{"id":1242,"date":"2019-09-03T13:06:54","date_gmt":"2019-09-03T13:06:54","guid":{"rendered":"https:\/\/selectednews.info\/it\/enel-avvia-la-gara-creativa-e-conferma-mindshare-per-il-media\/"},"modified":"2019-09-03T13:06:54","modified_gmt":"2019-09-03T13:06:54","slug":"enel-avvia-la-gara-creativa-e-conferma-mindshare-per-il-media","status":"publish","type":"post","link":"https:\/\/selectednews.info\/it\/enel-avvia-la-gara-creativa-e-conferma-mindshare-per-il-media\/","title":{"rendered":"Enel avvia la gara creativa e conferma Mindshare per il media"},"content":{"rendered":"
\n

L\u2019azienda avvia la revisione della creativit\u00e0, attualmente curata da Saatchi, e chiude la gara media globale<\/h4>\n

Si \u00e8 chiusa con la riconferma di Mindshare la gara media di Enel. Il centro media di GroupM guidato da Roberto Binaghi ha vinto dunque il pitchi a cui avevano partecipato anche\u00a0 Dentsu Aegis, Havas Media, Publicis Media e OMG.<\/p>\n<\/p>\n

Nello specifico, l\u2019incarico riguarda la pianificazione e acquisto spazi pubblicitari in Italia e penisola iberica. Inoltre, Mindshare si occuper\u00e0 anche del coordinamento della attivit\u00e0 in tutti i mercati dove il gruppo \u00e8 presente, circa 35 Paesi con una focalizzazione nel Sud America. Complessivamente, il budget media del gruppo \u00e8 stimato in 50 milioni di euro di cui 25 in Italia.<\/p>\n

Intanto Enel ha anche avviato la revisione dell\u2019incarico per la creativit\u00e0, attualmente seguita da Saatchi & Saatchi. Oltre alla sigla del gruppo Publicis, la gara vede impegnate altre 4 strutture.<\/p>\n<\/p><\/div>\n

Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

L\u2019azienda avvia la revisione della creativit\u00e0, attualmente curata da Saatchi, e chiude la gara media globale Si \u00e8 chiusa con la riconferma di Mindshare la gara media di Enel. Il centro media di GroupM guidato da Roberto Binaghi ha vinto dunque il pitchi a cui avevano partecipato anche\u00a0 Dentsu Aegis, Havas Media, Publicis Media e […]<\/p>\n","protected":false},"author":2,"featured_media":1243,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-1242","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tendenze-di-marketing-online"],"yoast_head":"\nEnel avvia la gara creativa e conferma Mindshare per il media - Selected News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/selectednews.info\/it\/enel-avvia-la-gara-creativa-e-conferma-mindshare-per-il-media\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Enel avvia la gara creativa e conferma Mindshare per il media - Selected News\" \/>\n<meta property=\"og:description\" content=\"L\u2019azienda avvia la revisione della creativit\u00e0, attualmente curata da Saatchi, e chiude la gara media globale Si \u00e8 chiusa con la riconferma di Mindshare la gara media di Enel. Il centro media di GroupM guidato da Roberto Binaghi ha vinto dunque il pitchi a cui avevano partecipato anche\u00a0 Dentsu Aegis, Havas Media, Publicis Media e […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/selectednews.info\/it\/enel-avvia-la-gara-creativa-e-conferma-mindshare-per-il-media\/\" \/>\n<meta property=\"og:site_name\" content=\"Selected News\" \/>\n<meta property=\"article:published_time\" content=\"2019-09-03T13:06:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/selectednews.info\/it\/wp-content\/uploads\/sites\/9\/2019\/09\/1567516014_Enel-avvia-la-gara-creativa-e-conferma-Mindshare-per-il.