{"id":93,"date":"2019-05-10T14:53:10","date_gmt":"2019-05-10T11:53:10","guid":{"rendered":"https:\/\/selectednews.info\/hu\/hirdetesek-es-keresooptimalizalas-seo-keresooptimalizalas\/"},"modified":"2019-05-10T14:53:11","modified_gmt":"2019-05-10T11:53:11","slug":"hirdetesek-es-keresooptimalizalas-seo-keresooptimalizalas","status":"publish","type":"post","link":"https:\/\/selectednews.info\/hu\/hirdetesek-es-keresooptimalizalas-seo-keresooptimalizalas\/","title":{"rendered":"Hirdet\u00e9sek \u00e9s keres\u0151optimaliz\u00e1l\u00e1s | SEO, keres\u0151optimaliz\u00e1l\u00e1s"},"content":{"rendered":"<p> [ad_1]<br \/>\n<\/p>\n<div>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><figcaption><em>Keres\u0151optimaliz\u00e1l\u00e1s \u00e9s hirdet\u00e9s kapcsolatair\u00f3l<\/em><\/figcaption><\/figure>\n<\/div>\n<p>A hirdet\u00e9sek kiker\u00fclhetetlen\u00fcl jelen vannak online \u00e9let\u00fcnkben, ak\u00e1r felhaszn\u00e1l\u00f3i, ak\u00e1r tartalomel\u0151\u00e1ll\u00edt\u00f3i-k\u00f6zvet\u00edt\u0151i vagyunk az internet tartalmainak.<br \/>Olyan internet haszn\u00e1l\u00f3, aki m\u00e9g soha nem kattintott volna hirdet\u00e9sre aligha l\u00e9tezik.<br \/>De mit tudhatunk a felhaszn\u00e1l\u00f3k online hirdet\u00e9st befogad\u00f3 hajland\u00f3s\u00e1g\u00e1r\u00f3l, vagy a t\u00e1vcs\u0151 m\u00e1sik fel\u00e9r\u0151l n\u00e9zve, a hirdet\u00e9sek elutas\u00edtotts\u00e1g\u00e1r\u00f3l?<\/p>\n<p><span id=\"more-7151\"\/><\/p>\n<h2>Sz\u00e1mos ellentmond\u00e1s a hirdet\u00e9sek ter\u00e9n<\/h2>\n<p>Egyfel\u0151l sokat hallunk az online hirdet\u00e9si bev\u00e9telek milli\u00e1rd doll\u00e1ros bev\u00e9teleinek n\u00f6veked\u00e9s\u00e9r\u0151l (2016-ban a Google rekl\u00e1mbev\u00e9tele 79,4 milli\u00e1rd doll\u00e1r volt), m\u00e1sfel\u0151l statisztik\u00e1k l\u00e1tnak napvil\u00e1got a rekl\u00e1mker\u00fcl\u00e9s izmos jelenl\u00e9t\u00e9r\u0151l.<br \/>Sokat hallunk arr\u00f3l, hogy a Facebookon hirdetni kell, mert ott tal\u00e1lhat\u00f3 imm\u00e1r k\u00e9tmilli\u00e1rd felhaszn\u00e1l\u00f3, mik\u00f6zben m\u00e1sutt a hamis forgalmat gener\u00e1l\u00f3 rekl\u00e1mbotokr\u00f3l, az influencerek \u00e1lk\u00f6vet\u0151inek sz\u00e1zezreir\u0151l olvashatunk.<br \/>Egy kis keres\u00e9s a Google-ben \u00e9s \u00f6mlenek a h\u00edrek a hamis k\u00f6vet\u0151k vil\u00e1g\u00e1r\u00f3l:<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/selectednews.info\/hu\/wp-content\/uploads\/sites\/3\/2019\/05\/1557489190_873_Hirdetesek-es-keresooptimalizalas-SEO-keresooptimalizalas.jpg\" alt=\"Hamis k\u00f6vet\u0151kr\u0151l k\u00f6nyvt\u00e1rnyi bejegyz\u00e9s a Googleban\" class=\"wp-image-7153\" data-recalc-dims=\"1\"\/><figcaption><em>Hamis k\u00f6vet\u0151kr\u0151l k\u00f6nyvt\u00e1rnyi bejegyz\u00e9s a Googleban<\/em><\/figcaption><\/figure>\n<\/div>\n<p>Az<strong> Ogilvy a rekl\u00e1mr\u00f3l a digit\u00e1lis korban<\/strong> c. k\u00f6nyv szerz\u0151je egyebek mellett ezt \u00edrja:<\/p>\n<blockquote class=\"wp-block-quote\">\n<p> \u201eEgy \u2026 felm\u00e9r\u00e9s szerint a B2C-tartalmak 80 sz\u00e1zal\u00e9k\u00e1ra fel sem figyelnek a fogyaszt\u00f3k.