{"id":131,"date":"2019-08-17T22:49:30","date_gmt":"2019-08-17T19:49:30","guid":{"rendered":"https:\/\/selectednews.info\/hu\/a-strategiai-marketing-lenyomata-egy-munkaero-kozvetito-oldalan\/"},"modified":"2019-08-17T22:49:30","modified_gmt":"2019-08-17T19:49:30","slug":"a-strategiai-marketing-lenyomata-egy-munkaero-kozvetito-oldalan","status":"publish","type":"post","link":"https:\/\/selectednews.info\/hu\/a-strategiai-marketing-lenyomata-egy-munkaero-kozvetito-oldalan\/","title":{"rendered":"A strat\u00e9giai marketing lenyomata egy munkaer\u0151 k\u00f6zvet\u00edt\u0151 oldal\u00e1n"},"content":{"rendered":"<p> [ad_1]<br \/>\n<\/p>\n<div>\n<h2>Strat\u00e9giai marketing<\/h2>\n<figure class=\"wp-block-image\"><figcaption><strong><em>Szegment\u00e1lva, de lefedve m\u00e9gis a teljes piac a Aarenson Consulting honlap oldal\u00e1n<\/em><\/strong><\/figcaption><\/figure>\n<p>Induljunk a nagy klasszikus, Philip Kotler igen egyszer\u0171nek t\u0171n\u0151 meghat\u00e1roz\u00e1s\u00e1b\u00f3l, m\u00e1r ami a strat\u00e9giai marketinget illeti:<\/p>\n<p><span id=\"more-7280\"\/><\/p>\n<blockquote class=\"wp-block-quote\">\n<p>\u201cA <em><strong>szegment\u00e1ci\u00f3<\/strong><\/em>, a <em><strong>c\u00e9lpiac-kiv\u00e1laszt\u00e1s<\/strong><\/em><strong> <\/strong>\u00e9s a <em><strong>pozicion\u00e1l\u00e1s<\/strong><\/em> (PSZC) alkotj\u00e1k a strat\u00e9giai marketing l\u00e9nyeg\u00e9t.\u201d<\/p>\n<\/blockquote>\n<p>Ha elt\u0171n\u0151d\u00fcnk, akkor arra is gondolhatn\u00e1nk, hogy a <strong>munkaer\u0151 k\u00f6zvet\u00edt\u00e9s<\/strong> nem is egy teljes, \u00f6n\u00e1ll\u00f3an l\u00e9tez\u0151 teljes piac, \u00f6nmaga is csup\u00e1n egy szegmentuma egy nagyobb egys\u00e9gnek, hiszen ott van p\u00e9ld\u00e1ul a munkaer\u0151 k\u00e9pz\u00e9s, a munkan\u00e9lk\u00fcliek ell\u00e1t\u00e1sa, a munkaer\u0151 alkalmaz\u00e1s\u00e1nak seg\u00edt\u00e9se munkahelyteremt\u00e9s form\u00e1j\u00e1ban, hogy csak n\u00e9h\u00e1ny dolgot eml\u00edtsek.<\/p>\n<p>Ez a gondolatmenet persze r\u00e1v\u00edl\u00e1g\u00edt arra, hogy a piac igen hajlamos az oszt\u00f3d\u00e1sra, ami kor\u00e1bban egy eg\u00e9sz darab volt, az m\u00e1ra lehet nagyon is sok darabb\u00f3l, szegmentumb\u00f3l \u00e1ll\u00f3.<br \/>Ha p\u00e9ld\u00e1ul az aut\u00f3ipart vizsg\u00e1ljuk a Ford-f\u00e9le T-modell kor\u00e1ban, ki gondolhatta volna, hogy majd megjelennek a dzsippek, a sportkocsik, a lak\u00f3kocsik \u00e9s m\u00e1ra a v\u00e1rosi terepj\u00e1r\u00f3k is, m\u00e1s-m\u00e1s v\u00e1s\u00e1rl\u00f3i c\u00e9lk\u00f6z\u00f6ns\u00e9ggel \u00e9letkor, nem, t\u00e1rsadalmi st\u00e1tusz, f\u00f6ldrajzi elhelyezked\u00e9s, fizet\u0151k\u00e9pess\u00e9g \u00e9s ezernyi m\u00e1s ism\u00e9rv alapj\u00e1n.