{"id":1308,"date":"2019-06-21T06:24:36","date_gmt":"2019-06-21T06:24:36","guid":{"rendered":"https:\/\/selectednews.info\/mx\/el-39-de-los-mexicanos-surten-despensa-online\/"},"modified":"2019-06-21T06:24:37","modified_gmt":"2019-06-21T06:24:37","slug":"el-39-de-los-mexicanos-surten-despensa-online","status":"publish","type":"post","link":"https:\/\/selectednews.info\/mx\/el-39-de-los-mexicanos-surten-despensa-online\/","title":{"rendered":"El 39% de los mexicanos surten despensa online"},"content":{"rendered":"<p> [ad_1]<br \/>\n<\/p>\n<div>\n<p>Entre el total de las personas que compran su despensa en l\u00ednea, el 39% lo hacen completamente a trav\u00e9s de <strong>internet<\/strong>, de acuerdo con el an\u00e1lisis <strong>El comprador digital mexicano<\/strong> realizado por <strong>in-Store Media<\/strong>.<\/p>\n<p>En conferencia de prensa, <strong>Felipe G\u00f3mez<\/strong>, director de <strong>mercadotecnia <\/strong>de la firma, explic\u00f3 que 61% de los mexicanos hacen sus compras mixtas, es decir, tanto en l\u00ednea como en tiendas f\u00edsicas.<\/p>\n<p>El estudio encontr\u00f3 que 60% de quienes hacen todas sus compras en l\u00ednea son mujeres, 60% tienen entre 18 y 35 a\u00f1os de edad y destaca el <strong>nivel socioecon\u00f3mico ABC+<\/strong>.<\/p>\n<p><strong>G\u00f3mez <\/strong>coment\u00f3 que 81% de los compradores &#8220;<strong>full online<\/strong>&#8221; trabajan y el 52% hacen consumos principalmente diarios o entre dos y tres veces a la semana gastando en promedio 500 pesos.<\/p>\n<p>El <strong>smartphone <\/strong>es el principal dispositivo para realizar compras por <strong>internet <\/strong>con 55% seguido por las compras desde <strong>laptops <\/strong>con 55%.<\/p>\n<p>El director de mercadotecnia de <strong>in-Store Media<\/strong> dijo que los consumidores buscan reducir los tiempos de compra pues mientras tardan 24.7 minutos adquiriendo <strong>productos en l\u00ednea<\/strong> al hacerlo en tiendas f\u00edsicas destinan m\u00e1s de dos horas.<\/p>\n<p>Por otra parte, G\u00f3mez indic\u00f3 que 51% <strong>compra en l\u00ednea<\/strong> por la comodidad y facilidad que representa y 92% mencion\u00f3 que lo m\u00e1s importante radica en los tiempos de entrega.<\/p>\n<p>vcr<\/p>\n<\/div>\n<p>[ad_2]<br \/>\n<br \/><a href=\"https:\/\/www.eluniversal.com.mx\/cartera\/indicadores\/el-39-de-los-mexicanos-surten-despensa-online\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>[ad_1] Entre el total de las personas que compran su despensa en l\u00ednea, el 39% lo hacen completamente a trav\u00e9s de internet, de acuerdo con el an\u00e1lisis El comprador digital mexicano realizado por in-Store Media. En conferencia de prensa, Felipe G\u00f3mez, director de mercadotecnia de la firma, explic\u00f3 que 61% de los mexicanos hacen sus [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1309,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1308","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-de-negocios"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El 39% de los mexicanos surten despensa online - Selected News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/selectednews.info\/mx\/el-39-de-los-mexicanos-surten-despensa-online\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El 39% de los mexicanos surten despensa online - Selected News\" \/>\n<meta property=\"og:description\" content=\"[ad_1] Entre el total de las personas que compran su despensa en l\u00ednea, el 39% lo hacen completamente a trav\u00e9s de internet, de acuerdo con el an\u00e1lisis El comprador digital mexicano realizado por in-Store Media. 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