{"id":1450,"date":"2019-06-24T14:40:08","date_gmt":"2019-06-24T11:40:08","guid":{"rendered":"https:\/\/selectednews.info\/es\/es-rentable-hacer-marketing-con-influencers-intro-iberica\/"},"modified":"2019-06-24T14:40:09","modified_gmt":"2019-06-24T11:40:09","slug":"es-rentable-hacer-marketing-con-influencers-intro-iberica","status":"publish","type":"post","link":"https:\/\/selectednews.info\/es\/es-rentable-hacer-marketing-con-influencers-intro-iberica\/","title":{"rendered":"\u00bfES RENTABLE HACER MARKETING CON INFLUENCERS? | Intro Ib\u00e9rica"},"content":{"rendered":"<p> [ad_1]<br \/>\n<\/p>\n<div>\n<p>Los influencers se han convertido en una parte imprescindible para cualquier campa\u00f1a de marketing. Algo que resulta atractivo para muchas empresas, pero que poco a poco pierde confianza en los resultados. Los influencers tienen ese enganche de conseguir llegar a un gran n\u00famero de usuarios con un solo post (incluso ahora es simplemente con un storie), siendo un \u00fanico impacto a gran multitud.<\/p>\n<p>Las empresas quieren posicionarse en el mercado, hay mucha competencia y los productos m\u00e1s vistos son aquellos que se muestran a trav\u00e9s de los influencers. La compensaci\u00f3n entre dejarte la cabeza y el dinero pensando en estrategias de marketing, visuales,\u2026 se ha resumido en un trueque de dinero, experiencias o productos a cambio de un post. Parece simple y sencillo.<\/p>\n<p>Ahora bien, llegamos a un punto en el que lo rentable para las empresas que se anuncian es lograr su objetivo y llegar al \u00e9xito que no siempre se consigue. Sobre esto, existen c\u00e1lculos que apuntan que un tercio de todo lo que se invierte en influencers es nulo u otro que revela que cuando la audiencia es leg\u00edtima, el 61% de los consumidores no tienen en cuenta lo que se recomienda. \u00bfDe verdad? Y es que la utilizaci\u00f3n y la rentabilidad de este tipo de acciones est\u00e1n cada vez m\u00e1s en entredicho.<\/p>\n<p><em>&lt;&lt; En 2018 las marcas espa\u00f1olas invirtieron 35 millones en campa\u00f1as con influencers, un 400% m\u00e1s que en 2017. La mitad de esa inversi\u00f3n no tuvo ning\u00fan retorno&gt;&gt; Estudio de la agencia H2H*<\/em><\/p>\n<p>Los macroinfluencers, aquellos que han conseguido hacerse populares entre las redes y que gozan de millones de seguidores, son los que a simple vista parecen los m\u00e1s recurrentes para este tipo de acciones, pero sin lugar a duda, deber\u00edamos considerar que los microinfluencers son incluso m\u00e1s apropiados para este tipo de campa\u00f1as. Microinfluencers, aquellos que su media es de 10.000 seguidores, pero que est\u00e1n muy especializados en temas en concreto, siendo m\u00e1s capaces de optimizar los recursos invertidos, son m\u00e1s econ\u00f3micos, puedes diversificar tu campa\u00f1a y consigues un mayor n\u00famero de audiencia implicada.<\/p>\n<p>Uno de los casos m\u00e1s sonados en los \u00faltimos meses es el de Arii, una joven estadounidense con m\u00e1s de 2,5 millones de seguidores en su cuenta de Instagram que crey\u00f3 que era el momento perfecto para lanzar su propia firma de ropa con un final inesperado. Arii no pudo conseguir ni tan siquiera el m\u00ednimo de pedidos \u201336\u2013que le exig\u00eda el fabricante para comenzar a confeccionar las prendas y realizar los env\u00edos. Su capacidad de liderazgo fue muy inferior a lo aparentemente previsto, generando un debate sobre las cuentas de las influencers y su poder real de crear tendencia.