{"id":2150,"date":"2019-09-17T03:29:29","date_gmt":"2019-09-17T03:29:29","guid":{"rendered":"https:\/\/selectednews.info\/it\/in%e2%80%88svezia-lout-of-home-di-mcdonalds-si-trasforma-in-rifugio-per-le-api\/"},"modified":"2019-09-17T03:29:30","modified_gmt":"2019-09-17T03:29:30","slug":"in%e2%80%88svezia-lout-of-home-di-mcdonalds-si-trasforma-in-rifugio-per-le-api","status":"publish","type":"post","link":"https:\/\/selectednews.info\/it\/in%e2%80%88svezia-lout-of-home-di-mcdonalds-si-trasforma-in-rifugio-per-le-api\/","title":{"rendered":"In\u2008Svezia l\u2019out of home di McDonald\u2019s si trasforma in rifugio per le api"},"content":{"rendered":"<p>            In Svezia McDonald\u2019s ha adibito i cartelloni pubblicitari all\u2019esterno dei ristoranti ad \u2018hotel per api\u2019.<br \/>\nSi tratta di installazioni di legno permanenti pieni di buchi nella scritta \u2018Sempre aperto\u2019, fatti apposta per ospitare api e altri insetti. Con quest\u2019idea, a cura dell\u2019agenzia Nord DDB, il brand vuole favorire la sopravvivenza delle api \u2013 secondo alcuni studi il 30% delle api in Svezia sarebbe in pericolo \u2013 e l\u2019impollinazione, fondamentale per l\u2019ecosistema. Ogni ristorante potr\u00e0 ordinare il proprio \u2018hotel per api\u2019 e personalizzare il messaggio.<br \/>\nIl brand sta inoltre lavorando con JCDecaux per realizzare nel retro dei cartelloni pubblicitari un habitat favorevole per le api.<\/p>\n<p>\n<!--noindex--><br \/>\n<a href=\"https:\/\/www.brand-news.it\/brand\/alimentari\/food\/in%E2%80%88svezia-lout-of-home-di-mcdonalds-si-trasforma-in-rifugio-per-le-api\/\" rel=\"nofollow\">Source link <\/a><br \/>\n<!--\/noindex--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In Svezia McDonald\u2019s ha adibito i cartelloni pubblicitari all\u2019esterno dei ristoranti ad \u2018hotel per api\u2019. Si tratta di installazioni di legno permanenti pieni di buchi nella scritta \u2018Sempre aperto\u2019, fatti apposta per ospitare api e altri insetti. Con quest\u2019idea, a cura dell\u2019agenzia Nord DDB, il brand vuole favorire la sopravvivenza delle api \u2013 secondo alcuni [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2151,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-2150","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tendenze-di-marketing-online"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>In\u2008Svezia l\u2019out of home di McDonald\u2019s si trasforma in rifugio per le api - Selected News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/selectednews.info\/it\/in\u2008svezia-lout-of-home-di-mcdonalds-si-trasforma-in-rifugio-per-le-api\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"In\u2008Svezia l\u2019out of home di McDonald\u2019s si trasforma in rifugio per le api - Selected News\" \/>\n<meta property=\"og:description\" content=\"In Svezia McDonald\u2019s ha adibito i cartelloni pubblicitari all\u2019esterno dei ristoranti ad \u2018hotel per api\u2019. 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