[email\u00a0protected]<\/span><\/em><\/p>\n\nGrandes bancos y empresas financieras tecnol\u00f3gicas en M\u00e9xico quieren popularizar el env\u00edo de dinero al estilo de redes sociales como WhatsApp. Recientemente, Santander, Banorte y Banco Azteca han anunciado este servicio, como parte de su estrategia de brindar mayores alternativas para transferir dinero y combatir el uso de efectivo en M\u00e9xico, donde en promedio 85% de las operaciones diarias se realizan con dinero f\u00edsico.<\/p>\n
\nEn contraste, datos del Fintech Summit Google muestran que 56% de los mexicanos quiere pagar con su tel\u00e9fono m\u00f3vil, debido a la facilidad y rapidez que implica realizar operaciones sin asistir a una sucursal.<\/p>\n
\nAl respecto, las firmas Deloitte y Visa estiman que 75% del dinero que se mueva en 2025 a trav\u00e9s de los bancos en todo el mundo ser\u00e1 a trav\u00e9s de transacciones m\u00f3viles realizadas por la poblaci\u00f3n m\u00e1s joven, sin excluir a otro segmento poblacional que evita asistir a sucursales bancarias.<\/p>\n
\nApenas esta semana, Banco Azteca anunci\u00f3 su servicio de transferencias de dinero, compra de tiempo aire, apertura de cuentas, as\u00ed como consulta de saldos son los servicios que ofrecer\u00e1 mediante WhatsApp.<\/p>\n
\nSeg\u00fan el banco, este servicio a trav\u00e9s de la aplicaci\u00f3n de mensajer\u00eda se suma a su servicio de banca digital y actualmente se encuentra en programa piloto con lo que las nuevas funcionalidades se incorporar\u00e1n de forma gradual.<\/p>\n
\nDinero social.<\/strong> La fintech Enso, la cual acaba de presentar su cartera virtual para enviar dinero en un modelo de redes sociales, explic\u00f3 que este servicio puede ser popular y generar escala entre usuarios que ya no quieren acudir a sucursales bancarias y obtener mayores beneficios en operaciones hechas desde su dispositivo.<\/p>\n\nSeg\u00fan estudios de mercado realizados por la firma, la mitad de usuarios de la banca reprueba los servicios de las instituciones financieras tradicionales y considera como puntos en contra horarios restringidos, largas filas y tiempos de espera.<\/p>\n
\nA la par, los usuarios consideran que los bancos cobran comisiones elevadas y cargos ocultos.<\/p>\n
\nEnso apuesta por crear una comunidad que env\u00eden y reciban dinero en un modelo de mensajer\u00eda instant\u00e1nea a trav\u00e9s de su aplicaci\u00f3n m\u00f3vil que por el momento est\u00e1 limitada a usuarios con cuenta bancaria; sin embargo, prev\u00e9 ofrecer tarjetas de d\u00e9bito y servicios de pagos.<\/p>\n<\/div>\n
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