<\/p>\n<p>Lo que se recomienda, antes de dise\u00f1ar una acci\u00f3n con influencers es identificar qu\u00e9 segmentos componen nuestra audiencia, sus valores, intereses,\u2026 para identificar aquellos influencers m\u00e1s relevantes para nuestra audiencia. Teniendo en cuenta que ha de prevalecer el poder de prescripci\u00f3n del influencer sobre el de generar conocimiento, por tanto es m\u00e1s efectivo guiarse por influencers con un menor n\u00famero de seguidores pero con mayor influencia (microinfluencers), que un gran n\u00famero de seguidores pero con menor poder de influencia (macroinfluencers).<\/p>\n<p>\u00a0<\/p>\n<div class=\"kk-star-ratings  bottom-left lft\" data-id=\"6168\">\n<div class=\"kksr-legend\">\n<div itemprop=\"aggregateRating\" itemscope=\"\" itemtype=\"http:\/\/schema.org\/AggregateRating\">\n<p>\u00bfES RENTABLE HACER MARKETING CON INFLUENCERS?<\/p>\n<p>Valora este post<meta itemprop=\"bestRating\" content=\"5\"\/><meta itemprop=\"worstRating\" content=\"1\"\/><\/div>\n<\/div>\n<\/div>\n<div class=\"heateor_sss_sharing_container heateor_sss_horizontal_sharing\" heateor-sss-data-href=\"http:\/\/introiberica.com\/es-rentable-hacer-marketing-con-influencers\/\">\n<p>\u00a1Comp\u00e1rtelo con tus contactos!<\/p>\n<\/div>\n<\/div>\n<p>[ad_2]<br \/>\n<br \/><a href=\"http:\/\/introiberica.com\/es-rentable-hacer-marketing-con-influencers\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>[ad_1] Los influencers se han convertido en una parte imprescindible para cualquier campa\u00f1a de marketing. Algo que resulta atractivo para muchas empresas, pero que poco a poco pierde confianza en los resultados. Los influencers tienen ese enganche de conseguir llegar a un gran n\u00famero de usuarios con un solo post (incluso ahora es simplemente con [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1451,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-1450","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tendencias-de-marketing-online"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfES RENTABLE HACER MARKETING CON INFLUENCERS? | Intro Ib\u00e9rica - Selected News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/selectednews.info\/es\/es-rentable-hacer-marketing-con-influencers-intro-iberica\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfES RENTABLE HACER MARKETING CON INFLUENCERS? | Intro Ib\u00e9rica - Selected News\" \/>\n<meta property=\"og:description\" content=\"[ad_1] Los influencers se han convertido en una parte imprescindible para cualquier campa\u00f1a de marketing. Algo que resulta atractivo para muchas empresas, pero que poco a poco pierde confianza en los resultados. Los influencers tienen ese enganche de conseguir llegar a un gran n\u00famero de usuarios con un solo post (incluso ahora es simplemente con [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/selectednews.info\/es\/es-rentable-hacer-marketing-con-influencers-intro-iberica\/\" \/>\n<meta property=\"og:site_name\" content=\"Selected News\" \/>\n<meta property=\"article:published_time\" content=\"2019-06-24T11:40:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-06-24T11:40:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/selectednews.info\/es\/wp-content\/uploads\/sites\/4\/2019\/06\/\u00bfES-RENTABLE-HACER-MARKETING-CON-INFLUENCERS-Intro-Ib\u00e9rica.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"675\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"selectednews\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"selectednews\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/selectednews.info\\\/es\\\/es-rentable-hacer-marketing-con-influencers-intro-iberica\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/selectednews.info\\\/es\\\/es-rentable-hacer-marketing-con-influencers-intro-iberica\\\/\"},\"author\":{\"name\":\"selectednews\",\"@id\":\"https:\\\/\\\/selectednews.info\\\/es\\\/#\\\/schema\\\/person\\\/c8a0f1bfe64548cfb06c0529b0970068\"},\"headline\":\"\u00bfES