{"id":1287,"date":"2021-03-09T16:44:41","date_gmt":"2021-03-09T16:44:41","guid":{"rendered":"https:\/\/selectednews.info\/gr\/seo-vs-sem-%cf%8c%ce%bb%ce%b1-%cf%8c%cf%83%ce%b1-%cf%80%cf%81%ce%ad%cf%80%ce%b5%ce%b9-%ce%bd%ce%b1-%ce%b3%ce%bd%cf%89%cf%81%ce%af%ce%b6%ce%b5%cf%84%ce%b5\/"},"modified":"2021-03-09T16:44:44","modified_gmt":"2021-03-09T16:44:44","slug":"seo-vs-sem-%cf%8c%ce%bb%ce%b1-%cf%8c%cf%83%ce%b1-%cf%80%cf%81%ce%ad%cf%80%ce%b5%ce%b9-%ce%bd%ce%b1-%ce%b3%ce%bd%cf%89%cf%81%ce%af%ce%b6%ce%b5%cf%84%ce%b5","status":"publish","type":"post","link":"https:\/\/selectednews.info\/gr\/seo-vs-sem-%cf%8c%ce%bb%ce%b1-%cf%8c%cf%83%ce%b1-%cf%80%cf%81%ce%ad%cf%80%ce%b5%ce%b9-%ce%bd%ce%b1-%ce%b3%ce%bd%cf%89%cf%81%ce%af%ce%b6%ce%b5%cf%84%ce%b5\/","title":{"rendered":"SEO vs SEM: \u038c\u03bb\u03b1 \u038c\u03c3\u03b1 \u03a0\u03c1\u03ad\u03c0\u03b5\u03b9 \u039d\u03b1 \u0393\u03bd\u03c9\u03c1\u03af\u03b6\u03b5\u03c4\u03b5"},"content":{"rendered":"

\u039f\u03b9 \u03cc\u03c1\u03bf\u03b9 SEO vs SEM \u03ba\u03b1\u03b9 \u03bf\u03b9 \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03b1\u03c3\u03af\u03b5\u03c2 \u03c4\u03bf\u03c5\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03af\u03b3\u03bf\u03c5\u03c1\u03b1 \u03b4\u03cd\u03bf \u03b1\u03c1\u03ba\u03b5\u03c4\u03ac \u03c3\u03c5\u03b3\u03ba\u03b5\u03c7\u03c5\u03bc\u03ad\u03bd\u03b5\u03c2 \u03ad\u03bd\u03bd\u03bf\u03b9\u03b5\u03c2 \u03c3\u03c4\u03b7\u03bd \u03b1\u03bd\u03c4\u03af\u03bb\u03b7\u03c8\u03b7 \u03b1\u03c1\u03ba\u03b5\u03c4\u03bf\u03cd \u03ba\u03cc\u03c3\u03bc\u03bf\u03c5 \u03c0\u03bf\u03c5 \u03c4\u03b9\u03c2 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03b5\u03af (\u03b4\u03c5\u03c3\u03c4\u03c5\u03c7\u03ce\u03c2) \u03bb\u03b1\u03bd\u03b8\u03b1\u03c3\u03bc\u03ad\u03bd\u03b1. \u03a6\u03c5\u03c3\u03b9\u03ba\u03ac \u03cc\u03c4\u03b1\u03bd \u03ba\u03ac\u03bd\u03bf\u03c5\u03bc\u03b5 \u03bb\u03cc\u03b3\u03bf \u03b3\u03b9 \u03b1\u03c5\u03c4\u03ad\u03c2 \u03c4\u03b9\u03c2 \u03b4\u03cd\u03bf \u03ad\u03bd\u03bd\u03bf\u03b9\u03b5\u03c2, \u03b1\u03bd\u03b1\u03c6\u03b5\u03c1\u03cc\u03bc\u03b1\u03c3\u03c4\u03b5 \u03c3\u03b5 \u03b4\u03cd\u03bf \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ac \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9\u03b1 marketing. \u0391\u03c5\u03c4\u03ac \u03c4\u03b1 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ac \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9\u03b1 \u03bf\u03b9 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03bf\u03c5\u03bd \u03c0\u03c1\u03bf\u03c2 \u03cc\u03c6\u03b5\u03bb\u03cc\u03c2 \u03c4\u03bf\u03c5\u03c2 \u03bc\u03b5 \u03c3\u03ba\u03bf\u03c0\u03cc \u03c4\u03b7\u03bd \u03c0\u03c1\u03bf\u03c3\u03ad\u03b3\u03b3\u03b9\u03c3\u03b7 \u03c4\u03bf\u03c5 \u03b9\u03b4\u03b1\u03bd\u03b9\u03ba\u03bf\u03cd \u03ba\u03bf\u03b9\u03bd\u03bf\u03cd-\u03c3\u03c4\u03cc\u03c7\u03bf\u03c5 \u03c3\u03c4\u03b9\u03c2 \u03bc\u03b7\u03c7\u03b1\u03bd\u03ad\u03c2 \u03b1\u03bd\u03b1\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7\u03c2.
\n\u03a4\u03bf Search Engine Optimization, SEO \u03b5\u03bd \u03c3\u03c5\u03bd\u03c4\u03bf\u03bc\u03af\u03b1, \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03af \u03bc\u03b9\u03b1 \u03b2\u03b1\u03c3\u03b9\u03ba\u03ae \u03c4\u03b1\u03ba\u03c4\u03b9\u03ba\u03ae \u03c4\u03c9\u03bd \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03c9\u03bd \u03c0\u03bf\u03c5 \u03b5\u03c0\u03b9\u03b8\u03c5\u03bc\u03bf\u03cd\u03bd \u03bd\u03b1 \u03b1\u03c5\u03be\u03ae\u03c3\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03c4\u03c5\u03b1\u03ba\u03ae \u03c4\u03bf\u03c5\u03c2 \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03af\u03b1, \u03b5\u03af\u03c4\u03b5 \u03bc\u03ad\u03c3\u03b1 \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03b1\u03cd\u03be\u03b7\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03b5\u03c0\u03b9\u03c3\u03ba\u03b5\u03c8\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2 \u03c4\u03bf\u03c5 website \u03c4\u03bf\u03c5\u03c2, \u03b5\u03af\u03c4\u03b5 \u03bc\u03ad\u03c3\u03b1 \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03c3\u03c5\u03bd\u03bf\u03bb\u03b9\u03ba\u03ae \u03c0\u03c1\u03bf\u03b2\u03bf\u03bb\u03ae \u03c4\u03b7\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03ae\u03c2 \u03c4\u03bf\u03c5\u03c2 \u03c3\u03c4\u03bf \u03b4\u03b9\u03b1\u03b4\u03af\u03ba\u03c4\u03c5\u03bf. \u03a4\u03bf SEO \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b1\u03bd\u03c4\u03b9\u03bc\u03b5\u03c4\u03c9\u03c0\u03b9\u03c3\u03c4\u03b5\u03af \u03c9\u03c2 \u03bc\u03b9\u03b1 \u03b4\u03c5\u03c3\u03bd\u03cc\u03b7\u03c4\u03b7 \u03ba\u03b1\u03b9 \u03c0\u03b5\u03c1\u03af\u03c0\u03bb\u03bf\u03ba\u03b7 \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03b1\u03c3\u03af\u03b1, \u03b5\u03b9\u03b4\u03b9\u03ba\u03ac \u03b3\u03b9\u03b1 \u03b5\u03ba\u03b5\u03af\u03bd\u03bf\u03c5\u03c2 \u03c0\u03bf\u03c5 \u03b8\u03b1 \u03c0\u03c1\u03bf\u03c3\u03c0\u03b1\u03b8\u03ae\u03c3\u03bf\u03c5\u03bd \u03bd\u03b1 \u03c4\u03bf \u03c3\u03c5\u03b3\u03ba\u03c1\u03af\u03bd\u03bf\u03c5\u03bd \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03c4\u03bf \u03c3\u03c5\u03bd\u03b4\u03c5\u03ac\u03c3\u03bf\u03c5\u03bd \u03bc\u03b5 \u03c4\u03b7\u03bd \u03b1\u03bd\u03c4\u03af\u03c3\u03c4\u03bf\u03b9\u03c7\u03b7 \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03b1\u03c3\u03af\u03b1 \u03c4\u03bf\u03c5 Search Engine Marketing (SEM).
\n\u0393\u03b9\u03b1 \u03b5\u03ba\u03b5\u03af\u03bd\u03bf\u03c5\u03c2 \u03c0\u03bf\u03c5 \u03ad\u03c7\u03bf\u03c5\u03bd \u03bc\u03b9\u03b1 \u03b5\u03c0\u03b9\u03c6\u03b1\u03bd\u03b5\u03b9\u03b1\u03ba\u03ae \u03b5\u03c0\u03b1\u03c6\u03ae \u03bc\u03b5 \u03b1\u03c5\u03c4\u03ad\u03c2 \u03c4\u03b9\u03c2 \u03b4\u03cd\u03bf \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03b1\u03c3\u03af\u03b5\u03c2, \u03c0\u03b9\u03b8\u03b1\u03bd\u03cc\u03bd \u03bd\u03b1 \u03c4\u03bf\u03c5\u03c2 \u03b1\u03ba\u03bf\u03cd\u03b3\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c0\u03b1\u03bd\u03bf\u03bc\u03bf\u03b9\u03cc\u03c4\u03c5\u03c0\u03b5\u03c2, \u03b1\u03bb\u03bb\u03ac \u03c3\u03c4\u03b7\u03bd \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1 \u03bc\u03b9\u03bb\u03ac\u03bc\u03b5 \u03b3\u03b9\u03b1 \u03b4\u03cd\u03bf \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ad\u03c2 \u03c0\u03c1\u03bf\u03c3\u03b5\u03b3\u03b3\u03af\u03c3\u03b5\u03b9\u03c2 \u03c4\u03c9\u03bd \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03c9\u03bd, \u03bf\u03b9 \u03bf\u03c0\u03bf\u03af\u03b5\u03c2 \u03c0\u03c1\u03bf\u03c3\u03c0\u03b1\u03b8\u03bf\u03cd\u03bd \u03bd\u03b1 \u03b3\u03af\u03bd\u03bf\u03c5\u03bd \u03bf\u03c1\u03b1\u03c4\u03ad\u03c2 \u03c3\u03c4\u03b9\u03c2 \u03c3\u03b5\u03bb\u03af\u03b4\u03b5\u03c2 \u03c4\u03c9\u03bd \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03c3\u03bc\u03ac\u03c4\u03c9\u03bd \u03b1\u03bd\u03b1\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7\u03c2 (Search Engine Result Pages).<\/p>\n

\u0394\u03b9\u03b1\u03b2\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c4\u03b1 \u03c0\u03b1\u03c1\u03b1\u03ba\u03ac\u03c4\u03c9 \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1 \u03c4\u03c9\u03bd \u03b4\u03cd\u03bf \u03b1\u03c5\u03c4\u03ce\u03bd \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03b1\u03c3\u03b9\u03ce\u03bd, \u03b8\u03b1 \u03b5\u03af\u03c3\u03c4\u03b5 \u03c0\u03bb\u03ad\u03bf\u03bd \u03c3\u03b5 \u03b8\u03ad\u03c3\u03b7 \u03bd\u03b1 \u03ba\u03b1\u03c4\u03b1\u03bd\u03bf\u03ae\u03c3\u03b5\u03c4\u03b5 \u03b1\u03c5\u03c4\u03ad\u03c2 \u03c4\u03b9\u03c2 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03ad\u03c2 \u03b1\u03bb\u03bb\u03ac \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03b5\u03c6\u03b1\u03c1\u03bc\u03cc\u03c3\u03b5\u03c4\u03b5 \u03b1\u03c5\u03c4\u03ad\u03c2 \u03c4\u03b9\u03c2 \u03c4\u03b1\u03ba\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03b9\u03c2 \u03b1\u03bd\u03ac\u03b3\u03ba\u03b5\u03c2 \u03c4\u03b7\u03c2 \u03b4\u03b9\u03ba\u03ae\u03c2 \u03c3\u03b1\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7\u03c2. \u0391\u03c1\u03c7\u03b9\u03ba\u03ac, \u03b1\u03c2 \u03c0\u03c1\u03bf\u03c3\u03c0\u03b1\u03b8\u03ae\u03c3\u03bf\u03c5\u03bc\u03b5 \u03cc\u03bc\u03c9\u03c2 \u03bd\u03b1 \u03b4\u03b9\u03b1\u03c7\u03c9\u03c1\u03af\u03c3\u03bf\u03c5\u03bc\u03b5 \u03b1\u03c5\u03c4\u03ad\u03c2 \u03c4\u03b9\u03c2 \u03b4\u03cd\u03bf \u03be\u03b5\u03c7\u03c9\u03c1\u03b9\u03c3\u03c4\u03ad\u03c2 \u03ad\u03bd\u03bd\u03bf\u03b9\u03b5\u03c2
\n\u03a4\u03b9 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf SEO;
\nSearch Engine Optimization (SEO) \u03bc\u03b5\u03c4\u03b1\u03c6\u03c1\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c9\u03c2 \u03b7 \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03b1\u03c3\u03af\u03b1 \u03c4\u03b7\u03c2 \u03b2\u03b5\u03bb\u03c4\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7\u03c2 \u03c4\u03c9\u03bd \u03bc\u03b7\u03c7\u03b1\u03bd\u03ce\u03bd \u03b1\u03bd\u03b1\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7\u03c2, \u03ba\u03b1\u03c4\u03b1 \u03c4\u03b7\u03bd \u03bf\u03c0\u03bf\u03af\u03b1 \u03b1\u03c5\u03be\u03ac\u03bd\u03b5\u03c4\u03b1\u03b9 \u03b7 \u03c0\u03bf\u03c3\u03cc\u03c4\u03b7\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03b7 \u03c0\u03bf\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c4\u03b7\u03c2 \u03b5\u03c0\u03b9\u03c3\u03ba\u03b5\u03c8\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2 \u03c3\u03c4\u03bf\u03bd \u03b9\u03c3\u03c4\u03cc\u03c4\u03bf\u03c0\u03cc \u03c3\u03b1\u03c2 \u03bc\u03ad\u03c3\u03c9 \u03c4\u03c9\u03bd \u03bf\u03c1\u03b3\u03b1\u03bd\u03b9\u03ba\u03ce\u03bd \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03c3\u03bc\u03ac\u03c4\u03c9\u03bd \u03c0\u03bf\u03c5 \u03b5\u03bc\u03c6\u03b1\u03bd\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c3\u03c4\u03bf\u03c5\u03c2 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b5\u03c2 \u03b1\u03c0\u03cc \u03c4\u03b9\u03c2 \u03bc\u03b7\u03c7\u03b1\u03bd\u03ad\u03c2 \u03b1\u03bd\u03b1\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7\u03c2, \u03cc\u03c0\u03c9\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf Google, \u03c4\u03bf Bing \u03ba\u03b1\u03b9 \u03c4\u03bf Yahoo.
