Quand un m\u00e8me TikTok devient viral et b\u00e9n\u00e9ficie \u00e0 une marque<\/strong>
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TikTok, c’est le lieu o\u00f9 se font les tendances et o\u00f9 les contenus peuvent vite devenir viraux. Alors que les m\u00e9dias et les marques ont du mal \u00e0 se forger des communaut\u00e9s sur le r\u00e9seau, des inconnus deviennent des c\u00e9l\u00e9brit\u00e9s du jour au lendemain en faisant des millions de vues gr\u00e2ce \u00e0 l’algorithme puissant. Et parfois, malgr\u00e9 eux, leur influence met un grand coup de projecteur sur des marques. Ces contenus authentiques ont \u00e9merg\u00e9 pour leur simplicit\u00e9, leur humour, et surtout car ils s’inscrivent dans une r\u00e9alit\u00e9 consommateur, bien loin des pr\u00e9occupations d’excellence et d’image de marques.<\/p>\n
Faire parler de soi sans achat media est devenu un objectif pour les marques. C’est un d\u00e9fi majeur, m\u00eame pour les plus grands, car le contenu propos\u00e9 sur les autres m\u00e9dias sociaux n’est souvent pas performant sur TikTok. Les formats populaires (challenge, m\u00e8me, lip sync) reposent sur la participation massive de la communaut\u00e9 TikTok, autrement dit c’est gr\u00e2ce \u00e0 l’engagement des utilisateurs qu’une vid\u00e9o devient virale. Mais encore faut-il comprendre les codes de la plateforme. \u00c0 la diff\u00e9rence d’autres r\u00e9seaux, le contenu lui-m\u00eame est plus important que le cr\u00e9ateur. Il existe \u00e9videmment des influenceurs, mais il sera beaucoup plus difficile pour les marques ou les c\u00e9l\u00e9brit\u00e9s de percer simplement parce qu’elles sont connues. Pour r\u00e9ussir, mettez-vous totalement \u00e0 la place de l’utilisateur. Celui-ci veut simplement se d\u00e9tendre, \u00eatre \u00e9tonn\u00e9 et rire !<\/p>\n
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\u00a9 bloomicon – stock.adobe.com Quand un m\u00e8me TikTok devient viral et b\u00e9n\u00e9ficie \u00e0 une marque
TikTok, c’est le lieu o\u00f9 se font les tendances et o\u00f9 les contenus peuvent vite devenir viraux. Alors que les m\u00e9dias et les marques ont du mal \u00e0 se forger des communaut\u00e9s sur le r\u00e9seau, des inconnus […]<\/p>\n","protected":false},"author":1,"featured_media":343,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-342","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-marketing"],"yoast_head":"\n
Top 5 des initiatives TikTok qui profitent aux marques - Selected News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/selectednews.info\/fr\/top-5-des-initiatives-tiktok-qui-profitent-aux-marques\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Top 5 des initiatives TikTok qui profitent aux marques - Selected News\" \/>\n<meta property=\"og:description\" content=\"[ad_1]
\u00a9 bloomicon – stock.adobe.com Quand un m\u00e8me TikTok devient viral et b\u00e9n\u00e9ficie \u00e0 une marque
TikTok, c’est le lieu o\u00f9 se font les tendances et o\u00f9 les contenus peuvent vite devenir viraux. 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\u00a9 bloomicon – stock.adobe.com Quand un m\u00e8me TikTok devient viral et b\u00e9n\u00e9ficie \u00e0 une marque
TikTok, c’est le lieu o\u00f9 se font les tendances et o\u00f9 les contenus peuvent vite devenir viraux. Alors que les m\u00e9dias et les marques ont du mal \u00e0 se forger des communaut\u00e9s sur le r\u00e9seau, des inconnus […]","og_url":"https:\/\/selectednews.info\/fr\/top-5-des-initiatives-tiktok-qui-profitent-aux-marques\/","og_site_name":"Selected News","article_published_time":"2020-10-29T19:24:06+00:00","article_modified_time":"2020-10-29T19:24:09+00:00","og_image":[{"width":1100,"height":550,"url":"https:\/\/selectednews.info\/fr\/wp-content\/uploads\/sites\/12\/2020\/10\/Top-5-des-initiatives-TikTok-qui-profitent-aux-marques.jpg","type":"image\/jpeg"}],"author":"selectednews","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"selectednews","Dur\u00e9e de lecture estim\u00e9e":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/selectednews.info\/fr\/top-5-des-initiatives-tiktok-qui-profitent-aux-marques\/#article","isPartOf":{"@id":"https:\/\/selectednews.info\/fr\/top-5-des-initiatives-tiktok-qui-profitent-aux-marques\/"},"author":{"name":"selectednews","@id":"https:\/\/selectednews.info\/fr\/#\/schema\/person\/b79ac6c3f85e7d3fd825ccfaa9a91671"},"headline":"Top 5 des initiatives TikTok qui profitent aux marques","datePublished":"2020-10-29T19:24:06+00:00","dateModified":"2020-10-29T19:24:09+00:00","mainEntityOfPage":{"@id":"https:\/\/selectednews.info\/fr\/top-5-des-initiatives-tiktok-qui-profitent-aux-marques\/"},"wordCount":290,"commentCount":0,"image":{"@id":"https:\/\/selectednews.info\/fr\/top-5-des-initiatives-tiktok-qui-profitent-aux-marques\/#primaryimage"},"thumbnailUrl":"https:\/\/selectednews.info\/fr\/wp-content\/uploads\/sites\/12\/2020\/10\/Top-5-des-initiatives-TikTok-qui-profitent-aux-marques.jpg","articleSection":["ACTUALIT\u00c9S MARKETING"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/selectednews.info\/fr\/top-5-des-initiatives-tiktok-qui-profitent-aux-marques\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/selectednews.info\/fr\/top-5-des-initiatives-tiktok-qui-profitent-aux-marques\/","url":"https:\/\/selectednews.info\/fr\/top-5-des-initiatives-tiktok-qui-profitent-aux-marques\/","name":"Top 5 des initiatives TikTok qui profitent aux marques - 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