RENTABLE HACER MARKETING CON INFLUENCERS? | Intro Ib\u00e9rica\",\"datePublished\":\"2019-06-24T11:40:08+00:00\",\"dateModified\":\"2019-06-24T11:40:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/selectednews.info\\\/es\\\/es-rentable-hacer-marketing-con-influencers-intro-iberica\\\/\"},\"wordCount\":583,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/selectednews.info\\\/es\\\/es-rentable-hacer-marketing-con-influencers-intro-iberica\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/selectednews.info\\\/es\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2019\\\/06\\\/\u00bfES-RENTABLE-HACER-MARKETING-CON-INFLUENCERS-Intro-Ib\u00e9rica.jpg\",\"articleSection\":[\"TENDENCIAS DE MARKETING ONLINE\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/selectednews.info\\\/es\\\/es-rentable-hacer-marketing-con-influencers-intro-iberica\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/selectednews.info\\\/es\\\/es-rentable-hacer-marketing-con-influencers-intro-iberica\\\/\",\"url\":\"https:\\\/\\\/selectednews.info\\\/es\\\/es-rentable-hacer-marketing-con-influencers-intro-iberica\\\/\",\"name\":\"\u00bfES RENTABLE HACER MARKETING CON INFLUENCERS? | Intro Ib\u00e9rica - Selected News\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/selectednews.info\\\/es\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/selectednews.info\\\/es\\\/es-rentable-hacer-marketing-con-influencers-intro-iberica\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/selectednews.info\\\/es\\\/es-rentable-hacer-marketing-con-influencers-intro-iberica\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/selectednews.info\\\/es\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2019\\\/06\\\/\u00bfES-RENTABLE-HACER-MARKETING-CON-INFLUENCERS-Intro-Ib\u00e9rica.jpg\",\"datePublished\":\"2019-06-24T11:40:08+00:00\",\"dateModified\":\"2019-06-24T11:40:09+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/selectednews.info\\\/es\\\/#\\\/schema\\\/person\\\/c8a0f1bfe64548cfb06c0529b0970068\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/selectednews.info\\\/es\\\/es-rentable-hacer-marketing-con-influencers-intro-iberica\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/selectednews.info\\\/es\\\/es-rentable-hacer-marketing-con-influencers-intro-iberica\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/selectednews.info\\\/es\\\/es-rentable-hacer-marketing-con-influencers-intro-iberica\\\/#primaryimage\",\"url\":\"https:\\\/\\\/selectednews.info\\\/es\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2019\\\/06\\\/\u00bfES-RENTABLE-HACER-MARKETING-CON-INFLUENCERS-Intro-Ib\u00e9rica.jpg\",\"contentUrl\":\"https:\\\/\\\/selectednews.info\\\/es\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2019\\\/06\\\/\u00bfES-RENTABLE-HACER-MARKETING-CON-INFLUENCERS-Intro-Ib\u00e9rica.jpg\",\"width\":675,\"height\":675,\"caption\":\"Logo\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/selectednews.info\\\/es\\\/es-rentable-hacer-marketing-con-influencers-intro-iberica\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"\u0413\u043b\u0430\u0432\u043d\u0430\u044f \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0430\",\"item\":\"https:\\\/\\\/selectednews.info\\\/es\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u00bfES RENTABLE HACER MARKETING CON INFLUENCERS? | Intro Ib\u00e9rica\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/selectednews.info\\\/es\\\/#website\",\"url\":\"https:\\\/\\\/selectednews.info\\\/es\\\/\",\"name\":\"Selected News\",\"description\":\"Selected News Espa\u00f1a\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/selectednews.info\\\/es\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/selectednews.info\\\/es\\\/#\\\/schema\\\/person\\\/c8a0f1bfe64548cfb06c0529b0970068\",\"name\":\"selectednews\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c88515018a25fd646d9f77ea80cc88996711575667608a2cd1b47f3d1145508a?