\n\u0394\u03b5\u03af\u03c4\u03b5 \u03c4\u03bf \u03c3\u03b1\u03bd \u03bc\u03b9\u03b1 \u201c\u03bc\u03bf\u03c1\u03c6\u03ae \u03c4\u03ad\u03c7\u03bd\u03b7\u03c2\u201d \u03cc\u03c0\u03bf\u03c5 \u03c0\u03c1\u03bf\u03c3\u03c0\u03b1\u03b8\u03b5\u03af\u03c4\u03b5 \u03bd\u03b1 \u03ba\u03b5\u03c1\u03b4\u03af\u03c3\u03b5\u03c4\u03b5 \u03c4\u03b7\u03bd \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7 \u03c4\u03c9\u03bd \u03bc\u03b7\u03c7\u03b1\u03bd\u03ce\u03bd \u03b1\u03c5\u03c4\u03ce\u03bd, \u03bf\u03c5\u03c4\u03c9\u03c2 \u03ce\u03c3\u03c4\u03b5 \u03bd\u03b1 \u03c0\u03c1\u03bf\u03c4\u03b5\u03af\u03bd\u03bf\u03c5\u03bd \u03c4\u03bf \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf \u03c3\u03b1\u03c2 \u03c3\u03c4\u03bf\u03c5\u03c2 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b5\u03c2 \u03c9\u03c2 \u03c4\u03b7\u03bd \u03b2\u03ad\u03bb\u03c4\u03b9\u03c3\u03c4\u03b7 \u03bb\u03cd\u03c3\u03b7 \u03c3\u03c4\u03bf \u03c0\u03c1\u03cc\u03b2\u03bb\u03b7\u03bc\u03ac \u03c4\u03bf\u03c5\u03c2. \u038c\u03bc\u03c9\u03c2 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03ba\u03b1\u03c4\u03b1\u03bd\u03bf\u03ae\u03c3\u03bf\u03c5\u03bc\u03b5 \u03c0\u03bb\u03ae\u03c1\u03c9\u03c2 \u03c4\u03b7\u03bd \u03ad\u03bd\u03bd\u03bf\u03b9\u03b1 \u03c4\u03bf\u03c5 SEO \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b1\u03bd\u03b1\u03bb\u03cd\u03c3\u03bf\u03c5\u03bc\u03b5 \u03ba\u03b1\u03b9 \u03c4\u03bf\u03c5\u03c2 4 \u03b2\u03b1\u03c3\u03b9\u03ba\u03bf\u03cd\u03c2 \u03c0\u03c5\u03bb\u03ce\u03bd\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03c3\u03c4\u03b7\u03c1\u03af\u03b6\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03c0\u03c1\u03bf\u03c3\u03c0\u03ac\u03b8\u03b5\u03b9\u03b1 \u03bc\u03b9\u03b1\u03c2 SEO \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae\u03c2:
\n1. Technical SEO\u00a0
\n\u03a4\u03bf technical SEO \u03b5\u03c0\u03b9\u03ba\u03b5\u03bd\u03c4\u03c1\u03ce\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03b7 \u03b2\u03b5\u03bb\u03c4\u03af\u03c9\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03c4\u03b5\u03c7\u03bd\u03b9\u03ba\u03ae\u03c2 \u03b4\u03bf\u03bc\u03ae\u03c2 \u03b5\u03bd\u03cc\u03c2 website \u03ba\u03b1\u03b9 \u03b5\u03be\u03b5\u03c4\u03ac\u03b6\u03b5\u03b9 \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1 \u03cc\u03c0\u03c9\u03c2 \u03b3\u03b9\u03b1 \u03c0\u03b1\u03c1\u03ac\u03b4\u03b5\u03b9\u03b3\u03bc\u03b1 \u03c4\u03b7\u03bd \u03c4\u03b1\u03c7\u03cd\u03c4\u03b7\u03c4\u03b1 \u03c4\u03bf\u03c5 website, \u03c4\u03b7 \u03c3\u03c5\u03bc\u03b2\u03b1\u03c4\u03cc\u03c4\u03b7\u03c4\u03ac \u03c4\u03bf\u03c5 \u03c9\u03c2 \u03c0\u03c1\u03bf\u03c2 \u03c4\u03b9\u03c2 \u03ba\u03b9\u03bd\u03b7\u03c4\u03ad\u03c2 \u03c3\u03c5\u03c3\u03ba\u03b5\u03c5\u03ad\u03c2, \u03c4\u03b7\u03bd \u03b1\u03bd\u03b9\u03c7\u03bd\u03b5\u03c5\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c4\u03bf\u03c5 \u03b1\u03c0\u03cc \u03c4\u03b9\u03c2 \u03bc\u03b7\u03c7\u03b1\u03bd\u03ad\u03c2 \u03b1\u03bd\u03b1\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7\u03c2 \u03b1\u03bb\u03bb\u03ac \u03ba\u03b1\u03b9 \u03c4\u03b7 \u03c3\u03c5\u03bd\u03bf\u03bb\u03b9\u03ba\u03ae \u03b1\u03c3\u03c6\u03ac\u03bb\u03b5\u03b9\u03ac \u03c4\u03bf\u03c5.
\n2. On-Page SEO
\n\u03a4\u03bf on-page SEO \u03b1\u03c3\u03c7\u03bf\u03bb\u03b5\u03af\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03c4\u03b7 \u03b2\u03b5\u03bb\u03c4\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03c4\u03c9\u03bd \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03c9\u03bd \u03b5\u03bd\u03c4\u03cc\u03c2 \u03c4\u03b7\u03c2 \u03c3\u03b5\u03bb\u03af\u03b4\u03b1\u03c2 \u03b5\u03bd\u03cc\u03c2 website, \u03c0\u03bf\u03c5 \u03b2\u03bf\u03b7\u03b8\u03bf\u03cd\u03bd \u03c3\u03b1\u03c6\u03ce\u03c2 \u03c4\u03b9\u03c2 \u03bc\u03b7\u03c7\u03b1\u03bd\u03ad\u03c2 \u03b1\u03bd\u03b1\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7\u03c2 \u03bd\u03b1 \u03ba\u03b1\u03c4\u03b1\u03bd\u03bf\u03ae\u03c3\u03bf\u03c5\u03bd \u03c4\u03bf \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf \u03c4\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03c4\u03bf \u03c0\u03c1\u03bf\u03c4\u03b5\u03af\u03bd\u03bf\u03c5\u03bd \u03c3\u03c4\u03bf\u03c5\u03c2 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b5\u03c2. \u03a3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1 \u03c0\u03bf\u03c5 \u03ba\u03b1\u03b8\u03bf\u03c1\u03af\u03b6\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03b1\u03c3\u03af\u03b1 \u03c4\u03bf\u03c5 on-page SEO \u03b5\u03af\u03bd\u03b1\u03b9 \u03bf \u03b2\u03b1\u03c3\u03b9\u03ba\u03cc\u03c2 \u03c4\u03af\u03c4\u03bb\u03bf\u03c2 \u03c4\u03b7\u03c2 \u03c3\u03b5\u03bb\u03af\u03b4\u03b1\u03c2, \u03bf\u03b9 \u03c4\u03af\u03c4\u03bb\u03bf\u03b9 (H1) \u03ba\u03b1\u03b9 \u03bf\u03b9 \u03c5\u03c0\u03cc\u03c4\u03b9\u03c4\u03bb\u03bf\u03b9 (H2,H3,H4) \u03c4\u03c9\u03bd \u03ba\u03b5\u03b9\u03bc\u03ad\u03bd\u03c9\u03bd, \u03c4\u03b1 meta tags \u03ba\u03b1\u03b9 \u03c4\u03b1 alt texts \u03c4\u03c9\u03bd \u03b5\u03b9\u03ba\u03cc\u03bd\u03c9\u03bd \u03c0\u03bf\u03c5 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03bf\u03cd\u03bd\u03c4\u03b1\u03b9 \u03c3\u03c4\u03b7 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b7 \u03c3\u03b5\u03bb\u03af\u03b4\u03b1.
