{"id":298,"date":"2019-05-07T10:33:09","date_gmt":"2019-05-07T10:33:09","guid":{"rendered":"https:\/\/selectednews.info\/mx\/netflix-clarovideo-y-blim-ganan-clientes\/"},"modified":"2019-05-07T10:33:10","modified_gmt":"2019-05-07T10:33:10","slug":"netflix-clarovideo-y-blim-ganan-clientes","status":"publish","type":"post","link":"https:\/\/selectednews.info\/mx\/netflix-clarovideo-y-blim-ganan-clientes\/","title":{"rendered":"Netflix, ClaroVideo y Blim ganan clientes"},"content":{"rendered":"

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[email\u00a0protected]<\/span><\/em>
The Competitive Intelligence Unit (CIU) calcula que al cierre del a\u00f1o 53.6 millones de usuarios tendr\u00e1n acceso a plataformas de televisi\u00f3n de paga por internet u OTT como Netflix, ClaroVideo o HBO GO.<\/p>\n

Esta cifra significa un aumento de 15.3 millones de personas que podr\u00e1n ver contenidos como series y pel\u00edculas a trav\u00e9s de este medio; el a\u00f1o pasado eran 38.3 millones los usuarios de OTTs en M\u00e9xico.<\/p>\n

\u201cEs muy importante que el panorama en cuanto a competencia siga adelante para que los usuarios puedan tener acceso a internet\u201d y acceder a estos servicios, coment\u00f3 Fernando Esquivel, analista de The CIU en conferencia de prensa.<\/p>\n

De una suscripci\u00f3n pueden depender varios usuarios, por lo que en n\u00famero de suscripciones, los OTT crecer\u00e1n 11.5% a\u00f1o con a\u00f1o, la televisi\u00f3n por cable 10.6% y la televisi\u00f3n satelital disminuir\u00e1 8.3%.<\/p>\n

Esto significa que al primer trimestre del a\u00f1o pasado hab\u00eda 7.8 millones de suscriptores de TV de paga por internet y en el mismo periodo de 2019 fueron 8.7 millones.<\/p>\n

Al cierre de 2018, Netflix es la empresa de televisi\u00f3n de paga por internet con mayor mercado, con 80%, seguido por ClaroVideo, con 14.6%; Blim, con 2.7%; HBO GO, con 1.5%, y el resto, 1.2%.<\/p>\n

Radam\u00e9s Camargo, analista de la consultora, coment\u00f3 que se suman m\u00e1s jugadores y cada d\u00eda es mayor el n\u00famero de personas que quieren acceder a estas plataformas que ofrecen contenido original y las inversiones que hacen en la experiencia al usuario.<\/p>\n

\u201cCada vez se acercan m\u00e1s a la televisi\u00f3n por cable en n\u00famero de suscripciones\u201d, destac\u00f3 Camargo.<\/p>\n

El segmento de televisi\u00f3n por cable crece menos por la oferta de plataformas en l\u00ednea, como por los empaquetamientos, mientras que el segmento satelital mantiene una ca\u00edda; sin embargo, el analista dijo que hay una perspectiva positiva de que pueda recuperarse al incluir internet y telefon\u00eda en sus paquetes.<\/p>\n

Sobre la posibilidad de que se aplique un impuesto de 3% a servicios como Netflix o HBO GO, Camargo indic\u00f3 que ser\u00e1 interesante ver qu\u00e9 esquema adoptar\u00e1 M\u00e9xico.<\/p>\n

\u201cSi lo har\u00e1 v\u00eda las tarjetas de cr\u00e9dito, si las plataformas van a absorber el impuesto o va a reflejarse en precio para los usuarios, ah\u00ed depender\u00e1 de la din\u00e1mica de adopci\u00f3n en la que los usuarios se sentir\u00e1n menos incentivados por precio para contratar estas plataformas o vean el valor en t\u00e9rminos de contenidos y aun as\u00ed decidan contratarlos\u201d.<\/p>\n

Ernesto Piedras, director de The CIU, destac\u00f3 que la experiencia es que la autoridad fiscal no ha sabido vivir en el mundo digital.<\/p>\n

\u201cNo hay una pol\u00edtica fiscal para lo digital, entonces ojal\u00e1 se apresuren a nivelar el terreno porque se habla de una competencia inequitativa\u201d.<\/p>\n

\u00a0<\/p>\n<\/div>\n

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[ad_1] [email\u00a0protected]The Competitive Intelligence Unit (CIU) calcula que al cierre del a\u00f1o 53.6 millones de usuarios tendr\u00e1n acceso a plataformas de televisi\u00f3n de paga por internet u OTT como Netflix, ClaroVideo o HBO GO. Esta cifra significa un aumento de 15.3 millones de personas que podr\u00e1n ver contenidos como series y pel\u00edculas a trav\u00e9s de […]<\/p>\n","protected":false},"author":2,"featured_media":299,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-298","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-de-negocios"],"yoast_head":"\nNetflix, ClaroVideo y Blim ganan clientes - Selected News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/selectednews.info\/mx\/netflix-clarovideo-y-blim-ganan-clientes\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Netflix, ClaroVideo y Blim ganan clientes - Selected News\" \/>\n<meta property=\"og:description\" content=\"[ad_1] [email\u00a0protected]The Competitive Intelligence Unit (CIU) calcula que al cierre del a\u00f1o 53.6 millones de usuarios tendr\u00e1n acceso a plataformas de televisi\u00f3n de paga por internet u OTT como Netflix, ClaroVideo o HBO GO. 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