[email\u00a0protected]<\/span><\/em><\/p>\n\nLa firma mexicana de exhibici\u00f3n cinematogr\u00e1fica Cin\u00e9polis dio a conocer en breve el cambio en su logotipo y concepto como parte de una transformaci\u00f3n enfocada en lo digital.<\/p>\n
\nUno de los complejos de la compa\u00f1\u00eda en Monterrey, Nuevo Le\u00f3n, cuenta con la nueva imagen corporativa y la idea de esta multinacional apunta a reforzar la digitalizaci\u00f3n en las compras y experiencia dentro y fuera de sus complejos, informaron fuentes del sector.<\/p>\n
\nLos kioscos o \u00e1reas para compra digital de boletos formar\u00e1n parte de este concepto en Cin\u00e9polis, precisaron las personas consultadas.<\/p>\n
\nLa empresa no ha publicado con exactitud los cambios internos y externos, pero ha dejado ver en redes sociales la nueva etapa que se aproxima para el corporativo dirigido por Alejandro Ram\u00edrez.<\/p>\n
\nCin\u00e9polis fue fundada en M\u00e9xico en 1971 y hasta el a\u00f1o pasado era el segundo operador de cines m\u00e1s grande del mundo, en t\u00e9rmino de asistentes, con la operaci\u00f3n de 691 conjuntos de cine con 5 mil 609 pantallas y m\u00e1s de 338 millones de usuarios anuales en 17 pa\u00edses.<\/p>\n
\nEn 2018, Cin\u00e9polis realiz\u00f3 la compra de una participaci\u00f3n minoritaria significativa en la empresa Cinemaxx, que opera en Indonesia. Inform\u00f3 su entrada al mercado de Arabia Saudita en asociaci\u00f3n con los grupos Al Hokair y Al Tayer, los que participan en los sectores hotelero y de entretenimiento, as\u00ed como en la industria minorista de lujo y estilo.<\/p>\n
\nCin\u00e9polis ha alcanzado presencia en Argentina, Guatemala, Honduras, Costa Rica, El Salvador, Panam\u00e1, Colombia, Per\u00fa, India, Brasil, Estados Unidos, Chile y Espa\u00f1a.<\/p>\n
\nEl corporativo mexicano ha mantenido una estrategia de crecimiento inorg\u00e1nico en los \u00faltimos a\u00f1os.<\/p>\n
\nDe manera reciente, la compa\u00f1\u00eda realiz\u00f3 adquisiciones en Argentina, India y Estados Unidos. Tambi\u00e9n compr\u00f3 Yelmo Cines, la segunda cadena m\u00e1s grande de Espa\u00f1a.<\/p>\n
\nDe 2011 a 2015, la cadena concret\u00f3 cinco adquisiciones de empresas como Box Cinema y Cinemais, en Brasil, esta \u00faltima aport\u00f3 44 nuevas salas; Cine Hoyts, en Chile, represent\u00f3 158 pantallas; Fun Cinemas, la cual implic\u00f3 71 pantallas, y Yelmo Cines, con 414 unidades.<\/p>\n
\nEn 12 a\u00f1os, el corporativo de la familia Ram\u00edrez opera en mercados internacionales como Centroam\u00e9rica, Europa y Medio Oriente.<\/p>\n<\/div>\n
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