\n3. Content
\n\u0388\u03bd\u03b1\u03c2 \u03b1\u03c0\u03cc \u03c4\u03bf\u03c5\u03c2 \u03ba\u03cd\u03c1\u03b9\u03bf\u03c5\u03c2 \u03c0\u03b1\u03c1\u03ac\u03b3\u03bf\u03bd\u03c4\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03ba\u03b1\u03b8\u03bf\u03c1\u03af\u03b6\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03ba\u03b1\u03c4\u03ac\u03c4\u03b1\u03be\u03ae \u03c3\u03b1\u03c2 \u03c3\u03c4\u03b9\u03c2 \u03c5\u03c8\u03b7\u03bb\u03cc\u03c4\u03b5\u03c1\u03b5\u03c2 \u03b8\u03ad\u03c3\u03b5\u03b9\u03c2 \u03c4\u03c9\u03bd \u03bc\u03b7\u03c7\u03b1\u03bd\u03ce\u03bd \u03b1\u03bd\u03b1\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7\u03c2, \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf \u03c0\u03bf\u03c5 \u03b4\u03b7\u03bc\u03bf\u03c3\u03b9\u03b5\u03cd\u03b5\u03c4\u03b5. \u03a7\u03c9\u03c1\u03af\u03c2 \u03c0\u03bf\u03b9\u03bf\u03c4\u03b9\u03ba\u03cc \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf \u03c0\u03bf\u03c5 \u03b4\u03af\u03bd\u03b5\u03b9 \u03bb\u03cd\u03c3\u03b5\u03b9\u03c2 \u03c3\u03c4\u03b1 \u03b5\u03c1\u03c9\u03c4\u03ae\u03bc\u03b1\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03b1 \u03c0\u03c1\u03bf\u03b2\u03bb\u03ae\u03bc\u03b1\u03c4\u03b1 \u03c4\u03c9\u03bd \u03c7\u03c1\u03b7\u03c3\u03c4\u03ce\u03bd, \u03b4\u03b5\u03bd \u03b8\u03b1 \u03ba\u03b1\u03c4\u03b1\u03c6\u03ad\u03c1\u03b5\u03c4\u03b5 \u03bd\u03b1 \u03b1\u03bd\u03b1\u03c1\u03c1\u03b9\u03c7\u03b7\u03b8\u03b5\u03af\u03c4\u03b5 \u03c3\u03c4\u03b7\u03bd \u03ba\u03bf\u03c1\u03c5\u03c6\u03ae \u03c4\u03c9\u03bd \u03ba\u03b1\u03c4\u03b1\u03c4\u03ac\u03be\u03b5\u03c9\u03bd. \u039a\u03b1\u03b9 \u03c3\u03af\u03b3\u03bf\u03c5\u03c1\u03b1 \u03cc\u03c4\u03b1\u03bd \u03b1\u03bd\u03b1\u03c6\u03b5\u03c1\u03cc\u03bc\u03b1\u03c3\u03c4\u03b5 \u03c3\u03c4\u03b7 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03af\u03b1 \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03bf\u03bc\u03ad\u03bd\u03bf\u03c5, \u03b1\u03bd\u03b1\u03c6\u03b5\u03c1\u03cc\u03bc\u03b1\u03c3\u03c4\u03b5 \u03c3\u03c4\u03bf\u03bd \u03c3\u03c5\u03bd\u03b4\u03c5\u03b1\u03c3\u03bc\u03cc \u03b5\u03bd\u03cc\u03c2 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03c3\u03bc\u03b1\u03c4\u03b9\u03ba\u03bf\u03cd \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03bf\u03cd \u03c0\u03bb\u03ac\u03bd\u03bf\u03c5 \u03bc\u03b5 \u03c4\u03b7\u03bd \u03c5\u03bb\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03b5\u03bd\u03cc\u03c2 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03bf\u03cd content marketing \u03c3\u03c7\u03b5\u03b4\u03af\u03bf\u03c5.
\n4. Off-Page SEO
\n\u03a4\u03bf off-page SEO \u03b5\u03c0\u03b9\u03ba\u03b5\u03bd\u03c4\u03c1\u03ce\u03bd\u03b5\u03c4\u03b1\u03b9 \u03b8\u03b1 \u03bb\u03ad\u03b3\u03b1\u03bc\u03b5 \u03c3\u03c4\u03b7 \u03b2\u03b5\u03bb\u03c4\u03af\u03c9\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03b1\u03be\u03b9\u03bf\u03c0\u03b9\u03c3\u03c4\u03af\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03b7\u03c2 \u03b5\u03be\u03b5\u03b9\u03b4\u03af\u03ba\u03b5\u03c5\u03c3\u03b7\u03c2 \u03c4\u03bf\u03c5 website \u03c3\u03b1\u03c2 \u03c3\u03c4\u03b1 \u201c\u03bc\u03ac\u03c4\u03b9\u03b1\u201d \u03c4\u03c9\u03bd \u03bc\u03b7\u03c7\u03b1\u03bd\u03ce\u03bd \u03b1\u03bd\u03b1\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03c3\u03c5\u03bd\u03b5\u03c0\u03ce\u03c2 \u03ba\u03b1\u03b9 \u03c3\u03c4\u03b1 \u03bc\u03ac\u03c4\u03b9\u03b1 \u03c4\u03c9\u03bd \u03c7\u03c1\u03b7\u03c3\u03c4\u03ce\u03bd. \u03a3\u03c5\u03bd\u03b4\u03ad\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c4\u03bf website \u03c3\u03b1\u03c2 \u03bc\u03b5 \u03ac\u03bb\u03bb\u03b1 \u03c0\u03b1\u03c1\u03cc\u03bc\u03bf\u03b9\u03b1 site, \u03bc\u03b5 \u03c4\u03b1\u03ba\u03c4\u03b9\u03ba\u03ad\u03c2 link building \u03ba\u03b1\u03b9 guest blogging \u03ba\u03b1\u03b9 \u03ba\u03b1\u03b8\u03b9\u03c3\u03c4\u03ce\u03bd\u03c4\u03b1\u03c2 \u03c4\u03b7\u03bd \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b1 \u03c3\u03b1\u03c2 \u03c9\u03c2 thought leader \u03c3\u03c4\u03bf industry, \u03b8\u03b1 \u03ad\u03c7\u03b5\u03c4\u03b5 \u03ba\u03b1\u03c4\u03b1\u03c6\u03ad\u03c1\u03b5\u03b9 \u03cc\u03c7\u03b9 \u03bc\u03cc\u03bd\u03bf \u03bd\u03b1 \u03ba\u03b5\u03c1\u03b4\u03af\u03c3\u03b5\u03c4\u03b5 \u03c4\u03b7\u03bd \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7 \u03c4\u03c9\u03bd \u03b5\u03c0\u03b9\u03c3\u03ba\u03b5\u03c0\u03c4\u03ce\u03bd \u03c3\u03b1\u03c2, \u03b1\u03bb\u03bb\u03ac \u03ba\u03b1\u03b9 \u03c4\u03c9\u03bd \u03af\u03b4\u03b9\u03c9\u03bd \u03c4\u03c9\u03bd \u03bc\u03b7\u03c7\u03b1\u03bd\u03ce\u03bd \u03b1\u03bd\u03b1\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7\u03c2.
\n\u03a6\u03c5\u03c3\u03b9\u03ba\u03ac \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b8\u03b5\u03c9\u03c1\u03b7\u03b8\u03b5\u03af \u03bc\u03b9\u03b1 \u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03b7\u03bc\u03ad\u03bd\u03b7 \u03bc\u03b9\u03b1 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae SEO \u03b1\u03c0\u03b1\u03b9\u03c4\u03b5\u03af\u03c4\u03b1\u03b9 \u03bf \u03c3\u03c5\u03bd\u03b4\u03c5\u03b1\u03c3\u03bc\u03cc\u03c2 \u03b1\u03c5\u03c4\u03ce\u03bd \u03c4\u03c9\u03bd \u03c4\u03b5\u03c3\u03c3\u03ac\u03c1\u03c9\u03bd \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03c9\u03bd. \u039a\u03b1\u03b9 \u03b1\u03c5\u03c4\u03cc \u03c3\u03c5\u03c7\u03bd\u03ac \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03c0\u03b9\u03b8\u03b1\u03bd\u03cc\u03bd \u03bd\u03b1 \u03c7\u03c1\u03b5\u03b9\u03b1\u03c3\u03c4\u03b5\u03af\u03c4\u03b5 \u03c4\u03b7 \u03c3\u03c5\u03bc\u03b2\u03bf\u03c5\u03bb\u03b5\u03c5\u03c4\u03b9\u03ba\u03ae \u03ba\u03b1\u03b9 \u03c4\u03b7 \u03b2\u03bf\u03ae\u03b8\u03b5\u03b9\u03b1 \u03b5\u03bd\u03cc\u03c2 SEO expert, \u03bf \u03bf\u03c0\u03bf\u03af\u03bf\u03c2 \u03b8\u03b1 \u03c3\u03c5\u03bd\u03b4\u03c1\u03ac\u03bc\u03b5\u03b9 \u03c3\u03c4\u03b7 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03af\u03b1 \u03bc\u03b9\u03b1\u03c2 \u03c3\u03c4\u03b1\u03b8\u03b5\u03c1\u03ae\u03c2 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae\u03c2 \u03b1\u03bd\u03ac\u03c0\u03c4\u03c5\u03be\u03b7\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03ae\u03c2 \u03c3\u03b1\u03c2.<\/p>\n

\u03a4\u03b9 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf SEM;
\n\u03a4\u03bf Search Engine Marketing (SEM) \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03ac\u03bb\u03bb\u03b7, \u03b5\u03af\u03bd\u03b1\u03b9 \u03bc\u03b9\u03b1 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae \u03c0\u03bf\u03c5 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03b5\u03af \u03c4\u03b7\u03bd \u03bc\u03ad\u03b8\u03bf\u03b4\u03bf \u03c4\u03c9\u03bd \u03c0\u03bb\u03b7\u03c1\u03c9\u03bc\u03ad\u03bd\u03c9\u03bd \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03c9\u03bd \u03c9\u03c2 \u03bc\u03ad\u03c3\u03bf \u03c0\u03c1\u03bf\u03b2\u03bf\u03bb\u03ae\u03c2 \u03c4\u03b7\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7\u03c2 \u03c3\u03c4\u03b9\u03c2 \u03bc\u03b7\u03c7\u03b1\u03bd\u03ad\u03c2 \u03b1\u03bd\u03b1\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7\u03c2. \u039c\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c4\u03bf \u03ad\u03c7\u03b5\u03c4\u03b5 \u03b1\u03ba\u03bf\u03cd\u03c3\u03b5\u03b9 \u03c3\u03c4\u03bf \u03c0\u03b1\u03c1\u03b5\u03bb\u03b8\u03cc\u03bd \u03ba\u03b1\u03b9 \u03c9\u03c2 \u03c4\u03b7 \u03bc\u03ad\u03b8\u03bf\u03b4\u03bf \u03c4\u03bf\u03c5 Pay Per Click (PPC).