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c88515018a25fd646d9f77ea80cc88996711575667608a2cd1b47f3d1145508a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c88515018a25fd646d9f77ea80cc88996711575667608a2cd1b47f3d1145508a?s=96&d=mm&r=g\",\"caption\":\"selectednews\"},\"url\":\"https:\\\/\\\/selectednews.info\\\/es\\\/author\\\/pt\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u00bfES RENTABLE HACER MARKETING CON INFLUENCERS? | Intro Ib\u00e9rica - Selected News","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/selectednews.info\/es\/es-rentable-hacer-marketing-con-influencers-intro-iberica\/","og_locale":"es_ES","og_type":"article","og_title":"\u00bfES RENTABLE HACER MARKETING CON INFLUENCERS? | Intro Ib\u00e9rica - Selected News","og_description":"[ad_1] Los influencers se han convertido en una parte imprescindible para cualquier campa\u00f1a de marketing. Algo que resulta atractivo para muchas empresas, pero que poco a poco pierde confianza en los resultados. Los influencers tienen ese enganche de conseguir llegar a un gran n\u00famero de usuarios con un solo post (incluso ahora es simplemente con [&hellip;]","og_url":"https:\/\/selectednews.info\/es\/es-rentable-hacer-marketing-con-influencers-intro-iberica\/","og_site_name":"Selected News","article_published_time":"2019-06-24T11:40:08+00:00","article_modified_time":"2019-06-24T11:40:09+00:00","og_image":[{"width":675,"height":675,"url":"https:\/\/selectednews.info\/es\/wp-content\/uploads\/sites\/4\/2019\/06\/\u00bfES-RENTABLE-HACER-MARKETING-CON-INFLUENCERS-Intro-Ib\u00e9rica.jpg","type":"image\/jpeg"}],"author":"selectednews","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"selectednews","Tiempo de lectura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/selectednews.info\/es\/es-rentable-hacer-marketing-con-influencers-intro-iberica\/#article","isPartOf":{"@id":"https:\/\/selectednews.info\/es\/es-rentable-hacer-marketing-con-influencers-intro-iberica\/"},"author":{"name":"selectednews","@id":"https:\/\/selectednews.info\/es\/#\/schema\/person\/c8a0f1bfe64548cfb06c0529b0970068"},"headline":"\u00bfES RENTABLE HACER MARKETING CON INFLUENCERS? | Intro Ib\u00e9rica","datePublished":"2019-06-24T11:40:08+00:00","dateModified":"2019-06-24T11:40:09+00:00","mainEntityOfPage":{"@id":"https:\/\/selectednews.info\/es\/es-rentable-hacer-marketing-con-influencers-intro-iberica\/"},"wordCount":583,"commentCount":0,"image":{"@id":"https:\/\/selectednews.info\/es\/es-rentable-hacer-marketing-con-influencers-intro-iberica\/#primaryimage"},"thumbnailUrl":"https:\/\/selectednews.info\/es\/wp-content\/uploads\/sites\/4\/2019\/06\/\u00bfES-RENTABLE-HACER-MARKETING-CON-INFLUENCERS-Intro-Ib\u00e9rica.jpg","articleSection":["TENDENCIAS DE MARKETING ONLINE"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/selectednews.info\/es\/es-rentable-hacer-marketing-con-influencers-intro-iberica\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/selectednews.info\/es\/es-rentable-hacer-marketing-con-influencers-intro-iberica\/","url":"https:\/\/selectednews.info\/es\/es-rentable-hacer-marketing-con-influencers-intro-iberica\/","name":"\u00bfES RENTABLE HACER MARKETING CON INFLUENCERS? | Intro Ib\u00e9rica - Selected