[email\u00a0protected]<\/span><\/em><\/p>\n\nEl segmento de autos de lujo tiene el potencial para vender hasta tres veces m\u00e1s en el pa\u00eds, pero la inseguridad desincentiva la compra de este tipo de veh\u00edculos, dijo Alexander Wehr, presidente y CEO de BMW Group Latinoam\u00e9rica.<\/p>\n
\nEn M\u00e9xico, los autos de lujo representan s\u00f3lo 4% de las ventas totales de veh\u00edculos, cuando en Rusia y Turqu\u00eda alcanzan hasta 10%. Incluso, en Brasil y Argentina donde el costo de esas unidades es mayor, la participaci\u00f3n del segmento premium es m\u00e1s alta que en M\u00e9xico.<\/p>\n
\n\u201cEn M\u00e9xico deber\u00edamos vender tres veces m\u00e1s. Deber\u00edamos vender entre 50 o 60 mil unidades (anuales) en BMW nada m\u00e1s, por el tama\u00f1o de la poblaci\u00f3n, el tama\u00f1o de la clase media y otros factores m\u00e1s\u201d, coment\u00f3 Wehr en entrevista durante la celebraci\u00f3n de los 25 a\u00f1os de BMW en el pa\u00eds.<\/p>\n
\nBMW es l\u00edder en ventas en el segmento premium, con 30% de participaci\u00f3n de mercado, dos puntos porcentuales m\u00e1s que en 2018.<\/p>\n
\nEn los primeros seis meses de 2019, la compa\u00f1\u00eda comercializ\u00f3 11 mil 884 unidades, 6.2% menos respecto al mismo periodo de 2018.<\/p>\n
\nWehr explic\u00f3 que hay tres factores que est\u00e1n frenando las ventas de autos de lujo: la incertidumbre econ\u00f3mica, el aumento de las tasas de inter\u00e9s y la delincuencia.<\/p>\n
\n\u201cEl mercado mexicano ha ca\u00eddo 6%; el de lujo, 10%, y nosotros s\u00f3lo 5%. Y aunque el mercado ha ca\u00eddo, nosotros hemos ganado participaci\u00f3n de mercado, que es lo m\u00e1s importante\u201d, destac\u00f3 el directivo.<\/p>\n
\nLa compa\u00f1\u00eda espera que en el segundo semestre del a\u00f1o mejoren los niveles de venta. BMW cerrar\u00e1 2019 con 44 agencias, de las cuales dos son nuevas: Metepec y Los Cabos.<\/p>\n
\nLos distribuidores de BMW han invertido 200 millones de d\u00f3lares de 2016 a 2019 en M\u00e9xico.<\/p>\n
\nSerie 3. <\/strong>La firma present\u00f3 la s\u00e9ptima generaci\u00f3n del BMW Serie 3 Sed\u00e1n producido en la reci\u00e9n inaugurada planta de San Luis Potos\u00ed con mano de obra 100% mexicana.<\/p>\n\nEste modelo tambi\u00e9n se fabrica en Munich, Alemania, y en Tiexi en Shenyang, China.<\/p>\n
\nLa producci\u00f3n del Serie 3 en M\u00e9xico ser\u00e1 para varios mercados, aunque por ahora la mayor\u00eda de los veh\u00edculos se exportan a Estados Unidos y Canad\u00e1. El auto tendr\u00e1 un precio de 799 mil 900 pesos y la versi\u00f3n el\u00e9ctrica llegar\u00e1 a finales de a\u00f1o.<\/p>\n<\/div>\n
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Inseguridad limita el potencial de los autos de lujo: BMW - Selected News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/selectednews.info\/mx\/inseguridad-limita-el-potencial-de-los-autos-de-lujo-bmw\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Inseguridad limita el potencial de los autos de lujo: BMW - Selected News\" \/>\n<meta property=\"og:description\" content=\"[ad_1] [email\u00a0protected] El segmento de autos de lujo tiene el potencial para vender hasta tres veces m\u00e1s en el pa\u00eds, pero la inseguridad desincentiva la compra de este tipo de veh\u00edculos, dijo Alexander Wehr, presidente y CEO de BMW Group Latinoam\u00e9rica. 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