\u201d<\/p>\n<\/blockquote>\n<h2>Komplexit\u00e1s a l\u00e1togat\u00f3k el\u00e9r\u00e9s\u00e9ben<\/h2>\n<p>\u00c1m hirdetni m\u00e9giscsak kell. P\u00e9ld\u00e1ul elind\u00edtunk egy honlapot, m\u00e9g senki sem tud annak nagyszer\u0171s\u00e9g\u00e9r\u0151l, a keres\u0151optimaliz\u00e1l\u00e1s hat\u00e1sa m\u00e9g nem \u00e9rv\u00e9nyes\u00fcl, mert nem is \u00e9rv\u00e9nyes\u00fclhet \u2013 azaz hirdetni musz\u00e1j.<br \/>Tipikusan ez a Google Ads (kor\u00e1bban Google AdWords n\u00e9vre hallgatott a keres\u0151kir\u00e1ly online hirdet\u00e9si rendszere) \u00e9s\/vagy a Facebook lesz a terep\u00fcnk.<br \/>Mire sz\u00e1m\u00edthatunk?<\/p>\n<h2>Organikus vs. Ads<\/h2>\n<p>A minap Lily Ray a <strong><em>MOZ.com<\/em><\/strong>-on megtette nek\u00fcnk azt a sz\u00edvess\u00e9get, hogy 1400-as mint\u00e1n kikutatta az USA-ban, hogyan viszonyul a weben a keres\u0151 ember az Ads hirdet\u00e9sekhez illetve az organikus tal\u00e1latokhoz. (Whttps:\/\/moz.com\/blog\/new-google-survey-results e Surveyed 1,400 Searchers About Google \u2013 Here\u2019s What We Learned).<\/p>\n<ul>\n<li>47% soha vagy csak ritk\u00e1n kattint a Google Ads hirdet\u00e9sre<\/li>\n<li>25% t\u00f6bbsz\u00f6r kattint organikus tal\u00e1latra, mint Ads megjelen\u00e9sre<\/li>\n<li>19% nem tesz k\u00fcl\u00f6nbs\u00e9get: amelyik pontosabb v\u00e1lasznak t\u0171nik a k\u00e9rd\u00e9s\u00e9re<\/li>\n<li>4% t\u00f6bbsz\u00f6r kattint Ads hirdet\u00e9sre mint organikusra<\/li>\n<li>4% ritk\u00e1n vagy soha nem kattint organikus tal\u00e1latra<\/li>\n<\/ul>\n<p>Ebb\u0151l az adatsorb\u00f3l \u00e9s a fenti ellentmond\u00e1sokb\u00f3l az k\u00f6vetkezik, hogy hiba volna csak hirdet\u00e9sekre hagyatkoznunk, komplex megold\u00e1sokat kell tal\u00e1lnunk, ha \u00fczeneteinket el akarjuk juttatni potenci\u00e1lis \u00fcgyfeleinkhez. <br \/><strong> Facebook \u00e9s m\u00e1s k\u00f6z\u00f6ss\u00e9gi m\u00e9dia platformok, Ads, c\u00e9lzott hirdet\u00e9sek, helyi tal\u00e1latok biztos\u00edt\u00e1sa, t\u00e9rk\u00e9pes jelenl\u00e9t, keres\u0151optimaliz\u00e1l\u00e1s \u2013 vagyis a sikerhez a komplexit\u00e1s vezethet el.<\/strong><br \/>A keres\u0151optimaliz\u00e1l\u00e1snak a fenti mixbe kiemelt helyen t\u00f6rt\u00e9n\u0151 felv\u00e9tele mellett sz\u00f3l az \u00fagynevezett <strong><em>\u201e\u00f6nkiszolg\u00e1l\u00f3 rekl\u00e1m\u201d<\/em><\/strong> jelens\u00e9ge. <br \/>Ez azt jelenti, hogy a keres\u0151 ember csakis akkor akar \u00e9s tud \u00e9rdemben tal\u00e1lkozni a honlappal, a hirdet\u00e9ssel, amikor az adott term\u00e9ket, szolg\u00e1ltat\u00e1st \u00e9ppen keresi. <br \/>Ugyanis aki figyelm\u00e9t \u00f6sszpontos\u00edtva \u00e9ppen sz\u00e1lkamentes fafuruly\u00e1t keres, annak hi\u00e1ba aj\u00e1nlunk a weben fah\u00e9j \u00edzes\u00edt\u00e9s\u0171 m\u00e9zesmadzagot.