{"id":155,"date":"2019-04-28T13:30:26","date_gmt":"2019-04-28T13:30:26","guid":{"rendered":"https:\/\/selectednews.info\/mx\/el-nuevo-mercado-del-dia-del-nino\/"},"modified":"2019-04-28T13:30:27","modified_gmt":"2019-04-28T13:30:27","slug":"el-nuevo-mercado-del-dia-del-nino","status":"publish","type":"post","link":"https:\/\/selectednews.info\/mx\/el-nuevo-mercado-del-dia-del-nino\/","title":{"rendered":"El nuevo mercado del D\u00eda del Ni\u00f1o"},"content":{"rendered":"

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El D\u00eda del Ni\u00f1o<\/strong>, la segunda fecha m\u00e1s importante del a\u00f1o que deja una jugosa derrama econ\u00f3mica de m\u00e1s de 17 mil millones de pesos<\/strong>, seg\u00fan el comercio organizado del pa\u00eds, est\u00e1 cambiando cada vez m\u00e1s los h\u00e1bitos de consumo.<\/p>\n

Con la era digital, los ni\u00f1os ya no son los que anhelaban un caballo, el cochecito o la mu\u00f1eca como regalo; los que disfrutaban una tarde en el circo o que se casaban en la kerm\u00e9s que organizaba la escuela.<\/p>\n

No son los ni\u00f1os que escuchaban rondas infantiles como El patio de mi casa<\/strong>, A la v\u00edbora de la mar<\/strong>, Un elefante se columpiaba<\/strong> o Aserr\u00edn Aserr\u00e1n y Don Pirul\u00ed<\/strong>.<\/p>\n

Tampoco existen cantautores como Francisco Gabilondo Soler Cri Cri o Alberto Lozano<\/strong>, quienes dejaron huella en las generaciones maduras, con canciones como Caminito de la escuela, La Patita, Hoy canto a la luz, canto al ni\u00f1o.<\/p>\n

Ahora no s\u00f3lo son consumidores de videos<\/strong>, sino que tambi\u00e9n los crean. Los ni\u00f1os representan un ti- cket de compra mayor al preferir un celular en el que puedan\u00a0 jugar y ver los contenidos de sus youtubers.<\/p>\n

El mercado objetivo se centra en lo que estos consumidores ven en las plataformas de videos<\/strong>.<\/p>\n

Los menores de 13 a\u00f1os de edad<\/strong> quieren vestir y peinarse como las ni\u00f1as que tienen millones de seguidores en su canal de YouTube<\/strong>, siguen los retos y consejos para preparar pizzas o tener \u00e9xito como anfitriones en una pijamada.<\/p>\n

Lo anterior es aprovechado por las principales empresas que est\u00e1n a la caza de los ni\u00f1os yotubers famosos<\/strong> (influencers) para colocar sus marcas de ropa, juguetes, alimentos, bebidas y dem\u00e1s cotidianeidades.<\/p>\n

Para los m\u00e1s peques, las tablets le est\u00e1n ganando terreno a las sonajas, balones y globos. Adem\u00e1s, los vestidos de princesas y trajes de s\u00faperh\u00e9roes tienen m\u00e1s variedad que las l\u00edneas m\u00e1s fashionistas.<\/p>\n

Estad\u00edsticas<\/strong><\/p>\n

Seg\u00fan los datos m\u00e1s recientes y disponibles del Instituto Nacional de Estad\u00edstica y Geograf\u00eda (Inegi), en M\u00e9xico residen 39.2 millones de ni\u00f1os y adolescentes de cero a 17 a\u00f1os de edad, lo que representa 32.8% de la poblaci\u00f3n total.<\/p>\n

Datos de la Encuesta Intercensal 2015 se\u00f1alan que el n\u00famero de ni\u00f1os menores de cinco a\u00f1os asciende a 10.5 millones; hay 22.2 millones que se encuentran en edad escolar (de entre cinco a 14 a\u00f1os).<\/p>\n

El sistema educativo tiene registrados a 25.4 millones de ni\u00f1os y adolescentes inscritos en escuelas desde el nivel preescolar hasta secundaria.<\/p>\n

El mercado<\/strong><\/p>\n

Mediciones de mercado indican que los juguetes siguen siendo el principal producto que m\u00e1s se vende en tiendas departamentales y supermercados seguidos de los helados y paletas, chocolates y dulces.<\/p>\n

Le siguen la ropa, calzado y los electr\u00f3nicos. Los restaurantes que m\u00e1s clientela tienen el D\u00eda del Ni\u00f1o, son las pizzer\u00edas.<\/p>\n

Museos vs. plazas comerciales<\/strong><\/p>\n

El 30 de abril tambi\u00e9n es motivo para que plazas comerciales y museos organicen festividades.<\/p>\n

El Museo Interactivo de Econom\u00eda (Mide), el Papalote y el Universum de la UNAM, as\u00ed como el Planetario Luis Enrique Erro del Instituto Polit\u00e9cnico Nacional (IPN) suelen preparar especiales para atraer a los ni\u00f1os, a fin de acercarlos al mundo de la econom\u00eda, las ciencias y la astronom\u00eda.<\/p>\n

Con la inclusi\u00f3n financiera, la poblaci\u00f3n infantil es tomada en cuenta para la educaci\u00f3n con temas como el ahorro, la inversi\u00f3n y cr\u00e9dito.<\/p>\n

Por su parte, la Procuradur\u00eda de la Defensa del Contribuyente (Prodecon), a trav\u00e9s de su \u00e1rea de cultura contributiva, cuenta con programas para formar a los futuros pagadores de impuestos.<\/p>\n<\/div>\n

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[ad_1] El D\u00eda del Ni\u00f1o, la segunda fecha m\u00e1s importante del a\u00f1o que deja una jugosa derrama econ\u00f3mica de m\u00e1s de 17 mil millones de pesos, seg\u00fan el comercio organizado del pa\u00eds, est\u00e1 cambiando cada vez m\u00e1s los h\u00e1bitos de consumo. Con la era digital, los ni\u00f1os ya no son los que anhelaban un caballo, […]<\/p>\n","protected":false},"author":2,"featured_media":156,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-155","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-de-negocios"],"yoast_head":"\nEl nuevo mercado del D\u00eda del Ni\u00f1o - Selected News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/selectednews.info\/mx\/el-nuevo-mercado-del-dia-del-nino\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El nuevo mercado del D\u00eda del Ni\u00f1o - Selected News\" \/>\n<meta property=\"og:description\" content=\"[ad_1] El D\u00eda del Ni\u00f1o, la segunda fecha m\u00e1s importante del a\u00f1o que deja una jugosa derrama econ\u00f3mica de m\u00e1s de 17 mil millones de pesos, seg\u00fan el comercio organizado del pa\u00eds, est\u00e1 cambiando cada vez m\u00e1s los h\u00e1bitos de consumo. 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