{"id":2581,"date":"2019-09-23T18:22:17","date_gmt":"2019-09-23T18:22:17","guid":{"rendered":"https:\/\/selectednews.info\/it\/burger-king-lancia-una-campagna-con-le-foto-di-clienti-addormentati\/"},"modified":"2019-09-23T18:22:18","modified_gmt":"2019-09-23T18:22:18","slug":"burger-king-lancia-una-campagna-con-le-foto-di-clienti-addormentati","status":"publish","type":"post","link":"https:\/\/selectednews.info\/it\/burger-king-lancia-una-campagna-con-le-foto-di-clienti-addormentati\/","title":{"rendered":"Burger King lancia una campagna con le foto di clienti addormentati"},"content":{"rendered":"

Pare che in Messico sia frequente schiacciare un pisolino da Burger King, dopo aver mangiato hamburger e patatine.
\nCe lo dice lo stesso brand con una campagna piuttosto insolita a supporto della \u2018King Collection\u2019, la gamma di panini pi\u00f9 grandi: i visual ritraggono dei clienti profondamente addormentati ai tavoli del fast food, alla fine del lauto pasto. La cosa insolita \u00e8 che si tratta di foto di veri clienti, giura il brand. L\u2019idea della campagna sarebbe infatti nata dall\u2019imbeccata di uno store manager che si era accorto di questo curioso fenomeno.
\nInsieme all\u2019agenzia We Believers\u00a0il brand ha reclutato un fotografo per immortalare i clienti in siesta postprandiale in alcuni ristoranti di Citt\u00e0 del Messico, luogo e giorno riportati in calce alle foto.
\nAl loro risveglio il fotografo li avvicinava, spiegava loro la situazione e, se d\u2019accordo, faceva firmare una liberatoria per i diritti d\u2019uso delle foto, a livello globale. Per il loro lavoro di \u2018testimonial\u2019 i clienti sono stati regolarmente pagati.<\/p>\n

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\n<\/p>\n","protected":false},"excerpt":{"rendered":"

Pare che in Messico sia frequente schiacciare un pisolino da Burger King, dopo aver mangiato hamburger e patatine. Ce lo dice lo stesso brand con una campagna piuttosto insolita a supporto della \u2018King Collection\u2019, la gamma di panini pi\u00f9 grandi: i visual ritraggono dei clienti profondamente addormentati ai tavoli del fast food, alla fine del […]<\/p>\n","protected":false},"author":2,"featured_media":2582,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-2581","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tendenze-di-marketing-online"],"yoast_head":"\nBurger King lancia una campagna con le foto di clienti addormentati - Selected News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/selectednews.info\/it\/burger-king-lancia-una-campagna-con-le-foto-di-clienti-addormentati\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Burger King lancia una campagna con le foto di clienti addormentati - Selected News\" \/>\n<meta property=\"og:description\" content=\"Pare che in Messico sia frequente schiacciare un pisolino da Burger King, dopo aver mangiato hamburger e patatine. Ce lo dice lo stesso brand con una campagna piuttosto insolita a supporto della \u2018King Collection\u2019, la gamma di panini pi\u00f9 grandi: i visual ritraggono dei clienti profondamente addormentati ai tavoli del fast food, alla fine del […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/selectednews.info\/it\/burger-king-lancia-una-campagna-con-le-foto-di-clienti-addormentati\/\" \/>\n<meta property=\"og:site_name\" content=\"Selected News\" \/>\n<meta property=\"article:published_time\" content=\"2019-09-23T18:22:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-09-23T18:22:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/selectednews.info\/it\/wp-content\/uploads\/sites\/9\/2019\/09\/Burger-King-lancia-una-campagna-con-le-foto-di-clienti.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"825\" \/>\n\t<meta property=\"og:image:height\" content=\"510\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"selectednews\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"selectednews\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/selectednews.info\\\/it\\\/burger-king-lancia-una-campagna-con-le-foto-di-clienti-addormentati\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/selectednews.info\\\/it\\\/burger-king-lancia-una-campagna-con-le-foto-di-clienti-addormentati\\\/\"},\"author\":{\"name\":\"selectednews\",\"@id\":\"https:\\\/\\\/selectednews.info\\\/it\\\/#\\\/schema\\\/person\\\/c8a0f1bfe64548cfb06c0529b0970068\"},\"headline\":\"Burger King lancia una campagna con le foto di clienti addormentati\",\"datePublished\":\"2019-09-23T18:22:17+00:00\",\"dateModified\":\"2019-09-23T18:22:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/selectednews.info\\\/it\\\/burger-king-lancia-una-campagna-con-le-foto-di-clienti-addormentati\\\/\"},\"wordCount\":179,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/selectednews.info\\\/it\\\/burger-king-lancia-una-campagna-con-le-foto-di-clienti-addormentati\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/selectednews.info\\\/it\\\/wp-content\\\/uploads\\\/sites\\\/9\\\/2019\\\/09\\\/Burger-King-lancia-una-campagna-con-le-foto-di-clienti.jpg\",\"articleSection\":[\"TENDENZE DI MARKETING ONLINE\"],\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/selectednews.info\\\/it\\\/burger-king-lancia-una-campagna-con-le-foto-di-clienti-addormentati\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/selectednews.info\\\/it\\\/burger-king-lancia-una-campagna-con-le-foto-di-clienti-addormentati\\\/\",\"url\":\"https:\\\/\\\/selectednews.info\\\/it\\\/burger-king-lancia-una-campagna-con-le-foto-di-clienti-addormentati\\\/\",\"name\":\"Burger King lancia una campagna con le foto di clienti addormentati - 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