News","isPartOf":{"@id":"https:\/\/selectednews.info\/es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/selectednews.info\/es\/es-rentable-hacer-marketing-con-influencers-intro-iberica\/#primaryimage"},"image":{"@id":"https:\/\/selectednews.info\/es\/es-rentable-hacer-marketing-con-influencers-intro-iberica\/#primaryimage"},"thumbnailUrl":"https:\/\/selectednews.info\/es\/wp-content\/uploads\/sites\/4\/2019\/06\/\u00bfES-RENTABLE-HACER-MARKETING-CON-INFLUENCERS-Intro-Ib\u00e9rica.jpg","datePublished":"2019-06-24T11:40:08+00:00","dateModified":"2019-06-24T11:40:09+00:00","author":{"@id":"https:\/\/selectednews.info\/es\/#\/schema\/person\/c8a0f1bfe64548cfb06c0529b0970068"},"breadcrumb":{"@id":"https:\/\/selectednews.info\/es\/es-rentable-hacer-marketing-con-influencers-intro-iberica\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/selectednews.info\/es\/es-rentable-hacer-marketing-con-influencers-intro-iberica\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/selectednews.info\/es\/es-rentable-hacer-marketing-con-influencers-intro-iberica\/#primaryimage","url":"https:\/\/selectednews.info\/es\/wp-content\/uploads\/sites\/4\/2019\/06\/\u00bfES-RENTABLE-HACER-MARKETING-CON-INFLUENCERS-Intro-Ib\u00e9rica.jpg","contentUrl":"https:\/\/selectednews.info\/es\/wp-content\/uploads\/sites\/4\/2019\/06\/\u00bfES-RENTABLE-HACER-MARKETING-CON-INFLUENCERS-Intro-Ib\u00e9rica.jpg","width":675,"height":675,"caption":"Logo"},{"@type":"BreadcrumbList","@id":"https:\/\/selectednews.info\/es\/es-rentable-hacer-marketing-con-influencers-intro-iberica\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"\u0413\u043b\u0430\u0432\u043d\u0430\u044f \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0430","item":"https:\/\/selectednews.info\/es\/"},{"@type":"ListItem","position":2,"name":"\u00bfES RENTABLE HACER MARKETING CON INFLUENCERS? | Intro Ib\u00e9rica"}]},{"@type":"WebSite","@id":"https:\/\/selectednews.info\/es\/#website","url":"https:\/\/selectednews.info\/es\/","name":"Selected News","description":"Selected News Espa\u00f1a","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/selectednews.info\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/selectednews.info\/es\/#\/schema\/person\/c8a0f1bfe64548cfb06c0529b0970068","name":"selectednews","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/c88515018a25fd646d9f77ea80cc88996711575667608a2cd1b47f3d1145508a?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c88515018a25fd646d9f77ea80cc88996711575667608a2cd1b47f3d1145508a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c88515018a25fd646d9f77ea80cc88996711575667608a2cd1b47f3d1145508a?s=96&d=mm&r=g","caption":"selectednews"},"url":"https:\/\/selectednews.info\/es\/author\/pt\/"}]}},"_links":{"self":[{"href":"https:\/\/selectednews.info\/es\/wp-json\/wp\/v2\/posts\/1450","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/selectednews.info\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/selectednews.info\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/selectednews.info\/es\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/selectednews.info\/es\/wp-json\/wp\/v2\/comments?post=1450"}],"version-history":[{"count":1,"href":"https:\/\/selectednews.info\/es\/wp-json\/wp\/v2\/posts\/1450\/revisions"}],"predecessor-version":[{"id":1452,"href":"https:\/\/selectednews.info\/es\/wp-json\/wp\/v2\/posts\/1450\/revisions\/1452"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/selectednews.info\/es\/wp-json\/wp\/v2\/media\/1451"}],"wp:attachment":[{"href":"https:\/\/selectednews.info\/es\/wp-json\/wp\/v2\/media?parent=1450"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/selectednews.info\/es\/wp-json\/wp\/v2\/categories?post=1450"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/selectednews.info\/es\/wp-json\/wp\/v2\/tags?post=1450"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}