\u6587\u5316\u662f\u771f\u5b9e\u7684\u3002 \u53ef\u4ee5\u7406\u89e3\u7684\u662f\uff0c\u8425\u9500\u4eba\u5458\u4e0d\u60f3\u5192\u9ebb\u6728\u4e0d\u4ec1\u6216\u4e0d\u6070\u5f53\u7684\u98ce\u9669\u3002 \u4f46\u662f\uff0c\u5982\u679c\u60a8\u7684\u6c9f\u901a\u662f\u7531\u4e00\u652f\u624d\u534e\u6a2a\u6ea2\u4e14\u591a\u5143\u5316\u7684\u56e2\u961f\u7cbe\u5fc3\u5236\u4f5c\u7684\uff0c\u60a8\u5c31\u53ef\u4ee5\u5728\u5ba2\u6237\u8138\u4e0a\u9732\u51fa\u7b11\u5bb9\u5e76\u540c\u65f6\u5efa\u7acb\u60a8\u7684\u54c1\u724c\u3002 \u62e5\u62b1\u559c\u5267\u7684\u54c1\u724c\u4ee4\u4eba\u96be\u5fd8\u3001\u8ba8\u4eba\u559c\u6b22\u4e14\u6210\u529f\u3002 \u5e7d\u9ed8\u6709\u80fd\u529b\u6253\u7834\u6df7\u4e71\u5e76\u5f15\u8d77\u5ba2\u6237\u7684\u6ce8\u610f\u3002 \u6709\u8da3\u7684\u662f\u6709\u89c1\u5730\uff0c\u5e76\u5c55\u793a\u4e86\u60a8\u7684\u54c1\u724c\u76f8\u5173\u7684\u4e00\u9762\u3002 \u7b11\u58f0\u4f1a\u91ca\u653e\u591a\u5df4\u80fa\uff0c\u7ed9\u4f60\u7684\u4fe1\u606f\u7559\u4e0b\u79ef\u6781\u7684\u5370\u8c61\u3002 \u5982\u679c\u4f60\u8ba9\u4f60\u7684\u54c1\u724c\u6210\u4e3a\u91cd\u70b9\u7684\u4e00\u90e8\u5206\uff0c\u4e0b\u6b21\u4ed6\u4eec\u9700\u8981\u4f60\u7684\u4ea7\u54c1\u6216\u670d\u52a1\u65f6\uff0c\u5b83\u5c31\u4f1a\u6210\u4e3a\u9996\u8981\u8003\u8651\u56e0\u7d20\u3002 \u6240\u4ee5\u4e0d\u8981\u5bb3\u6015\u641e\u7b11\u3002Malcolm Poynton\uff0cCheil Worldwide \u5168\u7403\u9996\u5e2d\u521b\u610f\u5b98\u6211\u66fe\u7ecf\u770b\u5230\u4e00\u4e2a\u6570\u5b66\u65b9\u7a0b\u5f0f\uff0c\u4e0a\u9762\u5199\u7740\uff1a\u201c\u60b2\u5267 + \u65f6\u95f4 = \u559c\u5267\u3002\u201d\u5b83\u6ca1\u6709\u8bf4\u7684\u662f\u4f60\u7ecf\u5386\u4e86\u591a\u5c11\u60b2\u5267\u6216\u65f6\u95f4\u9700\u8981\u559c\u5267\u3002  9\/11 \u4e4b\u540e\uff0c\u65f6\u95f4 = 18 \u4e2a\u6708\uff08+\/- X \u4e2a\u6708\uff09\u3002 \u5982\u4eca\uff0c\u793e\u4ea4\u5a92\u4f53\u5df2\u5c06\u201c\u65f6\u95f4\u201d\u7f29\u77ed\u81f3\u77ed\u77ed\u51e0\u4e2a\u6708\u3002 \u5177\u6709\u8bbd\u523a\u610f\u5473\u7684\u662f\uff0c\u8fd9\u53ef\u80fd\u662f\u4e00\u4ef6\u597d\u4e8b\uff0c\u56e0\u4e3a\u7b11\u662f\u4e00\u79cd\u8eab\u4f53\u53cd\u5e94\uff0c\u901a\u5e38\u7531\u9694\u819c\u548c\u547c\u5438\u7cfb\u7edf\u7684\u5176\u4ed6\u90e8\u5206\u6709\u8282\u594f\u7684\u3001\u7ecf\u5e38\u542c\u5230\u7684\u6536\u7f29\u7ec4\u6210\u3002 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