[email\u00a0protected]<\/span><\/em><\/p>\n\nLa firma argentina Credencial apuesta por ganar una tajada de mercado en la repartici\u00f3n de m\u00e1s de 20 millones de tarjetas a trav\u00e9s del Banco del Bienestar en la entrega de programas sociales.<\/p>\n
\nEn entrevista con EL UNIVERSAL, el director general de Credencial, Carlos Gorleri, hay espacio para competir con los grandes bancos que ya entregan los pl\u00e1sticos.<\/p>\n
\n\u201cYa presentamos unas iniciativas y participamos indirectamente hasta que Banco del Bienestar tome una decisi\u00f3n. Si bien una parte ya se hace por parte de dos bancos privados, queda un gran parque que se va tener que actualizar tecnol\u00f3gicamente y Credencial ser\u00e1 uno de los oferentes\u201d, dijo.<\/p>\n
\nExplic\u00f3 que conocen el segmento al que est\u00e1 dirigida la estrategia de apoyos sociales del gobierno, ya que han trabajado con la llamada Red de la Gente, brazo de inclusi\u00f3n y acceso en zonas sin servicios bancarios tradicionales de lo que fuera el Banco del Ahorro Nacional y Servicios Financieros (Bansefi).<\/p>\n
\nCredencial es un jugador con m\u00e1s de cinco a\u00f1os en el mercado de tarjetas en M\u00e9xico, con m\u00e1s de 9 millones de pl\u00e1sticos en el pa\u00eds. Actualmente concluye contratos que la llevar\u00e1n a alcanzar 20 millones de tarjetas entre varios clientes del sistema financiero mexicano.<\/p>\n
\nGorleri explic\u00f3 que si bien las tendencias de medio de pago se inclinan hacia alternativas digitales, las tarjetas han virado a convertirse en pl\u00e1sticos virtuales que siguen siendo referencia para transacciones.<\/p>\n
\nLa firma dice que su tecnolog\u00eda est\u00e1 lista para adaptarse a la plataforma Cobro Digital (CoDi), y consider\u00f3 que \u00e9sta iniciativa del Banco de M\u00e9xico y la banca comercial es un buen referente para Am\u00e9rica Latina en inclusi\u00f3n financiera.<\/p>\n
\nResalt\u00f3 tambi\u00e9n la regulaci\u00f3n para las empresas financieras tecnol\u00f3gicas en M\u00e9xico, al crear un escenario de certidumbre.<\/p>\n<\/div>\n
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