\n\u03a3\u03b5 \u03b1\u03bd\u03c4\u03af\u03b8\u03b5\u03c3\u03b7 \u03bb\u03bf\u03b9\u03c0\u03cc\u03bd \u03bc\u03b5 \u03c4\u03bf SEO \u03c0\u03bf\u03c5 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03b5\u03af \u03c4\u03b1\u03ba\u03c4\u03b9\u03ba\u03ad\u03c2 \u03ce\u03c3\u03c4\u03b5 \u03bd\u03b1 \u03b1\u03bd\u03b1\u03c1\u03c1\u03b9\u03c7\u03b7\u03b8\u03b5\u03af \u03bf\u03c1\u03b3\u03b1\u03bd\u03b9\u03ba\u03ac \u03c3\u03c4\u03b7\u03bd \u03ba\u03b1\u03c4\u03ac\u03c4\u03b1\u03be\u03b7 \u03c4\u03c9\u03bd websites, \u03c4\u03bf SEM \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03b5\u03af \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03ad\u03c2 \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b5\u03c2 PPC (Google Ads, Bing Ads,\u03ba\u03bb\u03c0.), \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03c0\u03c1\u03bf\u03c3\u03b5\u03b3\u03b3\u03af\u03c3\u03b5\u03b9 \u03c4\u03bf \u03ba\u03bf\u03b9\u03bd\u03cc \u03bc\u03b9\u03b1\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7\u03c2. \u039a\u03b1\u03b9 \u03c9\u03c2 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03ae \u03c4\u03b1\u03ba\u03c4\u03b9\u03ba\u03ae \u03c0\u03b5\u03c1\u03b9\u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03b5\u03b9 \u03c4\u03b1 \u03c0\u03ac\u03bd\u03c4\u03b1. \u0391\u03c0\u03cc \u03c4\u03b7\u03bd \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1 \u03c4\u03c9\u03bd keywords \u03ba\u03b1\u03b9 \u03c4\u03c9\u03bd \u03c0\u03b9\u03b8\u03b1\u03bd\u03ce\u03bd \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03c4\u03ce\u03bd, \u03bc\u03ad\u03c7\u03c1\u03b9 \u03c4\u03b7\u03bd \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03af\u03b1 \u03c3\u03c4\u03bf\u03c7\u03b5\u03c5\u03bc\u03ad\u03bd\u03c9\u03bd \u03ba\u03b1\u03bc\u03c0\u03b1\u03bd\u03b9\u03ce\u03bd \u03ba\u03b1\u03b9 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03c9\u03bd. \u0394\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03b9\u03c2 \u03c0\u03bf\u03c5 \u03c4\u03bf\u03c0\u03bf\u03b8\u03b5\u03c4\u03bf\u03cd\u03bd \u03c4\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03b9\u03c2 \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b5\u03c2 \u03bc\u03c0\u03c1\u03bf\u03c3\u03c4\u03ac \u03c3\u03c4\u03b9\u03c2 \u03bf\u03b8\u03cc\u03bd\u03b5\u03c2 \u03c4\u03c9\u03bd \u03b5\u03bd \u03b4\u03c5\u03bd\u03ac\u03bc\u03b5\u03b9 \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd \u03c3\u03b1\u03c2.
\n\u0391\u03c5\u03c4\u03ad\u03c2 \u03bf\u03b9 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03ad\u03c2 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9:
\nSearch Ads
\nShopping Ads
\nDisplay Ads
\nGmail Ads
\nYoutube Ads
\n\u039a\u03b1\u03b9 \u03cc\u03bb\u03b5\u03c2 \u03b1\u03c5\u03c4\u03ad\u03c2 \u03b1\u03c5\u03c4\u03ad\u03c2 \u03bf\u03b9 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ad\u03c2 \u03bc\u03bf\u03c1\u03c6\u03ad\u03c2 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03c9\u03bd, \u03ad\u03c7\u03bf\u03c5\u03bd \u03ad\u03bd\u03b1 \u03ba\u03bf\u03b9\u03bd\u03cc \u03c7\u03b1\u03c1\u03b1\u03ba\u03c4\u03b7\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03cc: \u039c\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03c3\u03b1\u03c2 \u03b2\u03bf\u03b7\u03b8\u03ae\u03c3\u03bf\u03c5\u03bd \u03bd\u03b1 \u03c0\u03c1\u03bf\u03c3\u03b5\u03b3\u03b3\u03af\u03c3\u03b5\u03c4\u03b5 \u03c4\u03bf \u03ba\u03bf\u03b9\u03bd\u03cc-\u03c3\u03c4\u03cc\u03c7\u03bf \u03c3\u03b1\u03c2. \u039c\u03b5 \u03c0\u03bf\u03bb\u03cd \u03b1\u03c0\u03bb\u03ac \u03bb\u03cc\u03b3\u03b9\u03b1 \u03c4\u03bf SEM \u03ad\u03c7\u03b5\u03b9 \u03bd\u03b1 \u03ba\u03ac\u03bd\u03b5\u03b9 \u03bc\u03b5 \u03ba\u03ac\u03b8\u03b5 \u03bc\u03bf\u03c1\u03c6\u03ae \u03c0\u03bb\u03b7\u03c1\u03c9\u03bc\u03ad\u03bd\u03b7\u03c2 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7\u03c2 \u03c3\u03b5 \u03bc\u03b9\u03b1 \u03bc\u03b7\u03c7\u03b1\u03bd\u03ae \u03b1\u03bd\u03b1\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7\u03c2, \u03bc\u03b5 \u03c3\u03ba\u03bf\u03c0\u03cc \u03c4\u03b7\u03bd \u03c0\u03c1\u03bf\u03b2\u03bf\u03bb\u03ae \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03b1\u03bd\u03b1\u03b3\u03bd\u03ce\u03c1\u03b9\u03c3\u03b7 \u03bc\u03b9\u03b1\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7\u03c2.
\nSEO vs SEM: \u03a0\u03bf\u03b9\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03b9\u03b4\u03b1\u03bd\u03b9\u03ba\u03ae \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae;
\n\u0394\u03b5\u03bd \u03c5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9 \u03be\u03b5\u03ba\u03ac\u03b8\u03b1\u03c1\u03b7 \u03b1\u03c0\u03ac\u03bd\u03c4\u03b7\u03c3\u03b7 \u03c3\u03b5 \u03b1\u03c5\u03c4\u03cc \u03c4\u03bf \u03b5\u03c1\u03ce\u03c4\u03b7\u03bc\u03b1. \u0397 \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae \u03c4\u03b7\u03c2 \u03ba\u03b1\u03c4\u03ac\u03bb\u03bb\u03b7\u03bb\u03b7\u03c2 \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03b1\u03c3\u03af\u03b1\u03c2 \u03b4\u03b9\u03b1\u03c6\u03ad\u03c1\u03b5\u03b9 \u03b1\u03c0\u03cc \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7 \u03c3\u03b5 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7. \u0398\u03b1 \u03bb\u03ad\u03b3\u03b1\u03bc\u03b5 \u03cc\u03c4\u03b9 \u03b7 \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae \u03c4\u03bf\u03c5\u03c2 \u03b5\u03be\u03b1\u03c1\u03c4\u03ac\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc \u03b4\u03b9\u03ac\u03c6\u03bf\u03c1\u03b5\u03c2 \u03c0\u03b1\u03c1\u03ac\u03b3\u03bf\u03bd\u03c4\u03b5\u03c2 \u03cc\u03c0\u03c9\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9:
\n\u039f\u03b9 \u03c3\u03c4\u03cc\u03c7\u03bf\u03b9 \u03c4\u03b7\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7\u03c2: \u0395\u03ac\u03bd \u03b3\u03b9\u03b1 \u03c0\u03b1\u03c1\u03ac\u03b4\u03b5\u03b9\u03b3\u03bc\u03b1 \u03b8\u03ad\u03bb\u03b5\u03c4\u03b5 \u03bd\u03b1 \u03b1\u03c5\u03be\u03ae\u03c3\u03b5\u03c4\u03b5 \u03c4\u03b9\u03c2 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2 \u03b5\u03bd\u03cc\u03c2 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03bf\u03c2 \u03ae \u03bc\u03b9\u03b1\u03c2 \u03c0\u03c1\u03bf\u03c3\u03c6\u03bf\u03c1\u03ac\u03c2 \u03c3\u03c4\u03bf website \u03c3\u03b1\u03c2, \u03c4\u03bf SEM \u03b8\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae \u03c3\u03b1\u03c2 \u03c3\u03c4\u03b7 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b7 \u03c0\u03b5\u03c1\u03af\u03c0\u03c4\u03c9\u03c3\u03b7. \u039d\u03b1 \u03b8\u03c5\u03bc\u03ac\u03c3\u03c4\u03b5 \u03c0\u03c9\u03c2 \u03c4\u03bf SEM \u03b5\u03b3\u03b3\u03c5\u03ac\u03c4\u03b1\u03b9 \u03b2\u03c1\u03b1\u03c7\u03c5\u03c0\u03c1\u03cc\u03b8\u03b5\u03c3\u03bc\u03b1 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03ad\u03c3\u03bc\u03b1\u03c4\u03b1. \u03a4\u03bf SEO, \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03ac\u03bb\u03bb\u03b7 \u03c0\u03c1\u03bf\u03c4\u03b5\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03b1\u03bd\u03ac\u03c0\u03c4\u03c5\u03be\u03b7 \u03c4\u03b7\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03ae\u03c2 \u03c3\u03b1\u03c2 \u03c3\u03b5 \u03b2\u03ac\u03b8\u03bf\u03c2 \u03c7\u03c1\u03cc\u03bd\u03bf\u03c5.
\n\u0397 \u03c5\u03c0\u03ac\u03c1\u03c7\u03bf\u03c5\u03c3\u03b1 \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7 \u03c4\u03bf\u03c5 website \u03c3\u03b1\u03c2: \u0395\u03ac\u03bd \u03ae\u03b4\u03b7 \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03b9\u03ac\u03b6\u03b5\u03c4\u03b5 \u03bc\u03b9\u03b1 \u03b9\u03c3\u03c7\u03c5\u03c1\u03ae \u03ba\u03b1\u03b9 \u03ad\u03bd\u03c4\u03bf\u03bd\u03b7 \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03af\u03b1 \u03c3\u03c4\u03b9\u03c2 \u03bc\u03b7\u03c7\u03b1\u03bd\u03ad\u03c2 \u03b1\u03bd\u03b1\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7\u03c2 \u03bc\u03ad\u03c3\u03c9 \u03c4\u03c9\u03bd SEO \u03c4\u03b1\u03ba\u03c4\u03b9\u03ba\u03ce\u03bd \u03c3\u03b1\u03c2, \u03c4\u03cc\u03c4\u03b5 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03ce\u03bd\u03c4\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03b9\u03c2 \u03b5\u03bd\u03ad\u03c1\u03b3\u03b5\u03b9\u03b5\u03c2 \u03c4\u03bf\u03c5 SEM \u03b8\u03b1 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03c3\u03b1\u03c4\u03b5 \u03bd\u03b1 \u03b5\u03bd\u03b9\u03c3\u03c7\u03cd\u03c3\u03b5\u03c4\u03b5 \u03c4\u03b7\u03bd \u03ae\u03b4\u03b7 \u03b9\u03c3\u03c7\u03c5\u03c1\u03ae \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03c4\u03c5\u03b1\u03ba\u03ae \u03c3\u03b1\u03c2 \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03af\u03b1.
