{"id":1432,"date":"2019-09-05T19:59:04","date_gmt":"2019-09-05T19:59:04","guid":{"rendered":"https:\/\/selectednews.info\/it\/qvc-italia-si-affida-a-connexia-per-strategia-e-influencer-marketing\/"},"modified":"2019-09-05T19:59:06","modified_gmt":"2019-09-05T19:59:06","slug":"qvc-italia-si-affida-a-connexia-per-strategia-e-influencer-marketing","status":"publish","type":"post","link":"https:\/\/selectednews.info\/it\/qvc-italia-si-affida-a-connexia-per-strategia-e-influencer-marketing\/","title":{"rendered":"QVC Italia si affida a Connexia per strategia e influencer marketing"},"content":{"rendered":"<div>\n<h4>Connexia annuncia la collaborazione con QVC per il coordinamento strategico e le attivazioni per le attivit\u00e0 di influencer marketing<\/h4>\n<p>QVC Italia ha scelto Connexia come partner per implementare le strategie di influencer marketing per il mercato italiano.<\/p>\n<p>\u201cCon la collaborazione e il supporto di Connexia \u2013 spiega Chiara Pariani, VP global brand marketing and Italy brand &amp; communications di QVC Italia \u2013 puntiamo ad attivare quelle fasce di clientela che a oggi non sono venute a contatto con il brand, per far percepire non solo la vastit\u00e0 della nostra offerta, ma anche l\u2019esperienza di shopping che proponiamo. La strategia di influencer marketing sar\u00e0 quindi fondamentale per coordinare al meglio le attivit\u00e0 che fungeranno da cassa di risonanza per lanci, progetti speciali e nuovi brand in arrivo in Italia e disponibili su QVC\u201d.<\/p>\n<figure id=\"attachment_147481\" style=\"width: 600px\" class=\"wp-caption alignnone\"><figcaption class=\"wp-caption-text\">Chiara Pariani<\/figcaption><\/figure>\n<p>Dopo una fase di setup e induction, le attivit\u00e0 partiranno a settembre 2019 e proseguiranno per un anno.<\/p>\n<p>\u201cAccogliamo la scelta di QVC con estremo entusiasmo perch\u00e9 si tratta di un\u2019azienda lungimirante\u00a0 \u2013 aggiunge Stefano Ardito, chief growth officer di Connexia -.\u00a0 Con il team marketing di QVC metteremo in campo strategia e creativit\u00e0 per dare vita a concept che possano garantire sempre reach su target specifici, con contenuti realizzati da personaggi mappati in modo preciso e funzionale al raggiungimento degli obiettivi della singola attivazione\u201d.<\/p>\n<figure id=\"attachment_142299\" style=\"width: 600px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-142299\" src=\"https:\/\/selectednews.info\/it\/wp-content\/uploads\/sites\/9\/2019\/09\/1567713544_591_QVC-Italia-si-affida-a-Connexia-per-strategia-e-influencer.jpg\" alt=\"\" width=\"600\" height=\"400\"  \/><figcaption class=\"wp-caption-text\">Stefano Ardito<\/figcaption><\/figure>\n<\/p><\/div>\n<p><a href=\"https:\/\/www.brand-news.it\/brand\/retail\/qvc-italia-si-affida-a-connexia-per-strategia-e-influencer-marketing\/\" rel=\"nofollow\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Connexia annuncia la collaborazione con QVC per il coordinamento strategico e le attivazioni per le attivit\u00e0 di influencer marketing QVC Italia ha scelto Connexia come partner per implementare le strategie di influencer marketing per il mercato italiano. \u201cCon la collaborazione e il supporto di Connexia \u2013 spiega Chiara Pariani, VP global brand marketing and Italy [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1433,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-1432","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tendenze-di-marketing-online"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - 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