[email\u00a0protected]<\/span><\/p>\n\nSan Francisco.\u2014 Bumper Machine ayuda a crear anuncios de seis segundos a partir de campa\u00f1as publicitarias m\u00e1s largas para ser utilizadas en videos de YouTube.<\/p>\n
\nLa herramienta se encuentra en fase Alfa y estar\u00e1 disponible para los anunciantes a lo largo de este a\u00f1o.<\/p>\n
\nBumper Machine puede ser usada de forma gratuita por anunciantes y agencias de publicidad con una cuenta de YouTube para adjuntar el video completo, el cual debe estar activo en la plataforma de Google.<\/p>\n
\nCon Machine Learning la herramienta identifica momentos interesantes y bien estructurados, como los que contienen informaci\u00f3n de productos o marcas, rostros humanos, movimiento o contraste.<\/p>\n
\nEn minutos organiza los fragmentos adecuados, los junta y genera entre tres y cuatro opciones de anuncios de seis segundos que el creador puede elegir para su campa\u00f1a, los cuales son editadables.<\/p>\n
\nEn la edici\u00f3n identifica marcas, producto, personajes y rostros.<\/p>\n
\nDespu\u00e9s de crear los videos es posible generar una campa\u00f1a dentro de Google Ads para YouTube, seleccionar la inversi\u00f3n y el mercado objetivo al que se dirige.<\/p>\n
\nLa empresa explic\u00f3 que desde 2016 los anunciantes pueden utilizar anuncios bumper, formato creado para dispositivos m\u00f3viles.<\/p>\n
\n\u201cDe acuerdo con los estudios de Brand Lift, 83% de las campa\u00f1as con anuncios bumper generaron un aumento de recordaci\u00f3n\u201d y tambi\u00e9n en intenci\u00f3n de compra.<\/p>\n
\nGoogle se\u00f1ala que las peque\u00f1as y medianas empresas se pueden beneficiar de estos videos, los cuales se generan r\u00e1pidamente y gratis, pues son de calidad y permiten la creaci\u00f3n de estrategias de video.<\/p>\n<\/div>\n
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