\n\u03a4\u03b1 \u03c7\u03c1\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac \u03c3\u03b1\u03c2 \u03c0\u03b5\u03c1\u03b9\u03b8\u03ce\u03c1\u03b9\u03b1: \u03a3\u03b5 \u03b1\u03c1\u03ba\u03b5\u03c4\u03ad\u03c2 \u03c0\u03b5\u03c1\u03b9\u03c0\u03c4\u03ce\u03c3\u03b5\u03b9\u03c2, \u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c5\u03c0\u03cc\u03c8\u03b7 \u03c4\u03bf \u03c5\u03c8\u03b7\u03bb\u03cc \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2 \u03c4\u03c9\u03bd \u03ba\u03bb\u03b9\u03ba \u03b1\u03bd\u03b1 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7 \u03ba\u03b1\u03b9 \u03c4\u03b1 \u03c3\u03c4\u03b5\u03bd\u03ac \u03c7\u03c1\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac \u03b4\u03b9\u03b1\u03b8\u03ad\u03c3\u03b9\u03bc\u03b1 \u03c3\u03b1\u03c2, \u03b4\u03b5\u03bd \u03b8\u03b1 \u03b5\u03af\u03c7\u03b5 \u03b1\u03c0\u03bf\u03bb\u03cd\u03c4\u03c9\u03c2 \u03ba\u03b1\u03bd\u03ad\u03bd\u03b1 \u03bd\u03cc\u03b7\u03bc\u03b1 \u03bd\u03b1 \u03b5\u03ba\u03c4\u03b5\u03bb\u03ad\u03c3\u03b5\u03c4\u03b5 \u03bc\u03b9\u03b1 \u03b5\u03bd\u03ad\u03c1\u03b3\u03b5\u03b9\u03b1 SEM. \u03a3\u03b5 \u03c4\u03ad\u03c4\u03bf\u03b9\u03b5\u03c2 \u03c0\u03b5\u03c1\u03b9\u03c0\u03c4\u03ce\u03c3\u03b5\u03b9\u03c2 \u03bb\u03bf\u03b9\u03c0\u03cc\u03bd, \u03c4\u03bf SEO \u03b5\u03af\u03bd\u03b1\u03b9 \u03b5\u03ba\u03b5\u03af\u03bd\u03bf \u03c4\u03bf \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9 \u03c0\u03bf\u03c5 \u03b8\u03b1 \u03b1\u03c0\u03bf\u03c6\u03ad\u03c1\u03b5\u03b9 \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b5\u03c2 \u03b1\u03c0\u03bf\u03b4\u03cc\u03c3\u03b5\u03b9\u03c2.<\/p>\n

\u0397 \u03b1\u03be\u03af\u03b1 \u03c3\u03c5\u03bd\u03c4\u03ae\u03c1\u03b7\u03c3\u03b7\u03c2 \u03c4\u03c9\u03bd \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd \u03c3\u03b1\u03c2 (Customer Lifetime Value): \u039b\u03b1\u03bc\u03b2\u03ac\u03bd\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c5\u03c0\u03cc\u03c8\u03b7 \u03c4\u03b7\u03bd \u03b1\u03be\u03af\u03b1 \u03c3\u03c5\u03bd\u03c4\u03ae\u03c1\u03b7\u03c3\u03b7\u03c2 \u03c4\u03c9\u03bd \u03ae\u03b4\u03b7 \u03c5\u03c0\u03b1\u03c1\u03c7\u03cc\u03bd\u03c4\u03c9\u03bd \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd \u03c3\u03b1\u03c2, \u03b8\u03b1 \u03ba\u03b1\u03b8\u03bf\u03c1\u03af\u03c3\u03b5\u03b9 \u03c3\u03b5 \u03bc\u03b5\u03b3\u03ac\u03bb\u03bf \u03b2\u03b1\u03b8\u03bc\u03cc \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03b1\u03bd\u03c4\u03af\u03c3\u03c4\u03bf\u03b9\u03c7\u03b7 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae \u03c0\u03bf\u03c5 \u03b8\u03b1 \u03c0\u03c1\u03bf\u03c3\u03b1\u03c1\u03bc\u03bf\u03c3\u03c4\u03b5\u03af \u03b3\u03b9\u03b1 \u03c4\u03b9\u03c2 \u03b1\u03bd\u03ac\u03b3\u03ba\u03b5\u03c2 \u03c4\u03b7\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03ae\u03c2 \u03c3\u03b1\u03c2.
\n\u03a3\u03c5\u03bd\u03bf\u03c8\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03c2, \u03b8\u03b1 \u03bb\u03ad\u03b3\u03b1\u03bc\u03b5 \u03c0\u03c9\u03c2 \u03b4\u03b5\u03bd \u03c5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc \u03b4\u03af\u03bb\u03b7\u03bc\u03bc\u03b1 \u03b1\u03bd\u03ac\u03bc\u03b5\u03c3\u03b1 \u03c3\u03b5 SEO \u03ba\u03b1\u03b9 SEM. \u039f\u03b9 \u03c3\u03b7\u03bc\u03b5\u03c1\u03b9\u03bd\u03ad\u03c2 \u03b1\u03c0\u03b1\u03b9\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c4\u03c9\u03bd \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03c9\u03bd \u03b5\u03c0\u03b9\u03b2\u03ac\u03bb\u03bb\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03b5\u03bd\u03c3\u03c9\u03bc\u03ac\u03c4\u03c9\u03c3\u03b7 \u03c4\u03cc\u03c3\u03bf \u03c4\u03c9\u03bd SEO \u03cc\u03c3\u03bf \u03ba\u03b1\u03b9 \u03c4\u03c9\u03bd SEM \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ce\u03bd. \u03a7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03c4\u03b5 \u03c4\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03c0\u03bf\u03c5 \u03ad\u03c7\u03b5\u03c4\u03b5 \u03c3\u03c5\u03bb\u03bb\u03ad\u03be\u03b5\u03b9 \u03b1\u03c0\u03cc \u03c4\u03b7 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae SEM \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03c4\u03b1 \u03b5\u03bd\u03c3\u03c9\u03bc\u03b1\u03c4\u03ce\u03c3\u03c4\u03b5 \u03ba\u03b1\u03b9 \u03c3\u03c4\u03b9\u03c2 \u03bf\u03c1\u03b3\u03b1\u03bd\u03b9\u03ba\u03ad\u03c2 \u03b5\u03bd\u03ad\u03c1\u03b3\u03b5\u03b9\u03b5\u03c2 SEO \u03c3\u03b1\u03c2.\u00a0
\n\u03a3\u03c5\u03bd\u03b4\u03c5\u03ac\u03c3\u03c4\u03b5 \u03c4\u03b9\u03c2 \u03c0\u03c1\u03bf\u03c3\u03c0\u03ac\u03b8\u03b5\u03b9\u03b5\u03c2 SEO \u03bc\u03b5 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2 remarketing \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03c0\u03c1\u03bf\u03c3\u03b5\u03b3\u03b3\u03af\u03c3\u03b5\u03c4\u03b5 \u03b5\u03ba\u03b5\u03af\u03bd\u03b1 \u03c4\u03b1 \u03ac\u03c4\u03bf\u03bc\u03b1 \u03c0\u03bf\u03c5 \u03b4\u03b5\u03bd \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03ac\u03c0\u03b7\u03ba\u03b1\u03bd \u03c3\u03b5 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2 \u03c3\u03c4\u03bf \u03c0\u03b1\u03c1\u03b5\u03bb\u03b8\u03cc\u03bd \u03ba\u03b1\u03b9 \u03c3\u03c5\u03bd\u03b4\u03c5\u03ac\u03c3\u03c4\u03b5 \u03b1\u03c5\u03c4\u03ad\u03c2 \u03c4\u03b9\u03c2 \u03b4\u03cd\u03bf \u03c4\u03b1\u03ba\u03c4\u03b9\u03ba\u03ad\u03c2, \u03ce\u03c3\u03c4\u03b5 \u03bd\u03b1 \u03b5\u03be\u03b1\u03c3\u03c6\u03b1\u03bb\u03af\u03c3\u03b5\u03c4\u03b5 \u03c4\u03b7\u03bd \u03bf\u03c1\u03b1\u03c4\u03cc\u03c4\u03b7\u03c4\u03ac \u03c3\u03b1\u03c2 \u03c3\u03c4\u03bf\u03bd \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03cc \u03c7\u03ce\u03c1\u03bf \u03b1\u03bb\u03bb\u03ac \u03ba\u03b1\u03b9 \u03c3\u03c4\u03b9\u03c2 \u03bf\u03c1\u03b3\u03b1\u03bd\u03b9\u03ba\u03ad\u03c2 \u03bb\u03af\u03c3\u03c4\u03b5\u03c2 \u03c4\u03c9\u03bd \u03bc\u03b7\u03c7\u03b1\u03bd\u03ce\u03bd \u03b1\u03bd\u03b1\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7\u03c2.
\n\u038c\u03c3\u03bf\u03bd \u03b1\u03c6\u03bf\u03c1\u03ac \u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae \u03c4\u03b7\u03c2 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7\u03c2 \u03c4\u03b1\u03ba\u03c4\u03b9\u03ba\u03ae\u03c2, \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc \u03bd\u03b1 \u03b1\u03be\u03b9\u03bf\u03bb\u03bf\u03b3\u03ae\u03c3\u03b5\u03c4\u03b5 \u03c4\u03b9\u03c2 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b5\u03c2 \u03b1\u03bd\u03ac\u03b3\u03ba\u03b5\u03c2 \u03c3\u03b1\u03c2. \u0395\u03c0\u03af\u03c3\u03b7\u03c2 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c6\u03c1\u03bf\u03bd\u03c4\u03af\u03c3\u03b5\u03c4\u03b5 \u03bd\u03b1 \u03ba\u03b1\u03c4\u03b1\u03bd\u03bf\u03ae\u03c3\u03b5\u03c4\u03b5 \u03c0\u03bb\u03ae\u03c1\u03c9\u03c2 \u03c4\u03b9\u03c2 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03ad\u03c2 \u03c4\u03bf\u03c5\u03c2. \u0399\u03b4\u03b1\u03bd\u03b9\u03ba\u03ac \u03b8\u03b1 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03c3\u03b1\u03c4\u03b5 \u03bd\u03b1 \u03b5\u03bd\u03c3\u03c9\u03bc\u03b1\u03c4\u03ce\u03c3\u03b5\u03c4\u03b5 \u03c3\u03c4\u03b7\u03bd \u03b5\u03c5\u03c1\u03cd\u03c4\u03b5\u03c1\u03b7 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae marketing \u03c4\u03b7\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03ae\u03c2 \u03c3\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03b9\u03c2 \u03b4\u03cd\u03bf \u03b1\u03c5\u03c4\u03ad\u03c2 \u03c4\u03b1\u03ba\u03c4\u03b9\u03ba\u03ad\u03c2. \u0388\u03c4\u03c3\u03b9 \u03b8\u03b1 \u03b1\u03c0\u03bf\u03ba\u03c4\u03ae\u03c3\u03b5\u03c4\u03b5 \u03ad\u03bd\u03b1 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc \u03c0\u03bb\u03b5\u03bf\u03bd\u03ad\u03ba\u03c4\u03b7\u03bc\u03b1 \u03b1\u03c0\u03ad\u03bd\u03b1\u03bd\u03c4\u03b9 \u03c3\u03c4\u03bf\u03c5\u03c2 \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03c4\u03ad\u03c2 \u03c3\u03b1\u03c2.
