{"id":1493,"date":"2019-09-06T17:13:23","date_gmt":"2019-09-06T17:13:23","guid":{"rendered":"https:\/\/selectednews.info\/it\/diageo-apre-una-gara-media-globale-con-focus-su-planning-e-dati\/"},"modified":"2019-09-06T17:13:24","modified_gmt":"2019-09-06T17:13:24","slug":"diageo-apre-una-gara-media-globale-con-focus-su-planning-e-dati","status":"publish","type":"post","link":"https:\/\/selectednews.info\/it\/diageo-apre-una-gara-media-globale-con-focus-su-planning-e-dati\/","title":{"rendered":"Diageo apre una gara media globale con focus su planning e dati"},"content":{"rendered":"<div>\n<h4 class=\"p1\">Diageo ha lanciato una gara media globale alla quale avrebbe chiamato tutti i principali gruppi della pubblicit\u00e0.<\/h4>\n<p class=\"p1\">In palio c\u2019\u00e8 il media planning e l\u2019acquisto spazi ma, come specifica a Campaign un portavoce dell\u2019azienda, attraverso la gara Diageo punta ad essere<span class=\"Apple-converted-space\">\u00a0 <\/span>\u201call\u2019avanguardia del media planning e data driven marketing\u201d.<\/p>\n<p class=\"p1\">L\u2019azienda, che controlla brand come Guinness, Johnnie Walker, Smirnoff e Tanqueray, nel settembre 2016 aveva riconfermato l\u2019incarico media nella maggior parte dei mercati (Nord America, Europa, America Latina e Sud-Est Asiatico) a Carat, parte di Dentsu Aegis Network, mentre Mindshare (Wpp) era stata incaricata in India e Sud Africa e Publicis Groupe in Australia.<\/p>\n<\/p>\n<p class=\"p1\">Il principale mercato per Diageo \u00e8 il Nord America dove genera il 35% delle vendite nette, segue l\u2019Europa con il 23%, l\u2019Asia Pacifico con il 21%, l\u2019Africa con il 12% e i Caraibi con il 9%.<\/p>\n<p class=\"p1\">La societ\u00e0 di media advisor che supporter\u00e0 l\u2019azienda durante la gara sar\u00e0 MediaSense. L\u2019investimento in marketing globale si aggira sui 2,2 miliardi di euro, di cui 550 milioni stanziati sui media, ma potrebbe anche crescere nel 2020, come dichiarato dalla stessa azienda, per \u201ccontinuare a costruire una piattaforma per una crescita sostenuta\u201d.<\/p>\n<\/p><\/div>\n<p>\n<!--noindex--><br \/>\n<a href=\"https:\/\/www.brand-news.it\/brand\/alimentari\/beverage\/diageo-gara-media-globale-19\/\" rel=\"nofollow\">Source link <\/a><br \/>\n<!--\/noindex--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Diageo ha lanciato una gara media globale alla quale avrebbe chiamato tutti i principali gruppi della pubblicit\u00e0. In palio c\u2019\u00e8 il media planning e l\u2019acquisto spazi ma, come specifica a Campaign un portavoce dell\u2019azienda, attraverso la gara Diageo punta ad essere\u00a0 \u201call\u2019avanguardia del media planning e data driven marketing\u201d. L\u2019azienda, che controlla brand come Guinness, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1494,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-1493","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tendenze-di-marketing-online"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Diageo apre una gara media globale con focus su planning e dati - Selected News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/selectednews.info\/it\/diageo-apre-una-gara-media-globale-con-focus-su-planning-e-dati\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Diageo apre una gara media globale con focus su planning e dati - Selected News\" \/>\n<meta property=\"og:description\" content=\"Diageo ha lanciato una gara media globale alla quale avrebbe chiamato tutti i principali gruppi della pubblicit\u00e0. In palio c\u2019\u00e8 il media planning e l\u2019acquisto spazi ma, come specifica a Campaign un portavoce dell\u2019azienda, attraverso la gara Diageo punta ad essere\u00a0 \u201call\u2019avanguardia del media planning e data driven marketing\u201d. 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