{"id":1023,"date":"2019-08-30T19:12:28","date_gmt":"2019-08-30T19:12:28","guid":{"rendered":"https:\/\/selectednews.info\/it\/ikea-accelera-sulla-smart-home-con-una-business-unit-ad-hoc\/"},"modified":"2019-08-30T19:12:29","modified_gmt":"2019-08-30T19:12:29","slug":"ikea-accelera-sulla-smart-home-con-una-business-unit-ad-hoc","status":"publish","type":"post","link":"https:\/\/selectednews.info\/it\/ikea-accelera-sulla-smart-home-con-una-business-unit-ad-hoc\/","title":{"rendered":"Ikea accelera sulla smart home con una business unit ad hoc"},"content":{"rendered":"<div>\n<h4 class=\"p1\">Ikea ha istituito la business unit Ikea Smart Home, che all\u2019interno della casa madre svedese avr\u00e0 la responsabilit\u00e0 dello sviluppo end-to-end dei prodotti per la casa connessi.<\/h4>\n<\/p>\n<p class=\"p1\">L\u2019azienda \u00e8 entrata in questo campo nel 2012 integrando elementi digitali in prodotti e soluzioni. Ha iniziato con le postazioni di ricarica wireless per gli smartphone, illuminazione smart fino ad arrivare alla novit\u00e0 di stagione, le casse audio sviluppate in collaborazione con Sonos, integrate anche con una lampada. Accanto ai prodotti ha creato anche un proprio ecosistema, un\u2019app per smart lighting, prima chiamata Tr\u00e5dfri e lo scorso giugno ribattezzata Ikea Home Smart e ha stabilito numerose relazioni con i principali player digitali.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-147105\" src=\"https:\/\/selectednews.info\/it\/wp-content\/uploads\/sites\/9\/2019\/08\/1567192348_663_Ikea-accelera-sulla-smart-home-con-una-business-unit-ad.jpg\" alt=\"\" width=\"900\" height=\"692\"  \/><\/p>\n<p class=\"p1\">La nuova business unit nasce sulla base di questa esperienza, con l\u2019intenzione di scalare ulteriormente lo sviluppo di nuovi prodotti connessi.<\/p>\n<p class=\"p1\">Bj\u00f6rn Block, a capo della business unit Home smart in Ikea Sweden, commenta \u00abVogliamo continuare ad offrire prodotti per una vita migliore, anche al di fuori dell\u2019arredamento convenzionale. Insieme agli altri dipartimenti, vogliamo guidare la trasformazione digitale della gamma Ikea, migliorando e trasformando business esistenti e sviluppandone di nuovi per portare nuovi e diversi prodotti smart a pi\u00f9 persone\u00bb.<\/p>\n<p class=\"p1\">Si tratta di un investimento pi\u00f9 significativo, per la nuova area pi\u00f9 grande dall\u2019introduzione della business unit Children.<\/p>\n<\/p><\/div>\n<p><a href=\"https:\/\/www.brand-news.it\/brand\/casa\/arredamento\/ikea-accelera-sulla-smart-home-con-una-business-unit-ad-hoc\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ikea ha istituito la business unit Ikea Smart Home, che all\u2019interno della casa madre svedese avr\u00e0 la responsabilit\u00e0 dello sviluppo end-to-end dei prodotti per la casa connessi. L\u2019azienda \u00e8 entrata in questo campo nel 2012 integrando elementi digitali in prodotti e soluzioni. Ha iniziato con le postazioni di ricarica wireless per gli smartphone, illuminazione smart [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1024,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-1023","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tendenze-di-marketing-online"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ikea accelera sulla smart home con una business unit ad hoc - Selected News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/selectednews.info\/it\/ikea-accelera-sulla-smart-home-con-una-business-unit-ad-hoc\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ikea accelera sulla smart home con una business unit ad hoc - Selected News\" \/>\n<meta property=\"og:description\" content=\"Ikea ha istituito la business unit Ikea Smart Home, che all\u2019interno della casa madre svedese avr\u00e0 la responsabilit\u00e0 dello sviluppo end-to-end dei prodotti per la casa connessi. L\u2019azienda \u00e8 entrata in questo campo nel 2012 integrando elementi digitali in prodotti e soluzioni. 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