[email\u00a0protected]<\/span><\/em><\/p>\n\nEste a\u00f1o se espera que 1% de los veh\u00edculos que circulan en el pa\u00eds ser\u00e1n h\u00edbridos o el\u00e9ctricos, de acuerdo con la consultora Integrate Data Facts (IDF).<\/p>\n
\nEn 2006, el parque vehicular de autos h\u00edbridos y el\u00e9ctricos en el pa\u00eds era cero, pero a partir de 2015, derivado de las contingencias ambientales, el doble Hoy No Circula y el incremento en el precio de la gasolina, la demanda por este tipo de unidades empez\u00f3 a crecer de manera constante.<\/p>\n
\nDe enero a abril se vendieron
6 mil 714 autos h\u00edbridos y el\u00e9ctricos en el pa\u00eds, 34% m\u00e1s respecto al mismo periodo de 2018, de acuerdo con la Asociaci\u00f3n Mexicana de la Industria Automotriz (AMIA).<\/p>\n
\nBrais \u00c1lvarez, gerente de cuenta de J.D. Power, dijo que se espera que en los pr\u00f3ximos cinco a\u00f1os, la participaci\u00f3n de los veh\u00edculos h\u00edbridos y el\u00e9ctricos en el parque vehicular mexicano se duplique para alcanzar 2% del mercado.<\/p>\n
\n\u201cTodas las marcas est\u00e1n buscando tener al menos una opci\u00f3n en este tipo de motorizaciones h\u00edbridas y no es nada m\u00e1s por aumentar su portafolio. Al contrario, esos productos no se fabrican en M\u00e9xico e implica un espacio en la importaci\u00f3n de sus veh\u00edculos para tenerlos aqu\u00ed, pero es un segmento que est\u00e1 en crecimiento\u201d, coment\u00f3.<\/p>\n
Toyota tiene 57% del mercado mexicano en este segmento; seguida de Honda, con 8%; Nissan, 5%; Infiniti, 3%; KIA, 4%; Ford, 4%, y Hyundai, 3%, seg\u00fan IDF.<\/p>\n
\nEl restante 16% del mercado se reparte entre otras marcas como BMW, Porsche y Jaguar, las cuales tambi\u00e9n tienen en su portafolio autos h\u00edbridos y el\u00e9ctricos.<\/p>\n
\n\u00c1lvarez agreg\u00f3 que el principal inter\u00e9s de los consumidores por adquirir un veh\u00edculo de este tipo es el ahorro de combustible y en segundo lugar, el medio ambiente.<\/p>\n
\n\u201cEs una combinaci\u00f3n entre la gente que dice que le conviene m\u00e1s porque va a gastar menos en gasolina y porque se preocupan por el tema ecol\u00f3gico.<\/p>\n
\n\u201cTambi\u00e9n hemos visto que es un cliente mucho m\u00e1s complejo, es un perfil diferente al que compra un subcompacto normal. Suelen tener m\u00e1s preparaci\u00f3n, mayor grado de estudios, normalmente viven en entidades de alta densidad y tienen mayores requerimientos a la hora de comprar un veh\u00edculo\u201d, detall\u00f3.<\/p>\n
\nSi se toma el origen de las compa\u00f1\u00edas con mayor participaci\u00f3n de mercado en la venta de h\u00edbridos y el\u00e9ctricos, las automotrices japonesas tienen 73% del mercado en este segmento en el pa\u00eds.<\/p>\n
\nToyota, de hecho, anunci\u00f3 sus planes para comercializar la marca Lexus a partir de 2021, y todos los veh\u00edculos que vender\u00e1 contar\u00e1n con una versi\u00f3n h\u00edbrida.<\/p>\n
\nAdem\u00e1s del ahorro en combustible, estas unidades no pagan tenencia, no est\u00e1n sujetos al programa Hoy No Circula y tienen 20% de descuento en la Superv\u00eda Poniente, la Autopista Urbana Sur y la Autopista Urbana Norte.<\/p>\n
\nPara los veh\u00edculos el\u00e9ctricos cada vez hay m\u00e1s estaciones de carga en las principales ciudades del pa\u00eds.<\/p>\n
\nJ.D. Power consider\u00f3 que el consumidor mexicano super\u00f3 la barrera de la confianza en las tecnolog\u00edas h\u00edbridas y el\u00e9ctricas.<\/p>\n
\nEn cuanto al precio, pese a que a\u00fan son caros, est\u00e1n en el mismo rango que una SUV, por lo que son una opci\u00f3n m\u00e1s para consumidores con mayor poder adquisitivo.<\/p>\n<\/div>\n
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