{"id":2226,"date":"2019-07-16T13:17:40","date_gmt":"2019-07-16T10:17:40","guid":{"rendered":"https:\/\/selectednews.info\/es\/thermomix-abre-en-bilbao-su-primera-tienda-en-espana\/"},"modified":"2019-07-16T13:17:42","modified_gmt":"2019-07-16T10:17:42","slug":"thermomix-abre-en-bilbao-su-primera-tienda-en-espana","status":"publish","type":"post","link":"https:\/\/selectednews.info\/es\/thermomix-abre-en-bilbao-su-primera-tienda-en-espana\/","title":{"rendered":"Thermomix abre en Bilbao su primera tienda en Espa\u00f1a"},"content":{"rendered":"<p> [ad_1]<br \/>\n<\/p>\n<div>\n<div class=\"row no-gutters\">\n<div class=\"Article_time col-12\">\n<address class=\"d-inline\">Bilbao<\/address>\n<p><time class=\"timestamp\">16\/07\/2019 &#8211; 12:06<\/time><\/div>\n<\/div>\n<p>Vorwerk, que engloba las marcas Thermomix y Kobold, ha abierto en Bilbao su primera tienda en Espa\u00f1a. Ubicada en la plaza circular, en el hist\u00f3rico Caf\u00e9 La granja, la compa\u00f1\u00eda vender\u00e1 por primera vez sus productos de manera diferente a la venta directa y, adem\u00e1s, de manera conjunta.<\/p>\n<p>El objetivo de la apertura en Bilbao es aportar valor a\u00f1adido a la venta tradicional y ofrecer una experiencia de compra al cliente. No obstante, el director General Vorwerk Espa\u00f1a, Ignacio F\u00e9rnandez-Simal, ha se\u00f1alado en la inauguraci\u00f3n del establecimiento que \u00abla venta directa seguir\u00e1 siendo nuestro modelo principal, porque es un sistema m\u00e1s personalizado para el cliente\u00bb.<\/p>\n<p>El m\u00e1ximo responsable de Vorwerk en Espa\u00f1a ha presentado este nuevo modelo de negocio, que ser\u00e1 diferente al de la delegaci\u00f3n que ya tiene en la capital bilba\u00edna, dedicada a las demostraciones y lugar de encuentro de sus socios.<\/p>\n<p>Tambi\u00e9n ha aprovechado para mostrar a los asistentes el nuevo producto TM6, lanzamiento que ya fue dado a conocer en marzo, que incorpora la integraci\u00f3n digital como principal innovaci\u00f3n tecnol\u00f3gica. Su precio de mercado es de 1.200 euros. Vorwerk prev\u00e9 vender 120.000 unidades a lo largo de este a\u00f1o, y es que en mayo ya se hab\u00edan reservado 30.000 unidades.\u00a0<\/p>\n<h2>Aumentar la penetraci\u00f3n en Euskadi<\/h2>\n<p>El motivo de la elecci\u00f3n de Bilbao frente a otras ciudades como Madrid o Barcelona para esta primer tienda piloto -que servir\u00e1 de aprendizaje para futuras aperturas en otras localizaciones de Espa\u00f1a, seg\u00fan ha apuntado Fern\u00e1ndez-Simal- es la escasa penetraci\u00f3n de la red en Bizkaia y por consiguiente en Euskadi, respecto a otras comunidades aut\u00f3nomas, y \u00abcon la tienda se pretende dar la vuelta a esta situaci\u00f3n\u00bb.<\/p>\n<p>El nuevo local acoger\u00e1 dos talleres diarios para presentar el nuevo modelo TM6, ha explicado Gorka Arranz,  Store Manager Vorwerk Bilbao.<\/p>\n<p>Vorwerk vendi\u00f3 156.000 unidades de sus productos el pasado ejercicio 2018 y factur\u00f3 unos 170 millones de euros. El objetivo para el presente 2019 es registrar un crecimiento del 5% en el volumen de negocio, a\u00f1o en el que Thermomix celebra su 40 aniversario.<\/p>\n<\/div>\n<p>[ad_2]<br \/>\n<br \/><a href=\"http:\/\/www.eleconomista.es\/pais_vasco\/noticias\/9996680\/07\/19\/Thermomix-abre-en-Bilbao-su-primera-tienda-en-Espana.html\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>[ad_1] Bilbao 16\/07\/2019 &#8211; 12:06 Vorwerk, que engloba las marcas Thermomix y Kobold, ha abierto en Bilbao su primera tienda en Espa\u00f1a. Ubicada en la plaza circular, en el hist\u00f3rico Caf\u00e9 La granja, la compa\u00f1\u00eda vender\u00e1 por primera vez sus productos de manera diferente a la venta directa y, adem\u00e1s, de manera conjunta. El objetivo [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2227,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2226","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-de-negocios"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Thermomix abre en Bilbao su primera tienda en Espa\u00f1a - Selected News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/selectednews.info\/es\/thermomix-abre-en-bilbao-su-primera-tienda-en-espana\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Thermomix abre en Bilbao su primera tienda en Espa\u00f1a - Selected News\" \/>\n<meta property=\"og:description\" content=\"[ad_1] Bilbao 16\/07\/2019 &#8211; 12:06 Vorwerk, que engloba las marcas Thermomix y Kobold, ha abierto en Bilbao su primera tienda en Espa\u00f1a. Ubicada en la plaza circular, en el hist\u00f3rico Caf\u00e9 La granja, la compa\u00f1\u00eda vender\u00e1 por primera vez sus productos de manera diferente a la venta directa y, adem\u00e1s, de manera conjunta. 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