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"825\" \/>\n\t<meta property=\"og:image:height\" content=\"510\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"selectednews\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"selectednews\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/selectednews.info\\\/it\\\/enel-avvia-la-gara-creativa-e-conferma-mindshare-per-il-media\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/selectednews.info\\\/it\\\/enel-avvia-la-gara-creativa-e-conferma-mindshare-per-il-media\\\/\"},\"author\":{\"name\":\"selectednews\",\"@id\":\"https:\\\/\\\/selectednews.info\\\/it\\\/#\\\/schema\\\/person\\\/c8a0f1bfe64548cfb06c0529b0970068\"},\"headline\":\"Enel avvia la gara creativa e conferma Mindshare per il media\",\"datePublished\":\"2019-09-03T13:06:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/selectednews.info\\\/it\\\/enel-avvia-la-gara-creativa-e-conferma-mindshare-per-il-media\\\/\"},\"wordCount\":155,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/selectednews.info\\\/it\\\/enel-avvia-la-gara-creativa-e-conferma-mindshare-per-il-media\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/selectednews.info\\\/it\\\/wp-content\\\/uploads\\\/sites\\\/9\\\/2019\\\/09\\\/1567516014_Enel-avvia-la-gara-creativa-e-conferma-Mindshare-per-il.jpg\",\"articleSection\":[\"TENDENZE DI MARKETING ONLINE\"],\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/selectednews.info\\\/it\\\/enel-avvia-la-gara-creativa-e-conferma-mindshare-per-il-media\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/selectednews.info\\\/it\\\/enel-avvia-la-gara-creativa-e-conferma-mindshare-per-il-media\\\/\",\"url\":\"https:\\\/\\\/selectednews.info\\\/it\\\/enel-avvia-la-gara-creativa-e-conferma-mindshare-per-il-media\\\/\",\"name\":\"Enel avvia la gara creativa e conferma Mindshare per il media - Selected News\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/selectednews.info\\\/it\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/selectednews.info\\\/it\\\/enel-avvia-la-gara-creativa-e-conferma-mindshare-per-il-media\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/selectednews.info\\\/it\\\/enel-avvia-la-gara-creativa-e-conferma-mindshare-per-il-media\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/selectednews.info\\\/it\\\/wp-content\\\/uploads\\\/sites\\\/9\\\/2019\\\/09\\\/1567516014_Enel-avvia-la-gara-creativa-e-conferma-Mindshare-per-il.jpg\",\"datePublished\":\"2019-09-03T13:06:54+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/selectednews.info\\\/it\\\/#\\\/schema\\\/person\\\/c8a0f1bfe64548cfb06c0529b0970068\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/selectednews.info\\\/it\\\/enel-avvia-la-gara-creativa-e-conferma-mindshare-per-il-media\\\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/selectednews.info\\\/it\\\/enel-avvia-la-gara-creativa-e-conferma-mindshare-per-il-media\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/selectednews.info\\\/it\\\/enel-avvia-la-gara-creativa-e-conferma-mindshare-per-il-media\\\/#primaryimage\",\"url\":\"https:\\\/\\\/selectednews.info\\\/it\\\/wp-content\\\/uploads\\\/sites\\\/9\\\/2019\\\/09\\\/1567516014_Enel-avvia-la-gara-creativa-e-conferma-Mindshare-per-il.jpg\",\"contentUrl\":\"https:\\\/\\\/selectednews.info\\\/it\\\/wp-content\\\/uploads\\\/sites\\\/9\\\/2019\\\/09\\\/1567516014_Enel-avvia-la-gara-creativa-e-conferma-Mindshare-per-il.jpg\",\"width\":825,\"height\":510,\"caption\":\"Enel avvia la gara creativa e conferma Mindshare per il media\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/selectednews.info\\\/it\\\/enel-avvia-la-gara-creativa-e-conferma-mindshare-per-il-media\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/selectednews.info\\\/it\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Enel avvia la gara creativa e conferma Mindshare per il media\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/selectednews.info\\\/it\\\/#website\",\"url\":\"https:\\\/\\\/selectednews.info\\\/it\\\/\",\"name\":\"Selected News\",\"description\":\"Selected News Italy\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/selectednews.info\\\/it\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"it-IT\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/selectednews.info\\\/it\\\/#\\\/schema\\\/person\\\/c8a0f1bfe64548cfb06c0529b0970068\",\"name\":\"selectednews\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c88515018a25fd646d9f77ea80cc88996711575667608a2cd1b47f3d1145508a?