[email\u00a0protected]<\/span><\/em><\/p>\n\nLa empresa de bol\u00edgrafos BIC prev\u00e9 captar entre 60% a 70% de sus ingresos anuales durante la temporada de regreso a clases en M\u00e9xico, que abarca de julio a agosto, y anticipa ganar participaci\u00f3n de mercado a trav\u00e9s de una alianza con los 18 mil puntos de venta de las tiendas Oxxo, dijo C\u00e9dric Fort, director general de la compa\u00f1\u00eda.<\/p>\n
\n\u201cEl mercado mexicano es grande y est\u00e1 en crecimiento, cada a\u00f1o m\u00e1s de 30 millones de estudiantes entran a clases y somos cerca de 130 millones de personas en el pa\u00eds, y en 10 a\u00f1os podr\u00edamos llegar a 150 millones\u201d, indic\u00f3.<\/p>\n
\nEn entrevista con EL UNIVERSAL, Fort, de origen franc\u00e9s, coment\u00f3 que la estrategia con Oxxo es una innovaci\u00f3n comercial, en la que a trav\u00e9s de un departamento de papeler\u00eda se podr\u00e1n conseguir bol\u00edgrafos, l\u00e1pices de colores, marcadores y otros productos.<\/p>\n
\n\u201cSon 18 mil puntos de venta adicionales abiertos las 24 horas. Esto inici\u00f3 hace dos semanas, son 13 millones de personas que visitan las tiendas Oxxo a diario y eso es m\u00e1s que la poblaci\u00f3n de B\u00e9lgica\u201d, puntualiz\u00f3 el ejecutivo.<\/p>\n
\nBIC naci\u00f3 en Francia hace m\u00e1s de 70 a\u00f1os y tiene presencia en 160 pa\u00edses. La compa\u00f1\u00eda lleg\u00f3 a M\u00e9xico hace 45 a\u00f1os y es uno de sus cinco principales mercados en t\u00e9rminos de ventas.<\/p>\n
\nEn M\u00e9xico, BIC tiene la f\u00e1brica m\u00e1s grande de bol\u00edgrafos a escala mundial que produce 2 billones de unidades al a\u00f1o, de las cuales m\u00e1s de 50% se exporta a 47 pa\u00edses.<\/p>\n
\nLas ventas del corporativo a escala mundial ascendieron a mil 900 millones de euros en 2018, de los cuales la categor\u00eda de papeler\u00eda represent\u00f3 cerca de 40%; los encendedores, 36%, y el resto fue ingresos por rastrillos.<\/p>\n
\nEn cuanto a la desaceleraci\u00f3n econ\u00f3mica en M\u00e9xico, Fort dijo que no han registrado un impacto, adem\u00e1s de que la visi\u00f3n de BIC es a largo plazo: \u201cHan habido a\u00f1os buenos y malos, meses dif\u00edciles, hemos trabajado con todo tipo de gobiernos en un marco legal y \u00e9tico, por eso nuestro compromiso es de largo plazo\u201d.<\/p>\n
\nPara el directivo, el mercado mexicano representa una oportunidad de captar m\u00e1s consumidores y generar innovaci\u00f3n.<\/p>\n
\nSobre un posible aumento en el precio de sus productos, Fort aclar\u00f3 que buscar\u00e1n estrategias para mantener sin cambios este indicador, por lo que no prev\u00e9 afectaci\u00f3n para los consumidores.<\/p>\n<\/div>\n
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