[email\u00a0protected]<\/span><\/em><\/p>\n\nPara este a\u00f1o, Toyota tiene la expectativa de comercializar m\u00e1s de 100 mil veh\u00edculos en M\u00e9xico, una previsi\u00f3n de 10 mil unidades menos respecto a las esperadas, debido a las condiciones del mercado. No obstante, ha mantenido su participaci\u00f3n de mercado, y en julio sus ventas subieron 14%.<\/p>\n
\n\u201cEl a\u00f1o pasado la industria cay\u00f3 arriba de 6% y en lo que va del a\u00f1o ha ca\u00eddo 6.4%. Tuvimos que ajustar nuestro plan de ventas de acuerdo con el mercado, pero en julio tuvimos un gran mes y si miramos el desempe\u00f1o de Toyota al d\u00eda de hoy, hemos disminuido s\u00f3lo 2.6% las ventas\u201d, explic\u00f3 Tom Sullivan, presidente de Toyota Motor Sales de M\u00e9xico.<\/p>\n
\nEn 2018, Toyota comercializ\u00f3 108 mil 761 veh\u00edculos en el pa\u00eds, sumando cinco a\u00f1os consecutivos de crecimiento. Sus modelos m\u00e1s vendidos son Hilux, Rav 4, Yaris, Hiace y Avanza, aunque tambi\u00e9n una buena parte de su crecimiento corresponde a autos h\u00edbridos.<\/p>\n
\nEn 2018, Toyota comercializ\u00f3 11 mil 500 h\u00edbridos, el equivalente a 10% de ventas totales. En lo que va del a\u00f1o, han vendido 7 mil 500 h\u00edbridos, por lo que esperan incrementar las ventas en este segmento entre 3% y 4% durante 2019.<\/p>\n
\nGuillermo D\u00edaz, director de operaciones de Toyota, coment\u00f3 que para que se masifique la venta de h\u00edbridos se requieren m\u00e1s incentivos gubernamentales.<\/p>\n
\nUna menor compra de flotillas por parte del gobierno tambi\u00e9n afect\u00f3 las ventas de Toyota.<\/p>\n
\nEl a\u00f1o pasado, 13% de las ventas de la compa\u00f1\u00eda correspond\u00edan a flotillas, pero este a\u00f1o la participaci\u00f3n baj\u00f3 a 8%.<\/p>\n
\nReferente a las tasas de inter\u00e9s, Toyota agreg\u00f3 que si el Banco de M\u00e9xico reduce la tasa de referencia, ellos pueden bajar los intereses para impulsar el mercado.<\/p>\n<\/div>\n
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