{"id":3288,"date":"2019-08-28T10:36:57","date_gmt":"2019-08-28T10:36:57","guid":{"rendered":"https:\/\/selectednews.info\/mx\/precio-de-aspirina-subira-4-este-ano\/"},"modified":"2019-08-28T10:36:59","modified_gmt":"2019-08-28T10:36:59","slug":"precio-de-aspirina-subira-4-este-ano","status":"publish","type":"post","link":"https:\/\/selectednews.info\/mx\/precio-de-aspirina-subira-4-este-ano\/","title":{"rendered":"Precio de Aspirina subir\u00e1 4% este a\u00f1o"},"content":{"rendered":"

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[email\u00a0protected]<\/span><\/em>
El medicamento de libre venta Aspirina, propiedad de la multinacional Bayer, tendr\u00e1 un aumento de 4% en sus precios en los pr\u00f3ximos meses, derivado del repunte en la inflaci\u00f3n, y prev\u00e9 continuar con ganancias en participaci\u00f3n de mercado en un sector que vale cerca de 4 mil millones de pesos, dijo Elena V\u00e1zquez, l\u00edder regional en el corporativo farmac\u00e9utico.<\/p>\n

\u201cNuestra estrategia de precios es mantenernos a niveles de inflaci\u00f3n, puede ser un ligero incremento de acuerdo a como se vea la inflaci\u00f3n en el a\u00f1o. Aun as\u00ed, el precio seguir\u00e1 siendo accesible\u201d, coment\u00f3 la responsable de la categor\u00eda de dolor y cardio para Bayer Consumer Health Latinoam\u00e9rica.<\/p>\n

En entrevista con EL UNIVERSAL, la directiva record\u00f3 que los aumentos de precios en los \u00faltimos a\u00f1os han estado en el orden de 4% anual.<\/p>\n

El precio promedio de una presentaci\u00f3n de Aspirina de 10 tabletas est\u00e1 entre 10 y 15 pesos, aunque en el mercado hay opciones con precios que superan 200 pesos, de acuerdo con datos de la farmac\u00e9utica.<\/p>\n

Bayer prev\u00e9 un crecimiento de 12% en t\u00e9rminos de valores y de 3% en volumen para el mercado de analg\u00e9sicos este a\u00f1o.<\/p>\n

\u201cEl mercado de OTC es un mercado que ha venido creciendo gracias a la oportunidad de los mexicanos de tener acceso a medicamentos sin necesidad de ver al m\u00e9dico para los padecimientos del d\u00eda a d\u00eda, esa es la principal raz\u00f3n que el mercado siga creciendo\u201d, indic\u00f3.<\/p>\n

Otros de los factores que repuntan el crecimiento de este mercado son el estr\u00e9s y el tr\u00e1fico en las principales ciudades del pa\u00eds, que generan dolores de cabeza, adem\u00e1s de haber un incremento en los canales de distribuci\u00f3n y la llegada de gen\u00e9ricos, lo cual ha impulsado este segmento.<\/p>\n

\u201cLa categor\u00eda de dolor vale alrededor de 4 mil 900 millones de pesos, son 100 millones de unidades (cajas) en los \u00faltimos doce meses, de los cuales Aspirina vendi\u00f3 alrededor de 15 millones de unidades o cajas. Si lo convertimos en tabletas se vendieron 400 millones de tabletas de Aspirina en 2018 y 300 millones de CafiAspirina\u201d, puntualiz\u00f3.<\/p>\n

Con base en los datos de Bayer, con las 700 millones de tabletas de Aspirinas colocadas en los \u00faltimos doce meses en el mercado mexicano, cada mexicano mayor de 15 a\u00f1os consumi\u00f3 cerca de cinco Aspirinas al a\u00f1o y cuatro CafiAspirinas.<\/p>\n

\u201cEn Aspirina tenemos comprobado que 41% de los hogares mexicanos nos prefieren y 95% de los mexicanos conoce Aspirina. La penetraci\u00f3n de la marca es importante, ya que tres de cada diez personas en el pa\u00eds nos tienen como primera opci\u00f3n en la mente\u201d, indic\u00f3 V\u00e1zquez.<\/p>\n

La categor\u00eda de dolor para Bayer es la segunda m\u00e1s grande en el mercado mexicano, s\u00f3lo despu\u00e9s de tos y gripe.<\/p>\n

\u201cAdem\u00e1s tiene una tendencia positiva, porque a pesar de la penetraci\u00f3n, la mayor\u00eda de las personas consumen analg\u00e9sicos\u201d, destac\u00f3.<\/p>\n

En cuanto a los cambios e investigaciones en el sector farmac\u00e9utico, la directiva dijo que se enfrenta una oportunidad para mejorar el sector salud.
\u201cEn Bayer somos un aliado estrat\u00e9gico de todas las instituciones\u201d, asever\u00f3.<\/p>\n<\/div>\n

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[ad_1] [email\u00a0protected]El medicamento de libre venta Aspirina, propiedad de la multinacional Bayer, tendr\u00e1 un aumento de 4% en sus precios en los pr\u00f3ximos meses, derivado del repunte en la inflaci\u00f3n, y prev\u00e9 continuar con ganancias en participaci\u00f3n de mercado en un sector que vale cerca de 4 mil millones de pesos, dijo Elena V\u00e1zquez, l\u00edder […]<\/p>\n","protected":false},"author":2,"featured_media":3289,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3288","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-de-negocios"],"yoast_head":"\nPrecio de Aspirina subir\u00e1 4% este a\u00f1o - Selected News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/selectednews.info\/mx\/precio-de-aspirina-subira-4-este-ano\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Precio de Aspirina subir\u00e1 4% este a\u00f1o - 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