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c88515018a25fd646d9f77ea80cc88996711575667608a2cd1b47f3d1145508a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c88515018a25fd646d9f77ea80cc88996711575667608a2cd1b47f3d1145508a?s=96&d=mm&r=g\",\"caption\":\"selectednews\"},\"url\":\"https:\\\/\\\/selectednews.info\\\/it\\\/author\\\/pt\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Enel avvia la gara creativa e conferma Mindshare per il media - Selected News","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/selectednews.info\/it\/enel-avvia-la-gara-creativa-e-conferma-mindshare-per-il-media\/","og_locale":"it_IT","og_type":"article","og_title":"Enel avvia la gara creativa e conferma Mindshare per il media - Selected News","og_description":"L\u2019azienda avvia la revisione della creativit\u00e0, attualmente curata da Saatchi, e chiude la gara media globale Si \u00e8 chiusa con la riconferma di Mindshare la gara media di Enel. Il centro media di GroupM guidato da Roberto Binaghi ha vinto dunque il pitchi a cui avevano partecipato anche\u00a0 Dentsu Aegis, Havas Media, Publicis Media e […]","og_url":"https:\/\/selectednews.info\/it\/enel-avvia-la-gara-creativa-e-conferma-mindshare-per-il-media\/","og_site_name":"Selected News","article_published_time":"2019-09-03T13:06:54+00:00","og_image":[{"width":825,"height":510,"url":"https:\/\/selectednews.info\/it\/wp-content\/uploads\/sites\/9\/2019\/09\/1567516014_Enel-avvia-la-gara-creativa-e-conferma-Mindshare-per-il.jpg","type":"image\/jpeg"}],"author":"selectednews","twitter_card":"summary_large_image","twitter_misc":{"Scritto da":"selectednews","Tempo di lettura stimato":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/selectednews.info\/it\/enel-avvia-la-gara-creativa-e-conferma-mindshare-per-il-media\/#article","isPartOf":{"@id":"https:\/\/selectednews.info\/it\/enel-avvia-la-gara-creativa-e-conferma-mindshare-per-il-media\/"},"author":{"name":"selectednews","@id":"https:\/\/selectednews.info\/it\/#\/schema\/person\/c8a0f1bfe64548cfb06c0529b0970068"},"headline":"Enel avvia la gara creativa e conferma Mindshare per il media","datePublished":"2019-09-03T13:06:54+00:00","mainEntityOfPage":{"@id":"https:\/\/selectednews.info\/it\/enel-avvia-la-gara-creativa-e-conferma-mindshare-per-il-media\/"},"wordCount":155,"commentCount":0,"image":{"@id":"https:\/\/selectednews.info\/it\/enel-avvia-la-gara-creativa-e-conferma-mindshare-per-il-media\/#primaryimage"},"thumbnailUrl":"https:\/\/selectednews.info\/it\/wp-content\/uploads\/sites\/9\/2019\/09\/1567516014_Enel-avvia-la-gara-creativa-e-conferma-Mindshare-per-il.jpg","articleSection":["TENDENZE DI MARKETING ONLINE"],"inLanguage":"it-IT","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/selectednews.info\/it\/enel-avvia-la-gara-creativa-e-conferma-mindshare-per-il-media\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/selectednews.info\/it\/enel-avvia-la-gara-creativa-e-conferma-mindshare-per-il-media\/","url":"https:\/\/selectednews.info\/it\/enel-avvia-la-gara-creativa-e-conferma-mindshare-per-il-media\/","name":"Enel avvia la gara creativa e conferma Mindshare per il media - Selected