[email\u00a0protected]<\/span><\/em><\/p>\n\nLos gigantes tecnol\u00f3gicos Google y Facebook aseguraron que para desarrollar un entorno digital de medios de pago y llevar m\u00e1s servicios financieros a la poblaci\u00f3n sin acceso, se debe trabajar en asociaci\u00f3n con los bancos.<\/p>\n
\nAl participar en el seminario Sistemas de pagos y nuevas tecnolog\u00edas, organizado por el Banco de M\u00e9xico (Banxico), la directora de Alianzas de Pagos de Google, Uzma Makhdumi, dijo que hay una creencia err\u00f3nea de que las firmas tecnol\u00f3gicas son rivales de los bancos, cuando en realidad se trabaja en colaboraci\u00f3n para desarrollar mejores medios de pago para usuarios que prefieren usar plataformas digitales respecto a la banca tradicional.<\/p>\n
\nDestac\u00f3 que en Estados Unidos, 48% de la poblaci\u00f3n millennial quiere un banco digital. En tanto, uno de cada tres clientes de la banca piensa en cambiar de instituci\u00f3n en los pr\u00f3ximos 90 d\u00edas.<\/p>\n
\nExplic\u00f3 que el sistema formal no ha conectado con la mayor\u00eda de la poblaci\u00f3n, ya que en todo el mundo actualmente existen 2.5 mil millones de personas, en su mayor\u00eda mujeres, que no tienen acceso a servicios financieros.<\/p>\n
\n\u201cNosotros somos muy buenos realizando tecnolog\u00eda, pero no en sistemas bancarios, tenemos que realizar alianzas con bancos y comercios al pasar de informal a formal, y de efectivo a digital, y de esta manera los bancos se benefician porque pueden ver las transacciones\u201d, dijo Makhdumi.<\/p>\n
\nPor su parte, la directora de Pol\u00edticas de Pago de Facebook, Leena Im, dijo que se ha buscado apoyar a los peque\u00f1os negocios para mejorar sus ventas usando la red social, de manera que hay toda una comunidad que utiliza estas herramientas tecnol\u00f3gicas para realizar pagos y transferencias.<\/p>\n
\nDe acuerdo con Im, para avanzar en inclusi\u00f3n financiera es necesario aliarse con instituciones bancarias y gobiernos, adem\u00e1s de que el principal reto es desarrollar medios de pago digitales f\u00e1ciles de usar para toda la poblaci\u00f3n.<\/p>\n
\nSobre los avances de M\u00e9xico en el desarrollo de medios digitales de pago como la plataforma Cobro Digital (CoDi), desarrollada por el Banxico, Makhdumi dijo que es una propuesta que busca simplificar las transacciones al facilitar pagos a trav\u00e9s del tel\u00e9fono.<\/p>\n
\nRecomend\u00f3 que para que la estrategia de pagos digitales en M\u00e9xico tenga \u00e9xito, todos los integrantes del ecosistema como bancos y gobierno deben alinear sus esfuerzos para el desarrollo de mejores productos.<\/p>\n
\nResalt\u00f3 los avances en China, India y Filipinas, donde la aceptaci\u00f3n de medios digitales de pago ha permitido la reducci\u00f3n del uso del efectivo. Detall\u00f3 que en India se logr\u00f3 aumentar en 43 veces el n\u00famero de usuarios digitales en los recientes 20 meses.<\/p>\n
\nPara la directiva de Google, los 4 mil millones de usuarios de internet que existen en el mundo representan una oportunidad para impulsar el crecimiento de los pagos digitales y avanzar hacia una tecnolog\u00eda sin uso de efectivo.<\/p>\n<\/div>\n
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