{"id":1184,"date":"2021-04-21T20:41:26","date_gmt":"2021-04-21T20:41:26","guid":{"rendered":"https:\/\/selectednews.info\/fr\/lapplication-yubo-renouvelle-son-image-de-marque\/"},"modified":"2021-04-21T20:41:29","modified_gmt":"2021-04-21T20:41:29","slug":"lapplication-yubo-renouvelle-son-image-de-marque","status":"publish","type":"post","link":"https:\/\/selectednews.info\/fr\/lapplication-yubo-renouvelle-son-image-de-marque\/","title":{"rendered":"L’application Yubo renouvelle son image de marque"},"content":{"rendered":"

Imagin\u00e9 avec l’agence cr\u00e9ative Koto Studio, ce rebranding de l’application s’accompagne d’un nouveau logo et d’une plateforme de marque. \u00c0 travers cette refonte, Yubo souhaite refl\u00e9ter sa personnalit\u00e9 ainsi que celle de sa communaut\u00e9 : jeune, cr\u00e9ative et audacieuse.La plateforme s’est fix\u00e9e pour mission de faire \u00e9voluer la fa\u00e7on dont la g\u00e9n\u00e9ration Z communique sur les r\u00e9seaux sociaux. Ainsi, elle permet \u00e0 chacun de trouver sa place et de d\u00e9velopper facilement de nouvelles amiti\u00e9s en toute s\u00e9curit\u00e9. \u00c0 travers cette m\u00e9tamorphose, Yubo souhaite s’aligner avec les codes de la g\u00e9n\u00e9ration Z : si le jaune vif reste donc \u00e0 l’honneur dans son logo, l’application se pare \u00e9galement de couleurs arc-en-ciel. La plateforme peut \u00e9galement compter sur Bo, sa nouvelle mascotte, pour interagir avec ses utilisateurs et cr\u00e9er un lien de proximit\u00e9. <\/p>\n

Le rebranding s’accompagne d’une campagne publicitaire, print et digitale, sur le th\u00e8me \u00a0\u00bb Friends, not followers \u00ab\u00a0. Diffus\u00e9 sur Twitch, TikTok et YouTube, le spot publicitaire de 30 secondes met en lumi\u00e8re un espace authentique o\u00f9 il est possible d’\u00e9changer et de former des amiti\u00e9s r\u00e9elles en partageant des opinions, des rires et des moments de complicit\u00e9. Une vaste campagne d’affichage sera \u00e9galement lanc\u00e9e dans des villes majeures de ses march\u00e9s cl\u00e9s notamment \u00e0 New York, Los Angeles, Miami, Sydney ou encore Londres. Cette \u00e9volution fait suite \u00e0 une lev\u00e9e de fonds de plus de 40 millions de dollars aupr\u00e8s d’investisseurs internationaux fin 2020. En France, la plateforme affiche une croissance fulgurante de +75% d’utilisateurs actifs depuis le d\u00e9but de l’ann\u00e9e. De plus, les utilisateurs fran\u00e7ais passent en moyenne deux fois plus de temps dans les lives qu’auparavant. Pour supporter ce d\u00e9veloppement, la start-up a quasiment doubl\u00e9 ses effectifs en quelques mois, embauchant une vingtaine de nouveaux profits, et vise un doublement de son chiffre d’affaires d’ici la fin de l’ann\u00e9e.
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Imagin\u00e9 avec l’agence cr\u00e9ative Koto Studio, ce rebranding de l’application s’accompagne d’un nouveau logo et d’une plateforme de marque. \u00c0 travers cette refonte, Yubo souhaite refl\u00e9ter sa personnalit\u00e9 ainsi que celle de sa communaut\u00e9 : jeune, cr\u00e9ative et audacieuse.La plateforme s’est fix\u00e9e pour mission de faire \u00e9voluer la fa\u00e7on dont la g\u00e9n\u00e9ration Z communique sur […]<\/p>\n","protected":false},"author":1,"featured_media":1185,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-1184","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-marketing"],"yoast_head":"\nL'application Yubo renouvelle son image de marque - Selected News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/selectednews.info\/fr\/lapplication-yubo-renouvelle-son-image-de-marque\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L'application Yubo renouvelle son image de marque - 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