\n\u0394\u03b9\u03b1\u03b2\u03ac\u03c3\u03c4\u03b5 \u03b5\u03c0\u03af\u03c3\u03b7\u03c2: \u03a6\u03c5\u03c3\u03b9\u03ba\u03cc VS Online \u039a\u03b1\u03c4\u03ac\u03c3\u03c4\u03b7\u03bc\u03b1: \u03a0\u03bb\u03b5\u03bf\u03bd\u03b5\u03ba\u03c4\u03ae\u03bc\u03b1\u03c4\u03b1 \u03ba\u03b1\u03b9 \u039c\u03b5\u03b9\u03bf\u03bd\u03b5\u03ba\u03c4\u03ae\u03bc\u03b1\u03c4\u03b1<\/p>\n

\n
\nSource link <\/a>
\n<\/p>\n","protected":false},"excerpt":{"rendered":"

\u039f\u03b9 \u03cc\u03c1\u03bf\u03b9 SEO vs SEM \u03ba\u03b1\u03b9 \u03bf\u03b9 \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03b1\u03c3\u03af\u03b5\u03c2 \u03c4\u03bf\u03c5\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03af\u03b3\u03bf\u03c5\u03c1\u03b1 \u03b4\u03cd\u03bf \u03b1\u03c1\u03ba\u03b5\u03c4\u03ac \u03c3\u03c5\u03b3\u03ba\u03b5\u03c7\u03c5\u03bc\u03ad\u03bd\u03b5\u03c2 \u03ad\u03bd\u03bd\u03bf\u03b9\u03b5\u03c2 \u03c3\u03c4\u03b7\u03bd \u03b1\u03bd\u03c4\u03af\u03bb\u03b7\u03c8\u03b7 \u03b1\u03c1\u03ba\u03b5\u03c4\u03bf\u03cd \u03ba\u03cc\u03c3\u03bc\u03bf\u03c5 \u03c0\u03bf\u03c5 \u03c4\u03b9\u03c2 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03b5\u03af (\u03b4\u03c5\u03c3\u03c4\u03c5\u03c7\u03ce\u03c2) \u03bb\u03b1\u03bd\u03b8\u03b1\u03c3\u03bc\u03ad\u03bd\u03b1. \u03a6\u03c5\u03c3\u03b9\u03ba\u03ac \u03cc\u03c4\u03b1\u03bd \u03ba\u03ac\u03bd\u03bf\u03c5\u03bc\u03b5 \u03bb\u03cc\u03b3\u03bf \u03b3\u03b9 \u03b1\u03c5\u03c4\u03ad\u03c2 \u03c4\u03b9\u03c2 \u03b4\u03cd\u03bf \u03ad\u03bd\u03bd\u03bf\u03b9\u03b5\u03c2, \u03b1\u03bd\u03b1\u03c6\u03b5\u03c1\u03cc\u03bc\u03b1\u03c3\u03c4\u03b5 \u03c3\u03b5 \u03b4\u03cd\u03bf \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ac \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9\u03b1 marketing. \u0391\u03c5\u03c4\u03ac \u03c4\u03b1 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ac \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9\u03b1 \u03bf\u03b9 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03bf\u03c5\u03bd \u03c0\u03c1\u03bf\u03c2 \u03cc\u03c6\u03b5\u03bb\u03cc\u03c2 \u03c4\u03bf\u03c5\u03c2 \u03bc\u03b5 \u03c3\u03ba\u03bf\u03c0\u03cc \u03c4\u03b7\u03bd \u03c0\u03c1\u03bf\u03c3\u03ad\u03b3\u03b3\u03b9\u03c3\u03b7 […]<\/p>\n","protected":false},"author":3,"featured_media":1288,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-1287","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-2"],"yoast_head":"\nSEO vs SEM: \u038c\u03bb\u03b1 \u038c\u03c3\u03b1 \u03a0\u03c1\u03ad\u03c0\u03b5\u03b9 \u039d\u03b1 \u0393\u03bd\u03c9\u03c1\u03af\u03b6\u03b5\u03c4\u03b5 - Selected News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/selectednews.info\/gr\/seo-vs-sem-\u03cc\u03bb\u03b1-\u03cc\u03c3\u03b1-\u03c0\u03c1\u03ad\u03c0\u03b5\u03b9-\u03bd\u03b1-\u03b3\u03bd\u03c9\u03c1\u03af\u03b6\u03b5\u03c4\u03b5\/\" \/>\n<meta property=\"og:locale\" content=\"el_GR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SEO vs SEM: \u038c\u03bb\u03b1 \u038c\u03c3\u03b1 \u03a0\u03c1\u03ad\u03c0\u03b5\u03b9 \u039d\u03b1 \u0393\u03bd\u03c9\u03c1\u03af\u03b6\u03b5\u03c4\u03b5 - Selected News\" \/>\n<meta property=\"og:description\" content=\"\u039f\u03b9 \u03cc\u03c1\u03bf\u03b9 SEO vs SEM \u03ba\u03b1\u03b9 \u03bf\u03b9 \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03b1\u03c3\u03af\u03b5\u03c2 \u03c4\u03bf\u03c5\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03af\u03b3\u03bf\u03c5\u03c1\u03b1 \u03b4\u03cd\u03bf \u03b1\u03c1\u03ba\u03b5\u03c4\u03ac \u03c3\u03c5\u03b3\u03ba\u03b5\u03c7\u03c5\u03bc\u03ad\u03bd\u03b5\u03c2 \u03ad\u03bd\u03bd\u03bf\u03b9\u03b5\u03c2 \u03c3\u03c4\u03b7\u03bd \u03b1\u03bd\u03c4\u03af\u03bb\u03b7\u03c8\u03b7 \u03b1\u03c1\u03ba\u03b5\u03c4\u03bf\u03cd \u03ba\u03cc\u03c3\u03bc\u03bf\u03c5 \u03c0\u03bf\u03c5 \u03c4\u03b9\u03c2 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03b5\u03af (\u03b4\u03c5\u03c3\u03c4\u03c5\u03c7\u03ce\u03c2) \u03bb\u03b1\u03bd\u03b8\u03b1\u03c3\u03bc\u03ad\u03bd\u03b1. \u03a6\u03c5\u03c3\u03b9\u03ba\u03ac \u03cc\u03c4\u03b1\u03bd \u03ba\u03ac\u03bd\u03bf\u03c5\u03bc\u03b5 \u03bb\u03cc\u03b3\u03bf \u03b3\u03b9 \u03b1\u03c5\u03c4\u03ad\u03c2 \u03c4\u03b9\u03c2 \u03b4\u03cd\u03bf \u03ad\u03bd\u03bd\u03bf\u03b9\u03b5\u03c2, \u03b1\u03bd\u03b1\u03c6\u03b5\u03c1\u03cc\u03bc\u03b1\u03c3\u03c4\u03b5 \u03c3\u03b5 \u03b4\u03cd\u03bf \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ac \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9\u03b1 marketing. \u0391\u03c5\u03c4\u03ac \u03c4\u03b1 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ac \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9\u03b1 \u03bf\u03b9 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03bf\u03c5\u03bd \u03c0\u03c1\u03bf\u03c2 \u03cc\u03c6\u03b5\u03bb\u03cc\u03c2 \u03c4\u03bf\u03c5\u03c2 \u03bc\u03b5 \u03c3\u03ba\u03bf\u03c0\u03cc \u03c4\u03b7\u03bd \u03c0\u03c1\u03bf\u03c3\u03ad\u03b3\u03b3\u03b9\u03c3\u03b7 […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/selectednews.info\/gr\/seo-vs-sem-\u03cc\u03bb\u03b1-\u03cc\u03c3\u03b1-\u03c0\u03c1\u03ad\u03c0\u03b5\u03b9-\u03bd\u03b1-\u03b3\u03bd\u03c9\u03c1\u03af\u03b6\u03b5\u03c4\u03b5\/\" \/>\n<meta property=\"og:site_name\" content=\"Selected News\" \/>\n<meta property=\"article:published_time\" content=\"2021-03-09T16:44:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-03-09T16:44:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/selectednews.info\/gr\/wp-content\/uploads\/sites\/10\/2021\/03\/SEO-vs-SEM-\u038c\u03bb\u03b1-\u038c\u03c3\u03b1-\u03a0\u03c1\u03ad\u03c0\u03b5\u03b9-\u039d\u03b1-\u0393\u03bd\u03c9\u03c1\u03af\u03b6\u03b5\u03c4\u03b5.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"643\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"editor\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u03a3\u03c5\u03bd\u03c4\u03ac\u03c7\u03b8\u03b7\u03ba\u03b5 \u03b1\u03c0\u03cc\" \/>\n\t<meta name=\"twitter:data1\" content=\"editor\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u0395\u03ba\u03c4\u03b9\u03bc\u03ce\u03bc\u03b5\u03bd\u03bf\u03c2 \u03c7\u03c1\u03cc\u03bd\u03bf\u03c2 \u03b1\u03bd\u03ac\u03b3\u03bd\u03c9\u03c3\u03b7\u03c2\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 \u03bb\u03b5\u03c0\u03c4\u03cc\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/selectednews.info\\\/gr\\\/seo-vs-sem-%cf%8c%ce%bb%ce%b1-%cf%8c%cf%83%ce%b1-%cf%80%cf%81%ce%ad%cf%80%ce%b5%ce%b9-%ce%bd%ce%b1-%ce%b3%ce%bd%cf%89%cf%81%ce%af%ce%b6%ce%b5%cf%84%ce%b5\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/selectednews.info\\\/gr\\\/seo-vs-sem-%cf%8c%ce%bb%ce%b1-%cf%8c%cf%83%ce%b1-%cf%80%cf%81%ce%ad%cf%80%ce%b5%ce%b9-%ce%bd%ce%b1-%ce%b3%ce%bd%cf%89%cf%81%ce%af%ce%b6%ce%b5%cf%84%ce%b5\\\/\"},\"author\":{\"name\":\"editor\",\"@id\":\"https:\\\/\\\/selectednews.info\\\/gr\\\/#\\\/schema\\\/person\\\/9de771a9a3010450bc66188bde6877b7\"},\"headline\":\"SEO vs SEM: \u038c\u03bb\u03b1 \u038c\u03c3\u03b1 \u03a0\u03c1\u03ad\u03c0\u03b5\u03b9 \u039d\u03b1 \u0393\u03bd\u03c9\u03c1\u03af\u03b6\u03b5\u03c4\u03b5\",\"datePublished\":\"2021-03-09T16:44:41+00:00\",\"dateModified\":\"2021-03-09T16:44:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/selectednews.info\\\/gr\\\/seo-vs-sem-%cf%8c%ce%bb%ce%b1-%cf%8c%cf%83%ce%b1-%cf%80%cf%81%ce%ad%cf%80%ce%b5%ce%b9-%ce%bd%ce%b1-%ce%b3%ce%bd%cf%89%cf%81%ce%af%ce%b6%ce%b5%cf%84%ce%b5\\\/\"},\"wordCount\":131,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/selectednews.info\\\/gr\\\/seo-vs-sem-%cf%8c%ce%bb%ce%b1-%cf%8c%cf%83%ce%b1-%cf%80%cf%81%ce%ad%cf%80%ce%b5%ce%b9-%ce%bd%ce%b1-%ce%b3%ce%bd%cf%89%cf%81%ce%af%ce%b6%ce%b5%cf%84%ce%b5\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/selectednews.info\\\/gr\\\/wp-content\\\/uploads\\\/sites\\\/10\\\/2021\\\/03\\\/SEO-vs-SEM-\u038c\u03bb\u03b1-\u038c\u03c3\u03b1-\u03a0\u03c1\u03ad\u03c0\u03b5\u03b9-\u039d\u03b1-\u0393\u03bd\u03c9\u03c1\u03af\u03b6\u03b5\u03c4\u03b5.jpg\",\"articleSection\":[\"\u03a8\u0397\u03a6\u0399\u0391\u039a\u0391 \u039d\u0395\u0391 \u0395\u039c\u03a0\u039f\u03a1\u0399\u0391\u03a3\"],\"inLanguage\":\"el\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/selectednews.info\\\/gr\\\/seo-vs-sem-%cf%8c%ce%bb%ce%b1-%cf%8c%cf%83%ce%b1-%cf%80%cf%81%ce%ad%cf%80%ce%b5%ce%b9-%ce%bd%ce%b1-%ce%b3%ce%bd%cf%89%cf%81%ce%af%ce%b6%ce%b5%cf%84%ce%b5\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/selectednews.info\\\/gr\\\/seo-vs-sem-%cf%8c%ce%bb%ce%b1-%cf%8c%cf%83%ce%b1-%cf%80%cf%81%ce%ad%cf%80%ce%b5%ce%b9-%ce%bd%ce%b1-%ce%b3%ce%bd%cf%89%cf%81%ce%af%ce%b6%ce%b5%cf%84%ce%b5\\\/\",\"url\":\"https:\\\/\\\/selectednews.info\\\/gr\\\/seo-vs-sem-%cf%8c%ce%bb%ce%b1-%cf%8c%cf%83%ce%b1-%cf%80%cf%81%ce%ad%cf%80%ce%b5%ce%b9-%ce%bd%ce%b1-%ce%b3%ce%bd%cf%89%cf%81%ce%af%ce%b6%ce%b5%cf%84%ce%b5\\\/\",\"name\":\"SEO vs SEM: \u038c\u03bb\u03b1 \u038c\u03c3\u03b1 \u03a0\u03c1\u03ad\u03c0\u03b5\u03b9 \u039d\u03b1 \u0393\u03bd\u03c9\u03c1\u03af\u03b6\u03b5\u03c4\u03b5 - Selected News\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/selectednews.info\\\/gr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/selectednews.info\\\/gr\\\/seo-vs-sem-%cf%8c%ce%bb%ce%b1-%cf%8c%cf%83%ce%b1-%cf%80%cf%81%ce%ad%cf%80%ce%b5%ce%b9-%ce%bd%ce%b1-%ce%b3%ce%bd%cf%89%cf%81%ce%af%ce%b6%ce%b5%cf%84%ce%b5\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/selectednews.info\\\/gr\\\/seo-vs-sem-%cf%8c%ce%bb%ce%b1-%cf%8c%cf%83%ce%b1-%cf%80%cf%81%ce%ad%cf%80%ce%b5%ce%b9-%ce%bd%ce%b1-%ce%b3%ce%bd%cf%89%cf%81%ce%af%ce%b6%ce%b5%cf%84%ce%b5\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/selectednews.info\\\/gr\\\/wp-content\\\/uploads\\\/sites\\\/10\\\/2021\\\/03\\\/SEO-vs-SEM-\u038c\u03bb\u03b1-\u038c\u03c3\u03b1-\u03a0\u03c1\u03ad\u03c0\u03b5\u03b9-\u039d\u03b1-\u0393\u03bd\u03c9\u03c1\u03af\u03b6\u03b5\u03c4\u03b5.jpg\",\"datePublished\":\"2021-03-09T16:44:41+00:00\",\"dateModified\":\"2021-03-09T16:44:44+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/selectednews.info\\\/gr\\\/#\\\/schema\\\/person\\\/9de771a9a3010450bc66188bde6877b7\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/selectednews.info\\\/gr\\\/seo-vs-sem-%cf%8c%ce%bb%ce%b1-%cf%8c%cf%83%ce%b1-%cf%80%cf%81%ce%ad%cf%80%ce%b5%ce%b9-%ce%bd%ce%b1-%ce%b3%ce%bd%cf%89%cf%81%ce%af%ce%b6%ce%b5%cf%84%ce%b5\\\/#breadcrumb\"},\"inLanguage\":\"el\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/selectednews.info\\\/gr\\\/seo-vs-sem-%cf%8c%ce%bb%ce%b1-%cf%8c%cf%83%ce%b1-%cf%80%cf%81%ce%ad%cf%80%ce%b5%ce%b9-%ce%bd%ce%b1-%ce%b3%ce%bd%cf%89%cf%81%ce%af%ce%b6%ce%b5%cf%84%ce%b5\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"el\",\"@id\":\"https:\\\/\\\/selectednews.info\\\/gr\\\/seo-vs-sem-%cf%8c%ce%bb%ce%b1-%cf%8c%cf%83%ce%b1-%cf%80%cf%81%ce%ad%cf%80%ce%b5%ce%b9-%ce%bd%ce%b1-%ce%b3%ce%bd%cf%89%cf%81%ce%af%ce%b6%ce%b5%cf%84%ce%b5\\\/#primaryimage\",\"url\":\"https:\\\/\\\/selectednews.info\\\/gr\\\/wp-content\\\/uploads\\\/sites\\\/10\\\/2021\\\/03\\\/SEO-vs-SEM-\u038c\u03bb\u03b1-\u038c\u03c3\u03b1-\u03a0\u03c1\u03ad\u03c0\u03b5\u03b9-\u039d\u03b1-\u0393\u03bd\u03c9\u03c1\u03af\u03b6\u03b5\u03c4\u03b5.jpg\",\"contentUrl\":\"https:\\\/\\\/selectednews.info\\\/gr\\\/wp-content\\\/uploads\\\/sites\\\/10\\\/2021\\\/03\\\/SEO-vs-SEM-\u038c\u03bb\u03b1-\u038c\u03c3\u03b1-\u03a0\u03c1\u03ad\u03c0\u03b5\u03b9-\u039d\u03b1-\u0393\u03bd\u03c9\u03c1\u03af\u03b6\u03b5\u03c4\u03b5.jpg\",\"width\":900,\"height\":643,\"caption\":\"SEO vs SEM: \u038c\u03bb\u03b1 \u038c\u03c3\u03b1 \u03a0\u03c1\u03ad\u03c0\u03b5\u03b9 \u039d\u03b1 \u0393\u03bd\u03c9\u03c1\u03af\u03b6\u03b5\u03c4\u03b5\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/selectednews.info\\\/gr\\\/seo-vs-sem-%cf%8c%ce%bb%ce%b1-%cf%8c%cf%83%ce%b1-%cf%80%cf%81%ce%ad%cf%80%ce%b5%ce%b9-%ce%bd%ce%b1-%ce%b3%ce%bd%cf%89%cf%81%ce%af%ce%b6%ce%b5%cf%84%ce%b5\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/selectednews.info\\\/gr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"SEO vs SEM: \u038c\u03bb\u03b1 \u038c\u03c3\u03b1 \u03a0\u03c1\u03ad\u03c0\u03b5\u03b9 \u039d\u03b1 \u0393\u03bd\u03c9\u03c1\u03af\u03b6\u03b5\u03c4\u03b5\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/selectednews.info\\\/gr\\\/#website\",\"url\":\"https:\\\/\\\/selectednews.info\\\/gr\\\/\",\"name\":\"Selected News\",\"description\":\"Selected News Greece\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/selectednews.info\\\/gr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"el\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/selectednews.info\\\/gr\\\/#\\\/schema\\\/person\\\/9de771a9a3010450bc66188bde6877b7\",\"name\":\"editor\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"el\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e02f6626845618c2c0bf4ae37e7c2660ab5e2a5440d8f425fe264e597d74b5ac?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e02f6626845618c2c0bf4ae37e7c2660ab5e2a5440d8f425fe264e597d74b5ac?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e02f6626845618c2c0bf4ae37e7c2660ab5e2a5440d8f425fe264e597d74b5ac?s=96&d=mm&r=g\",\"caption\":\"editor\"},\"url\":\"https:\\\/\\\/selectednews.info\\\/gr\\\/author\\\/editor\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"SEO vs SEM: \u038c\u03bb\u03b1 \u038c\u03c3\u03b1 \u03a0\u03c1\u03ad\u03c0\u03b5\u03b9 \u039d\u03b1 \u0393\u03bd\u03c9\u03c1\u03af\u03b6\u03b5\u03c4\u03b5 - Selected News","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/selectednews.info\/gr\/seo-vs-sem-\u03cc\u03bb\u03b1-\u03cc\u03c3\u03b1-\u03c0\u03c1\u03ad\u03c0\u03b5\u03b9-\u03bd\u03b1-\u03b3\u03bd\u03c9\u03c1\u03af\u03b6\u03b5\u03c4\u03b5\/","og_locale":"el_GR","og_type":"article","og_title":"SEO vs SEM: \u038c\u03bb\u03b1 \u038c\u03c3\u03b1 \u03a0\u03c1\u03ad\u03c0\u03b5\u03b9 \u039d\u03b1 \u0393\u03bd\u03c9\u03c1\u03af\u03b6\u03b5\u03c4\u03b5 - Selected News","og_description":"\u039f\u03b9 \u03cc\u03c1\u03bf\u03b9 SEO vs SEM \u03ba\u03b1\u03b9 \u03bf\u03b9 \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03b1\u03c3\u03af\u03b5\u03c2 \u03c4\u03bf\u03c5\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03af\u03b3\u03bf\u03c5\u03c1\u03b1 \u03b4\u03cd\u03bf \u03b1\u03c1\u03ba\u03b5\u03c4\u03ac \u03c3\u03c5\u03b3\u03ba\u03b5\u03c7\u03c5\u03bc\u03ad\u03bd\u03b5\u03c2 \u03ad\u03bd\u03bd\u03bf\u03b9\u03b5\u03c2 \u03c3\u03c4\u03b7\u03bd \u03b1\u03bd\u03c4\u03af\u03bb\u03b7\u03c8\u03b7 \u03b1\u03c1\u03ba\u03b5\u03c4\u03bf\u03cd \u03ba\u03cc\u03c3\u03bc\u03bf\u03c5 \u03c0\u03bf\u03c5 \u03c4\u03b9\u03c2 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03b5\u03af (\u03b4\u03c5\u03c3\u03c4\u03c5\u03c7\u03ce\u03c2) \u03bb\u03b1\u03bd\u03b8\u03b1\u03c3\u03bc\u03ad\u03bd\u03b1. \u03a6\u03c5\u03c3\u03b9\u03ba\u03ac \u03cc\u03c4\u03b1\u03bd \u03ba\u03ac\u03bd\u03bf\u03c5\u03bc\u03b5 \u03bb\u03cc\u03b3\u03bf \u03b3\u03b9 \u03b1\u03c5\u03c4\u03ad\u03c2 \u03c4\u03b9\u03c2 \u03b4\u03cd\u03bf \u03ad\u03bd\u03bd\u03bf\u03b9\u03b5\u03c2, \u03b1\u03bd\u03b1\u03c6\u03b5\u03c1\u03cc\u03bc\u03b1\u03c3\u03c4\u03b5 \u03c3\u03b5 \u03b4\u03cd\u03bf \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ac \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9\u03b1 marketing. \u0391\u03c5\u03c4\u03ac \u03c4\u03b1 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ac \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9\u03b1 \u03bf\u03b9 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03bf\u03c5\u03bd \u03c0\u03c1\u03bf\u03c2 \u03cc\u03c6\u03b5\u03bb\u03cc\u03c2 \u03c4\u03bf\u03c5\u03c2 \u03bc\u03b5 \u03c3\u03ba\u03bf\u03c0\u03cc \u03c4\u03b7\u03bd \u03c0\u03c1\u03bf\u03c3\u03ad\u03b3\u03b3\u03b9\u03c3\u03b7 […]","og_url":"https:\/\/selectednews.info\/gr\/seo-vs-sem-\u03cc\u03bb\u03b1-\u03cc\u03c3\u03b1-\u03c0\u03c1\u03ad\u03c0\u03b5\u03b9-\u03bd\u03b1-\u03b3\u03bd\u03c9\u03c1\u03af\u03b6\u03b5\u03c4\u03b5\/","og_site_name":"Selected