{"id":3647,"date":"2019-09-06T21:41:36","date_gmt":"2019-09-06T21:41:36","guid":{"rendered":"https:\/\/selectednews.info\/mx\/fintech-dara-pelea-a-banca-con-tarjetas-de-credito\/"},"modified":"2019-09-06T21:41:37","modified_gmt":"2019-09-06T21:41:37","slug":"fintech-dara-pelea-a-banca-con-tarjetas-de-credito","status":"publish","type":"post","link":"https:\/\/selectednews.info\/mx\/fintech-dara-pelea-a-banca-con-tarjetas-de-credito\/","title":{"rendered":"Fintech dar\u00e1 pelea a banca con tarjetas de cr\u00e9dito"},"content":{"rendered":"<div>\n<p><em><span class=\"__cf_email__\" data-cfemail=\"e281839096879083a2878e978c8b94879091838ecc818d8fcc8f9a\">[email\u00a0protected]<\/span><\/em><\/p>\n<p>\nLa fintech Stori apuesta por competir en el mercado de tarjetas de cr\u00e9dito a partir de un producto sin cobro de anualidad y con el reembolso de 10% de las compras a sus clientes.<\/p>\n<p>\nLa tarjeta, que llegar\u00e1 al mercado mexicano en las pr\u00f3ximas semanas y que ya tiene una lista de espera para su contrataci\u00f3n, se une a otros productos que quieren competir con los grandes bancos y cuyo atractivo es reducci\u00f3n de comisiones y manejo totalmente digital desde aplicaciones m\u00f3viles.<\/p>\n<p>\nEl m\u00e1s reciente fue la subsidiaria mexicana del banco brasile\u00f1o Nubank, quien tambi\u00e9n se encuentra en lista de espera para llegar con un pl\u00e1stico sin cobro de comisiones.<\/p>\n<p>\nEn entrevista, directivos de Stori explicaron que existe un gran mercado de mexicanos sin acceso al sistema financiero con lo que este tipo de tarjetas pueden ser su punto de entrada para crear historial crediticio y avanzar hacia otros productos.<\/p>\n<p>\n\u201cEstamos apostando a la inclusi\u00f3n financiera. En M\u00e9xico \u00fanicamente 12% de la Poblaci\u00f3n Econ\u00f3micamente Activa tiene un cr\u00e9dito y la tarjeta es un buen producto para empezar un historial crediticio y eventualmente avanzar y llegar a otros productos para crecer el patrimonio\u201d, dijo Manuel Medina, cofundador y vicepresidente de Marketing de Stori.<\/p>\n<p>\nMarlene Garayzar, cofundadora y vicepresidenta de Operaciones de Stori, dijo que existe un gran crecimiento del sector fintech en M\u00e9xico, lo cual llevar\u00e1 a la llegada de m\u00e1s productos de este tipo que quieren robar parte del negocio de los bancos y atender a la poblaci\u00f3n excluida.<\/p>\n<p>\nLa firma no ha detallado la tasa de inter\u00e9s del producto o el Costo Anual Total; sin embargo, aseguran que se tratar\u00e1 de una tarjeta de cr\u00e9dito competitiva respecto de la oferta existente.<\/p>\n<p>\nLos directivos detallaron que si bien se trata de un producto de inclusi\u00f3n financiera, los usuarios con experiencia en el uso de tarjetas de cr\u00e9dito tambi\u00e9n son clientes para Stori, por lo que se busca atraerlos con un producto m\u00e1s barato.<\/p>\n<p>\n\u201cTenemos un equipo talentoso que a trav\u00e9s de machine learning y modelos probados para tener un buen control de la cartera vencida, del riesgo y llegar a la poblaci\u00f3n no atendida por los bancos y con miedo a productos tecnol\u00f3gicos\u201d, dijo Garayzar.<\/p>\n<p>\nStori dijo que de entrada entregar\u00e1n 2 mil tarjetas a las primeras personas que ya est\u00e1n anotadas en lista de espera y que inviten a m\u00e1s usuarios a probar el producto a trav\u00e9s de su p\u00e1gina de internet.<\/p>\n<p>\n\u00a0<\/p>\n<p>\n\u00a0<\/p>\n<\/div>\n<p>\n<!--noindex--><br \/>\n<a href=\"https:\/\/www.eluniversal.com.mx\/cartera\/fintech-dara-pelea-banca-con-tarjetas-de-credito\" rel=\"nofollow\">Source link <\/a><br \/>\n<!--\/noindex--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>[email\u00a0protected] La fintech Stori apuesta por competir en el mercado de tarjetas de cr\u00e9dito a partir de un producto sin cobro de anualidad y con el reembolso de 10% de las compras a sus clientes. La tarjeta, que llegar\u00e1 al mercado mexicano en las pr\u00f3ximas semanas y que ya tiene una lista de espera para [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":3648,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3647","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-de-negocios"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Fintech dar\u00e1 pelea a banca con tarjetas de cr\u00e9dito - Selected News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/selectednews.info\/mx\/fintech-dara-pelea-a-banca-con-tarjetas-de-credito\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fintech dar\u00e1 pelea a banca con tarjetas de cr\u00e9dito - Selected News\" \/>\n<meta property=\"og:description\" content=\"[email\u00a0protected] La fintech Stori apuesta por competir en el mercado de tarjetas de cr\u00e9dito a partir de un producto sin cobro de anualidad y con el reembolso de 10% de las compras a sus clientes. 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