[email\u00a0protected]<\/span><\/em>
Considerada la bebida emblem\u00e1tica del Caribe, el precio del ron en M\u00e9xico baj\u00f3 el mes pasado por primera vez en los \u00faltimos 16 a\u00f1os, debido al desplome de las ventas de la bebida.<\/p>\nDatos del Instituto Nacional de Estad\u00edstica y Geograf\u00eda (Inegi) se\u00f1alan que el costo promedio del ron se redujo 0.7% durante junio del presente a\u00f1o con relaci\u00f3n al mes similar de 2018.<\/p>\n
Se trata de la primera disminuci\u00f3n desde octubre de 2003, cuando entonces el precio del destilado se abarat\u00f3 2.5%.<\/p>\n
El menor consumo del ron y otros destilados de ca\u00f1a en M\u00e9xico contrasta con el mayor apetito por bebidas destiladas de agave, cuyas ventas sumaron 4 mil 125 millones de pesos en abril, 510 millones m\u00e1s que un a\u00f1o antes.<\/p>\n
El tequila es el destilado de agave m\u00e1s demandado en el pa\u00eds y la segunda bebida alcoh\u00f3lica m\u00e1s consumida, s\u00f3lo despu\u00e9s de la cerveza.<\/p>\n
En el caso del ron, la botella Bacardi A\u00f1ejo de un litro se vendi\u00f3 en 128 pesos el mes pasado en la Ciudad de M\u00e9xico, 59 pesos menos en comparaci\u00f3n con los 187 pesos que val\u00eda hace un a\u00f1o.<\/p>\n
De acuerdo con el Inegi, el precio promedio del ron paname\u00f1o Abuelo A\u00f1ejo 12 A\u00f1os de 750 mililitros (ml) baj\u00f3 de 785 a 753 pesos en la capital del pa\u00eds.<\/p>\n
En Tijuana, el ron cubano Matusalem A\u00f1ejo en presentaci\u00f3n de 750 ml pas\u00f3 de 433 a 373 pesos, una disminuci\u00f3n de 60 pesos.<\/p>\n
El Bacardi Blanco de 980 ml se redujo de 195 a 179 pesos en la ciudad de Quer\u00e9taro, mientras la botella estadounidense Kraken Blanco de 750 ml baj\u00f3 de 199 a 196 pesos en Canc\u00fan.<\/p>\n
El ron es m\u00e1s barato a consecuencia de su menor consumo en el pa\u00eds, cuyas ventas reportaron un valor de apenas 35 millones de pesos en abril pasado, seg\u00fan los resultados de la Encuesta Mensual de la Industria Manufacturera (EMIM) del Inegi.<\/p>\n
Equivale a menos de la mitad de ventas que hace un a\u00f1o y adem\u00e1s significa el registro m\u00e1s bajo desde que hay informaci\u00f3n disponible, a partir de enero de 2013.<\/p>\n
Al igual que la mayor\u00eda de licores, siete de cada 10 pesos del precio al p\u00fablico del ron corresponde al pago del IEPS, por 53%, y el IVA, por 16%, una pol\u00edtica que reduce el margen de ganancia de los productores y complica manipular el precio de venta.\u00a0<\/p>\n<\/div>\n
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