{"id":2279,"date":"2019-09-18T17:24:11","date_gmt":"2019-09-18T17:24:11","guid":{"rendered":"https:\/\/selectednews.info\/it\/clear-channel-e-dior-trasformano-gli-impianti-ooh-in-erogatori-di-profumo\/"},"modified":"2019-09-18T17:24:12","modified_gmt":"2019-09-18T17:24:12","slug":"clear-channel-e-dior-trasformano-gli-impianti-ooh-in-erogatori-di-profumo","status":"publish","type":"post","link":"https:\/\/selectednews.info\/it\/clear-channel-e-dior-trasformano-gli-impianti-ooh-in-erogatori-di-profumo\/","title":{"rendered":"Clear Channel e Dior trasformano gli impianti ooh in erogatori di profumo"},"content":{"rendered":"

Per tutto settembre gli impianti nel centro di Milano danno la possibilit\u00e0 di provare la fragranza Joy
\nDior sceglie Clear Channel per una campagna in out of home che sfrutta le nuove tecnologie.
\nA completamento di una campagna pubblicitaria digitale gi\u00e0 on air dedicata in esclusiva a Joy, l\u2019operazione trasforma gli impianti situati nei punti nevralgici di Milano (piazza Duomo, via Dante, via Torino, piazza Cordusio, Largo Cairoli) in veri e propri erogatori di profumo.
\nI sensori integrati all\u2019interno degli impianti rilevano la presenza e danno agli utenti la possibilit\u00e0 di provare live, sulla propria pelle, la nuova Eau de Parfum Intense.<\/p>\n

Carat Luxury, del gruppo Dentsu e da lunga data al fianco del gruppo LVMH nello sviluppo della strategia media, ha svolto un ruolo fondamentale nell\u2019implementazione di questo progetto tra Clear Channel e il marchio.<\/p>\n

\n
\nSource link <\/a>
\n<\/p>\n","protected":false},"excerpt":{"rendered":"

Per tutto settembre gli impianti nel centro di Milano danno la possibilit\u00e0 di provare la fragranza Joy Dior sceglie Clear Channel per una campagna in out of home che sfrutta le nuove tecnologie. A completamento di una campagna pubblicitaria digitale gi\u00e0 on air dedicata in esclusiva a Joy, l\u2019operazione trasforma gli impianti situati nei punti […]<\/p>\n","protected":false},"author":2,"featured_media":2280,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-2279","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tendenze-di-marketing-online"],"yoast_head":"\nClear Channel e Dior trasformano gli impianti ooh in erogatori di profumo - Selected News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/selectednews.info\/it\/clear-channel-e-dior-trasformano-gli-impianti-ooh-in-erogatori-di-profumo\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Clear Channel e Dior trasformano gli impianti ooh in erogatori di profumo - Selected News\" \/>\n<meta property=\"og:description\" content=\"Per tutto settembre gli impianti nel centro di Milano danno la possibilit\u00e0 di provare la fragranza Joy Dior sceglie Clear Channel per una campagna in out of home che sfrutta le nuove tecnologie. 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