[email\u00a0protected]<\/span><\/em><\/p>\n\nLa subsidiaria mexicana del banco brasile\u00f1o Nubank quiere replicar el \u00e9xito de su modelo sin sucursales, con operaciones totalmente digitales y con productos de cr\u00e9dito al consumo y empresas, dijo su director general en el pa\u00eds, Emilio Gonz\u00e1lez.<\/p>\n
\nCon base en ello, Nu M\u00e9xico apostar\u00e1 fuerte por atraer a los clientes que no son atendidos por la banca tradicional, pero tambi\u00e9n pretende ganarse a una buena parte del mercado.<\/p>\n
\n\u201cDesde hace tiempo ten\u00edamos mucho inter\u00e9s de entrar al mercado mexicano. Fue m\u00e1s un tema de recursos internos. Vemos mucha oportunidad aqu\u00ed, por las mismas razones y complejidades que vimos en Brasil, donde la industria est\u00e1 muy concentrada y donde no precisamente tiene el mejor servicio al cliente\u201d, dijo a EL UNIVERSAL.<\/p>\n
\nGonz\u00e1lez explic\u00f3 que en Brasil son l\u00edderes en el segmento de tarjetas de cr\u00e9dito y cr\u00e9ditos al consumo y ya han comenzado a desplegar un producto de financiamiento a empresas, modelos que no descartan replicar en M\u00e9xico, pero que se adaptar\u00e1n a las condiciones locales.<\/p>\n
\nLa semana pasada, Nu anunci\u00f3 la incursi\u00f3n de su tarjeta de cr\u00e9dito sin cobro de comisiones que ya puede solicitarse a trav\u00e9s de su p\u00e1gina de internet.<\/p>\n
\n\u201cNo nos consideramos una empresa omniproducto. Nos gustar\u00eda ofrecer un portafolio de servicios financieros. Es m\u00e1s sencillo para los clientes cuando podemos ofrecerles m\u00e1s productos e interactuar entre s\u00ed.<\/p>\n
\n\u201cNo necesariamente traer\u00edamos al mercado mexicano los mismos productos que tenemos en Brasil; analizamos el mercado y lo que puede ser una muy buena introducci\u00f3n al consumidor sobre la experiencia de Nubank, y vimos que la tarjeta de cr\u00e9dito tiene muchos de los dolores de cabeza que podemos solucionar con nuestra tecnolog\u00eda\u201d.<\/p>\n
\nDetall\u00f3 que en los pr\u00f3ximos meses Nu anunciar\u00e1 la fecha de inicio de la emisi\u00f3n y puesta en marcha de su tarjeta de cr\u00e9dito en M\u00e9xico, pero en este momento los interesados ya pueden anotarse en lista de espera.<\/p>\n
\nEl directivo a\u00f1adi\u00f3 que la firma sigue analizando la figura legal con la que operar\u00e1 en M\u00e9xico en los pr\u00f3ximos meses, ante lo cual se mantiene como una empresa S.A. regulada por la Secretar\u00eda de Hacienda y Cr\u00e9dito P\u00fablico (SHCP).<\/p>\n
\nHasta el momento no hay una meta de colocaci\u00f3n de tarjetas en el mercado mexicano, agreg\u00f3, pues lo que se busca es ofrecer una nueva experiencia en servicios financieros, incluso sacrificando crecimiento en el arranque de su negocio.<\/p>\n<\/div>\n
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Nubank va a competir con banca 100% digital - Selected News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/selectednews.info\/mx\/nubank-va-a-competir-con-banca-100-digital\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nubank va a competir con banca 100% digital - Selected News\" \/>\n<meta property=\"og:description\" content=\"[ad_1] [email\u00a0protected] La subsidiaria mexicana del banco brasile\u00f1o Nubank quiere replicar el \u00e9xito de su modelo sin sucursales, con operaciones totalmente digitales y con productos de cr\u00e9dito al consumo y empresas, dijo su director general en el pa\u00eds, Emilio Gonz\u00e1lez. 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