News","isPartOf":{"@id":"https:\/\/selectednews.info\/it\/#website"},"primaryImageOfPage":{"@id":"https:\/\/selectednews.info\/it\/enel-avvia-la-gara-creativa-e-conferma-mindshare-per-il-media\/#primaryimage"},"image":{"@id":"https:\/\/selectednews.info\/it\/enel-avvia-la-gara-creativa-e-conferma-mindshare-per-il-media\/#primaryimage"},"thumbnailUrl":"https:\/\/selectednews.info\/it\/wp-content\/uploads\/sites\/9\/2019\/09\/1567516014_Enel-avvia-la-gara-creativa-e-conferma-Mindshare-per-il.jpg","datePublished":"2019-09-03T13:06:54+00:00","author":{"@id":"https:\/\/selectednews.info\/it\/#\/schema\/person\/c8a0f1bfe64548cfb06c0529b0970068"},"breadcrumb":{"@id":"https:\/\/selectednews.info\/it\/enel-avvia-la-gara-creativa-e-conferma-mindshare-per-il-media\/#breadcrumb"},"inLanguage":"it-IT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/selectednews.info\/it\/enel-avvia-la-gara-creativa-e-conferma-mindshare-per-il-media\/"]}]},{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/selectednews.info\/it\/enel-avvia-la-gara-creativa-e-conferma-mindshare-per-il-media\/#primaryimage","url":"https:\/\/selectednews.info\/it\/wp-content\/uploads\/sites\/9\/2019\/09\/1567516014_Enel-avvia-la-gara-creativa-e-conferma-Mindshare-per-il.jpg","contentUrl":"https:\/\/selectednews.info\/it\/wp-content\/uploads\/sites\/9\/2019\/09\/1567516014_Enel-avvia-la-gara-creativa-e-conferma-Mindshare-per-il.jpg","width":825,"height":510,"caption":"Enel avvia la gara creativa e conferma Mindshare per il media"},{"@type":"BreadcrumbList","@id":"https:\/\/selectednews.info\/it\/enel-avvia-la-gara-creativa-e-conferma-mindshare-per-il-media\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/selectednews.info\/it\/"},{"@type":"ListItem","position":2,"name":"Enel avvia la gara creativa e conferma Mindshare per il media"}]},{"@type":"WebSite","@id":"https:\/\/selectednews.info\/it\/#website","url":"https:\/\/selectednews.info\/it\/","name":"Selected News","description":"Selected News Italy","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/selectednews.info\/it\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"it-IT"},{"@type":"Person","@id":"https:\/\/selectednews.info\/it\/#\/schema\/person\/c8a0f1bfe64548cfb06c0529b0970068","name":"selectednews","image":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/secure.gravatar.com\/avatar\/c88515018a25fd646d9f77ea80cc88996711575667608a2cd1b47f3d1145508a?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c88515018a25fd646d9f77ea80cc88996711575667608a2cd1b47f3d1145508a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c88515018a25fd646d9f77ea80cc88996711575667608a2cd1b47f3d1145508a?s=96&d=mm&r=g","caption":"selectednews"},"url":"https:\/\/selectednews.info\/it\/author\/pt\/"}]}},"_links":{"self":[{"href":"https:\/\/selectednews.info\/it\/wp-json\/wp\/v2\/posts\/1242","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/selectednews.info\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/selectednews.info\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/selectednews.info\/it\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/selectednews.info\/it\/wp-json\/wp\/v2\/comments?post=1242"}],"version-history":[{"count":1,"href":"https:\/\/selectednews.info\/it\/wp-json\/wp\/v2\/posts\/1242\/revisions"}],"predecessor-version":[{"id":1244,"href":"https:\/\/selectednews.info\/it\/wp-json\/wp\/v2\/posts\/1242\/revisions\/1244"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/selectednews.info\/it\/wp-json\/wp\/v2\/media\/1243"}],"wp:attachment":[{"href":"https:\/\/selectednews.info\/it\/wp-json\/wp\/v2\/media?parent=1242"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/selectednews.info\/it\/wp-json\/wp\/v2\/categories?post=1242"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/selectednews.info\/it\/wp-json\/wp\/v2\/tags?post=1242"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}