{"id":1819,"date":"2019-07-05T15:10:08","date_gmt":"2019-07-05T12:10:08","guid":{"rendered":"https:\/\/selectednews.info\/es\/custo-barcelona-cede-la-produccion-y-distribucion-a-la-italiana-velmar-moschino\/"},"modified":"2019-07-05T15:10:09","modified_gmt":"2019-07-05T12:10:09","slug":"custo-barcelona-cede-la-produccion-y-distribucion-a-la-italiana-velmar-moschino","status":"publish","type":"post","link":"https:\/\/selectednews.info\/es\/custo-barcelona-cede-la-produccion-y-distribucion-a-la-italiana-velmar-moschino\/","title":{"rendered":"Custo Barcelona cede la producci\u00f3n y distribuci\u00f3n a la italiana Velmar (Moschino)"},"content":{"rendered":"

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Custo Barcelona pasar\u00e1 a tener sede en Italia a cambio de apoyo para intentar hacer resurgir la marca. La firma de los hermanos Dalmau ha rubricado un acuerdo de licencia con la italiana Velmar, propiedad del grupo Aeffe \u0096que tiene en su portafolio marcas de moda de lujo italianas como Moschino- \u00abpara la expansi\u00f3n internacional de la marca\u00bb.<\/p>\n

El acuerdo abarca la producci\u00f3n y distribuci\u00f3n a nivel mundial de las colecciones de hombre, mujer, marroquiner\u00eda, calzado y accesorios. La sede se trasladar\u00e1 por ello a Italia, mientras que el departamento creativo de Custo se mantendr\u00e1 en Barcelona.<\/p>\n

Los hermanos Dalmau seguir\u00e1n siendo los responsables creativos de la firma, y han manifestado estar \u00abmuy satisfechos\u00bb con la firma de este acuerdo: \u00abNos permitir\u00e1 hacer crecer el proyecto de Custo Barcelona a nivel global\u00bb. <\/p>\n

Por su parte, Luca Gori, director general de Velmar, ha afirmado que \u00abla creatividad de los hermanos Dalmau ha adelantado muchas tendencias y ha seguido siendo aut\u00e9ntica y original en todos estos a\u00f1os\u00bb. <\/p>\n

\u00abEsta visi\u00f3n creativa, sumada a la capacidad de Velmar de interpretar y traducir la fuerte identidad de la firma, as\u00ed como su experiencia en la producci\u00f3n y distribuci\u00f3n, forman s\u00f3lida base para un proyecto de desarrollo a nivel global\u00bb.<\/p>\n

El primer fruto de esta colaboraci\u00f3n ser\u00e1 una colecci\u00f3n c\u00e1psula para la temporada primavera-verano 2020 que se presentar\u00e1 en el desfile que realiza tradicionalmente Custo en la semana de la moda de New York, y que tambi\u00e9n se ver\u00e1 en la semana de la moda de Mil\u00e1n.<\/p>\n

Plan de negocio<\/h2>\n

La estrategia de crecimiento de Custo con su nuevo aliado italiano pasa por reforzar el canal de comercio electr\u00f3nico, adem\u00e1s de multimarca y monomarca, ha expuesto en un comunicado. <\/p>\n

Los principales pa\u00edses en los cuales se focalizar\u00e1 el desarrollo ser\u00e1n Estados Unidos, Europa y Asia (China principalmente).<\/p>\n<\/div>\n

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[ad_1] Custo Barcelona pasar\u00e1 a tener sede en Italia a cambio de apoyo para intentar hacer resurgir la marca. La firma de los hermanos Dalmau ha rubricado un acuerdo de licencia con la italiana Velmar, propiedad del grupo Aeffe \u0096que tiene en su portafolio marcas de moda de lujo italianas como Moschino- \u00abpara la expansi\u00f3n […]<\/p>\n","protected":false},"author":2,"featured_media":1820,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1819","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-de-negocios"],"yoast_head":"\nCusto Barcelona cede la producci\u00f3n y distribuci\u00f3n a la italiana Velmar (Moschino) - Selected News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/selectednews.info\/es\/custo-barcelona-cede-la-produccion-y-distribucion-a-la-italiana-velmar-moschino\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Custo Barcelona cede la producci\u00f3n y distribuci\u00f3n a la italiana Velmar (Moschino) - Selected News\" \/>\n<meta property=\"og:description\" content=\"[ad_1] Custo Barcelona pasar\u00e1 a tener sede en Italia a cambio de apoyo para intentar hacer resurgir la marca. 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