Heineken lancia il nuovo spot #BetterTogether per la Champions League
\nCon la partenza della nuova stagione di Champions League, Heineken torna on air con lo spot #BetterTogether.<\/p>\n
Ideato da Publicis Italy, il filmato vuole dimostrare come anche i migliori match sono pi\u00f9 belli se si \u00e8 in compagnia.
\nGuest star dello spot, pianificato da Red Star (sigla di Dentsu Aegis dedicata al cliente), \u00e8 l\u2019ex calciatore francese Thierry Henry.
\nLa casa di produzione \u00e8 Iconoclast Paris.<\/p>\n
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\nCREDITS
\nHEINEKENSr. Director Global Heineken Brand: Gianluca Di TondoGlobal Heineken Integrated Communication and Innovation Manager: Els DijkhuizenGlobal Heineken Communication Manager: Ita BasseyDigital Manager Global Heineken Brand: Obabiyi FagadeSponsorship Manager Global Heineken: Ben Blanco
\nATL
\nPUBLICIS ITALYGlobal Chief Creative Officer Publicis WW: Bruno Bertelli
\nChief Creative Officer Publicis Italy: Cristiana BoccassiniGlobal Executive Creative Director: Luissandro Del GobboExecutive Creative Director: Luca CinquepalmiExecutive Creative Director: Marco Venturelli
\nArt Director: Giulia di FilippoCopywriter: Sara RossetHead of Strategy: Bela ZiemannInternational Strategic Planner: J ames MooreSenior Strategist: S tuart Williams
\nData Strategist: I lko PetkovHead TV Production: Mariella MaioranoTV Producer: Michela FiaschiWorldwide Account Director: David PagnoniInternational Client Service Director: Eleni CharakleiaInternational Client Service Director: Patricia SynephiasDigital Account Director: Alexandra StoicaAccount Supervisor: Barbara Ruscio LeviAccount Supervisor: Codruta ArboreAccount Executive: Lischa Steiper
\nPRODUCTION
\nProduction Company: Iconoclast ParisDirector: MegaforceDOP: Matias BoucardExecutive Producer: Charlotte MarmionLine Producer: Lucile BaruchelProduction Designer: Arno RothCostume Designer: Elise Bouquet and Reem KuzayliPost Producer: John MeunierEditors: Nicolas LarrouquerePost Production Company: MPCExecutive Producer: Dafydd UpsdellSound Engineer: Raj Sehgal (Grand Central Recording Studio London)
\nDIGITAL
\nPUBLICIS ITALYGlobal Chief Creative Officer Publicis WW: Bruno BertelliChief Creative Officer Publicis Italy: Cristiana BoccassiniGlobal Executive Creative Director: Luissandro Del GobboExecutive Creative Director: Luca CinquepalmiExecutive Creative Director: Marco VenturelliAssociate Creative Director: Gustavo LacerdaDigital Creative Director: Sandra BoldAssociate Creative Director: Arthur AmorimAssociate Creative Director: Dan ArangoJunior Art Director: Alex EftimieJunior Copywriter: Anton KuerschnerHead of Strategy: Bela ZiemannInternational Strategic Planner: James MooreSenior Strategist: Stuart WilliamsData Strategist: Ilko PetkovHead TV Production: Mariella MaioranoDigital Video Producer: Sanam BartolettiWorldwide Account Director: David PagnoniInternational Client Service Director: Eleni CharakleiaInternational Client Service Director: Patricia SynephiasDigital Account Director: Alexandra StoicaAccount Supervisor: Codruta ArboreAccount Executive: Lischa Steiper
\nDIGITAL PRODUCTION
\nDigital Production Company: Iconoclast Studio ParisDirector: Jason Yan FrancisDOP: Me\u0301lodie PreelExecutive Producer: Manon LeurentLine Producer: Re\u0301mi FarkasPost producer: John MeunierEditor: Philippe RochPost Production Company: MPCExecutive producer \u2013 Dafydd UpsdellPost Production producer \u2013 Christopher Preston BarnesVFX supervisor- Fraser ClelandColourist \u2013 Peter Oppersdorf
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