[email\u00a0protected]<\/span><\/em><\/p>\n\nEl 39% de los consumidores de tiendas de autoservicio en l\u00ednea usa s\u00f3lo este medio para realizar sus compras, inform\u00f3 el estudio Observatorio del Shopper Experience (OSE) realizado por in-Store Media.<\/p>\n
\nEn conferencia, Felipe G\u00f3mez, director de mercadotecnia de la firma, explic\u00f3 que 61% de los mexicanos hacen compras mixtas, es decir, tanto en l\u00ednea como en tiendas.<\/p>\n
\nEl estudio destac\u00f3 que 60% de quienes hacen todas sus compras en l\u00ednea son mujeres y 40% son hombres, mientras que los compradores que usan ambos son 50% del g\u00e9nero femenino y 50% del masculino.<\/p>\n
\nG\u00f3mez dijo que los consumidores que hacen sus compras en internet son muy j\u00f3venes, alrededor de 60% tienen entre 18 y 35 a\u00f1os de edad, con promedio de 32 a\u00f1os y destaca el nivel socioecon\u00f3mico ABC+.<\/p>\n
\nEl directivo dijo que 81% de los compradores \u201cfull online\u201d est\u00e1n ocupados. \u201cAqu\u00ed vemos que el trabajo y las grandes jornadas laborales orillan a comprar online\u201d.<\/p>\n
\nPor otra parte, destac\u00f3 que 42% de los consumidores digitales hacen compras para el mismo d\u00eda y a la semana gastan en promedio de uno a 500 pesos.<\/p>\n
\nUn 33% realiza compras grandes de despensa y destinan entre 500 y mil pesos, mientras que 25% hacen compras de \u201creposici\u00f3n\u201d una vez a la semana y gastan en promedio entre mil y mil 500 pesos.<\/p>\n
\nEl smartphone es el principal dispositivo para compras por internet, con 55%, seguido por laptops, con 50%; computadoras de escritorio en 39%, y las tabletas, 14%.<\/p>\n
\nRespecto al tipo de plataforma que utilizan los compradores en l\u00ednea, las aplicaciones son m\u00e1s utilizadas, con 52% frente a las p\u00e1ginas web de las tiendas de autoservicio, con 42%.<\/p>\n
\nEl director de mercadotecnia de in-Store Media dijo que los consumidores buscan reducir los tiempos de compra pues mientras tardan 24.7 minutos adquiriendo productos en l\u00ednea al hacerlo en tiendas f\u00edsicas destinan m\u00e1s de dos horas.<\/p>\n
\nG\u00f3mez indic\u00f3 que 51% compra en l\u00ednea por la comodidad y facilidad que representa y 92% mencion\u00f3 que lo m\u00e1s importante radica en los tiempos de entrega.<\/p>\n<\/div>\n
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El 39% de mexicanos hace despensa online - Selected News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/selectednews.info\/mx\/el-39-de-mexicanos-hace-despensa-online\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El 39% de mexicanos hace despensa online - Selected News\" \/>\n<meta property=\"og:description\" content=\"[ad_1] [email\u00a0protected] El 39% de los consumidores de tiendas de autoservicio en l\u00ednea usa s\u00f3lo este medio para realizar sus compras, inform\u00f3 el estudio Observatorio del Shopper Experience (OSE) realizado por in-Store Media. 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