<\/p>\n<p>Az alapszitu\u00e1ci\u00f3hoz visszat\u00e9rve a leghelyesebb m\u00e9giscsak az, hogy a munkaer\u0151 k\u00f6zvet\u00edt\u00e9st egy piaci egys\u00e9gnek tekints\u00fck.<\/p>\n<h2>A piaci szegmentumok megk\u00fcl\u00f6nb\u00f6ztet\u00e9se<\/h2>\n<p>\u00c1ltal\u00e1ban v\u00e9ve a piaci r\u00e9szek megk\u00fcl\u00f6nb\u00f6ztet\u00e9se sokf\u00e9le ism\u00e9rv alapj\u00e1n lehets\u00e9ges.<br \/>Az Aarenson Consulting nyit\u00f3k\u00e9p\u00fcnk\u00f6n mutatott honlap oldala a megrendel\u0151 szerint megk\u00edv\u00e1nt <em>iskolai v\u00e9gzetts\u00e9g<\/em> \u00e9s r\u00e9szben gyakorlati id\u0151 alapj\u00e1n szegment\u00e1lt.<\/p>\n<p>A Basic csomagot a k\u00f6z\u00e9piskolai v\u00e9gzetts\u00e9g\u0171 vagy szakk\u00e9pes\u00edt\u00e9st szerzett dolgoz\u00f3kat k\u00edv\u00e1n\u00f3 munk\u00e1ltat\u00f3knak aj\u00e1nlj\u00e1k.<br \/>A Classic csomag azon v\u00e1llalkoz\u00e1soknak aj\u00e1nlott, akik diplom\u00e1s munkaer\u0151t v\u00e1rnak \u00e9s kieg\u00e9sz\u00edt\u00e9sk\u00e9nt m\u00e1r a gyakorlat sz\u00fcks\u00e9gess\u00e9ge is felt\u0171nik.<br \/>A Pro diplom\u00e1s, idegen nyelven is tud\u00f3, szakmai gyakorlat \u00e9veivel rendelkez\u0151 munkat\u00e1rs-ig\u00e9ny eset\u00e9n ide\u00e1lis. <\/p>\n<p>Ezzel a h\u00e1rmas piaci felbont\u00e1ssal gyakorlatilag m\u00e9gis a teljes piacot lefedi az Aarenson. Ezt igaz\u00e1n \u00fcgyes megold\u00e1snak tekinthetj\u00fck.<\/p>\n<p>A honlapokon bel\u00fcli, piaci szerepl\u0151k szerinti feloszt\u00e1s am\u00fagy nem szokatlan elj\u00e1r\u00e1s. Egyes szolg\u00e1ltat\u00f3k (p\u00e9ld\u00e1ul a mobilszolg\u00e1ltat\u00f3k, az energiaszolg\u00e1ltat\u00f3k stb.) term\u00e9szetes m\u00f3don v\u00e1lasztj\u00e1k kett\u00e9 \u00fcgyfeleik sz\u00e1m\u00e1ra a honlapot: egy\u00e9ni \u00e9s v\u00e1llalati \u00fcgyfelek oldalaira.<br \/>Az Aarenson fejvad\u00e1sz c\u00e9g honlapja is haszn\u00e1lja ezt a feloszt\u00e1st a men\u00fc-rendszer\u00e9ben, k\u00fcl\u00f6n aj\u00e1nlva mag\u00e1t Munk\u00e1ltat\u00f3knak illetve \u00c1ll\u00e1skeres\u0151knek. A r\u00e9szletesen t\u00e1rgyalt honlap-oldal (page) az el\u0151bbin bel\u00fcl tal\u00e1lhat\u00f3 \u00e9s tov\u00e1bb szegment\u00e1l \u2013 vagyis egy nagyon m\u00e9ly strukt\u00far\u00e1t l\u00e1thatunk.