{"id":2423,"date":"2019-09-20T16:10:06","date_gmt":"2019-09-20T16:10:06","guid":{"rendered":"https:\/\/selectednews.info\/it\/polaroid-eyewear-lancia-la-nuova-collezione-con-campagna-di-grey\/"},"modified":"2019-09-20T16:10:07","modified_gmt":"2019-09-20T16:10:07","slug":"polaroid-eyewear-lancia-la-nuova-collezione-con-campagna-di-grey","status":"publish","type":"post","link":"https:\/\/selectednews.info\/it\/polaroid-eyewear-lancia-la-nuova-collezione-con-campagna-di-grey\/","title":{"rendered":"Polaroid Eyewear lancia la nuova collezione con campagna di Grey"},"content":{"rendered":"

Polaroid Eyewear torna in comunicazione con la nuova campagna Fall\/Winter 2019, ideata e sviluppata da Grey, nella quale ancora una volta il concetto \u2018See beyond\u2019 viene raccontato con uno storytelling pop e contemporaneo.<\/p>\n

I protagonisti della campagna utilizzano la loro capacit\u00e0 di guardare oltre, senza fermarsi alla superficie delle cose e ribaltano la realt\u00e0 con nuovi colori, dimensioni e prospettive.Con la loro attitudine, i \u201csee beyonders\u201d rendono l\u2019elemento sognatore un punto di forza: le convenzioni e le regole che conosciamo decadono e l\u2019immaginazione conquista il suo spazio nella quotidianit\u00e0, invitandoci tutti a guardare le cose con pi\u00f9 leggerezza e divertimento.
\nLa campagna sar\u00e0 online su digital e social con web video, stories, carousel e vestir\u00e0 i punti vendita del brand, in Italia e all\u2019estero.<\/p>\n

CREDITS
\nChief Creative Officer: Francesco BozzaHead of Creative Department: Serena Di BrunoSenior Art Director: Alessandra BuchignaniCopywriter: Giuseppina IaccarinoJunior Digital Art Director: Clelia CodellaCSD & International Business Leader: Irina Alver\u00e0Senior Account Executive: Piera ColasanteJunior Account Assistant: Andrea SturiniHead of Digital: Daniel WheeldonCDP: WithstandExecutive Producer: Lorenzo DamianiRegia e Fotografia: Bonasia & Narcisi<\/p>\n

\n
\nSource link <\/a>
\n<\/p>\n","protected":false},"excerpt":{"rendered":"

Polaroid Eyewear torna in comunicazione con la nuova campagna Fall\/Winter 2019, ideata e sviluppata da Grey, nella quale ancora una volta il concetto \u2018See beyond\u2019 viene raccontato con uno storytelling pop e contemporaneo. I protagonisti della campagna utilizzano la loro capacit\u00e0 di guardare oltre, senza fermarsi alla superficie delle cose e ribaltano la realt\u00e0 con […]<\/p>\n","protected":false},"author":2,"featured_media":2424,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-2423","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tendenze-di-marketing-online"],"yoast_head":"\nPolaroid Eyewear lancia la nuova collezione con campagna di Grey - Selected News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/selectednews.info\/it\/polaroid-eyewear-lancia-la-nuova-collezione-con-campagna-di-grey\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Polaroid Eyewear lancia la nuova collezione con campagna di Grey - Selected News\" \/>\n<meta property=\"og:description\" content=\"Polaroid Eyewear torna in comunicazione con la nuova campagna Fall\/Winter 2019, ideata e sviluppata da Grey, nella quale ancora una volta il concetto \u2018See beyond\u2019 viene raccontato con uno storytelling pop e contemporaneo. 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