[email\u00a0protected]<\/span><\/em><\/p>\n\nA pesar de que existe la tecnolog\u00eda para corregir la vista mediante una cirug\u00eda y los lentes de contacto han avanzado mucho, los mexicanos prefieren usar lentes de armaz\u00f3n. Este es el nicho de mercado que Alcon quiere hacer crecer.<\/p>\n
\nAlcon, el laboratorio recientemente separado de Novartis, se especializa en oftalmolog\u00eda con tres divisiones de negocio: quir\u00fargica, con m\u00e1quinas para hacer cirug\u00eda de cataratas y correcci\u00f3n de visi\u00f3n; lentes de contacto, y gotas.<\/p>\n
\nIgnacio Casta\u00f1\u00f3n, CEO de Alcon M\u00e9xico, dijo que el tama\u00f1o de la oportunidad de negocio en el pa\u00eds es enorme, ya que los mexicanos usan muy poco los lentes de contacto y se estima que hay 2.6 millones de personas que requieren una operaci\u00f3n de cataratas.<\/p>\n
\n\u201cEn M\u00e9xico la penetraci\u00f3n de los lentes de contacto es de menos 1%, cuando en Estados Unidos es de 14% de la poblaci\u00f3n y en algunos pa\u00edses es hasta 50%\u201d, indic\u00f3.<\/p>\n
\nEl directivo de Alcon coment\u00f3 que la poblaci\u00f3n desconoce el avance en los lentes de contacto, pues no solo corrigen la miop\u00eda, sino tambi\u00e9n el astigmatismo y la presbicia, por lo que ya hay lentes de contacto bifocales.<\/p>\n
\n\u201cHay momentos en la vida donde te conviene un lente de contacto y para eso tenemos el lente diario, pero para presbicia tenemos lentes multifocales de contacto.<\/p>\n
\n\u201cLo importante es la comodidad y la tecnolog\u00eda nueva avanz\u00f3 mucho. Se te olvida que tienes un lente de contacto\u201d, coment\u00f3 Casta\u00f1\u00f3n.<\/p>\n
\nAdem\u00e1s del desconocimiento, los mexicanos van al oftalm\u00f3logo una vez al a\u00f1o, pese a que se recomienda ir por lo menos dos veces al a\u00f1o, y existen s\u00f3lo 4 mil oftalm\u00f3logos en el pa\u00eds.<\/p>\n
\nEn el caso de las cataratas, se estima que en el pa\u00eds hay 2.6 millones de personas que necesitan una cirug\u00eda de este tipo, pero se realizan apenas 200 mil operaciones al a\u00f1o.<\/p>\n
\nAlcon comercializa equipo para las operaciones de catarata y lentes intraoculares e intraoculares precargados para esta operaci\u00f3n.<\/p>\n
\nEste a\u00f1o la compa\u00f1\u00eda lanzar\u00e1 un lente que se inyecta de manera autom\u00e1tica mediante una burbuja de gas, lo que disminuye la probabilidad de contaminaci\u00f3n al momento de hacer la operaci\u00f3n de catarata. Tambi\u00e9n sacar\u00e1 una nueva l\u00ednea de gotas para ojo seco, una molestia muy recurrente en ciudades altamente contaminadas.<\/p>\n
\nAlcon agreg\u00f3 que con la separaci\u00f3n de Novartis estiman que los ciclos de investigaci\u00f3n para lanzar nuevos productos, que regularmente van de 10 a 15 a\u00f1os, pasen a cinco.<\/p>\n<\/div>\n
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