[email\u00a0protected]<\/span><\/em><\/p>\n\nLa cadena mexicana de tintorer\u00edas 7Clean iniciar\u00e1 un periodo de expansi\u00f3n internacional a partir de este a\u00f1o, donde Am\u00e9rica Latina ser\u00e1 uno de sus focos principales, indic\u00f3 Ana Beniamini, directora general de la empresa.<\/p>\n
\n\u201cEstamos terminando de prepararnos para hacer nuestro lanzamiento fuera de M\u00e9xico, ya nos consideramos suficientemente maduros para crecer fuera, sabemos c\u00f3mo hacerlo, el mercado es excelente, ya tenemos la ruta en Am\u00e9rica: Chile, Per\u00fa, Brasil, Colombia, Panam\u00e1, Costa Rica, Honduras y Guatemala\u201d, dijo la directiva.<\/p>\n
\nEn entrevista con EL UNIVERSAL, detall\u00f3 que el avance en la planeaci\u00f3n estrat\u00e9gica est\u00e1 a 90%, por lo que es cuesti\u00f3n de poco tiempo para incursionar fuera de M\u00e9xico.<\/p>\n
\n\u201cLa expansi\u00f3n internacional no s\u00f3lo sirve para hacer m\u00e1s floreciente una franquicia, tambi\u00e9n te enriqueces en informaci\u00f3n y la franquicia tiene mayor valor\u201d, agreg\u00f3.<\/p>\n
\nEn 2018, 7Clean tuvo un crecimiento de doble d\u00edgito y actualmente cuenta con 17 establecimientos en Ciudad de M\u00e9xico, Estado de M\u00e9xico, Chihuahua, Aguascalientes y Canc\u00fan. En los pr\u00f3ximos 60 d\u00edas abrir\u00e1 otras seis unidades.<\/p>\n
\n\u201cEl mercado de tintorer\u00edas mexicano representa un universo de casi 3 mil establecimientos\u201d, puntualiz\u00f3 la directora general.<\/p>\n
\nLa firma fue fundada en 2004 y cuenta con una estrategia de crecimiento vinculada al crowdfunding, en el que las personas pueden participar en su expansi\u00f3n.<\/p>\n
\nEn 2016, las tintorer\u00edas 7Clean generaron la primera franquicia en el pa\u00eds, ya que fueron necesario ajustes en la propuesta de valor y montos de inversi\u00f3n para los interesados en abrir establecimientos.<\/p>\n
\n\u201cNuestro \u00e9xito fue que conseguimos una formulaci\u00f3n exacta, dise\u00f1amos nuestra propia tecnolog\u00eda, tenemos nuestras propias m\u00e1quinas que trabajan con la cantidad exacta de agua, y otros elementos. A escala mundial nadie ha logrado el proceso de lavado que contamos en esta empresa\u201d, indic\u00f3 Beniamini.<\/p>\n
\nEn la estrategia de 7Clean una clave fue la reducci\u00f3n de los espacios de renta, lo cual gener\u00f3 un impacto en el costo de la franquicia. Su enfoque est\u00e1 en generar mayor rentabilidad para los inversionistas y mejorar sus m\u00e1rgenes de ganancia.<\/p>\n
\nBeniamini relat\u00f3 que para el concepto como la tecnolog\u00eda tomaron \u201cmuchas horas para analizar qu\u00e9 pasaba en el mundo sobre las tintorer\u00edas, detectamos alertas sobre el uso de ciertos productos y empezamos a dise\u00f1ar el futuro de las tintorer\u00edas\u201d.<\/p>\n
\n\u00a0<\/p>\n<\/div>\n
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