{"id":1303,"date":"2019-09-03T20:42:00","date_gmt":"2019-09-03T20:42:00","guid":{"rendered":"https:\/\/selectednews.info\/it\/opel-italia-affida-al-gruppo-roncaglia-le-attivita-social-per-i-dealer\/"},"modified":"2019-09-03T20:42:01","modified_gmt":"2019-09-03T20:42:01","slug":"opel-italia-affida-al-gruppo-roncaglia-le-attivita-social-per-i-dealer","status":"publish","type":"post","link":"https:\/\/selectednews.info\/it\/opel-italia-affida-al-gruppo-roncaglia-le-attivita-social-per-i-dealer\/","title":{"rendered":"Opel Italia affida al Gruppo Roncaglia le attivit\u00e0 social per i dealer"},"content":{"rendered":"<div>\n<p>Opel Italia ha affidato al Gruppo Roncaglia la gestione strategica e la supervisione delle attivit\u00e0 social per le concessionarie in tutto il territorio nazionale. L\u2019ncarico si aggiunge a quello gi\u00e0 assegnato all\u2019agenzia dal Groupe PSA Italia (vedi notizia), a cui appartengono marchi come Peugeot, Citro\u00ebn, DS.<\/p>\n<p>L\u2019obiettivo \u00e8\u00a0 ottimizzare la comunicazione social a supporto di ogni singolo dealer, fornendo contenuti originali per una comunicazione locale efficace e armonizzata con la comunicazione nazionale del brand.<\/p>\n<p>L\u2019attivit\u00e0 \u00e8 curata dalla unit del Gruppo Roncaglia specializzata in comunicazione retail.<\/p>\n<\/p>\n<p>La gestione del progetto \u00e8 realizzata attraverso la piattaforma proprietaria Media Share, sviluppata e implementata dal Gruppo Roncaglia. Sulla piattaforma i dealer possono trovare contenuti social pronti per essere utilizzati in tempo reale sui canali delle concessionarie.<\/p>\n<p>\u201cIn una rete vendita, ogni store \u00e8 un ambasciatore del brand sul territorio\u201d, osserva Paolo Roncaglia, amministratore unico della Roncaglia Digital Marketing. \u201c\u00c8 dunque fondamentale supportare ogni singolo dealer attraverso un approccio che integri le realt\u00e0 territoriali con quella nazionale, finalizzato sia ad aumentare la profittabilit\u00e0 dei punti vendita e al contempo a garantire coerenza comunicativa per rafforzare la brand reputation\u201d.<\/p>\n<\/p><\/div>\n<p><a href=\"https:\/\/www.brand-news.it\/brand\/automotive\/auto\/opel-italia-affida-al-gruppo-roncaglia-le-attivita-social-per-i-dealer\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Opel Italia ha affidato al Gruppo Roncaglia la gestione strategica e la supervisione delle attivit\u00e0 social per le concessionarie in tutto il territorio nazionale. L\u2019ncarico si aggiunge a quello gi\u00e0 assegnato all\u2019agenzia dal Groupe PSA Italia (vedi notizia), a cui appartengono marchi come Peugeot, Citro\u00ebn, DS. L\u2019obiettivo \u00e8\u00a0 ottimizzare la comunicazione social a supporto di [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1304,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-1303","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tendenze-di-marketing-online"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Opel Italia affida al Gruppo Roncaglia le attivit\u00e0 social per i dealer - Selected News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/selectednews.info\/it\/opel-italia-affida-al-gruppo-roncaglia-le-attivita-social-per-i-dealer\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Opel Italia affida al Gruppo Roncaglia le attivit\u00e0 social per i dealer - Selected News\" \/>\n<meta property=\"og:description\" content=\"Opel Italia ha affidato al Gruppo Roncaglia la gestione strategica e la supervisione delle attivit\u00e0 social per le concessionarie in tutto il territorio nazionale. 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