<\/p>\n<p>Tal\u00e1n nem is gondol \u00d6n arra, de m\u00e9g a magyar \u00e1llam is szegment\u00e1l a c\u00e9gek k\u00f6z\u00f6tt! Hivatalosan l\u00e9teznek a strat\u00e9giai partner v\u00e1llalatok, azt\u00e1n mellett\u00fck a t\u00f6bbi, \u201csima\u201d v\u00e1llalkoz\u00e1s (\u00e9s tal\u00e1n k\u00fcl\u00f6n csoportot alkot ezek mellett M\u00e9sz\u00e1ros L\u0151rinc is ? )<\/p>\n<h2>Poz\u00edcion\u00e1l\u00e1s<\/h2>\n<p>Szerencs\u00e9s helyzetben vagyunk, a pozicion\u00e1l\u00e1s fogalm\u00e1nak nagyszer\u0171 nyelvi megform\u00e1l\u00e1s\u00e1t magyar marketing szerz\u0151t\u0151l vehetj\u00fck \u00e1t.<br \/>Rekettye G\u00e1bor, Kisv\u00e1llalati marketing c. k\u00f6nyv\u00e9ben (Akad\u00e9miai Kiad\u00f3, 2007. 113.old.)\u00a0\u00edgy fogalmaz:<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>\u201cA marketingszakma pozicion\u00e1l\u00e1snak h\u00edvja a v\u00e1llalkoz\u00e1sok r\u00e9sz\u00e9r\u0151l megnyilv\u00e1nul\u00f3 azon akt\u00edv magatart\u00e1st, amelynek sor\u00e1n megkeresik k\u00edn\u00e1latuk megk\u00fcl\u00f6nb\u00f6ztet\u0151 ism\u00e9rveit, kialak\u00edtanak egy \u00fan. egyedi \u00e9rt\u00e9kes\u00edt\u00e9si aj\u00e1nlatot, majd ezt folyamatosan kommunik\u00e1lj\u00e1k a potenci\u00e1lis vev\u0151knek.\u201d  <\/p>\n<\/blockquote>\n<p>Az Aarenson hossz\u00fa ideje m\u0171k\u00f6dik a p\u00e1ly\u00e1n, ez m\u00e1r \u00f6nmag\u00e1ban is ny\u00fajt egy bizonyos garanci\u00e1t. R\u00e9szletesen le\u00edrja a honlapj\u00e1n, hogy milyen platformokon, milyen m\u00f3don fogja keresni a megrendel\u0151 \u00e1ltal \u00f3hajtott munkaer\u0151t.<\/p>\n<p>K\u00fcl\u00f6n\u00f6sen \u00e9rdekes von\u00e1sok:<br \/>\u2013 a k\u00f6z\u00f6ss\u00e9gi platformokon a nem akt\u00edv \u00e1ll\u00e1skeres\u0151ket is el\u00e9ri<br \/>\u2013 el\u0151sz\u0171r\u00e9st v\u00e9gez, hogy a megrendel\u0151nek csak a legalkalmasabb jel\u00f6ltekkel kelljen foglalkoznia<br \/>, de ez nem elegend\u0151 \u201cmegk\u00fcl\u00f6nb\u00f6ztet\u0151 ism\u00e9rvnek\u201d. Ez\u00e9rt azt\u00e1n igaz\u00e1n nagyvonal\u00fa garanci\u00e1val \u00e1ll el\u0151, term\u00e9ke poz\u00edci\u00f3j\u00e1t er\u0151s\u00edtve:<\/p>\n<ul>\n<li>a k\u00f6z\u00f6ss\u00e9gi platformokon a nem akt\u00edv \u00e1ll\u00e1skeres\u0151ket is el\u00e9ri<\/li>\n<li>kutat\u00e1s az orsz\u00e1g \u00e9s a vil\u00e1g friss \u00f6n\u00e9letrajz adatb\u00e1ziasiban<\/li>\n<li>el\u0151sz\u0171r\u00e9st v\u00e9gez, hogy a megrendel\u0151nek csak a legalkalmasabb jel\u00f6ltekkel kelljen foglalkoznia<\/li>\n<\/ul>\n<p>de ha ez nem lenne elegend\u0151 \u201cmegk\u00fcl\u00f6nb\u00f6ztet\u0151 ism\u00e9rvnek\u201d, akkor figyelj\u00fcnk erre az igaz\u00e1n nagyvonal\u00fa garanci\u00e1ra, amellyel port\u00e9k\u00e1ja poz\u00edci\u00f3j\u00e1t jelent\u0151sen er\u0151s\u00edti:<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>\u201c<strong>Egyed\u00fcl\u00e1ll\u00f3 garancia<\/strong><br \/>A szolg\u00e1ltat\u00e1sunk \u00e1ltal felvett munkat\u00e1rsakra 3 h\u00f3napos garanci\u00e1t v\u00e1llalunk! Amennyiben ezen az id\u0151szakon bel\u00fcl alkalmatlans\u00e1g miatt elbocs\u00e1jtja a felvett munkaer\u0151t, egy alkalommal, az eredetivel egyez\u0151 form\u00e1ban, d\u00edjmentesen megism\u00e9telj\u00fck a kamp\u00e1nyt!