{"id":1157,"date":"2019-09-02T13:43:11","date_gmt":"2019-09-02T13:43:11","guid":{"rendered":"https:\/\/selectednews.info\/it\/peuterey-affida-ad-armando-testa-la-nuova-campagna-internazionale\/"},"modified":"2019-09-02T13:43:12","modified_gmt":"2019-09-02T13:43:12","slug":"peuterey-affida-ad-armando-testa-la-nuova-campagna-internazionale","status":"publish","type":"post","link":"https:\/\/selectednews.info\/it\/peuterey-affida-ad-armando-testa-la-nuova-campagna-internazionale\/","title":{"rendered":"Peuterey affida ad Armando Testa la nuova campagna internazionale"},"content":{"rendered":"<div>\n<h4>La campagna \u00e8 pianificata su stampa, affissioni, tv e web<\/h4>\n<p>Peuterey, marchio\u00a0italiano di abbigliamento specializzato in outerwear, ha scelto di affidarsi ad Armando Testa per la nuova campagna di comunicazione internazionale.<\/p>\n<p>Con la direzione creativa di Michele Mariani, la campagna\u00a0Fall Winter 2019\/20\u00a0introduce un nuovo pay off, in linea con la filosofia improntata al realitytelling del brand: \u201cLife is an everyday challenge\u201d.<\/p>\n<p>L\u2019idea creativa nasce con l\u2019intento di mostrare quante sfide si nascondano tra le pieghe della vita di ogni giorno, aggiungendo ironia al tema dell\u2019esplorazione, di solito visto in maniera pi\u00f9 estrema e seria. Del resto, al giorno d\u2019oggi, \u00e8 molto pi\u00f9 probabile perdersi alla ricerca di un taxi che non inseguendo pietre misteriose.<\/p>\n<\/p>\n<p>Ecco cos\u00ec che i nostri eroi quotidiani, rappresentati da Cleo Cwiek, Asta Stensson, Sven De Vries e Julian Schneyder, e ritratti dal fotografo Emilio Tini, si ritrovano a districarsi nella giungla di un supermercato, a conquistare il Monte Bianco un morso alla volta, a domare un micio feroce per fargli fare le fusa, a esplorare i dintorni per trovare una rete wi-fi.<\/p>\n<p>La campagna \u00e8 pianificata su stampa, affissioni, tv e web.<\/p>\n<h3\/>\n<h3>CREDITS<\/h3>\n<p>Agenzia: Armando Testa<br \/>Direzione Creativa Esecutiva: Michele Mariani<br \/>Team creativo: Laura Sironi e\u00a0Marta Agostini<br \/>Photographer: Emilio Tini<br \/>Stylist: Emil Rebek<br \/>Male models: Sven De Vries e Julian Schneyder<br \/>Female models: Cleo Cwiek e Asta Ste<\/p>\n<\/p><\/div>\n<p><a href=\"https:\/\/www.brand-news.it\/brand\/persona\/abbigliamento\/peuterey-affida-ad-armando-testa-la-nuova-campagna-internazionale\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La campagna \u00e8 pianificata su stampa, affissioni, tv e web Peuterey, marchio\u00a0italiano di abbigliamento specializzato in outerwear, ha scelto di affidarsi ad Armando Testa per la nuova campagna di comunicazione internazionale. Con la direzione creativa di Michele Mariani, la campagna\u00a0Fall Winter 2019\/20\u00a0introduce un nuovo pay off, in linea con la filosofia improntata al realitytelling del [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1158,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-1157","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tendenze-di-marketing-online"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Peuterey affida ad Armando Testa la nuova campagna internazionale - Selected News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/selectednews.info\/it\/peuterey-affida-ad-armando-testa-la-nuova-campagna-internazionale\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Peuterey affida ad Armando Testa la nuova campagna internazionale - Selected News\" \/>\n<meta property=\"og:description\" content=\"La campagna \u00e8 pianificata su stampa, affissioni, tv e web Peuterey, marchio\u00a0italiano di abbigliamento specializzato in outerwear, ha scelto di affidarsi ad Armando Testa per la nuova campagna di comunicazione internazionale. 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