{"id":1789,"date":"2019-07-04T18:31:28","date_gmt":"2019-07-04T15:31:28","guid":{"rendered":"https:\/\/selectednews.info\/es\/tener-30-000-seguidores-te-convierte-en-un-influencer-segun-el-regulador-publicatario-de-reino-unido\/"},"modified":"2019-07-04T18:31:29","modified_gmt":"2019-07-04T15:31:29","slug":"tener-30-000-seguidores-te-convierte-en-un-influencer-segun-el-regulador-publicatario-de-reino-unido","status":"publish","type":"post","link":"https:\/\/selectednews.info\/es\/tener-30-000-seguidores-te-convierte-en-un-influencer-segun-el-regulador-publicatario-de-reino-unido\/","title":{"rendered":"Tener 30.000 seguidores te convierte en un influencer, seg\u00fan el regulador publicatario de Reino Unido"},"content":{"rendered":"<p> [ad_1]<br \/>\n<\/p>\n<div>\n<p>En una \u00e9poca en la que las marcas se han fijado en los influencers para dar a conocer a trav\u00e9s de sus perfiles en redes sociales sus productos, el regulador publicitario de Reino Unido (ASA, por sus siglas en ingl\u00e9s) ha establecido qui\u00e9nes lo son.<\/p>\n<p>El objetivo es establecer que si un influencer supera cierta cantidad de visibilidad debe regirse por las mismas reglas que el resto de celebridades tradicionales como futbolistas o cantantes, y establecer los l\u00edmites sobre las publicidades que realizan. <\/p>\n<p>El caso se ha establecido a ra\u00edz de los anuncios que la cuenta <i>ThisMamaLife<\/i> realiz\u00f3 en su perfil de Instagram en el que se recomendaba una medicaci\u00f3n para conciliar el sue\u00f1o. El regulador publicitario establece que \u00abm\u00e1s de 30.000 seguidores indican que ella ten\u00eda la atenci\u00f3n de un n\u00famero significativo de personas. Dado que ella era popular y ten\u00eda la atenci\u00f3n de una gran audiencia, consideramos que ThisMamaLife era una celebridad a los efectos del C\u00f3digo CAP\u00bb.<\/p>\n<p>Este c\u00f3digo establece en el punto 12.18 que los profesionales de marketing no deben usar a profesionales de la salud o celebridades para respaldar medicamentos. \u00abConsideramos que los consumidores entender\u00edan que el anuncio significa que ThisMamaLife hab\u00eda usado y recomendado el producto. Sobre esa base, consideramos que ThisMamaLife ha respaldado el medicamento y habr\u00eda infringido el c\u00f3digo\u00bb. <\/p>\n<p>De este modo, la ASA iguala a la bloguera de 37.800 followers en Instagram a\u00a0celebridades reconocidas en Instagram como Stephen Fry (359,000 seguidores) o David Beckham (55 millones de seguidores), ya que independientemente del n\u00famero de <i>followers, <\/i>llega a una audiencia considerable y les influye en gran medida.<\/p>\n<\/div>\n<p>[ad_2]<br \/>\n<br \/><a href=\"http:\/\/www.eleconomista.es\/tecnologia\/noticias\/9977321\/07\/19\/Tener-30000-seguidores-te-convierte-en-un-influencer-segun-el-regulador-publicatario-de-Reino-Unido.html\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>[ad_1] En una \u00e9poca en la que las marcas se han fijado en los influencers para dar a conocer a trav\u00e9s de sus perfiles en redes sociales sus productos, el regulador publicitario de Reino Unido (ASA, por sus siglas en ingl\u00e9s) ha establecido qui\u00e9nes lo son. El objetivo es establecer que si un influencer supera [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1790,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1789","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-de-negocios"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tener 30.000 seguidores te convierte en un influencer, seg\u00fan el regulador publicatario de Reino Unido - Selected News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/selectednews.info\/es\/tener-30-000-seguidores-te-convierte-en-un-influencer-segun-el-regulador-publicatario-de-reino-unido\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tener 30.000 seguidores te convierte en un influencer, seg\u00fan el regulador publicatario de Reino Unido - Selected News\" \/>\n<meta property=\"og:description\" content=\"[ad_1] En una \u00e9poca en la que las marcas se han fijado en los influencers para dar a conocer a trav\u00e9s de sus perfiles en redes sociales sus productos, el regulador publicitario de Reino Unido (ASA, por sus siglas en ingl\u00e9s) ha establecido qui\u00e9nes lo son. 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