[email\u00a0protected]<\/span><\/em><\/p>\n\nLa plataforma digital Frubana permite que los restaurantes tengan ahorros de hasta 20% al adquirir frutas y verduras directamente de los productores, dijo Fabi\u00e1n G\u00f3mez, CEO de la empresa.<\/p>\n
\n\u201cEstamos viendo ahorros de 20% frente a los distribuidores tradicionales y viene no de negociar mejor para el agricultor, sino de eficiencia en toda la cadena por la tecnolog\u00eda. Tenemos ruteo inteligente que nos permite ahorrar mucho en transporte y menos desperdicio por las herramientas de pron\u00f3stico\u201d, dio a conocer el directivo de Frubana a EL UNIVERSAL.<\/p>\n
\nLa firma digital obtuvo una inversi\u00f3n de una aceleradora de 12 millones de d\u00f3lares, de los cuales aproximadamente 40% se destinar\u00e1 al mercado mexicano, precis\u00f3 G\u00f3mez.<\/p>\n
\nEsta plataforma funciona como cualquier compa\u00f1\u00eda de comercio electr\u00f3nico, donde los pedidos se pueden realizar hasta las 8 de la noche y al d\u00eda siguiente, entre las 8 de la ma\u00f1ana y las 12 de la tarde, los restaurantes reciben el producto.<\/p>\n
\n\u201cLos agricultores mandaban lo que sea a la ciudad m\u00e1s cercana que ten\u00edan, sin informaci\u00f3n de la cadena de suministro, y lo que hacemos en Frubana es capturar los datos de la ciudad y podemos pronosticar qu\u00e9 van a consumir los restaurantes en las siguientes semanas\u201d, manifest\u00f3 el directivo de la empresa.<\/p>\n
\nDesde hace cuatro meses, Frubana lleg\u00f3 a M\u00e9xico despu\u00e9s de un a\u00f1o de operar en Bogot\u00e1, Colombia, y hace un mes ofrece el servicio en Brasil.<\/p>\n
\nEste y el pr\u00f3ximo a\u00f1o se concentrar\u00e1n en M\u00e9xico y Brasil, abriendo ciudades adicionales, pues actualmente solamente operan en la Ciudad de M\u00e9xico y para 2020 se planea la expansi\u00f3n hacia Guadalajara y Monterrey.<\/p>\n
\nM\u00e1s adelante se podr\u00eda pensar en llegar a otros pa\u00edses, detall\u00f3 el CEO de Frubana.<\/p>\n
\nActualmente, en los pa\u00edses en que est\u00e1 presente se mueven alrededor de mil 200 toneladas, y hay relaci\u00f3n con casi 400 agricultores y 4 mil restaurantes que compran en la p\u00e1gina web de la firma.<\/p>\n
\n\u201cEn M\u00e9xico trabajamos con agricultores de aguacate, naranja, cebolla y otros productos\u201d, coment\u00f3 G\u00f3mez.<\/p>\n
\nEn este momento, Frubana se encuentra en una primera etapa, en la cual su objetivo es crecer la demanda y crear un cupo m\u00ednimo de ventas de producto para poder comprar directamente a los agricultores.<\/p>\n
\n\u201cCuando crezcamos el n\u00famero de restaurantes vamos a poder tener m\u00e1s producto de agricultor, siempre hay una parte de los productos que compramos directamente de agricultores que en el caso de M\u00e9xico son cinco productos que representan como 30% de las ventas y el resto lo compramos a trav\u00e9s de mayoristas\u201d, dijo G\u00f3mez.<\/p>\n<\/div>\n
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