[email\u00a0protected]<\/span><\/em><\/p>\n\nLas ventas netas de Televisa se vieron impactadas por los segmentos de contenidos y Sky, donde la publicidad del sector privado y del gobierno disminuyeron en el segundo trimestre del a\u00f1o.<\/p>\n
\nEn su reporte trimestral, Televisa inform\u00f3 que las ventas netas fueron de 24 mil 307.6 millones de pesos, una disminuci\u00f3n de 2.7% comparado con los 24 mil 978.3 millones alcanzados en el mismo periodo de 2018, excluyendo los efectos de los ingresos obtenidos por el Mundial de Futbol de Rusia.<\/p>\n
\n“Esta disminuci\u00f3n es atribuible al decremento en las ventas de los segmentos de contenidos, Sky y otros negocios\u201d, justific\u00f3 la empresa en su reporte enviado a la Bolsa Mexicana de Valores (BMV).<\/p>\n
\nEn el mismo periodo del a\u00f1o pasado, tanto las ventas como ingresos por contenidos se beneficiaron con mil 723.5 millones de pesos y 817.2 millones, respectivamente, por derechos de transmisi\u00f3n del Mundial y digitales en Am\u00e9rica Latina.<\/p>\n
\nEn cuanto a ventas de publicidad, present\u00f3 una ca\u00edda de 17%, al representar 4 mil 370.3 millones de pesos en el segundo trimestre comparadas con los 5 mil 265 millones reportados en el mismo periodo de 2018.<\/p>\n
\n\u201cPor el lado del sector privado, los ingresos disminuyeron debido a un comparativo dif\u00edcil con el a\u00f1o pasado y una desaceleraci\u00f3n en los ingresos por publicidad\u201d, se\u00f1al\u00f3.<\/p>\n
\nEl comparativo dif\u00edcil se debe a que en el segundo trimestre del a\u00f1o pasado se transmiti\u00f3 la Copa del Mundo, misma que impact\u00f3 favorablemente los ingresos por publicidad, y este a\u00f1o Semana Santa afect\u00f3 el periodo reportado, pues los clientes reducen su inversi\u00f3n.<\/p>\n
\nRespecto a las ventas de publicidad al gobierno, Televisa reiter\u00f3 que la nueva administraci\u00f3n implement\u00f3 la reducci\u00f3n de su gasto en publicidad, que es de 50%.<\/p>\n
\nLas ventas de otros negocios como editorial, distribuci\u00f3n de largometrajes y radio fueron de mil 946.5 millones de pesos, lo que significa una disminuci\u00f3n de 15.8%.<\/p>\n
\nLas ventas del segundo trimestre de Sky cayeron 5.5%, al sumar 5 mil 348.1 millones frente a 5 mil 658.8 millones alcanzados en el trimestre de 2018. El segmento de cable tuvo un aumento en ventas de 15.7%.<\/p>\n
\n\u00a0<\/p>\n
\n\u00a0<\/p>\n<\/div>\n
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