<\/p>\n<p>*****<\/p>\n<h3>A keres\u0151optimaliz\u00e1l\u00e1s t\u00e9m\u00e1j\u00e1ba v\u00e1g:<\/h3>\n<p><h3 class=\"jp-relatedposts-headline\"><em>Kapcsol\u00f3d\u00f3 bejegyz\u00e9sek<\/em><\/h3>\n<\/p><\/div>\n<p><script>\n!function(f,b,e,v,n,t,s){if(f.fbq)return;n=f.fbq=function(){n.callMethod?\nn.callMethod.apply(n,arguments):n.queue.push(arguments)};if(!f._fbq)f._fbq=n;\nn.push=n;n.loaded=!0;n.version='2.0';n.queue=[];t=b.createElement(e);t.async=!0;\nt.src=v;s=b.getElementsByTagName(e)[0];s.parentNode.insertBefore(t,s)}(window,\ndocument,'script','\/\/connect.facebook.net\/en_US\/fbevents.js');\nfbq('init', '576966039135849');\nfbq('track', \"PageView\");<\/script><br \/>\n<br \/>[ad_2]<br \/>\n<br \/><a href=\"https:\/\/seo-keresooptimalizalas.bognarstudio.hu\/online-hirdetesek-es-a-keresooptimalizalas\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>[ad_1] Keres\u0151optimaliz\u00e1l\u00e1s \u00e9s hirdet\u00e9s kapcsolatair\u00f3l A hirdet\u00e9sek kiker\u00fclhetetlen\u00fcl jelen vannak online \u00e9let\u00fcnkben, ak\u00e1r felhaszn\u00e1l\u00f3i, ak\u00e1r tartalomel\u0151\u00e1ll\u00edt\u00f3i-k\u00f6zvet\u00edt\u0151i vagyunk az internet tartalmainak.Olyan internet haszn\u00e1l\u00f3, aki m\u00e9g soha nem kattintott volna hirdet\u00e9sre aligha l\u00e9tezik.De mit tudhatunk a felhaszn\u00e1l\u00f3k online hirdet\u00e9st befogad\u00f3 hajland\u00f3s\u00e1g\u00e1r\u00f3l, vagy a t\u00e1vcs\u0151 m\u00e1sik fel\u00e9r\u0151l n\u00e9zve, a hirdet\u00e9sek elutas\u00edtotts\u00e1g\u00e1r\u00f3l? Sz\u00e1mos ellentmond\u00e1s a hirdet\u00e9sek ter\u00e9n Egyfel\u0151l sokat [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":94,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-93","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trendek-online-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hirdet\u00e9sek \u00e9s keres\u0151optimaliz\u00e1l\u00e1s | SEO, keres\u0151optimaliz\u00e1l\u00e1s - Selected News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/selectednews.info\/hu\/hirdetesek-es-keresooptimalizalas-seo-keresooptimalizalas\/\" \/>\n<meta property=\"og:locale\" content=\"hu_HU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hirdet\u00e9sek \u00e9s keres\u0151optimaliz\u00e1l\u00e1s | SEO, keres\u0151optimaliz\u00e1l\u00e1s - Selected News\" \/>\n<meta property=\"og:description\" content=\"[ad_1] Keres\u0151optimaliz\u00e1l\u00e1s \u00e9s hirdet\u00e9s kapcsolatair\u00f3l A hirdet\u00e9sek kiker\u00fclhetetlen\u00fcl jelen vannak online \u00e9let\u00fcnkben, ak\u00e1r felhaszn\u00e1l\u00f3i, ak\u00e1r tartalomel\u0151\u00e1ll\u00edt\u00f3i-k\u00f6zvet\u00edt\u0151i vagyunk az internet tartalmainak.Olyan internet haszn\u00e1l\u00f3, aki m\u00e9g soha nem kattintott volna hirdet\u00e9sre aligha l\u00e9tezik.De mit tudhatunk a felhaszn\u00e1l\u00f3k online hirdet\u00e9st befogad\u00f3 hajland\u00f3s\u00e1g\u00e1r\u00f3l, vagy a t\u00e1vcs\u0151 m\u00e1sik fel\u00e9r\u0151l n\u00e9zve, a hirdet\u00e9sek elutas\u00edtotts\u00e1g\u00e1r\u00f3l? 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