{"id":3454,"date":"2019-09-02T14:07:59","date_gmt":"2019-09-02T14:07:59","guid":{"rendered":"https:\/\/selectednews.info\/mx\/empresas-con-mas-interes-en-influencers\/"},"modified":"2019-09-02T14:08:01","modified_gmt":"2019-09-02T14:08:01","slug":"empresas-con-mas-interes-en-influencers","status":"publish","type":"post","link":"https:\/\/selectednews.info\/mx\/empresas-con-mas-interes-en-influencers\/","title":{"rendered":"Empresas, con m\u00e1s inter\u00e9s en influencers"},"content":{"rendered":"

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[email\u00a0protected]<\/span><\/em><\/p>\n

\nEl negocio del marketing de influencers est\u00e1 en crecimiento en M\u00e9xico y los grandes corporativos cada vez invierten una mayor cantidad de recursos en estrategias de difusi\u00f3n con personas claves en distintos sectores, indic\u00f3 la compa\u00f1\u00eda espa\u00f1ola SamyRoad.<\/p>\n

\n\u201cHay campa\u00f1as de 400 mil pesos o de 10 millones de pesos, no hay un precio definido, algunas personas trabajan por intercambios, a otros les gusta el producto y lo hacen de manera gratuita, hay gente que gana millones de pesos, pero depende de la marca\u201d, coment\u00f3 Marta Nicol\u00e1s, cofundadora de SamyRoad.<\/p>\n

\nEn entrevista con EL UNIVERSAL, explic\u00f3 que es dif\u00edcil cuantificar el pago promedio a los influencers y existen m\u00faltiples categor\u00edas para clasificarlos, aunque una forma simple de hacerlo es identificarlos por el n\u00famero de seguidores.<\/p>\n

\nDe 5 mil a 10 mil seguidores, SamyRoad considera que se trata de micro influenciadores, mientras que de 10 mil a 80 mil followers son Nano Influencers; de 80 mil a 300 mil se identifican como Middle Influenciadores; arriba de 300 mil son Top Influencers y m\u00e1s de un mill\u00f3n (o bien por popularidad) se consideran como Celebridades.<\/p>\n

\n\u201cEs muy dif\u00edcil cuantificar los pagos o cu\u00e1nto cuesta una campa\u00f1a, depende de varios factores. Influye el n\u00famero de ciudades, los protagonistas involucrados, nadie puede decir que con menos de 100 mil pesos no se puede hacer nada, pero tampoco que necesitas 5 millones de pesos para cualquier campa\u00f1a, depende de la audiencia\u201d, indic\u00f3.<\/p>\n

\nAunque consider\u00f3 que existen noticias sensacionalistas sobre pagos millonarios a influencers, en realidad, SamyRoad nunca paga cantidades exorbitantes por un posteo o tuit, sino que desarrollan estrategias comerciales y publicitarias para alcanzar objetivos medibles.<\/p>\n

\nLa propuesta de valor de SamyRoad fue dise\u00f1ar un algoritmo para trabajar con los influenciadores de manera certera y no intuitiva. A escala global, la firma tiene ubicados a cerca de 42 millones de influenciadores y recauda m\u00e9tricas espec\u00edficas sobre este tipo de personajes.<\/p>\n

\n\u201cLos montos no son tanto por nombres sino por audiencia a la que llega, alguien con 10 mil seguidores en una red social te puede cobrar cierta cantidad, pero si en otra red tiene menos seguidores puede cobrar menos, esto es complejo\u201d.<\/p>\n

\nSamyRoad trabaja con cerca de 30 clientes como Unilever, P&G, Mercedes-Benz, Pfizer, Nestl\u00e9 y otros corporativos, y este a\u00f1o prev\u00e9 duplicar su tama\u00f1o en el pa\u00eds. La firma de marketing planea realizar alrededor de 80 proyectos o campa\u00f1as con m\u00e1s de 60 clientes durante 2019.<\/p>\n

\n\u201cUn influencer es alguien que tiene el poder de generar algo en alguien. No s\u00f3lo es poder para invitar a una compra, sino de ideolog\u00eda o con ciertos h\u00e1bitos. No hay que confundir influencia con popularidad. Hay 50 par\u00e1metros distintos como audiencia y rango de edad.<\/p>\n

\n\u201cAntes las inversiones en el marketing de influencers eran residuales y ahora el canal digital est\u00e1 considerado desde el principio. Se empieza a ver m\u00e1s creatividad\u201d, abund\u00f3.<\/p>\n

\nSamyRoad, fundada en 2013, anticipa que la industria en M\u00e9xico tomar\u00e1 nuevos caminos por ser altamente cambiante, en el que los algoritmos de las redes sociales se modifican en todo momento.<\/p>\n

\n\u201cYa no se pagar\u00e1 por likes sino por la calidad, el camino que tiene esta industria es que sea m\u00e1s aut\u00e9ntica, con m\u00e1s credibilidad y autoridad en un tema. El asunto de que son comprados o vendidos se ha dejado atr\u00e1s y ahora las personas entienden que se tratan de contratos como un recurso de publicidad\u201d, indic\u00f3.<\/p>\n<\/div>\n

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[ad_1] [email\u00a0protected] El negocio del marketing de influencers est\u00e1 en crecimiento en M\u00e9xico y los grandes corporativos cada vez invierten una mayor cantidad de recursos en estrategias de difusi\u00f3n con personas claves en distintos sectores, indic\u00f3 la compa\u00f1\u00eda espa\u00f1ola SamyRoad. \u201cHay campa\u00f1as de 400 mil pesos o de 10 millones de pesos, no hay un […]<\/p>\n","protected":false},"author":2,"featured_media":3455,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3454","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-de-negocios"],"yoast_head":"\nEmpresas, con m\u00e1s inter\u00e9s en influencers - Selected News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/selectednews.info\/mx\/empresas-con-mas-interes-en-influencers\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Empresas, con m\u00e1s inter\u00e9s en influencers - 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