News","article_published_time":"2021-03-09T16:44:41+00:00","article_modified_time":"2021-03-09T16:44:44+00:00","og_image":[{"width":900,"height":643,"url":"https:\/\/selectednews.info\/gr\/wp-content\/uploads\/sites\/10\/2021\/03\/SEO-vs-SEM-\u038c\u03bb\u03b1-\u038c\u03c3\u03b1-\u03a0\u03c1\u03ad\u03c0\u03b5\u03b9-\u039d\u03b1-\u0393\u03bd\u03c9\u03c1\u03af\u03b6\u03b5\u03c4\u03b5.jpg","type":"image\/jpeg"}],"author":"editor","twitter_card":"summary_large_image","twitter_misc":{"\u03a3\u03c5\u03bd\u03c4\u03ac\u03c7\u03b8\u03b7\u03ba\u03b5 \u03b1\u03c0\u03cc":"editor","\u0395\u03ba\u03c4\u03b9\u03bc\u03ce\u03bc\u03b5\u03bd\u03bf\u03c2 \u03c7\u03c1\u03cc\u03bd\u03bf\u03c2 \u03b1\u03bd\u03ac\u03b3\u03bd\u03c9\u03c3\u03b7\u03c2":"1 \u03bb\u03b5\u03c0\u03c4\u03cc"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/selectednews.info\/gr\/seo-vs-sem-%cf%8c%ce%bb%ce%b1-%cf%8c%cf%83%ce%b1-%cf%80%cf%81%ce%ad%cf%80%ce%b5%ce%b9-%ce%bd%ce%b1-%ce%b3%ce%bd%cf%89%cf%81%ce%af%ce%b6%ce%b5%cf%84%ce%b5\/#article","isPartOf":{"@id":"https:\/\/selectednews.info\/gr\/seo-vs-sem-%cf%8c%ce%bb%ce%b1-%cf%8c%cf%83%ce%b1-%cf%80%cf%81%ce%ad%cf%80%ce%b5%ce%b9-%ce%bd%ce%b1-%ce%b3%ce%bd%cf%89%cf%81%ce%af%ce%b6%ce%b5%cf%84%ce%b5\/"},"author":{"name":"editor","@id":"https:\/\/selectednews.info\/gr\/#\/schema\/person\/9de771a9a3010450bc66188bde6877b7"},"headline":"SEO vs SEM: \u038c\u03bb\u03b1 \u038c\u03c3\u03b1 \u03a0\u03c1\u03ad\u03c0\u03b5\u03b9 \u039d\u03b1 \u0393\u03bd\u03c9\u03c1\u03af\u03b6\u03b5\u03c4\u03b5","datePublished":"2021-03-09T16:44:41+00:00","dateModified":"2021-03-09T16:44:44+00:00","mainEntityOfPage":{"@id":"https:\/\/selectednews.info\/gr\/seo-vs-sem-%cf%8c%ce%bb%ce%b1-%cf%8c%cf%83%ce%b1-%cf%80%cf%81%ce%ad%cf%80%ce%b5%ce%b9-%ce%bd%ce%b1-%ce%b3%ce%bd%cf%89%cf%81%ce%af%ce%b6%ce%b5%cf%84%ce%b5\/"},"wordCount":131,"commentCount":0,"image":{"@id":"https:\/\/selectednews.info\/gr\/seo-vs-sem-%cf%8c%ce%bb%ce%b1-%cf%8c%cf%83%ce%b1-%cf%80%cf%81%ce%ad%cf%80%ce%b5%ce%b9-%ce%bd%ce%b1-%ce%b3%ce%bd%cf%89%cf%81%ce%af%ce%b6%ce%b5%cf%84%ce%b5\/#primaryimage"},"thumbnailUrl":"https:\/\/selectednews.info\/gr\/wp-content\/uploads\/sites\/10\/2021\/03\/SEO-vs-SEM-\u038c\u03bb\u03b1-\u038c\u03c3\u03b1-\u03a0\u03c1\u03ad\u03c0\u03b5\u03b9-\u039d\u03b1-\u0393\u03bd\u03c9\u03c1\u03af\u03b6\u03b5\u03c4\u03b5.jpg","articleSection":["\u03a8\u0397\u03a6\u0399\u0391\u039a\u0391 \u039d\u0395\u0391 \u0395\u039c\u03a0\u039f\u03a1\u0399\u0391\u03a3"],"inLanguage":"el","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/selectednews.info\/gr\/seo-vs-sem-%cf%8c%ce%bb%ce%b1-%cf%8c%cf%83%ce%b1-%cf%80%cf%81%ce%ad%cf%80%ce%b5%ce%b9-%ce%bd%ce%b1-%ce%b3%ce%bd%cf%89%cf%81%ce%af%ce%b6%ce%b5%cf%84%ce%b5\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/selectednews.info\/gr\/seo-vs-sem-%cf%8c%ce%bb%ce%b1-%cf%8c%cf%83%ce%b1-%cf%80%cf%81%ce%ad%cf%80%ce%b5%ce%b9-%ce%bd%ce%b1-%ce%b3%ce%bd%cf%89%cf%81%ce%af%ce%b6%ce%b5%cf%84%ce%b5\/","url":"https:\/\/selectednews.info\/gr\/seo-vs-sem-%cf%8c%ce%bb%ce%b1-%cf%8c%cf%83%ce%b1-%cf%80%cf%81%ce%ad%cf%80%ce%b5%ce%b9-%ce%bd%ce%b1-%ce%b3%ce%bd%cf%89%cf%81%ce%af%ce%b6%ce%b5%cf%84%ce%b5\/","name":"SEO vs SEM: \u038c\u03bb\u03b1 \u038c\u03c3\u03b1 \u03a0\u03c1\u03ad\u03c0\u03b5\u03b9 \u039d\u03b1 \u0393\u03bd\u03c9\u03c1\u03af\u03b6\u03b5\u03c4\u03b5 - Selected News","isPartOf":{"@id":"https:\/\/selectednews.info\/gr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/selectednews.info\/gr\/seo-vs-sem-%cf%8c%ce%bb%ce%b1-%cf%8c%cf%83%ce%b1-%cf%80%cf%81%ce%ad%cf%80%ce%b5%ce%b9-%ce%bd%ce%b1-%ce%b3%ce%bd%cf%89%cf%81%ce%af%ce%b6%ce%b5%cf%84%ce%b5\/#primaryimage"},"image":{"@id":"https:\/\/selectednews.info\/gr\/seo-vs-sem-%cf%8c%ce%bb%ce%b1-%cf%8c%cf%83%ce%b1-%cf%80%cf%81%ce%ad%cf%80%ce%b5%ce%b9-%ce%bd%ce%b1-%ce%b3%ce%bd%cf%89%cf%81%ce%af%ce%b6%ce%b5%cf%84%ce%b5\/#primaryimage"},"thumbnailUrl":"https:\/\/selectednews.info\/gr\/wp-content\/uploads\/sites\/10\/2021\/03\/SEO-vs-SEM-\u038c\u03bb\u03b1-\u038c\u03c3\u03b1-\u03a0\u03c1\u03ad\u03c0\u03b5\u03b9-\u039d\u03b1-\u0393\u03bd\u03c9\u03c1\u03af\u03b6\u03b5\u03c4\u03b5.jpg","datePublished":"2021-03-09T16:44:41+00:00","dateModified":"2021-03-09T16:44:44+00:00","author":{"@id":"https:\/\/selectednews.info\/gr\/#\/schema\/person\/9de771a9a3010450bc66188bde6877b7"},"breadcrumb":{"@id":"https:\/\/selectednews.info\/gr\/seo-vs-sem-%cf%8c%ce%bb%ce%b1-%cf%8c%cf%83%ce%b1-%cf%80%cf%81%ce%ad%cf%80%ce%b5%ce%b9-%ce%bd%ce%b1-%ce%b3%ce%bd%cf%89%cf%81%ce%af%ce%b6%ce%b5%cf%84%ce%b5\/#breadcrumb"},"inLanguage":"el","potentialAction":[{"@type":"ReadAction","target":["https:\/\/selectednews.info\/gr\/seo-vs-sem-%cf%8c%ce%bb%ce%b1-%cf%8c%cf%83%ce%b1-%cf%80%cf%81%ce%ad%cf%80%ce%b5%ce%b9-%ce%bd%ce%b1-%ce%b3%ce%bd%cf%89%cf%81%ce%af%ce%b6%ce%b5%cf%84%ce%b5\/"]}]},{"@type":"ImageObject","inLanguage":"el","@id":"https:\/\/selectednews.info\/gr\/seo-vs-sem-%cf%8c%ce%bb%ce%b1-%cf%8c%cf%83%ce%b1-%cf%80%cf%81%ce%ad%cf%80%ce%b5%ce%b9-%ce%bd%ce%b1-%ce%b3%ce%bd%cf%89%cf%81%ce%af%ce%b6%ce%b5%cf%84%ce%b5\/#primaryimage","url":"https:\/\/selectednews.info\/gr\/wp-content\/uploads\/sites\/10\/2021\/03\/SEO-vs-SEM-\u038c\u03bb\u03b1-\u038c\u03c3\u03b1-\u03a0\u03c1\u03ad\u03c0\u03b5\u03b9-\u039d\u03b1-\u0393\u03bd\u03c9\u03c1\u03af\u03b6\u03b5\u03c4\u03b5.jpg","contentUrl":"https:\/\/selectednews.info\/gr\/wp-content\/uploads\/sites\/10\/2021\/03\/SEO-vs-SEM-\u038c\u03bb\u03b1-\u038c\u03c3\u03b1-\u03a0\u03c1\u03ad\u03c0\u03b5\u03b9-\u039d\u03b1-\u0393\u03bd\u03c9\u03c1\u03af\u03b6\u03b5\u03c4\u03b5.jpg","width":900,"height":643,"caption":"SEO vs SEM: \u038c\u03bb\u03b1 \u038c\u03c3\u03b1 \u03a0\u03c1\u03ad\u03c0\u03b5\u03b9 \u039d\u03b1 \u0393\u03bd\u03c9\u03c1\u03af\u03b6\u03b5\u03c4\u03b5"},{"@type":"BreadcrumbList","@id":"https:\/\/selectednews.info\/gr\/seo-vs-sem-%cf%8c%ce%bb%ce%b1-%cf%8c%cf%83%ce%b1-%cf%80%cf%81%ce%ad%cf%80%ce%b5%ce%b9-%ce%bd%ce%b1-%ce%b3%ce%bd%cf%89%cf%81%ce%af%ce%b6%ce%b5%cf%84%ce%b5\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/selectednews.info\/gr\/"},{"@type":"ListItem","position":2,"name":"SEO vs SEM: \u038c\u03bb\u03b1 \u038c\u03c3\u03b1 \u03a0\u03c1\u03ad\u03c0\u03b5\u03b9 \u039d\u03b1 \u0393\u03bd\u03c9\u03c1\u03af\u03b6\u03b5\u03c4\u03b5"}]},{"@type":"WebSite","@id":"https:\/\/selectednews.info\/gr\/#website","url":"https:\/\/selectednews.info\/gr\/","name":"Selected News","description":"Selected News Greece","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/selectednews.info\/gr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"el"},{"@type":"Person","@id":"https:\/\/selectednews.info\/gr\/#\/schema\/person\/9de771a9a3010450bc66188bde6877b7","name":"editor","image":{"@type":"ImageObject","inLanguage":"el","@id":"https:\/\/secure.gravatar.com\/avatar\/e02f6626845618c2c0bf4ae37e7c2660ab5e2a5440d8f425fe264e597d74b5ac?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/e02f6626845618c2c0bf4ae37e7c2660ab5e2a5440d8f425fe264e597d74b5ac?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e02f6626845618c2c0bf4ae37e7c2660ab5e2a5440d8f425fe264e597d74b5ac?s=96&d=mm&r=g","caption":"editor"},"url":"https:\/\/selectednews.info\/gr\/author\/editor\/"}]}},"_links":{"self":[{"href":"https:\/\/selectednews.info\/gr\/wp-json\/wp\/v2\/posts\/1287","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/selectednews.info\/gr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/selectednews.info\/gr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/selectednews.info\/gr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/selectednews.info\/gr\/wp-json\/wp\/v2\/comments?post=1287"}],"version-history":[{"count":1,"href":"https:\/\/selectednews.info\/gr\/wp-json\/wp\/v2\/posts\/1287\/revisions"}],"predecessor-version":[{"id":1289,"href":"https:\/\/selectednews.info\/gr\/wp-json\/wp\/v2\/posts\/1287\/revisions\/1289"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/selectednews.info\/gr\/wp-json\/wp\/v2\/media\/1288"}],"wp:attachment":[{"href":"https:\/\/selectednews.info\/gr\/wp-json\/wp\/v2\/media?parent=1287"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/selectednews.info\/gr\/wp-json\/wp\/v2\/categories?post=1287"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/selectednews.info\/gr\/wp-json\/wp\/v2\/tags?post=1287"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}