[email\u00a0protected]<\/span><\/em><\/p>\n\nLa cadena de hamburguesas McDonald\u2019s instalar\u00e1 los primeros kioskos o t\u00f3tems digitales para la compra de sus productos dentro de sus tiendas en M\u00e9xico en 2020 y anunciar\u00e1 pr\u00f3ximamente una reformulaci\u00f3n de la Cajita Feliz en busca de mejorar sus nutrimentos, indic\u00f3 F\u00e9lix Ram\u00edrez, vocero de la compa\u00f1\u00eda.<\/p>\n
\n\u201cLe llamamos Experience of the Future, que consiste en la digitalizaci\u00f3n que hace McDonald\u2019s en Europa, Estados Unidos y Am\u00e9rica Latina, donde te encuentras estos kiscos digitales, que de acuerdo con el men\u00fa, t\u00fa puedes seleccionar y modificar el pedido a tu gusto\u201d, indic\u00f3.<\/p>\n
\nRam\u00edrez, quien es el director de comunicaci\u00f3n corporativa de Arcos Dorados para M\u00e9xico, Centroam\u00e9rica y El Caribe, explic\u00f3 que hacia adelante se prev\u00e9 instalar la funci\u00f3n de reconocimiento facial para las sugerencias y personalizaci\u00f3n en el consumo de restaurantes.<\/p>\n
\n\u201cSe va personalizando y eso es lo que el consumidor prefiere. En M\u00e9xico ya estamos cambiando poco a poco este formato de digitalizaci\u00f3n, primero estamos trabajando en el software y para principios del pr\u00f3ximo a\u00f1o debemos tener los primeros restaurantes con kioskos\u201d.<\/p>\n
\nArcos Dorados es el mayor franquiciado independiente de McDonald\u2019s en el mundo en t\u00e9rminos de ventas y en n\u00famero de locales.<\/p>\n
\nLa firma opera 2 mil 200 restaurantes, de los cuales 400 est\u00e1n en M\u00e9xico. Tiene el derecho exclusivo de operar y otorgar franquicias de locales de la marca en 20 pa\u00edses de Am\u00e9rica Latina y el Caribe.<\/p>\n
\n\u201cHabr\u00e1 un servicio que te llevar\u00e1 tu producto a la mesa y al final eso son m\u00e1s transacciones, una experiencia mejor para el cliente y mejorar el negocio\u201d, a\u00f1adi\u00f3 Ram\u00edrez.<\/p>\n
\nLos restaurantes con los ajustes tecnol\u00f3gicos se ubicar\u00e1n en Santa Fe, Polanco, Plaza Inn, en la Ciudad de M\u00e9xico, pero tambi\u00e9n estar\u00e1n en Morelia, Guadalajara y Monterrey.<\/p>\n
\nCajita Feliz<\/strong>. Ram\u00edrez dijo que el pr\u00f3ximo 12 de septiembre se har\u00e1 un anuncio sobre la reformulaci\u00f3n de su producto estrella Cajita Feliz.<\/p>\n\n\u201cDesde 2011 ha ido evolucionado, pero ahora tenemos un anuncio muy relevante para las mam\u00e1s. Con la Cajita Feliz le est\u00e1n dando un alimento muy completo, de la mejor calidad y que cumple con est\u00e1ndares nutrimentales que establece la Organizaci\u00f3n Mundial de la Salud (OMS)\u201d, expuso.<\/p>\n
\nEn el evento, se prev\u00e9 la presencia de funcionarios de la Comisi\u00f3n Federal para la Protecci\u00f3n contra Riesgos Sanitarios (Cofepris), la Secretar\u00eda de Salud y expertos en el tema de alimentaci\u00f3n.<\/p>\n
\n\u00a0<\/p>\n
\n\u00a0<\/p>\n<\/div>\n
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