\u201d<\/p>\n<\/blockquote>\n<p>L\u00e1m, egy-egy honlap mennyi mindent el\u00e1rul egy c\u00e9g marketing felk\u00e9sz\u00fclts\u00e9g\u00e9r\u0151l!<br \/>\u00c9s ez a l\u00e1tens ismeret a szolg\u00e1ltat\u00f3 versenyk\u00e9pess\u00e9g\u00e9t \u2013 hozz\u00e9rt\u0151 partnerek sz\u00e1m\u00e1ra \u2013 er\u0151teljesen megn\u00f6velheti.<\/p>\n<p>***<br \/>Esettanulm\u00e1nyunk p\u00e9lda honlap-oldal\u00e1nak el\u00e9rhet\u0151s\u00e9ge: <strong>Munkaer\u0151 k\u00f6zvet\u00edt\u00e9s<\/strong><\/p>\n<p>A t\u00e9m\u00e1hoz kapcsol\u00f3dik: <br \/>Menni, maradni, visszaj\u00f6nni<br \/>Akar \u00d6n munkaer\u0151nek egy magyart?<\/p>\n<p><h3 class=\"jp-relatedposts-headline\"><em>Kapcsol\u00f3d\u00f3 bejegyz\u00e9sek<\/em><\/h3>\n<\/p><\/div>\n<p><script>\n!function(f,b,e,v,n,t,s){if(f.fbq)return;n=f.fbq=function(){n.callMethod?\nn.callMethod.apply(n,arguments):n.queue.push(arguments)};if(!f._fbq)f._fbq=n;\nn.push=n;n.loaded=!0;n.version='2.0';n.queue=[];t=b.createElement(e);t.async=!0;\nt.src=v;s=b.getElementsByTagName(e)[0];s.parentNode.insertBefore(t,s)}(window,\ndocument,'script','\/\/connect.facebook.net\/en_US\/fbevents.js');\nfbq('init', '576966039135849');\nfbq('track', \"PageView\");<\/script><br \/>\n<br \/>[ad_2]<br \/>\n<br \/><a href=\"https:\/\/seo-keresooptimalizalas.bognarstudio.hu\/a-strategiai-marketing-lenyomata-egy-munkaero-kozvetito-oldalan\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>[ad_1] Strat\u00e9giai marketing Szegment\u00e1lva, de lefedve m\u00e9gis a teljes piac a Aarenson Consulting honlap oldal\u00e1n Induljunk a nagy klasszikus, Philip Kotler igen egyszer\u0171nek t\u0171n\u0151 meghat\u00e1roz\u00e1s\u00e1b\u00f3l, m\u00e1r ami a strat\u00e9giai marketinget illeti: \u201cA szegment\u00e1ci\u00f3, a c\u00e9lpiac-kiv\u00e1laszt\u00e1s \u00e9s a pozicion\u00e1l\u00e1s (PSZC) alkotj\u00e1k a strat\u00e9giai marketing l\u00e9nyeg\u00e9t.\u201d Ha elt\u0171n\u0151d\u00fcnk, akkor arra is gondolhatn\u00e1nk, hogy a munkaer\u0151 k\u00f6zvet\u00edt\u00e9s nem [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":132,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-131","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trendek-online-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - 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