{"id":1857,"date":"2019-09-12T11:15:09","date_gmt":"2019-09-12T11:15:09","guid":{"rendered":"https:\/\/selectednews.info\/it\/jack-daniels-fa-visitare-la-storica-distilleria-con-lapp-in-realta-aumentata\/"},"modified":"2019-09-12T11:15:10","modified_gmt":"2019-09-12T11:15:10","slug":"jack-daniels-fa-visitare-la-storica-distilleria-con-lapp-in-realta-aumentata","status":"publish","type":"post","link":"https:\/\/selectednews.info\/it\/jack-daniels-fa-visitare-la-storica-distilleria-con-lapp-in-realta-aumentata\/","title":{"rendered":"Jack\u00a0Daniel\u2019s fa visitare la storica distilleria con l\u2019app in realt\u00e0 aumentata"},"content":{"rendered":"

Da oggi la storica\u00a0distilleria\u00a0di\u00a0Lynchburg, in Tennessee,\u00a0casa natale di Jack\u00a0Daniel\u2019s, si pu\u00f2 visitare in realt\u00e0 aumentata attraverso la nuova app del brand.<\/p>\n

Attraverso l\u2019app\u00a0Jack\u00a0Daniel\u2019s AR Experience \u00e8 possibile realizzare un viaggio\u00a0virtuale nella\u00a0Jack\u00a0Daniel\u2019s Distillery\u00a0attraverso una serie di pop-up che richiamano lo stile dei diorami, tra storie e immagini.
\nPer la sua realizzazione Jack\u00a0Daniel\u2019s ha collaborato con\u00a0Tactic, azienda con sede a San Francisco specializzata nella produzione di esperienze immersive.<\/p>\n

Una volta scaricata l\u2019app, \u00e8 sufficiente puntare la fotocamera davanti all\u2019etichetta di una bottiglia di Old N\u00b07 per far partire le animazioni, i racconti della voce fuori campo, storie e processi produttivi.
\nL\u2019esperienza \u00e8 divisa in tre parti: all\u2019apertura dell\u2019app, l\u2019etichetta anteriore di Old N\u00b07 si anima diventando la scenografia di una versione in miniatura della Distilleria, in cui addentrarsi per scoprirne la struttura. Il secondo scenario \u00e8 dedicato alla spiegazione passo dopo passo del processo di creazione del Tennessee Whisky. Il terzo, infine, \u00e8 dedicato alla storia e alle leggende su Mr.\u00a0Jack.
\n\u201cAl giorno d\u2019oggi \u00e8 importante per noi raggiungere fan e consumatori dove sono \u2013 afferma\u00a0Jeff Cole,\u00a0Modern Media Director\u00a0Jack\u00a0Daniel\u2019s -. Ci\u00f2 significa condividere contenuti unici, interessanti e pertinenti attraverso i digital device a nostra disposizione.\u00a0Nel 2016 abbiamo lanciato un\u2019esperienza immersiva nella realt\u00e0 virtuale e\u00a0nel 2018\u00a0abbiamo\u00a0diffuso la prima stagione del nostro podcast ufficiale,\u00a0Around the Barrel.\u00a0Questa\u00a0nuova\u00a0esperienza attraverso la realt\u00e0 aumentata porta la storia\u00a0del\u00a0nostro brand\u00a0ad un livello successivo, ancora pi\u00f9 vicino ai nostri consumatori, e non solo.\u201d<\/p>\n

\n
\nSource link <\/a>
\n<\/p>\n","protected":false},"excerpt":{"rendered":"

Da oggi la storica\u00a0distilleria\u00a0di\u00a0Lynchburg, in Tennessee,\u00a0casa natale di Jack\u00a0Daniel\u2019s, si pu\u00f2 visitare in realt\u00e0 aumentata attraverso la nuova app del brand. Attraverso l\u2019app\u00a0Jack\u00a0Daniel\u2019s AR Experience \u00e8 possibile realizzare un viaggio\u00a0virtuale nella\u00a0Jack\u00a0Daniel\u2019s Distillery\u00a0attraverso una serie di pop-up che richiamano lo stile dei diorami, tra storie e immagini. Per la sua realizzazione Jack\u00a0Daniel\u2019s ha collaborato con\u00a0Tactic, azienda […]<\/p>\n","protected":false},"author":2,"featured_media":1858,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-1857","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tendenze-di-marketing-online"],"yoast_head":"\nJack\u00a0Daniel\u2019s fa visitare la storica distilleria con l\u2019app in realt\u00e0 aumentata - Selected News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/selectednews.info\/it\/jack-daniels-fa-visitare-la-storica-distilleria-con-lapp-in-realta-aumentata\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jack\u00a0Daniel\u2019s fa visitare la storica distilleria con l\u2019app in realt\u00e0 aumentata - Selected News\" \/>\n<meta property=\"og:description\" content=\"Da oggi la storica\u00a0distilleria\u00a0di\u00a0Lynchburg, in Tennessee,\u00a0casa natale di Jack\u00a0Daniel\u2019s, si pu\u00f2 visitare in realt\u00e0 aumentata attraverso la nuova app del brand. Attraverso l\u2019app\u00a0Jack\u00a0Daniel\u2019s AR Experience \u00e8 possibile realizzare un viaggio\u00a0virtuale nella\u00a0Jack\u00a0Daniel\u2019s Distillery\u00a0attraverso una serie di pop-up che richiamano lo stile dei diorami, tra storie e immagini. 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